Nnamdi Azikiwe University Journal of Communication and Media Studies最新文献

{"title":"YOUTH’S EXPOSURE AND UTILIZATION OF INTERNET ADVERTISEMENTS IN AWKA, ANAMBRA STATE","authors":"Ogonna Anunike Ogonna Anunike, O. Onuegbu","doi":"10.47851/naujocommed.v1i2.96","DOIUrl":"https://doi.org/10.47851/naujocommed.v1i2.96","url":null,"abstract":"This study examined youth’s exposure and utilization of internet advertisements, in Awka metropolis, Anambra State. It adopted survey research design. The population of study includes all youth in Awka metropolis. An appropriate sample size of 400 was gotten from the population using probability sampling technique.Six research questions were used as primary data instrument. The finding shows that youths in Awka metropolis were exposed to the Internet advertisements, that majority of youths in Awka metropolis accessed internet advertisements mostly via their android/mobile phones. Also, WhatsApp is the social media platform that youths in Awka metropolis expose themselves to internet advertisements most; that social interaction drives Awka’ youth to internet advertisements most, and their exposure to the Internet advertisements influenced them to buy and subscribe to advertised products and services. It is concluded that youths in Awka metropolis are not only exposed to Internet advertisements but also utilize them through buying and subscribing to the advertised products and services daily.","PeriodicalId":233484,"journal":{"name":"Nnamdi Azikiwe University Journal of Communication and Media Studies","volume":"108 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127058965","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THREATS TO JOURNALISM PROFESSION: NEGOTIATIONS FOR EFFICIENCY AND SAFE PRACTICE","authors":"Ekene Godfrey Okafor, O. N. Onyenekwe","doi":"10.47851/naujocommed.v1i2.94","DOIUrl":"https://doi.org/10.47851/naujocommed.v1i2.94","url":null,"abstract":"Despite a plethora of threats such as funding, violence, ownership etc., challenging Journalism profession; amateurs who engage in the practice, seem to continually pose more threats. Amateurs arguably exacerbate the spread of fake and misleading information, disinformation, misinterpretation of issues, improper delivery of information etc., despite the existence of some environmental threats which tend to be hampering efficiency. The aim of this work is to crusade for efficiency and safe practice of journalism in the face of these threats. This paper further seeks to redefine a journalist; the basic qualities required of practicing journalists; the distinctions between professional journalists and amateurs; other environmental constraints confronting practicing journalists; ways the safety of journalists could be observed, and what roles the relevant bodies and individual journalists are to play in the process. This is in view of the possible impact of media contents on the general public. This paper therefore advocates for efficiency and safe practice of journalism profession devoid of litigations, conflicts, hate messages, ethical or language issues as well as the provision of good work environment for practicing Journalists to boost their productivity. We conclude that existence of amateurs and other environmental constraints should not downplay or discredit the prestige of the profession as a highly disciplined one","PeriodicalId":233484,"journal":{"name":"Nnamdi Azikiwe University Journal of Communication and Media Studies","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132973627","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"SOCIO-CULTURAL VARIABLES AND MEDIA COVERAGE OF GIRL CHILD MARRIAGES","authors":"Godswill O. Okiyi, C. Odionye, A. Okeya","doi":"10.47851/naujocommed.v1i2.93","DOIUrl":"https://doi.org/10.47851/naujocommed.v1i2.93","url":null,"abstract":"Girl-child marriages have been an ongoing practice in many traditional and modern societies. It is a common practice which exists in Asia, Africa, Europe and the Americas. Presently, girl child marriages predominate in developing countries, most of which have not accepted or domesticated the Child Rights Acts which aims to legalize the protection of children from different kinds of abuses. The media are expected to play roles of advocacy by setting agenda on such issues as child marriages by providing adequate coverage through news reports, editorials, interviews, features and other kinds of contents. This paper is a systematic critical analysis which relied on secondary data to examine issues explored. The study is underpinned by the mutedgroup and spiral of silence theories. While the latter examined communication patterns and social representation of non-dominant cultural groups like women and other minorities, the spiral of silence theory posits that the mass media work simultaneously with majority public opinion to silence minority beliefs or cultural issues. Literature revealed that the media do not significantly report social problems of child abuse and violence. Reportage of other sections of societies occupies more prominent media space. However, as part of roles of the media, they are to sensitize and create awareness of issues related to rights and protection of children.","PeriodicalId":233484,"journal":{"name":"Nnamdi Azikiwe University Journal of Communication and Media Studies","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124948572","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"NEWSPAPER COVERAGE OF DOMESTIC VIOLENCE AGAINST WOMEN DURING COVID-19 LOCKDOWN","authors":"Chinedu Lawrence Ekweonu","doi":"10.47851/naujocommed.v1i2.85","DOIUrl":"https://doi.org/10.47851/naujocommed.v1i2.85","url":null,"abstract":"This study examined the coverage of domestic violence against women in select Nigerian dailies. Among the national dailies under review are Daily Sun, Vanguard and Guardian newspapers. The researcher used the content analysis research method in reviewing the manifest contents of the three papers from March 23rd to June 2020. The study period covered a total of 100 days which translates to 300 publications of the three newspapers under investigation. The specific objectives of the study are to ascertain whether the newspapers give prominence to domestic violence; find the dominant source of interventions for victims of domestic violence against women; observe whether the newspapers gave adequate publications to the rising domestic violence against women and find out if the newspapers actually follow-up domestic violence cases within the lockdown in their publications. The social responsibility and Agenda-setting theories served as the theoretical framework for the study. Findings revealed that the newspapers neither gave prominence nor adequate coverage to domestic violence against women within the lockdown period. It was also found that the newspapers hardly follow-up their stories on domestic violence within the period.  The researcher concluded that the select newspapers did not do well in their coverage of domestic violence in the period under investigation by publishing only 115 news items on such crimes within the period. The study recommended among others that the media should as a respect to their social responsibility functions expose the people to the harmful effects of domestic violence against women in the country.","PeriodicalId":233484,"journal":{"name":"Nnamdi Azikiwe University Journal of Communication and Media Studies","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121583105","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EXPLORING THE AESTHETICS OF AWON MASS WEDDING FESTIVAL AS POPULAR CULTURE","authors":"Reuben Kehinde Akano","doi":"10.47851/naujocommed.v1i2.79","DOIUrl":"https://doi.org/10.47851/naujocommed.v1i2.79","url":null,"abstract":"Popular culture or popular literature is often being referred to as trivial literature or para literature as it possesses virtually similar characteristics of writing. Among its other genres, abound in popular culture are the festival aesthetics which constitutes its dramatic genre.  “Awon” Mass wedding festival is one of such festivals celebrated annually in Shao, Moro Local Government, Kwara State. The festival has its many features which are rich in oral tradition and tourist events deployable for modern cultural entertainment.  This paper considers the aesthetics of Awon Festival as an exemplary popular culture with a view to explore the richness and impact of the mass wedding festival on the cultural landscape of Nigeria and global setting.  The objectives of this essay are: to project the aesthetics as popular culture; to explore the role and tourist potentials of the festival towards the development of Kwara State; to promote the festival for global audience. The researcher participated in the annual two editions (2017 and 2019) of the festival to enable him obtain firsthand information for the analysis. Interviews and recordings were also carried out. The findings of the paper are that Awon festival is both entertaining and didactic as a popular culture in    terms of events, oral texture and significance. It is capable of boosting the economy/IGR of the host state and the nation at large. The festival is recommended for global tourism and that the Kwara State Government and the Federal Ministry of Information and Culture should adopt the festival for invigoration interms of packaging for international audience.","PeriodicalId":233484,"journal":{"name":"Nnamdi Azikiwe University Journal of Communication and Media Studies","volume":"110 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125039262","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"REVOLUTIONARY UNDERPINNINGS IN POETRY: A STYLISTIC ANALYSIS OF OSUNDARE’S THE EYE OF THE EARTH","authors":"Joshua Ali Diko, Saba Lucas","doi":"10.47851/naujocommed.v1i2.89","DOIUrl":"https://doi.org/10.47851/naujocommed.v1i2.89","url":null,"abstract":"Language, whether written or spoken, is used for different purposes by man. The textual function of language makes it possible for writers especially poets to lend their voice to local, national and international matters of interest through written poetry. In most cases, poetry functions more than being just a mirror to the society; it has the implicit intent of causing a change, thus, it is underpinned with criticisms that could incite revolution in readers which could upturn the status quo. The intention is to awaken readers to the reality and to critically engage their mind in order to make a rethink so as to see the ‘evil’ behind the ‘good’ in the society. The data for analysis were purposively selected from Osundare’s poetry collection The Eye of the Earth. Stylistics was deployed as the theoretical framework to analyse the selected data while, Blending Theory was deployed to unearth the meaning-making process in the analysed data.  From the analysis, different stylistic devices used such as simile, rhetorical question, metaphor, parallelism etc. reveal societal ills and condemn apathy in readers with the aim of inciting revolution towards having an egalitarian society. The study found out that new meaning is created through blending of concepts from different input spaces. A general and common ground is derived from the input spaces which are used to derive new meaning. This linguistic dexterity is intended by the poet to project his message to readers in a subtle way. The study concluded that Osundare’s The Eye of the Earth contains implicit revolutionary nuances aimed at motivating readers to rise against the injustices in the society towards achieving an egalitarian society.  Also, the poet decries man’s injurious activities to nature and opts for preservation of natural endowments thus, the aim of this study is achieved which is to unearth the revolutionary nuances embedded in the selected and analysed data. Apart from its contribution to existing literature especially in communication, this study presents a methodology and a theoretical framework that is helpful in the appreciation of literary writings.","PeriodicalId":233484,"journal":{"name":"Nnamdi Azikiwe University Journal of Communication and Media Studies","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133091232","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"INFLUENCE OF INDIGENOUS LANGUAGE AND AUTHORITY FIGURES IN BROADCAST OF COVID-19 PANDEMIC MESSAGES AMONG RURAL DWELLERS IN SOUTH EAST NIGERIA","authors":"C. E. Ude-Akpeh, Tony Onyima, Alpha Chukwuemeka Ginikachukwu","doi":"10.47851/naujocommed.v1i2.82","DOIUrl":"https://doi.org/10.47851/naujocommed.v1i2.82","url":null,"abstract":"This paper examined the influence of the use of indigenous language and authority figures in the broadcast of COVID-19 messages among rural dwellers in South East Nigeria. This is against the backdrop of the failure of rural dwellers to pay attention and understand the COVID-19 pandemic messages which were disseminated in English language, and as such were not complying to the precautionary measures. The research was a descriptive survey. Five objectives guided the study which used the focus group discussion as the medium of data collection. The population was all rural dwellers in the five south-eastern states of Nigeria. The sample was 200 participants randomly selected from the five rural communities near the state capitals (Abakaliki- Nwofe; Awka- Achalla; Enugu- Ugwuaji; Owerri- Nworieubi and Umuahia). The Limited Effects theory formed the theoretical underpinning for the study. Data were analyzed through thematic transcription of the responses of the participants during the focus group discussion. Results obtained show that most rural dwellers do not have access to social media platforms. Also, rural dwellers get their information basically from markets, churches, and towns meetings. It was gathered that use of indigenous language and leaders of thought provided the needed understanding, reach and conviction of the rural dwellers on the reality of the COVID-19 pandemic.  The study concludes therefore that the use of indigenous language and authority figures are useful in helping rural dwellers in the South East zone to understand and comply with the COVID-19 pandemic messages and precautionary measures. Sequel to the findings, the study recommends that the ministries of Information should adopt the use of opinion leaders in disseminating such vital information. Also there is need for all communities to translate vital and sensitive information in local dialects to enable easy understanding and compliance especially by rural dwellers.","PeriodicalId":233484,"journal":{"name":"Nnamdi Azikiwe University Journal of Communication and Media Studies","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121556723","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"INFLUENCE OF ONLINE PORNOGRAPHY ON IN-SCHOOL ADOLESCENTS IN IMO STATE","authors":"Linda Nnenna Ikechukwu","doi":"10.47851/naujocommed.v1i2.83","DOIUrl":"https://doi.org/10.47851/naujocommed.v1i2.83","url":null,"abstract":"Juvenile access and exposure to online pornography is an alarming and escalating problem worldwide. This study attempts to find out the reasons for Internet pornography use and its influence among in-school adolescents in Imo State. To achieve these objectives, a blend of quantitative and qualitative methods of research was employed. Questionnaire and Focus Group Discussion were used to gather data for quantitative and qualitative research methods respectively. While 500 copies of the questionnaire were administered, 493 were retrieved and valid for the study, six different FGD’s were constituted. Multi-stage, simple random and systematic sampling techniques were used for the selection of the respondents for the quantitative method because the population of the study cut across the three educational zones of the state and classes, purposive sampling technique was employed to select participants in the Focus Group Discussion (FGD). This technique was used to select members for the study based on their relevance to the study. The study was anchored on Social Learning and Uses and Gratification theories. Results show that in-school adolescents view online pornography to a high extent. Results also show that curiosity and fun were the primary motivations for the use of Internet pornography among in-school adolescents in Imo state. The study also found that Internet pornography corrupts their minds and makes them have wild thoughts that are capable of distracting them from their academics. Based on these results, the researcher recommends that parents should use both technical and physical strategies to monitor what their adolescent children do on the Internet","PeriodicalId":233484,"journal":{"name":"Nnamdi Azikiwe University Journal of Communication and Media Studies","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115936839","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"RETHINKING A CULTURAL POLICY FOR NATIONAL SECURITY IN NIGERIA","authors":"Emmanuel Ayila Agaku, Martins Moses Agena","doi":"10.47851/naujocommed.v1i2.88","DOIUrl":"https://doi.org/10.47851/naujocommed.v1i2.88","url":null,"abstract":"Nigeria is in pressing need of a cultural policy that could promote cultural values. The challenge of cultural erosion has affected the capacity of the country to ensure the security and welfare of the people for the sustainable development of the country. This article, therefore, examines the cultural dimensions of the country’s national security problem. In addition to deploying qualitative research methodology, the researchers adopt a theoretical exploration of secondary sources for the article. The paper x-rays some related literature that unveil many security challenges that have to do with conflicts in the way of life of the people, such as, the Muslim extremists of Marwa, Maitatsine, El-zakzaki and their liberal counterparts in Kano, Maiduguri, Zaria, Gombe, Yola and so on, at various times. Countless instances of ethno-religious conflicts have occurred between Christians and Muslims in Bauchi, Kano, Kafanchan, Zango-Kataf, Kaduna, and Nasarawa among other parts of Nigeria.  There have been sectarian conflicts in Nasarawa, Benue, some parts of South-East, South-West and South-South of Nigeria.  More recently, there has emerged some difficult insecurity problems characterised by political violence, Boko Haram terrorists, banditry, kidnapping, cattle rustling, Fulani herdsmen attacks, militancy and so on. In addition to the above-mentioned plethora of insecurity, there are on daily occurrence instances of corruption and crimes such as suicide attacks, armed-robbery, oil theft, rape and so on. The article attempted a theoretical matrix of ‘culture of security’ and ‘security of culture’. The paper therefore recommends a cultural policy could promote cultural education, values, sensitivity, and unity, as well as commitment through participatory communication by nationalist individuals and their involvement in the nation-building efforts, necessary to avert imminent crisis in the country.","PeriodicalId":233484,"journal":{"name":"Nnamdi Azikiwe University Journal of Communication and Media Studies","volume":"125 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132959468","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PRESS COVERAGE OF ETHNIC INTEREST GROUPS IN NIGERIA: A STUDY OF SELECTED NATIONAL DAILIES","authors":"H. Duru","doi":"10.47851/naujocommed.v1i2.87","DOIUrl":"https://doi.org/10.47851/naujocommed.v1i2.87","url":null,"abstract":"Ethnic interest groups constitute influential actors in Nigeria’s sphere of political engagement and public discourse generally. These groups, like other social actors, largely rely on mass media to be seen and heard, and the way media report them tends to shape public perception and engagement with the groups. Therefore, this paper examined press coverage of ethnic interest groups in Nigeria. Situated within the framework of agenda setting and framing theories, the study was designed as a content analysis. Four national dailies –Daily Sun, Vanguard, The Nation and Daily Trust – were purposively selected between May 29, 2015 and May 29, 2017, while 432 editions (108 issues for each paper) were selected. Findings showed that newspapers gave frequent and prominent coverage to ethnic interest groups in Nigeria. Reports on the groups revolved mainly around advocacy and antagonistic communication from the groups. The reports were slanted to favour ethnic groups of the respective owners. The study concluded that the continued visibility enjoyed by ethnicity-related issues in the sphere of public discourse in Nigeria may be partly explained by the frequent and prominent coverage given to them by newspapers, and that newspapers’ slanting of their reports in favour of ethnicity of their owners underscores their role in reinforcing ethnic consciousness and divisiveness in Nigeria as found by several previous studies. The study recommended, among others, more efforts by the press towards objectivity and non-sensationalism in their reportage of ethnicity.","PeriodicalId":233484,"journal":{"name":"Nnamdi Azikiwe University Journal of Communication and Media Studies","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114164829","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}