NEW COMMUNICATION TECHNOLOGIES AS A SOURCE OF WESTERN CULTURAL IMPERIALISM IN NIGERIA: A STUDY OF AWKA METROPOLIS IN ANAMBRA STATE

This study aimed at investigating new communication technologies as a source of western cultural imperialism in Nigeria; a study of Awka metropolis in Anambra State. Anchored on the framework of the Social Learning Theory, it delved into investigating the nature and the extent of domination using a survey of 100 respondents from Awka metropolis in Awka South local government area of Anambra State. The study adopted Survey method as the research design .A sample of 100 respondents were selected via the multi-stage approach. Data analysis was quantitative using simple percentages and Pearson’s Chi square test. Findings indicate that residents of Awka metropolis are adequately exposed to these new electronic communication technologies and that these technologies are potential channels for foisting western (and in particular American) culture on the people while possibly eroding the indigenous culture. For this reason, it is recommended among others that Nigeria should adopt protectionism (a system of using legal mechanisms to regulate media content so as to guard against domination) as a means of controlling western cultural imperialism.