{"title":"Análise de cluster do setor de confecção utilizando indicadores de desempenho","authors":"E. Júnior, Samuel Façanha Câmara","doi":"10.18316/desenv.v6i1.3101","DOIUrl":"https://doi.org/10.18316/desenv.v6i1.3101","url":null,"abstract":"A mensuracao do desempenho empresarial e considerada atividade essencial da gestao estrategica. Este estudo tem como objetivo principal analisar os clusters na Regiao Metropolitana de Fortaleza, verificando suas caracteristicas em relacao ao desempenho organizacional. A estrategia de pesquisa foi a aplicacao de um survey. Foram entrevistadas 64 empresas de confeccao da RMF. A analise dos resultados foi atraves da tecnica Analise de Cluster. Com base nos resultados das analises, foram gerados dois grupos, um propenso a mensuracao do desempenho, que tem como principal caracteristica a valorizacao dos indicadores de desempenho e outro pouco propenso, o qual tem como principal caracteristica a nao valorizacao dos indicadores utilizados nesta pesquisa.","PeriodicalId":235704,"journal":{"name":"Desenvolve: Revista de Gestão do Unilasalle","volume":"238 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134319134","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
M. P. Nunes, Henrique Schaedler Kuntzler, F. Steinbruch
{"title":"Análise das motivações e influências ambientais na realização de investimentos externos diretos de empresas alemãs no Brasil","authors":"M. P. Nunes, Henrique Schaedler Kuntzler, F. Steinbruch","doi":"10.18316/DESENV.V6I1.3142","DOIUrl":"https://doi.org/10.18316/DESENV.V6I1.3142","url":null,"abstract":"O movimento das multinacionais para a internacionalizacao foi percebido como um processo de avanco das estrategias empresariais de globalizacao e competicao nos mercados. Tendo em vista a representatividade do Brasil como ambiente de atracao de investimentos de empresas alemas e sua participacao no ambiente de negocios brasileiro, e relevante compreender de que forma o contexto local influencia o processo de internacionalizacao. Este artigo investiga as motivacoes das empresas alemas para a realizacao de Investimento Externo Direto (IED) no Brasil e as influencias do contexto local neste processo de internacionalizacao. Atraves de uma pesquisa qualitativa exploratoria, o processo de internacionalizacao de cinco multinacionais alemas foi investigado. Verificou-se que a convergencia de interesses dos paises tem motivado e influenciado a realizacao de IEDs. O governo alemao forneceu incentivos para a internacionalizacao de empresas, ao passo que o mercado brasileiro apresentava potencial de crescimento e atraentes caracteristicas sociais, culturais e tecnologicas para o investimento. Este processo sofre mais influencias de fatores associados ao ambiente germânico, ou mesmo global, do que do ambiente brasileiro, muito embora as motivacoes para o inicio do IED sejam influenciadas em grande parte pelas caracteristicas do mercado brasileiro.","PeriodicalId":235704,"journal":{"name":"Desenvolve: Revista de Gestão do Unilasalle","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131617410","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A influência da rede de negócios na produção de bens simbólicos em empresas de softwares no cluster porto digital","authors":"A. Silva, Fernando Gomes de Paiva Júnior","doi":"10.18316/DESENV.V6I1.3119","DOIUrl":"https://doi.org/10.18316/DESENV.V6I1.3119","url":null,"abstract":"The study aims to understand the influence that the business network has on the production of symbolic goods. In this sense, an analysis of the articulated business network in the Information and Communication Technology Polo (ICT) of the City of Recife, state of Pernambuco, called Porto Digital has been developed. It is one of the Local Productive Arrangements (APL) focused on of software production in Brazil. Research tracks constituted support for a case study of a qualitative nature, in which the construction of the research corpus was based on the realization of semi-structured interviews and access to secondary data concerning the Arrangement. Results support for the view that the existing entrepreneurial articulation process at Porto Digital, the influence that business networks exert with respect to their companies enables the increase of research and development, the enhancement of expertise and promoting innovative actions containing structural elements to actualize the generation of goods full of symbolic value. The existing associative factor in this network is due to the climate of uncertainty and changes regarding the space-time relation. It articulates the composition of new organizational networks as possible virtuous cycle of technological innovation.","PeriodicalId":235704,"journal":{"name":"Desenvolve: Revista de Gestão do Unilasalle","volume":"66 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132209011","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A participação popular no orçamento público: orçamento participativo em quatro municípios do sul do Brasil","authors":"Itamar Maschio, F. Silva, Luís Moretto Neto, Sinésio Stefano Dubiela Ostroski","doi":"10.18316/DESENV.V6I1.3147","DOIUrl":"https://doi.org/10.18316/DESENV.V6I1.3147","url":null,"abstract":"Public budgeting functions have changed several times over the centuries, from mere legislative control instrument on the executive reaching more modern concepts, since it is seen as a planning tool, efficient management and, more recently, popular participation. Thus, this study has the objective of analyzing the discussion in the literature of some participatory budgeting experiences developed in Brazil since 1988 Constitution. It attempted to rescue some achievements obtained through citizen participation as well as the importance of participatory budgeting as a tool to ensure popular participation in drawing up government budget. There were analyzed experiences described in the literature on some participatory budgeting implementation in the municipalities of Porto Alegre (RS), Biguacu (SC), Blumenau (SC), and Chapeco (SC). Those experiences demonstrate that participatory budgeting achievements outweigh mere public participation in budgeting, also influencing the development of public policies. However, government commitment, or lack of it, directly affects implementation and maintenance of participatory budgeting.","PeriodicalId":235704,"journal":{"name":"Desenvolve: Revista de Gestão do Unilasalle","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122774965","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Juliane Ruffato, Mateus Luan Dellarmelin, J. C. Guimarães
{"title":"INSTABILIDADE NO MERCADO DO OURO: UM CASO DE ENSINO APLICADO NO COMÉRCIO VAREJISTA DE JOIAS","authors":"Juliane Ruffato, Mateus Luan Dellarmelin, J. C. Guimarães","doi":"10.18316/2316-5537.16.33","DOIUrl":"https://doi.org/10.18316/2316-5537.16.33","url":null,"abstract":"The retail trade of jewels in the State of Rio Grande do Sul is played by large groups, some multinationals and family businesses located within the State. In Passo Fundo, the optical company \"Lust\", has been operating for 50 years and is the most remembered brand by population according to a survey of local marketing. Due to the instability of the market and the economic crisis set in the country from 2014, some assets have suffered price elevation, as in the case of gold, together with the high-dollar, put the company in a dilemma regarding the management of stocks and sales positioning. To obtain the data submitted was carried out an interview with the owner of the network Director Lust. The strategies proposed in the case of teaching are from an actual situation experienced by the company in recent times. Given this, the aim of this event is to provide teaching reflection and promote discussion on themes related to entrepreneurship, strategies, organizational positioning, inventory and financial management of the retail sector, whereas strategic decisions that managers must take in the company. The case has been developed for use in undergraduate courses in business administration, such as inventory management, strategic management and financial management.","PeriodicalId":235704,"journal":{"name":"Desenvolve: Revista de Gestão do Unilasalle","volume":"153 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-11-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134419339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Eduardo Santos Rocha Zafaneli, I. Troccoli, P. Scatulino
{"title":"CONSUMIDOR, COLETIVIDADE E COMUNIDADES DE MARCA EM DISCUSSÃO","authors":"Eduardo Santos Rocha Zafaneli, I. Troccoli, P. Scatulino","doi":"10.18316/2316-5537.16.29","DOIUrl":"https://doi.org/10.18316/2316-5537.16.29","url":null,"abstract":"This theoretical study aims to verify the current state of the art of marketing academic research on consumer socialization, on reference groups and on brand communities through a literature review of recent and or seminal authors. A critical analysis was performed on these ideas, which indicated, in the relationship between the group and the individual, the role key played by both social representations within the sharing context, as well as social interaction, considered vital for the existence and survival of a social group. Consequently, it was evidenced that community strength is proportional to the concentration of its interaction and of its communication between its members, this interaction being defined as a social process of exchange and of co-creation between individuals who share the same context social or interests and habits.","PeriodicalId":235704,"journal":{"name":"Desenvolve: Revista de Gestão do Unilasalle","volume":"200 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-11-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133572907","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A INFLUÊNCIA DA CAPACITAÇÃO NO DESEMPENHO EMPRESARIAL DAS MICRO E PEQUENAS EMPRESAS","authors":"D. Colet, Aline Munaretto Liotto","doi":"10.18316/2316-5537.16.31","DOIUrl":"https://doi.org/10.18316/2316-5537.16.31","url":null,"abstract":"The article aims to deepen the understanding of the influence of professional training on business performance of micro and small business, especially in the areas of shopping area and inventories; planning programming and production control; marketing and sales. The research was characterized as quantitative, descriptive and documentary. The study analyzed data collected in the database Productive Extension Center and Innovation at the University of Passo Fundo about 134 micro and small business from various sectors, located in the north Rio Grande do Sul according to the political division established by the Committee Regional Development - COREDE. The literature used is about people management, professional and business performance. The findings reveal that companies that invested in the professional training of workers performed better than average in the specified areas, as well as a better corporate performance index. Still, it was possible to identify the most sensitive areas for investments in training within the small business.","PeriodicalId":235704,"journal":{"name":"Desenvolve: Revista de Gestão do Unilasalle","volume":"155 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-11-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129181147","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"EDUCAÇÃO SUPERIOR NO PERÍODO DE 1995 A 2010: NOVOS CENÁRIOS A PARTIR DA GOVERNANÇA","authors":"Margarete Panerai Araujo, J. Bem, Moisés Waismann","doi":"10.18316/2316-5537.16.30","DOIUrl":"https://doi.org/10.18316/2316-5537.16.30","url":null,"abstract":"This article aims to reflect on governance in higher education and has the general objective to demonstrate through statistical data the admission of students and the increase in enrollment, from 1995 to 2010. This period was selected to highlight the changes in globalization scenario in Brazil and also due to the development of new programs that have been linked to higher education. It was used methodologically the database of the National Institute of Educational Studies Teixeira (INEP) to develop a quantitative and descriptive study using secondary data. It can be considered finally that according to data presented to the governance of the area coupled with the investments and institutional arrangements in higher education management system were very expressive.","PeriodicalId":235704,"journal":{"name":"Desenvolve: Revista de Gestão do Unilasalle","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-11-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129367808","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"GESTÃO AMBIENTAL E LICITAÇÕES SUSTENTÁVEIS: UMA ANÁLISE DE UNIVERSIDADES FEDERAIS GAÚCHAS SOB A ÓTICA DO TCU","authors":"Greice Eccel Pontelli, Flavia Luciane Scherer, Maíra Nunes Piveta","doi":"10.18316/2316-5537.16.27","DOIUrl":"https://doi.org/10.18316/2316-5537.16.27","url":null,"abstract":"The Public Administration has been improving their routines with an emphasis on sustainability and as a way of reckoning forward annually to the Tribunal de Contas da Uniao (TCU) the respective management reports. In this sense, this research aims to understand how the actions of the Federal University of Rio Grande do Sul are related to environmental management and sustainable bidding exercises dated from 2011 to 2014. To this end, developed a study of quantitative and qualitative nature of the descriptive type, accomplished through a documentary research. From the existing legislation on the subject environmental management and sustainable, bids were identified the questions required by TCU. As a result, were analyzed sustainable practices adopted, its evolution, and subsequently carried out a diagnosis of the performance of the universities in the period 2011-2014. One of the institutions analyzed, only UFSM has a Sustainable Logistics management plan and the UFRGS showed up as the only participating in the Government's Environmental Agenda. Already the UFPEL encourages their servers on the topic sustainability campaigns and courses, while the FURG has preference for goods liable to reuse and to take into account aspects such as quality and durability.","PeriodicalId":235704,"journal":{"name":"Desenvolve: Revista de Gestão do Unilasalle","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-11-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115143590","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Priscila Dias Rabelo de Lima, Fabiula Meneguete Vides da Silva, Elisabete Stradiotto Siqueira, Erlaine Binotto
{"title":"VOLUNTARIADO EMPRESARIAL: MOTIVOS PARA A PARTICIPAÇÃO DE TRABALHADORES EM ANÁLISE","authors":"Priscila Dias Rabelo de Lima, Fabiula Meneguete Vides da Silva, Elisabete Stradiotto Siqueira, Erlaine Binotto","doi":"10.18316/2316-5537.16.32","DOIUrl":"https://doi.org/10.18316/2316-5537.16.32","url":null,"abstract":"Corporate Volunteer Program (CVP) is a social responsibility tool that integrates organization and local community (MAGALHAES; FERREIRA, 2014). The decision of the employee in becoming a volunteer is, in its essence, the motivation that drives the person to act to satisfy a need (BERGAMINI, 1997). Analyze and understand this phenomenon is relevant to the management of CVPs, because it allows a better understanding of the volunteers’ behavior and consequent challenges faced by programs’ managers. The goal of this study is to identify the employees’ reasons of entrance and permanence in corporate volunteer performed by a construction company located in Parana State. The research is qualitative with a descriptive approach, based on the interview of seven volunteer employees. Data was composed by a documentary research and semi-structured interviews. Documents related to CVP were analyzed to understand the planning, program disclosure, recruitment and retention of volunteers. It was possible to identify that, initially, altruism, meaning the desire to develop the community, is what motivates volunteers to act to support social benefits. However, selfish reasons, personal and professional growth, are also critical for entry into CVP. Another aspect that considerably influences the permanence of the employee as a volunteer is the recognition of the organization of voluntary work.","PeriodicalId":235704,"journal":{"name":"Desenvolve: Revista de Gestão do Unilasalle","volume":"90 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-11-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126234444","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}