Analisis Sentimen Jaringan Pesan Kolom Komentar Video Wonderful Indonesia 2022 Jagad Jawi Yang Dipengaruhi Budaya

Abstract

Video Wonderful Indonesia 2022 Jiwa Jagad Jawi is a promotional video for Java Island tourist destinations that uses digital storytelling techniques. The researcher chose the promotional video because it was one of the storytelling videos that received high enthusiasm from the audience. The promotional video displays religious elements such as prayer traditions. Religious activities can be a sensitive topic. In this case, YouTube user comments can be interpreted as a special reaction given by the viewer. Comments can also be used as input for the Ministry of Tourism and Creative Economy in making tourism promotion videos. This study analyzed the social networks formed in tourism promotion videos. The method used in this study uses social media network analysis to analyze the level of network structure, groups, and actors. This research uses a mixed-method approach, which combines qualitative and quantitative research. The findings of this study are network structure in this promotional video is formed due to the topic of religion, not the topic of tourist destinations. This happened because the promotional video featured the tradition of prayer. Most of the comments made by the actors have positive connotations, expressing admiration for the island of Java. The results of this study indicate that the storytelling technique influences the image of a positive destination in the audience. However, the network structure that was formed was precise because of the topic of religion, not Java as a tourist destination, even though the word 'Java' has been mentioned 712 times.