Nnamdi Azikiwe University Journal of Communication and Media Studies最新文献

{"title":"INFLUENCE OF ANAMBRA BROADCASTING SERVICE SLOGAN “DOBE ANAMBRA OCHA” ON AWKA RESIDENTS’ ATTITUDE TOWARDS ENVIRONMENTAL SANITATION","authors":"Nnaemeka Obidike Francis, Nlekuwa Gloria Chidimma","doi":"10.47851/naujocommed.v2i1.109","DOIUrl":"https://doi.org/10.47851/naujocommed.v2i1.109","url":null,"abstract":"This study entitled Influence of Anambra Broadcasting Service Slogan “Dobe Anambra Ocha” on Awka Residents’ Attitude towards Environmental Sanitation investigatedwhether residents of Awka Metropolishas answered  the clarion call contained in the slogan meant to sensitise them to keep their environment clean at all times. Specific objectives of the study among others are to: assess respondents’ frequency of exposure to ABS slogan “Dobe Anambra Ocha;” ascertain whether the ABS slogan “Dobe Anambra Ocha” is effective in sensitizing the residents about environmental sanitation; find out the respondents’ attitude towards the ABS slogan “Dobe Anambra Ocha;” determine whether the ABS slogan “Dobe Anambra Ocha” has helped residents in maintaining good environmental sanitation. The study was anchored on the Theory of Planned Behaviour (TPB). The survey research design was used in carrying out the study. A sample size of 399 was selected from the population of Awka Metropolis using the Taro Yamani’s sample size determination formula. The questionnaire was the instrument used in collecting data for the study. Data generated from the study were presented in statistical table with frequency and simple percentage used in analyzing the data. Results of the analysis showed among others that: 74.9 percent of the respondents had very good exposure to the ABS slogan “Dobe Anambra Ocha”, 73.6 percent attested  to the effectiveness of the slogan in sensitizing the residents to keep their environment clean at all times, the respondents had a very positive attitude towards the ABS slogan “Dobe Anambra Ocha”. The study recommended among others that: Credible information is required to attract the needed response in a radio health campaign, such as with the ABS slogan “Dobe Anambra Ocha.” Messages aired continually and consistently can reach many or more persons and are capable of changing the attitude of the residents to comply with safety measures as required. It means that programming/slogan is of essence in order to reach the intended target audience with the required and relevant message. ABS should intensify the campaign/slogan to ensure that the remaining audiences who still have negative attitude towards “Dobe Anambra Ocha” heed the message to keep their environment clean.","PeriodicalId":233484,"journal":{"name":"Nnamdi Azikiwe University Journal of Communication and Media Studies","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123092966","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ASSESSMENT OF NEWSAPERS PATTERN OF REPORTAGE ON PUBLIC ACCOUNTABILITY ISSUE IN NIGERIA","authors":"C. Nwosu, A. Okeke","doi":"10.47851/naujocommed.v2i1.105","DOIUrl":"https://doi.org/10.47851/naujocommed.v2i1.105","url":null,"abstract":"The issue of public accountability no doubt remains an important factor in both private and public spheres of Nigerian society. It has not only generated much controversy but has been pointed out as one of the factors in Nigeria’s twisted political and economic development. As with other social values, the extent public accountability is realised in a society may depend a lot on how much the media put it in public agenda. Therefore, this study investigates how Nigerian newspapers have covered public accountability issues in the last six months of President Muhammadu Buhari’s administration. Situated within the agenda setting theory, the researchers adopted content analysis as their study design sample of 48 editions of The Guardian and Daily Trust (24 editions) were selected. Analysis was quantitative using simple percentages. Findings showed that Nigerian newspapers gave frequent coverage to public accountability-related issues and that they gave prominence to these issues. It was also established that the newspapers did not give depth to most of their reports on public accountability-related issues and that the papers were more reactive than pre-emptive in their coverage of such issues. The study concluded that there is still need for improvement in the press coverage of issues of public accountability, particularly by placing more importance on investigative journalism in approaching such sensitive reportage.","PeriodicalId":233484,"journal":{"name":"Nnamdi Azikiwe University Journal of Communication and Media Studies","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134351350","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EVALUATING THE VISIBILITY OF MEDIA SENSITIZATION TOWARDS THE UTILIZATION OF MEDIA WEATHER REPORTS AMONG FARMERS IN ANAMBRA STATE","authors":"A. Adum, Charles Chukwuemeka Okika, C. Chiaghana, O. Okoli","doi":"10.47851/naujocommed.v2i1.108","DOIUrl":"https://doi.org/10.47851/naujocommed.v2i1.108","url":null,"abstract":"The benefits inherent in the utilization of climate change report in Agriculture cannot over emphasized. It helps the farmers to make informed decisions about their plantings and helps improve agricultural proceeds. This study examined the level of exposure of farmers in Anambra state to media weather reports, their dispositions towards the weather reports and their usage of weather reports in farming decision making. This study was designed as a survey. A sample of 400 farmers was drawn from 120000 farmers registered with the Ministry of Agriculture, Anambra State. Six local government areas were selected to represent the three senatorial zones in the state, and four communities to represent the selected local government areas. Findings from the survey indicate that the farmers have knowledge of weather reports but, they do not utilize these because they do not understand the message content and are unable to interpret it towards utilizing them in making decision for their planting system. The study concluded that difficulty in understanding of the weather reports and religious belief were the factors that inhibit the use of weather reports in farming decision making among farmers in Anambra State.  The study recommended, increased and sustained aggressive sensitization should be done by the media. The study recommended that the bodies responsible for preparing the weather forecast like the Nigerian Meteorological Agency should be providing regular and updated weather reports to the media, and make such reports to be less technical in order to bridge the challenge of difficulty in understanding.","PeriodicalId":233484,"journal":{"name":"Nnamdi Azikiwe University Journal of Communication and Media Studies","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124581573","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"BELIEVABILITY OF SOCIAL MEDIA POSTS: A STUDY OF ALLEGED FORCEFUL INJECTION OF MONKEY POX VIRUS IN SCHOOL CHILDREN","authors":"F. Nnaemeka, Stanley Ikemefuna Onunkwor","doi":"10.47851/naujocommed.v2i1.121","DOIUrl":"https://doi.org/10.47851/naujocommed.v2i1.121","url":null,"abstract":"This study investigated the believability of alarmist social media posts among civil servants in Anambra State with particular reference to the Nigerian Army’s \"deadly vaccine\" episode of October 11, 2017, that caused significant panic in Anambra State. Situated within the framework of Source Credibility Theory, the study adopted the survey research design. The population of the study was civil servants working in the State Secretariat, Awka, from where a sample of 341 was selected. The data collection instrument was questionnaire comprising 21 close ended items. Findings from the study showed among others that: most civil servants in Anambra State were exposed to October 11, 2017, social media posts on the alleged forceful injection of monkeypox virus in school children and that the social media platform; WhatsApp was the primary source of this exposure; most civil servants believed the posts, reacted mainly by bringing their wards back from school and by alerting others of the perceived danger. The study also found that gender, age, education, and length of civil service experience influenced believability and response to the October 11, 2017 social media posts on the alleged forceful injection of monkeypox virus in schoolchildren among civil servants in Anambra State. The study concluded among others that: social media had become essential channel of communication with widespread appeal, and credibility and they exert considerable influence on public opinion formation. It was, among others, recommended that there should be a persistent campaign to educate the people on the risk of indiscriminate reliance on social media for critical information to avert levels of misinformation as experienced in the so-called army \"deadly vaccine\" episode in Anambra State.","PeriodicalId":233484,"journal":{"name":"Nnamdi Azikiwe University Journal of Communication and Media Studies","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133648463","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PERCEIVED DISSUASIVENESS OF CIGARETTE HEALTH WARNING MESSAGES AMONG SMOKERS AND NONSMOKERS IN ANAMBRA STATE, NIGERIA","authors":"Chinedu Ononiwu, Victor Agusiobo, Sandra Ukwuru, Prisca Nwankwo, Chikanne Joannes Ezeigbo","doi":"10.47851/naujocommed.v2i1.116","DOIUrl":"https://doi.org/10.47851/naujocommed.v2i1.116","url":null,"abstract":"Findings from the 2012 Global Adult Tobacco Survey which is still the latest nationwide tobacco use research in Nigeria show that 5.6% (4.7 million) Nigerian adults aged 15 years or older used tobacco products: 10.0% (4.2 million) men and 1.1% (0.5 million) women. One of the strategies for the control of this rate of tobacco use is the mandatory text-only Health Warning Messages available on cigarette packs in the country. This study explored the perceived dissuasiveness of the Text-only Health Warning Messages on cigarette packs in Nigeriaand how smoking history can influence this perception. To achieve the set objectives, a mixed-method approach involving survey and Focus Group Discussion was adopted.The study analyzed data collected from a sample of 400 residents in Anambra State, Nigeria selected through simple random sampling and another 12 selected through snowballing, for Focus Group Discussion. Findings showed that the content of the Health Warning Message and smoking history were factors that could influence perceived dissuasiveness of cigarette Health Warning Messages. Additionally, the smokers were found to have become accustomed to the Text-only Health Warning Messages. Findings also showed that the smokers’ perception was in line with their smoking behaviour. Stated differently, they did not perceive the Text-only Health Warning Message as dissuasive and have therefore continued to smoke. However, Graphic Health Warning Messages (GHWMs) were perceived as more dissuasive than the text-only messages by both smokers and nonsmokers. Therefore, it is recommended that the federal government should introduce Graphic Health Warning Messages and make them mandatory for cigarette packaging and advertisements.","PeriodicalId":233484,"journal":{"name":"Nnamdi Azikiwe University Journal of Communication and Media Studies","volume":"63 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120899879","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"SITUATING THE CNN EFFECT IN NIGERIAN CONTEXT: ANALYSING IMPACT ON DIPLOMACY AND LOCAL TELEVISION","authors":"Nduka Odo, D. Ugwuanyi, F. N. Nwabufoe","doi":"10.47851/naujocommed.v2i1.118","DOIUrl":"https://doi.org/10.47851/naujocommed.v2i1.118","url":null,"abstract":"Scholars believe that the global media of television influence foreign policy-making through a presentation of compelling images of events happening. It is termed the CNN effect or factor. However, the extent of this effect is not yet determined especially on Nigeria foreign policy and local television. The CNN Effect stands on the agenda-setting theory.  The factor implies that the global television goes further to tell policymakers what it should think, what to think about, how to think about what they think, and what to do with what they think and think about. This study is carried out through analysis of secondary data and observation of global and local televisions.  Beside already observed effects of global television on foreign policymaking such as making decisions in haste without proper considerations and sideling of diplomatic protocols, the study found some side effects of the influence of global media; one of which is that global television force policymakers to be unduly attached to them (global television). The greater revelation from the CNN effect is not on Nigeria’s foreign policy but on local television industry where the local television loses audience, credibility and revenue to global television. The study recommends better funding and training for local television.","PeriodicalId":233484,"journal":{"name":"Nnamdi Azikiwe University Journal of Communication and Media Studies","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125107407","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"USE OF RADIO AS A TOOL OF LEARNING IN CRISIS PERIOD","authors":"A. Okeke, Julius Chibuike Nwosu, Gloria Nneka Ono","doi":"10.47851/naujocommed.v1i2.95","DOIUrl":"https://doi.org/10.47851/naujocommed.v1i2.95","url":null,"abstract":"Radio has remained a powerful medium of communication and this is due to the fact that its message contents can be received at distant places as a result of its wide coverage and its ubiquitous nature. It has the ability to reach large audiences because it is relatively cheap and can function without electricity. Therefore, it is regarded as the most accessible tool of technology used for information dissemination. Studies have found out that radio is the most popular broadcast medium used for teaching in times of crisis all over the world. This is due to the fact that it is relatively cheap and can be easily accessible. Unfortunately, little attention is being given to radio as a tool that can enhance education especially in crisis period. An instance is the COVID-19 pandemic that has shut down the academic walls in Nigeria and elsewhere around the globe. Against the foregoing, this paper sought to conceptually look at the power of radio broadcasting as a platform that will not only provide a new way of teaching, but make available effective tool that will augment class room teaching during and after the ravaging Corona virus pandemic. The paper highlighted the role radio could play as well as the benefits of radio as a tool for educational learning in the period of the COVID-19 pandemic. The study highlights the fact that the COVID-19 pandemic effects on education could have a lasting impact on the trajectory of education in Nigeria if not tackled with the utmost urgency it deserves.","PeriodicalId":233484,"journal":{"name":"Nnamdi Azikiwe University Journal of Communication and Media Studies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129962350","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"SOCIAL MEDIA AND BRIDGING OF COVID-19 INFORMATION GAP AMONG STUDENTS OF FEDERAL POLYTECHNIC, OKO","authors":"Onyeka Uwakwe","doi":"10.47851/naujocommed.v1i2.90","DOIUrl":"https://doi.org/10.47851/naujocommed.v1i2.90","url":null,"abstract":"This is a survey study. The researcher uses a sample of 112 students to x-ray the impact of new media in dissemination information on COVID-19 pandemic.  The study submits that WhatsAPP, Facebook and Opera news are rendering front line media services. Based on this, therefore, the paper reveals that new media have been potent at the awareness level. The paper also notes some differentials (gap) among the students in terms of level of awareness of COVID-19 pandemic terminology. This aspect of the result is hypothetically explained in the level of new media dependency, literacy level and income. The paper reinforces the role of the media in national development. The paper consequently recommends that governments and change agents take advantage of the possibilities inherent in the new media in the fight against COVID-19 pandemic.","PeriodicalId":233484,"journal":{"name":"Nnamdi Azikiwe University Journal of Communication and Media Studies","volume":"86 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134183175","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"IMPACT OF NIGERIA SOCIAL MEDIA INFLUENCERS ON THEIR FOLLOWERS IN ONLINE COMMUNITY","authors":"Olatilewa Olaojo","doi":"10.47851/naujocommed.v1i2.81","DOIUrl":"https://doi.org/10.47851/naujocommed.v1i2.81","url":null,"abstract":"The main aim of this research was to investigate the Nigerian influencers and their influence on their followers in an online community – Twitter. The study adopted a mixed method comprising of online social media followers and a content analysis of influencers’ posts across three themes of interest: marketing, political and advocacy. The specific objectives of the study were to: (i) determine whether influencers with high personality attributes exert more significant influence on their followers than those with low personality traits; (ii) determine whether influencers with high personality traits and social characteristics have more significant reliability and thus exert greater influence on their followers than those with lower personality traits, social attributes and lower credibility; (iii) examine if there is a significant relationship between influencers’ communication ability and the impact they have on their followers; and (iv) examine the difference between the level of impact that political influencers have on their followers than marketing influencers. Data were analyzed using descriptive and inferential statistics at 0.05 significance. The findings of the study were that: (i) the frequently used communication strategy employed by the influencers is informative (6, 42.9%) to influence their followers; (ii) personality attributes of all categories of influencers had a significant effect on the extent of influence their online activities exert on their followers; and there was no significant difference between the level of impact political influencers had on their followers compared to what marketing influencers had on theirs. The study therefore recommended that media literacy among youths should be enhanced to increase their capacity for following influencers reasonably.","PeriodicalId":233484,"journal":{"name":"Nnamdi Azikiwe University Journal of Communication and Media Studies","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131041781","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"HEALTH MESSAGES AND COMPLIANCE BY UNDERGRADUATE CONSUMERS OF ROADSIDE FOOD AROUND UNIVERSITY CAMPUSES IN ANAMBRA STATE","authors":"C. Nwosu, A. Okeke, C. Chiaghana","doi":"10.47851/naujocommed.v1i2.80","DOIUrl":"https://doi.org/10.47851/naujocommed.v1i2.80","url":null,"abstract":"The overall purpose of this study was to ascertain the level that undergraduate students in universities around Anambra State comply with health messages on the dangers of patronizing roadside food outlets. The study was guided by four research questions which include the following: To what extent are university undergraduate students in Anambra State exposed to messages on health implications of patronizing roadside food outlets? To what extent are the undergraduate students knowledgeable on the implication of patronizing roadside food outlets? To what extent do these students comply with messages of health implication of eating at roadside food outlets? What demographic factors affect the undergraduate students’ compliance with the health messages on the implications of eating at roadside food outlets? Anchored on the Health belief Model, the study adopted the survey research method. Findings suggest that: undergraduate students in universities around Anambra State were exposed to health messages on the implication of patronizing roadside food outlets. The research further reveals that majority of the undergraduate students were knowledgeable on the implication of patronizing roadside food outlets. Surprisingly, irrespective of the undergraduate students’ exposure and knowledge of the dangers of eating at roadside food outlets, it was discovered that they did not comply with health messages on the dangers of eating at roadside food outlets. Furthermore, the findings also reveal that such demographic factors like: age and class level of the undergraduate students’ had influence on their compliance with dangers of patronizing roadside food outlet, gender however did not. The researchers therefore recommended that communication experts get fully involved in the development of health-behviour change messages. They should look from within and identify factors that would negatively affect strategic health media messages intended to bring about sustainable health behavior change for a better living.","PeriodicalId":233484,"journal":{"name":"Nnamdi Azikiwe University Journal of Communication and Media Studies","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133588591","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}