Nnamdi Azikiwe University Journal of Communication and Media Studies最新文献

{"title":"INVESTIGATING INFORMATION USEFULNESS OF YOUTUBE AMONG SELECT UNIZIK STUDENTS","authors":"Gloria Nneka Ono, C. Chiaghana, A. Okeke","doi":"10.47851/naujocommed.v2i1.113","DOIUrl":"https://doi.org/10.47851/naujocommed.v2i1.113","url":null,"abstract":"The prevalence of YouTube has overwhelmingly expanded globally following its advent in 2005. Globally, opinions differ as to whether YouTube is a very useful information and knowledge source. The potentialities of YouTube offer a participatory, informational and knowledge-filled platform. Despite these potentials, research shows that YouTube in Nigeria does not yet enjoy much patronage. The study was aimed at determining the perceptions of Unizik students towards information usefulness of YouTube. It sought to find out among others the extent of YouTube use among the students and was anchored on Technology Acceptance Model (TAM) which posits that users will be willing to make use of a new technology if they find it useful and easy to use. The research design was survey and questionnaire served as the measuring instrument. Data were analysed using frequency tables and pie charts. The study found out that 75 percent of students use YouTube to a large extent amidst its challenges and that and that they had positive perceptions towards YouTube as a useful and significant source of information and knowledge. The researchers recommend that government should subsidize the cost of data for accessing the site since the respondents saw it as a major challenge. Also, more research is recommended to find more ways of combating other disclosed challenges such as unavailability of internet connectivity, poor patronage as content creators etc in YouTube use so as to avail students the opportunities of harnessing the potentials YouTube offers.","PeriodicalId":233484,"journal":{"name":"Nnamdi Azikiwe University Journal of Communication and Media Studies","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122288493","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PERCEPTION AND HEALTH RISK AWARENESS OF WHITEVERTISED SKINCARE PRODUCTS AMONG WOMEN IN ANAMBRA STATE, NIGERIA","authors":"O. Ekwenchi, Chinedu Ononiwu","doi":"10.47851/naujocommed.v2i1.117","DOIUrl":"https://doi.org/10.47851/naujocommed.v2i1.117","url":null,"abstract":"‘Whitevertised’ skincare products are found in such societies as Nigeria where women show reverence for white skin. They are presented using a plethora of advertisement techniques that can make white skin appear desirable. Anchored on social constructionism and selective perception theory, this study aimed to find out how women in Anambra State perceive these products and their awareness of the health risks they can pose. To achieve these objectives, a quantitative approach involving survey was adopted.  Data were collected from a random sample of 400 women. Findings showed that these products are prevalent and are used by most of the respondents to ‘maintain’ their skin colour. The study also showed that the perception towards these products varied with age and educational qualification, and was also shown to be influenced by price, place of origin, scientification, celebrity-endorsements and past experiences. In addition, findings from the study showed that the health risk awareness of the risks these products can pose was low among the younger respondents and the least educated. Based on these findings, this study recommended health awareness campaigns targeted at the young and least educated who were shown in this study as most vulnerable.","PeriodicalId":233484,"journal":{"name":"Nnamdi Azikiwe University Journal of Communication and Media Studies","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128747818","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"CONTENT ANALYSIS OF COVID-19 MESSAGES ON SELECT WHATSAPP GROUPS: A NIGERIAN PERSPECTIVE","authors":"Umefien Dakoru Epepe","doi":"10.47851/naujocommed.v2i1.106","DOIUrl":"https://doi.org/10.47851/naujocommed.v2i1.106","url":null,"abstract":"This study examined novel coronavirus (COVID-19) messages on select Nigeria-based WhatsApp groups. Viewed through the lens of the Rumour Theory, the study applied content analysis and social semiotics (multimodal discourse analysis) methods. Data were elicited from three purposively selected WhatsApp groups, using the constructed and continuous weeks approach. The sample covered 6 weeks (42 days), spread across March, April, and May 2020. Findings from the content analysis showed that texts, comments, and linked message on COVID-19, had the highest frequency. The frequency of messages peaked in March and steeply tapered downwards in April and May 2020. The multimodal discourse analysis demonstrated a preponderance of messages about vaccines, treatment, prevention, lockdown, and conspiracy theories. A significant number of COVID-19 messages were based on rumours and misinformation from spurious sources, with a few from credible sources. The study recommended that to help flatten the misinformation curve, timely, unambiguous and accurate COVID-19 information should be provided from official sources.","PeriodicalId":233484,"journal":{"name":"Nnamdi Azikiwe University Journal of Communication and Media Studies","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125649559","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"DIGITAL MEDIA AND CIVIC ENGAGEMENT ON HEALTH RISKS OF SMOKING AMONG DRIVERS IN ANAMBRA STATE","authors":"S. Kenechukwu","doi":"10.47851/naujocommed.v2i1.107","DOIUrl":"https://doi.org/10.47851/naujocommed.v2i1.107","url":null,"abstract":"Smoking is the inhalation and exhalation of fumes of burning tobacco and other dangerous nicotine substances that endanger health. It is also a learned behaviour capable of causing addiction. The study examined civic engagement through digital media on health risks of smoking among drivers in Onitsha, Anambra State. The study focused on drivers of registered Mass Transit companies:  Eastern Mass Transit and Onitsha South Mass Transit. The study was anchored on two theories: grounded theory of smoking decision which explains pre-and-post effects of smoking quitting, and mediatisation theory which examines the long-term structural change in the role of media in culture and society. The study adopted a survey of drivers of select Mass Transit companies in Anambra State. This was to ensure that these drivers were studied in their varying work atmospheres concerning smoking. Findings of the study showed that drivers of both companies make effective use of digital media for information on the dangers of smoking while driving and erring drivers are adequately penalised. Based on the findings of this study, it is recommended that media messages on the dangers of smoking tobacco or other dangerous substances on the wheel should be sustained. It equally recommended psychological tests on drivers before recruitment.","PeriodicalId":233484,"journal":{"name":"Nnamdi Azikiwe University Journal of Communication and Media Studies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122013470","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"INFLUENCE OF MELODY FM NIGERIA GO BETTER, A PIDGIN ENGLISH RADIO PROGRAMME IN CREATING DEVELOPMENT AWARENESS IN WARRI, NIGERIA","authors":"Caroline Ubini, Majority Oji","doi":"10.47851/naujocommed.v2i1.111","DOIUrl":"https://doi.org/10.47851/naujocommed.v2i1.111","url":null,"abstract":"The study investigates how radio has been used as a carrier of development information to create awareness on development issues among people of Warri, Nigeria. The study builds on what researchers have recognized as the strength of radio in spurring peoples’ interest and participation in development matters. The study adopts the cross-sectional research method to sample the views of 240 respondents drawn from Warri population. The graduated data derived from a Likert scale were statistically analysed using percentages. The findings reaffirmed the rationalized position of scholars on the use of radio in the direction of development. The sustainability of  the programme and the quest for future capable hands to continue to run the programme however remain a worry to the people and are recommended for action.","PeriodicalId":233484,"journal":{"name":"Nnamdi Azikiwe University Journal of Communication and Media Studies","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121047896","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"INFLUENCE OF NEWSPAPER FRAMING OF COVID-19 PANDEMIC ON READERS' PERCEPTION OF THE VIRUS","authors":"C. Igboeli, Ezebuenyi Ephraim Ejimnkeonye","doi":"10.47851/naujocommed.v2i1.112","DOIUrl":"https://doi.org/10.47851/naujocommed.v2i1.112","url":null,"abstract":"This study investigated the influence of newspaper framing of Covid-19 pandemic on readers’ perception of the virus. The thrust of the study was to ascertain whether the way newspapers select, package and present news stories on the novel Coronavirus affected the way readers of Daily Sun, Vanguard and National Light newspapers in Awka Metropolis view the virus. Specific objectives of the study are among others to: access the patterns of frames used in reporting stories on Covid-19; ascertain respondents’ frequency of exposure to newspaper reports on COVID-19; know whether the way newspapers report COVID-19 pandemic creates the desired awareness against the spread of the virus; ascertain respondents’ perception of newspaper reportage of COVID-19; find out whether the way newspapers select, package and present (frame) stories on COVID-19 influenced respondents’ views about the virus. The study was anchored on agenda setting theory. The mixed research design was adopted in carrying out the study. This entails using both the survey and content analysis methods. For the survey method, 386 respondents were selected from the projected population of Awka Metropolis. For the content analysis method, 264 editions were randomly selected from the three select newspapers Findings from the study revealed among others that: seven patterns of frames were used in reporting stories on Covid-19 by the three select newspapers within the period of the study; a more than two-thirds majority of the respondents had high exposure to newspaper reports of COVID-19; majority of the respondents accede that the way newspapers report stories on COVID-19 creates awareness against its spread; majority of the respondents had positive perception on newspaper reportage of COVID-19 and finally, majority of the respondents accede that the way newspapers report COVID-19 influenced the way they view the virus. The study concludes among others that way the media frame issues has the ability to influence audience perception of a particular event and that selection and packaging of the novel Coronavirus enjoys positive reactions in the media. The study recommends among others that: that the Nigerian press should endeavour to select appropriate news angles in reporting public health stories to stem the tendencies of creating rumours and misinformation. This also has the benefit of causing the polity to trust the media in their interpretations of health situations.","PeriodicalId":233484,"journal":{"name":"Nnamdi Azikiwe University Journal of Communication and Media Studies","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125272696","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"INFLUENCE OF CELEBRITY ENDORSEMENT ON CONSUMERS’ BUYING DECISION OF A BRAND: A STUDY OF GLOBACOM TELECOMMUNICATION NIGERIA LIMITED","authors":"C. Odionye, Danjuma Mathew Yareh, Chinedu Ibekwe, Hannah Agboakiosime Salami","doi":"10.47851/naujocommed.v2i1.110","DOIUrl":"https://doi.org/10.47851/naujocommed.v2i1.110","url":null,"abstract":"In this study, we assessed the influence of celebrity endorsement on consumers’buying decision of a brand, with particular reference to Globacom telecommunication Limited.The objectives of this study were to ascertain customers’ perception of the use of celebrity endorsement on Globacom telecommunication; to determine the influence of celebrity endorsement on the buying behaviour of consumers of Globacom; to ascertain whether the use of celebrity endorsement by Globacom telecommunication helps the company to get more subscribers; to know consumers’ preference of Globacom endorsements by celebrities to Globacom endorsements by non-celebrities; and to know if endorsement by celebrity reflects the quality of product or services. Thestudy usedMeaning Transfer Model as the theoretical foundation. The research design used was the mixed method comprisingsurvey and in-dept interview whilethe questionnaire and the interview guidewere the instruments for data collection. The population of the study was Globacom subscribers in Nigeria. The population figure of the study was 54,840,192.A sample size of 400 was got from this figure using Taro Yemani formula. Data collected through questionnaire were analyzed using frequency table and simple percentages while data collected through interview were analyzed thematically. From the findings, consumers perceived that celebrities give a real image of the brand and that celebrity-endorsed products are of good quality. Findings also showed that celebrities have significant influence on buying decisions ofsubscribers.From the finding also, a greater percentage of consumers patronizeGlobacom because their favourite celebrity endorsed it. Based on the findings, the study recommended that Globacom Managers should continue using celebrities for endorsements, especially the celebrities who reflect thereal image of the products they endorse.","PeriodicalId":233484,"journal":{"name":"Nnamdi Azikiwe University Journal of Communication and Media Studies","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126764373","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE INFLUENCE OF SOCIAL MEDIA FRAMING ON AUDIENCE PERCEPTION OF ENDSARS AGENDA PROTEST","authors":"Chiemezie Chukwuka Ugochukwu, Obiajulu Joel Nwolu","doi":"10.47851/naujocommed.v2i1.119","DOIUrl":"https://doi.org/10.47851/naujocommed.v2i1.119","url":null,"abstract":"In 2017, the #ENDSARS hashtag began trending across social media platforms, calling for a scrap of a police unit Special Anti-Robbery Squad (SARS). Nigerians complained about the activities of SARS that include extortion, extra-judicial killing, and harassment, among others. The Nigerian government and Police authorities promised to overhaul the SARS activities despite calls to scrap the police unit. On October 3rd 2020, a video went viral across social media platforms how police officers suspected SARS officers shot a young man and took his Lexus car away. Social media influencers organized the protest and like wildfire, it spread across the country. Based on this, the research is structured to ascertain respondents’ level of exposure to social media framing on EndSARS protest, to determine if social media framing on EndSARS protest motivated the youths, to find out if social media framing contributed to protests across the country. No doubt, the internet and social media have changed the narrative of organizing protests across the globe and Nigeria in particular. Anchored on three theories namely, framing theory, social category theory, and technology determinism theory. Survey research method was adopted for the study and copies of the questionnaire were distributed online with help of Google forms. Findings revealed that respondents were exposed to social media framing on EndSARS agenda and social media framing contributed to country’s protest across the country. The study recommends, among others, that government should always investigate reports about its agencies and take proper action to forestall any protest in the future.","PeriodicalId":233484,"journal":{"name":"Nnamdi Azikiwe University Journal of Communication and Media Studies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130863917","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MAINSTREAM NEWSPAPERS COVERAGE OF AGRICULTURAL BIOTECHNOLOGY ISSUES: A STUDY OF DAILY TRUST AND THE NATION NEWSPAPERS","authors":"F. Bello, Ogwuche Pius Owoicho","doi":"10.47851/naujocommed.v2i1.114","DOIUrl":"https://doi.org/10.47851/naujocommed.v2i1.114","url":null,"abstract":"Mainstream newspapers’ coverage of biotechnology issues has overtime attracted the attention of media scholars. This study examined select newspaper’s coverage of Agricultural Biotechnology issues in Nigeria. The study relied on quantitative content analysis of the news stories of 2 Nigerian newspapers (Daily Trust and The Nation newspapers). The study analysed contents of the select newspapers between the periods of September 2018 to March 2019. The study is anchored on the Agenda setting theory. Findings from the study showed that the two newspapers (Daily Trust and The Nation) have not given adequate coverage to the issues of Agricultural Biotechnology as they were episodic in their reportage of the issue. The newspapers were unable to do this because most of the reports on Agricultural Biotechnology are in the form of news writing, paying little attention to the analysis of risks or benefits that lies therein. It was also found that the selected newspapers accorded low prominence to the issues on Agricultural Biotechnology with the placement of a majority of such stories on the inside pages and far less on the front and back pages. In a nutshell, the study found out that the Newspapers studied have been unsuccessful in their role to communicate to the public on the benefits or otherwise of Agricultural Biotechnology. Thus, it was concluded that Daily Trust and The Nation newspapers adopted a similar pattern in the reportage of Agricultural Biotechnology issues during this period with the way they reported these issues in their respective pages. The study recommends that media; both print and broadcast, which have the capacity of shaping public debate and discourse among citizens should be analytic and should dedicate more space and time when reporting core issues on Agricultural Biotechnology in Nigeria.","PeriodicalId":233484,"journal":{"name":"Nnamdi Azikiwe University Journal of Communication and Media Studies","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133317575","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"NEW COMMUNICATION TECHNOLOGIES AS A SOURCE OF WESTERN CULTURAL IMPERIALISM IN NIGERIA: A STUDY OF AWKA METROPOLIS IN ANAMBRA STATE","authors":"A. Okeke, C. Nwosu","doi":"10.47851/naujocommed.v2i1.115","DOIUrl":"https://doi.org/10.47851/naujocommed.v2i1.115","url":null,"abstract":"This study aimed at investigating new communication technologies as a source of western cultural imperialism in Nigeria; a study of Awka metropolis in Anambra State. Anchored on the framework of the Social Learning Theory, it delved into investigating the nature and the extent of domination using a survey of 100 respondents from Awka metropolis in Awka South local government area of Anambra State. The study adopted Survey method as the research design .A sample of 100 respondents were selected via the multi-stage approach. Data analysis was quantitative using simple percentages and Pearson’s Chi square test. Findings indicate that residents of Awka metropolis are adequately exposed to these new electronic communication technologies and that these technologies are potential channels for foisting western (and in particular American) culture on the people while possibly eroding the indigenous culture. For this reason, it is recommended among others that Nigeria should adopt protectionism (a system of using legal mechanisms to regulate media content so as to guard against domination) as a means of controlling western cultural imperialism.","PeriodicalId":233484,"journal":{"name":"Nnamdi Azikiwe University Journal of Communication and Media Studies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130102118","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}