Nnamdi Azikiwe University Journal of Communication and Media Studies最新文献

{"title":"SOCIAL MEDIA USE AND POLITICAL COMMUNICATION CHALLENGES AMONG SELECTED ENTREPRENEURS IN NIGERIA","authors":"D. N. Morah, C. Uzochukwu","doi":"10.47851/naujocommed.v1i2.92","DOIUrl":"https://doi.org/10.47851/naujocommed.v1i2.92","url":null,"abstract":"Social media technology has become ‘the mouth-piece’ of the millennium, especially in Nigeria and Africa. It provides the much-needed oxygen for universal democratisation processes and considered as most suitable for expression of opinion on public issues, affairs and debates. Though its impacts are still incipient, it is palpable that social media platforms promote a new public sphere for negotiation between political, national, public and cultural interests, especially in Nigeria. The survey investigates how entrepreneurs are using social media to participate in governance actively and inherent challenges hinged on Technology Determinism and Agenda Setting theories. Deploying purposive sampling, to select 200 respondents from Enugu and Anambra States of Nigeria, findings show that social media, especially Facebook, Twitter and Whatsapp augment interest, participation, interaction and socialisation among artisans and traders with regards to politics to a great extent. The findings, however, contrast the notion that media literacy is a barrier to social media use, which assumes that uneducated people may not be able to manipulate social media effectively. Results also demonstrate that social media could be an excellent strategy for futuristic political development in selected cities. The study, therefore, recommends a decrease in the cost of data tariff to enable artisans and traders, especially the rural-based entrepreneurs have access to the Internet and social media.","PeriodicalId":233484,"journal":{"name":"Nnamdi Azikiwe University Journal of Communication and Media Studies","volume":"109 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126016662","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"E-HEALTH LITERACY AND AVAILABILITY OF INTERNET WELLNESS INFORMATION ON FAST FOOD AMONG ADOLESCENTS IN AWKA SOUTH, ANAMBRA STATE","authors":"G. Chukwuemeka","doi":"10.47851/naujocommed.v1i2.98","DOIUrl":"https://doi.org/10.47851/naujocommed.v1i2.98","url":null,"abstract":"This study focused on e-health literacy and availability of Internet wellness information on fast food among adolescents. The avalanche of data on the Internet indicates that adolescents are likely to be influenced by online information on fast food. This study examined how exposure to online information induces dietary behaviour change among adolescents of Awka South, Anambra State. The study examined two theories: Health Belief Model that explains health behaviour and possible reasons for non-compliance with recommended health actions, and uses-and-gratifications approach which examines why and how people actively seek out particular media to satisfy specific needs. The study adopted a survey of 400 respondents using Cochran sample determination technique. The questionnaire was the instrument for data collection. Findings of the study showed that online wellness information induces dietary behaviour change and increased exposure to negative information about a product reduces the chances of its continued consumption.   ","PeriodicalId":233484,"journal":{"name":"Nnamdi Azikiwe University Journal of Communication and Media Studies","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132971832","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALYZING THE COMMUNICATIVE IMPERATIVE IN AWKA URBAN FLOOD RISKS CONTROL","authors":"O. Okoli, C. Chiaghana","doi":"10.47851/naujocommed.v1i2.99","DOIUrl":"https://doi.org/10.47851/naujocommed.v1i2.99","url":null,"abstract":"The importance of Communication in transmitting information about health and environmental risks cannot be over emphasized. Communication helps human beings to interact and be aware of their environment. This study explored the relevance of flood risks control communicative interventions in Awka Urban. Effective Risk Communication equips people with information on risk events and happenings around them, especially information on flood menace and ecological risk, hence this study sought to explore what was obtainable in Awka Urban. This study was designed as a survey. A sample of 384 respondents was drawn from 10 villages, randomlyselected from Awka Urban. Findings show that residents of Awka urban werenot really exposed to flood risks communication. The study also discovered that, although, flood risks control communicative campaigns in Awka urban were available, the awareness was still very low. The study recommended,increased and sustained aggressive flood risks communicative campaigns in Awka urban, using all available channels of communication. It also recommended that the authorities should enact and strictly enforce necessary environmental laws guiding the erection of structures and clearing of water ways through sanitation in Awka urban","PeriodicalId":233484,"journal":{"name":"Nnamdi Azikiwe University Journal of Communication and Media Studies","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134394783","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PERCEPTION OF SOCIAL MEDIA AS NEWS SOURCES AMONG RESIDENTS OF SOUTH-EAST NIGERIA","authors":"Okorji Peter Uchenna","doi":"10.47851/naujocommed.v1i2.86","DOIUrl":"https://doi.org/10.47851/naujocommed.v1i2.86","url":null,"abstract":"The study explored the perception of South-East residents regarding social media usage as news sources. The perception theory and the Technology Acceptance Model provided explanations for the study.The survey research method was used for the investigation while the questionnaire helped as the data collection instrument. Residents of South-East Nigeria constituted the population of the study from where 400 sample size was drawn using the Creative Research Systems online sample size calculator. The multi-stage sampling technique was used while tables and simple percentages were deployed to present and analyse the collected data. Based on the analysis of data, findings among others showed that residents of South-East Nigeria do not perceive the social media platforms as credible sources of news. Accordingly, the researcher recommends that proper checks should be done to ascertain the authenticity of the news got via social media.","PeriodicalId":233484,"journal":{"name":"Nnamdi Azikiwe University Journal of Communication and Media Studies","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117233819","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"SOCIAL MEDIA AND FAKE NEWS ON CORONA VIRUS: A REVIEW OF LITERATURE","authors":"Sandra Ukwuru, Prisca Nwankwo","doi":"10.47851/naujocommed.v1i2.91","DOIUrl":"https://doi.org/10.47851/naujocommed.v1i2.91","url":null,"abstract":"Social media is the 21st-century media that has given every user an equal opportunity to publish news without passing through any form of gatekeeping, editorial, or professional scrutiny. This means that it has become a natural home for the spread of fake news even on the recent coronavirus with its consequent health implications. The authors deployed available materials and literature to discuss the burning issues surrounding fake news as misleading information on social media, especially how social media has become a natural home for fake news on coronavirus. More so, this paper reviewed the literature on the effects of fake news on coronavirus and then motivations for sharing fake news online as a way to provide a start-off point for an understanding of why social media misinformation on Corona virus has spread.  The authors concluded by presenting a gap in literature, in addition to a research agenda for studies on the spread of health-related disinformation in Nigeria.","PeriodicalId":233484,"journal":{"name":"Nnamdi Azikiwe University Journal of Communication and Media Studies","volume":"100 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131438381","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"INVESTIGATION OF SOCIAL ECONOMIC VARIABLES AS DETERMINANTS OF PREFERRED SOCIAL NETWORKING SITES","authors":"Sarah Gambo, C. Essien, Ochanya Ajii, Shem Woyopwa","doi":"10.47851/naujocommed.v1i2.84","DOIUrl":"https://doi.org/10.47851/naujocommed.v1i2.84","url":null,"abstract":"This paper sought to investigate the social economic variables as determinants of preferred social networking sites by International Students of Eastern Mediterranean University in North Cyprus. Social Networking Sites (SNS) platforms are gradually replacing the known, traditional means of communication as a result of new improved communication systems.The application of Social Networking Sites in our present generation is inevitable due to its efficiency and capability of connecting the whole globe in a second.These Social Networking Sites have made great contribution towards socio-cultural and economic development thereby re-ordering the world and making it a global village. Two platforms are considered in this research; Facebook and Instagram to know the right prediction based on the demography of users.  The research design is survey, while questionnaire was used as the instrument of data collection. Uses and Gratifications Theory is adopted as theoretical framework. Using SPSS for the analysis, the CHAID method with the help of a tree diagram shows that some of the demographic factors are better predictors of social media platforms when it comes to communication with specific places.","PeriodicalId":233484,"journal":{"name":"Nnamdi Azikiwe University Journal of Communication and Media Studies","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131959955","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A CONFLUENCE OF POLITICAL ECONOMY AND AUDIENCE SELECTIVITY ON HAUSA VIDEO FILM PREFERENCES AMONG THE YOUTH OF KAWO AND UNGUWAN DOSA AREAS OF KADUNA METROPOLIS","authors":"Binta Kasim Mohammed","doi":"10.47851/naujocommed.v1i1.64","DOIUrl":"https://doi.org/10.47851/naujocommed.v1i1.64","url":null,"abstract":"This paper studies the preferences of the content and genres of Hausa video films through a quantitative survey of young people selected from Kawo and Unguwan Dosa areas of Kaduna metropolis using quota, simple random and convenience sampling techniques. Semi-structured questionnaires were self-administered to a sample of 200 but only 189 were valid. The findings reveal that despite the incessant criticism of the Hausa film industry over its dependence on romantic genres, it was the most preferred among the respondents. Other factors such as the song and dance numbers were also a major attraction for viewership among the youth alongside love for popular actors and their dressing followed by the appeal of advertised film trailers. This paper concludes that the audience members are not as passive as assumed and that the market domination of films with romantic content is both to satisfy audience demand and also make profit. It is observed that over-exposure to certain genres/contents during socialization may have contributed to youth perception and preference. The paper recommends that film producers should strategically utilize the most preferred genres and actors to address important social challenges and also promote positive aspects of the indigenous Hausa culture.","PeriodicalId":233484,"journal":{"name":"Nnamdi Azikiwe University Journal of Communication and Media Studies","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129556695","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"CRITICAL ASSESSMENT OF THE AMBIVALENT POTENTIALS OF SOCIAL MEDIA USE IN COVID 19 PANDEMIC CAMPAIGNS","authors":"E. Ezebuenyi, Rosemary Obianuju Ekwunife, Felicia Chinyere Nweke","doi":"10.47851/naujocommed.v1i1.70","DOIUrl":"https://doi.org/10.47851/naujocommed.v1i1.70","url":null,"abstract":"The fear created by the Coronavirus as seen in the world today and the manner social media is churning out all manner of information (misinformation, disinformation, memes, innuendos, half - truths, lies etc.) about its cure and prevention is creating a situation of uncertainty. The situation becomes more disturbing since none of the claims in social media platforms regarding the therapies and recipes (solutions) for the cure or prevention of COVID-19 has been approved or certified by the World Health Organisation (WHO) or the Centre for Disease Control (CDC). It seems, however, that only the prevalence of social media can suffice for the provision of adequate, regular and up - to - date information on the pandemic. This can also explain the reason for leveraging social media platforms to enhance fast and wide diffusion of knowledge about Coronavirus all over the world. By its nature, social media allows for information to be readily shared – a role it has seemingly played in the face of the COVID- 19 pandemic - and unlike traditional news outlets there is no filter, no fact - checking and often a lot of bias. It becomes imperative therefore to assess the ambivalent potentials which social media display in the face of COVID- 19 pandemic vis-à-vis the impacts they have on the consumers of the information. The paper adopted the library research approach in which relevant conceptual literatures and empirical studies were analysed with the aim to ascertain whether social media display ambivalence in the campaign against the spread of COVID-19. The paper found, among others that the ambivalent potentials of social media use in the campaign against COVID-19 was glaring. It recommends, among others that consumers of social media products in this period should listen more to and, or check for updates by governments and other authorised agencies such as WHO and CDC rather than relying on unwholesome information from social media platforms.","PeriodicalId":233484,"journal":{"name":"Nnamdi Azikiwe University Journal of Communication and Media Studies","volume":"90 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127277194","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"CURRENT AFFAIRS PROGRAMMMES AS PUBLIC RELATIONS TOOL: A STUDY OF EBONYI BROADCASTING CORPORATION (EBBC), ABAKALIKI","authors":"S. U. Aja, J. Chukwu, V. O. Odoh","doi":"10.47851/naujocommed.v1i1.71","DOIUrl":"https://doi.org/10.47851/naujocommed.v1i1.71","url":null,"abstract":"The current affairs programmes of broadcast stations are considered as effective public relations tool. They bridge the gap between the government and the governed. They also attract goodwill and patronage for the station. This study focused on how effective current affairs programmes are used in Ebonyi Broadcasting Corporation (EBBC) to foist good image on the station. The survey method was used to get analyzable response from the station’s audience. The study examined the potentials of current affairs as a broadcast programme and how it can be used as a tool of public relations. It specifically sought to determine if current affairs programmes have any effect on the relationship between the audience and any particular broadcast organization; identify the problems that affect the production of current affairs programmes as a public relations tool, and proffer solutions to ineffective current affairs programmes production. It further found out that good current affairs programmes affect station-audience relationship. This is not only because good current affairs programmes induce respect for, interest in and familiarity with the station, but they, more importantly, raise the popularity of the station. Thus these are invaluable resources which every organization craves for as they are also at the root of every good public relations campaign. The study, moreover, discovered that educated adults, mostly civil servants and business men and women listen to EBBC current affairs programmes regularly to know the activities in government (their chief employer and policy maker) and in the society at large. The study however found out that lack of requisite skills, lack of programme materials and lack of touch with station’s environment and needs, and inadequate training of staff are chief among the problems affecting current affair programmes. It therefore recommended among others that broadcast establishments should be professional in their conduct to sustain and retain audience. These they can do by employing professionals in the field as well as carrying out regular training of staff to keep pace with the ever changing trend of audience appeal","PeriodicalId":233484,"journal":{"name":"Nnamdi Azikiwe University Journal of Communication and Media Studies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130396321","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"AWARENESS AND USE OF WHATSAPP FOR BANKING AND FINANCIAL SERVICES: A STUDY OF SOCIAL MEDIA USERS IN NORTH-CENTRAL NIGERIA","authors":"Silas Udenze, Edmund Chukwuma Onwuliri, Bibian Ugoala","doi":"10.47851/naujocommed.v1i1.69","DOIUrl":"https://doi.org/10.47851/naujocommed.v1i1.69","url":null,"abstract":"Social media have become a fundamental ingredient in both the social and economic life of contemporary society. Social networking platforms have become an interesting vehicle for the banking sector to manage contact and interaction with their existing and potential customers. This study investigates users' awareness and the use of WhatsApp for banking activities in North-Central Nigeria. Based on a quantitative research approach, the study surveyed 400 respondents who have adopted WhatsApp Banking. The study's significant findings revealed a low level of awareness of this banking method among social media users. Besides, the percentage of users that utilised the platform for banking-related activities corroborated the deficient awareness as discovered in the study. Nevertheless, the audience is sceptical that the country's poor internet infrastructure might not permit the innovation to thrive. Hence, the study recommends that the banks concerned should endeavour to create more awareness about WhatsApp Banking, and there is a need for an urgent improvement in the internet facilities in the country in order to engender seamless technological advancement","PeriodicalId":233484,"journal":{"name":"Nnamdi Azikiwe University Journal of Communication and Media Studies","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130259133","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}