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Impact of standardising the colour and branding of vape devices on product appeal among young people: a randomised experiment in England, Canada and the United States. 电子烟颜色和品牌标准化对年轻人产品吸引力的影响:在英国、加拿大和美国进行的随机实验。
IF 4 2区 医学
Tobacco Control Pub Date : 2025-05-20 DOI: 10.1136/tc-2024-059210
Harry Tattan-Birch, Katherine East, Sharon Cox, Sarah Jackson, Jamie Brown, Erikas Simonavicius, Jessica L Reid, David Hammond, Eve Violet Taylor
{"title":"Impact of standardising the colour and branding of vape devices on product appeal among young people: a randomised experiment in England, Canada and the United States.","authors":"Harry Tattan-Birch, Katherine East, Sharon Cox, Sarah Jackson, Jamie Brown, Erikas Simonavicius, Jessica L Reid, David Hammond, Eve Violet Taylor","doi":"10.1136/tc-2024-059210","DOIUrl":"https://doi.org/10.1136/tc-2024-059210","url":null,"abstract":"<p><strong>Objective: </strong>To estimate the impact of standardising the colour and branding of disposable vaping devices on young people's interest in trying them.</p><p><strong>Design, setting and participants: </strong>Data were from national surveys of 16-29-year-olds in Canada, England and the United States in 2023 (N=15 259).</p><p><strong>Interventions: </strong>Respondents were randomised (1:1) to view images of either four branded disposable vapes (N=7638) or four standardised white disposable vapes (n=7621) and asked which they would be interested in trying.</p><p><strong>Main outcome measures: </strong>The primary outcome was selecting \"no interest in trying\" rather than any of the vapes displayed. We also examined whether the impact of standardisation differed by five potential moderators.</p><p><strong>Results: </strong>A greater proportion of participants reported \"no interest in trying\" the white standardised than branded vapes (67.1% vs 62.8%; adjusted risk ratio (ARR) 1.127, 95% CI 1.085 to 1.169). Compared with those who had never smoked or vaped, the impact of standardisation on those reporting no interest was greater for those who had, in the past 30 days, only smoked (47.5% vs 37.5%, ARR 1.287, 95% CI 1.079 to 1.495), only vaped (19.9% vs 16.4%, ARR 1.220, 95% CI 1.002 to 1.438), dual used (13.5% vs 9.5%, ARR 1.420, 95% CI 1.017 to 1.822) or who had formerly vaped/smoked (72.6% vs 65.0%, ARR 1.119, 95% CI 1.071 to 1.167). The impact was also greatest in the oldest age group, but there were no other clear moderators.</p><p><strong>Conclusions: </strong>Standardising the colour and branding of disposable vaping devices reduces young people's interest in trying them. However, this includes a substantial impact on those who smoke.</p>","PeriodicalId":23145,"journal":{"name":"Tobacco Control","volume":" ","pages":""},"PeriodicalIF":4.0,"publicationDate":"2025-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144111814","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Tobacco retail outlet marketing exposure and growth of e-cigarette and cigarette use over adolescence and early young adulthood. 烟草零售店的营销曝光率和电子烟的增长以及青少年和青年早期吸烟的情况。
IF 4 2区 医学
Tobacco Control Pub Date : 2025-05-19 DOI: 10.1136/tc-2024-059081
Keryn E Pasch, Jacob E Thomas, Melissa B Harrell
{"title":"Tobacco retail outlet marketing exposure and growth of e-cigarette and cigarette use over adolescence and early young adulthood.","authors":"Keryn E Pasch, Jacob E Thomas, Melissa B Harrell","doi":"10.1136/tc-2024-059081","DOIUrl":"https://doi.org/10.1136/tc-2024-059081","url":null,"abstract":"<p><strong>Objectives: </strong>To determine if cigarette and e-cigarette tobacco retail outlet (TRO) marketing influenced past 30-day (P30D) cigarette and e-cigarette use trajectories across early adolescence through young adulthood.</p><p><strong>Methods: </strong>A prospective cohort design in the five major counties in Texas was conducted using 12 survey waves from 2014 to 2020 with 3892 students in 6th, 8th and 10th grade at baseline. Growth curve modelling was used to determine the association between self-reported exposure to TRO marketing and P30D use and whether this relationship varied by age.</p><p><strong>Results: </strong>Across ages 11-22, exposure to TRO cigarette marketing increased the odds of P30D cigarette use (OR=1.05, 95% CI 1.01 to 1.09) and TRO e-cigarette marketing increased the odds of P30D e-cigarette use (OR=1.06, 95% CI 1.03 to 1.09), on average. The effect of marketing on P30D cigarette use was stable across ages, while the effect on P30D e-cigarette use was stronger at younger ages.</p><p><strong>Conclusions: </strong>Exposure to TRO marketing increases the odds of tobacco product use for youth ageing into young adulthood. E-cigarette marketing may be particularly influential in early adolescence. TRO marketing restrictions are needed to reduce tobacco use among youth and young adults.</p>","PeriodicalId":23145,"journal":{"name":"Tobacco Control","volume":" ","pages":""},"PeriodicalIF":4.0,"publicationDate":"2025-05-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144111971","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Aotearoa New Zealand's 'endgame' legislation: a critical analysis of the parliamentary repeal debate using an adapted policy dystopia model approach. 新西兰的“终局”立法:使用适应性政策反乌托邦模型方法对议会废除辩论的批判性分析。
IF 4 2区 医学
Tobacco Control Pub Date : 2025-05-19 DOI: 10.1136/tc-2024-059187
Anna Graham-DeMello, Melissa-Jade Gregan, Andrew Waa, Karine Gallopel-Morvan, Janet Hoek
{"title":"Aotearoa New Zealand's 'endgame' legislation: a critical analysis of the parliamentary repeal debate using an adapted policy dystopia model approach.","authors":"Anna Graham-DeMello, Melissa-Jade Gregan, Andrew Waa, Karine Gallopel-Morvan, Janet Hoek","doi":"10.1136/tc-2024-059187","DOIUrl":"https://doi.org/10.1136/tc-2024-059187","url":null,"abstract":"<p><strong>Introduction: </strong>In February 2024, Aotearoa New Zealand's newly elected coalition Government repealed policies to reduce the addictiveness, availability and accessibility of smoked tobacco. The repeal lacked a robust rationale, was contrary to public opinion, and passed under urgency, a process that bypasses external review. To inform international endgame policy development and implementation, we critically reviewed arguments presented during the repeal debate.</p><p><strong>Methods: </strong>We analysed the verbatim parliamentary debate (Hansard) using an approach modelled on the Policy Dystopia Model, a framework developed to critique tobacco companies' discursive strategies. We identified and reviewed counter-arguments alleging anti-democratic processes would increase health, economic and social inequities, and then classified these claims in relation to equity and democratic rights.</p><p><strong>Results: </strong>Coalition arguments described structural policies as unnecessary and proposed returning to individually focused measures, such as smoking cessation support. Coalition party members claimed the repealed measures would have promoted illicit trade and retail crime, and reduced public safety and freedom, arguments favoured by tobacco companies. Opposition members' arguments alleged antidemocratic processes breached constitutional obligations to Aotearoa's Indigenous Peoples, and predicted socially and economically regressive outcomes would follow the repeal.</p><p><strong>Conclusions: </strong>Coalition arguments presented dystopic outcomes while Opposition arguments highlighted process flaws that threatened democracy and equity. Researchers and advocates should continue to document the weak and contradictory empirical support for tobacco companies' arguments. However, future activities should expose tobacco companies' connections with politicians, demand stronger compliance with the Framework Convention on Tobacco Control and promote strong lobbying regulations.</p>","PeriodicalId":23145,"journal":{"name":"Tobacco Control","volume":" ","pages":""},"PeriodicalIF":4.0,"publicationDate":"2025-05-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144102663","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
10 years of the WHO FCTC Knowledge Hub on Legal Challenges: how collaboration facilitates implementation of the WHO FCTC. 世卫组织《烟草控制框架公约》法律挑战知识中心十年:合作如何促进世卫组织《烟草控制框架公约》的实施。
IF 4 2区 医学
Tobacco Control Pub Date : 2025-05-15 DOI: 10.1136/tc-2024-058659
Clare Slattery, Suzanne Zhou, Hayley Jones
{"title":"10 years of the WHO FCTC Knowledge Hub on Legal Challenges: how collaboration facilitates implementation of the WHO FCTC.","authors":"Clare Slattery, Suzanne Zhou, Hayley Jones","doi":"10.1136/tc-2024-058659","DOIUrl":"10.1136/tc-2024-058659","url":null,"abstract":"","PeriodicalId":23145,"journal":{"name":"Tobacco Control","volume":" ","pages":"403-405"},"PeriodicalIF":4.0,"publicationDate":"2025-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141327900","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Tobacco product litter as a form of postconsumption marketing: an observational study in India. 烟草制品垃圾作为消费后营销的一种形式:印度的一项观察研究。
IF 4 2区 医学
Tobacco Control Pub Date : 2025-05-15 DOI: 10.1136/tc-2023-058407
Graziele Grilo, Bekir Kaplan, Joanna E Cohen, Paramita Bhattacharya, Nirmalya Mukherjee, Kevin Welding, Ryan David Kennedy
{"title":"Tobacco product litter as a form of postconsumption marketing: an observational study in India.","authors":"Graziele Grilo, Bekir Kaplan, Joanna E Cohen, Paramita Bhattacharya, Nirmalya Mukherjee, Kevin Welding, Ryan David Kennedy","doi":"10.1136/tc-2023-058407","DOIUrl":"10.1136/tc-2023-058407","url":null,"abstract":"<p><strong>Background: </strong>Tobacco product litter may be a form of postconsumption marketing if the littered items are branded. We conducted an observational study in India to assess the presence of tobacco product litter and determine the proportion that included branding.</p><p><strong>Methods: </strong>During November-December 2022, we identified tobacco product litter (cigarette/bidi butts and packaging; smokeless tobacco packaging) in nine Indian cities: Bengaluru, Bhubaneswar, Chennai, Delhi, Guwahati, Hyderabad, Lucknow, Mumbai and Patna. In each city, we conducted observations along 15 different routes, each approximately 250 m in distance, for a total of 135 observational routes. Data collectors classified each piece of tobacco litter (product/packaging) and recorded if the litter had visible branding, such as brand names and/or logos.</p><p><strong>Results: </strong>The study identified 17 261 pieces of tobacco product litter; SLT packaging comprised the largest proportion of the sample (62%), followed by cigarette butts (26%), bidi butts (8%), cigarette packaging (3%) and bidi packaging (1%). Across the sample, 81% (n=13 924) of the litter was branded. A brand was visible on most packaging for cigarettes (98%), bidis (97%) and SLT (86%), and present on 82% of cigarette butts and 26% of bidi butts.</p><p><strong>Conclusion: </strong>This study found that the majority of tobacco product litter in India is branded, which could function as a form of postconsumption marketing. Plain and standardised packaging and banning branding features on filters would reduce tobacco litter branding.</p>","PeriodicalId":23145,"journal":{"name":"Tobacco Control","volume":" ","pages":"374-377"},"PeriodicalIF":4.0,"publicationDate":"2025-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12128777/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139432816","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Opinion advertisement by Philip Morris Japan on the tobacco tax imposed on heated tobacco products. 菲利普莫里斯日本公司关于对加热烟草产品征收烟草税的意见广告。
IF 4 2区 医学
Tobacco Control Pub Date : 2025-05-15 DOI: 10.1136/tc-2023-058543
Tomoyasu Hirano
{"title":"Opinion advertisement by Philip Morris Japan on the tobacco tax imposed on heated tobacco products.","authors":"Tomoyasu Hirano","doi":"10.1136/tc-2023-058543","DOIUrl":"10.1136/tc-2023-058543","url":null,"abstract":"","PeriodicalId":23145,"journal":{"name":"Tobacco Control","volume":" ","pages":"406-407"},"PeriodicalIF":4.0,"publicationDate":"2025-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12128781/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140307021","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Receipt and use of prohibited free samples of tobacco products among US adults who use cigarettes, cigars and smokeless tobacco, 2020. 2020年,在使用香烟、雪茄和无烟烟草的美国成年人中接受和使用被禁止的免费烟草制品样品。
IF 4 2区 医学
Tobacco Control Pub Date : 2025-05-15 DOI: 10.1136/tc-2022-057779
Naa A Inyang, Brett R Loomis, Caryn F Nagler, Ellen M Coats, Christine Saba, McKinley Saunders, Sherry T Liu
{"title":"Receipt and use of prohibited free samples of tobacco products among US adults who use cigarettes, cigars and smokeless tobacco, 2020.","authors":"Naa A Inyang, Brett R Loomis, Caryn F Nagler, Ellen M Coats, Christine Saba, McKinley Saunders, Sherry T Liu","doi":"10.1136/tc-2022-057779","DOIUrl":"10.1136/tc-2022-057779","url":null,"abstract":"<p><strong>Objectives: </strong>In the USA, tobacco product free samples (FS) are prohibited, except for smokeless tobacco samples distributed under certain conditions in qualified adult-only facilities. We examined prevalence and frequency of FS receipt among adults who use tobacco, channels of FS distribution and the potential effect of FS use on subsequent product purchase.</p><p><strong>Methods: </strong>From 15 April through 12 July 2020, a total of 1989 adult participants in the National Panel of Tobacco Consumer Studies completed a mixed-mode survey on receipt and use of FS of cigarettes, cigars, smokeless tobacco, e-cigarettes and hookah tobacco. We estimated weighted proportions, population totals and 95% CIs. We used χ<sup>2</sup> tests to assess differences between FS recipients and non-recipients.</p><p><strong>Results: </strong>An estimated 11.0% of US adults who use tobacco received an FS in 2020. Similar proportions received FS of cigarettes (3.8%), cigars (3.3%), smokeless tobacco (3.2%) and e-cigarettes (2.7%). Approximately 60.0% of FS recipients used it, and 68.1% of those who used FS said they were likely to purchase the product. More than half (54.2%) received FS on two or more occasions in the past 12 months, most commonly at retail outlets and tobacco specialty stores.</p><p><strong>Conclusions: </strong>While prevalence of adults who use tobacco receiving FS is relatively low, findings indicate that FS distribution continues to occur for cigarettes, cigars, smokeless tobacco and e-cigarettes, though in-person FS of smokeless tobacco may be legally distributed under certain conditions in qualified adult-only facilities. Findings suggest that FS are often used by recipients, which can affect future purchase decisions.</p>","PeriodicalId":23145,"journal":{"name":"Tobacco Control","volume":" ","pages":"397-402"},"PeriodicalIF":4.0,"publicationDate":"2025-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"10131539","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Declines in cigarette smoking among US adolescents and young adults: indications of independence from e-cigarette vaping surge. 美国青少年和年轻人吸烟率下降:独立于电子烟的迹象激增。
IF 4 2区 医学
Tobacco Control Pub Date : 2025-05-15 DOI: 10.1136/tc-2022-057907
John P Pierce, Man Luo, Sara B McMenamin, Matthew D Stone, Eric C Leas, David Strong, Yuyan Shi, Sheila Kealey, Tarik Benmarhnia, Karen Messer
{"title":"Declines in cigarette smoking among US adolescents and young adults: indications of independence from e-cigarette vaping surge.","authors":"John P Pierce, Man Luo, Sara B McMenamin, Matthew D Stone, Eric C Leas, David Strong, Yuyan Shi, Sheila Kealey, Tarik Benmarhnia, Karen Messer","doi":"10.1136/tc-2022-057907","DOIUrl":"10.1136/tc-2022-057907","url":null,"abstract":"<p><strong>Objective: </strong>To compare trends in cigarette smoking and nicotine vaping among US population aged 17-18 years and 18-24 years.</p><p><strong>Methods: </strong>Regression analyses identified trends in ever and current use of cigarettes and e-cigarettes, using three US representative surveys from 1992 to 2022.</p><p><strong>Results: </strong>From 1997 to 2020, cigarette smoking prevalence among those aged 18-24 years decreased from 29.1% (95% CI 27.4% to 30.7%) to 5.4% (95% CI 3.9% to 6.9%). The decline was highly correlated with a decline in past 30-day smoking among those aged 17-18 years (1997: 36.8% (95% CI 35.6% to 37.9%; 2022: 3.0% (95% CI 1.8% to 4.1%). From 2017 to 2019, both ever-vaping and past 30-day nicotine vaping (11.0% to 25.5%) surged among those 17-18 years, however there was no increase among those aged 18-24 years. Regression models demonstrated that the surge in vaping was independent of the decline in cigarette smoking. In the 24 most populous US states, exclusive vaping did increase among those aged 18-24 years, from 1.7% to 4.0% to equivalent to 40% of the decline in cigarette smoking between 2014-15 and 2018-19. Across these US states, the correlation between the changes in vaping and smoking prevalence was low (r=0.11). In the two US states with >US$1/fluid mL tax on e-cigarettes in 2017, cigarette smoking declined faster than the US average.</p><p><strong>Conclusions: </strong>Since 1997, a large decline in cigarette smoking occurred in the US population under age 24 years, that was independent of the 2017-19 adolescent surge in past 30-day e-cigarette vaping. Further research is needed to assess whether the 2014-15 to 2018-19 increase in exclusive vaping in those aged 18-24 years is a cohort effect from earlier dependence on e-cigarette vaping as adolescents.</p>","PeriodicalId":23145,"journal":{"name":"Tobacco Control","volume":" ","pages":"286-293"},"PeriodicalIF":4.0,"publicationDate":"2025-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12128786/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71522610","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Ending nuclear weapons, before they end us. 在核武器终结我们之前终结它们。
IF 4 2区 医学
Tobacco Control Pub Date : 2025-05-15 DOI: 10.1136/tc-2025-059518
Chris Zielinski
{"title":"Ending nuclear weapons, before they end us.","authors":"Chris Zielinski","doi":"10.1136/tc-2025-059518","DOIUrl":"10.1136/tc-2025-059518","url":null,"abstract":"","PeriodicalId":23145,"journal":{"name":"Tobacco Control","volume":"34 3","pages":"281-282"},"PeriodicalIF":4.0,"publicationDate":"2025-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12128759/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144080441","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Oral nicotine product marketing expenditures in the USA from 2016 to 2023: trends over time by brand and targeted media outlets. 2016 年至 2023 年美国口服尼古丁产品营销支出:按品牌和目标媒体渠道划分的长期趋势。
IF 4 2区 医学
Tobacco Control Pub Date : 2025-05-15 DOI: 10.1136/tc-2023-058537
Jenny E Ozga, Jennifer Cornacchione Ross, Mary Hrywna, Akshika Sharma, Pamela M Ling, Cassandra A Stanton
{"title":"Oral nicotine product marketing expenditures in the USA from 2016 to 2023: trends over time by brand and targeted media outlets.","authors":"Jenny E Ozga, Jennifer Cornacchione Ross, Mary Hrywna, Akshika Sharma, Pamela M Ling, Cassandra A Stanton","doi":"10.1136/tc-2023-058537","DOIUrl":"10.1136/tc-2023-058537","url":null,"abstract":"<p><strong>Background: </strong>Oral nicotine products (ONPs) are increasing in sales, availability and flavours. In April 2022, the US Food and Drug Administration (FDA) obtained regulatory authority over non-tobacco nicotine products, which include many ONPs. Advertising practices for ONPs need monitoring to understand marketing strategies and inform FDA marketing authorisation decisions.</p><p><strong>Methods: </strong>ONP advertisement (ad) expenditure data (January 2016-June 2023) were purchased (print, TV, radio, online video, online display and mobile; N=125 236) and adjusted to 2023 dollars. Descriptive statistics examined expenditures by ONP brand and media outlet over time.</p><p><strong>Results: </strong>Velo spent the most on ONP advertising (89.8%), followed by Zyn (5.7%) and Black Buffalo (1.2%). Velo encompassed the majority of TV (98.1%), radio (99.9%) and mobile ad spend (87.3%); Zyn was the leader for online display (46.2%) and online video (71.1%); and Black Buffalo accounted for 100% of print ads. In 2023, (January-June), Zyn accounted for 88.0% of ad expenditures and Velo spent $0, though the total amount spent by Zyn was far less than Velo in prior years. TV ads (98.1% Velo) aired primarily on prime time/late night or 09:00-17:00 on weekends. Radio ads (99.9% Velo) aired primarily from 06:00 to 10:00, 12:00 to 14:00 and 15:00 to 19:00 on weekdays. Overall, expenditures focused on reaching a national audience, though print ads indicated potential male-targeted marketing.</p><p><strong>Conclusions: </strong>Following FDA's regulatory authority over non-tobacco nicotine products, ad expenditures for Velo dropped to $0. Ongoing surveillance of ONP ad trends can inform FDA marketing authorisation decisions by revealing brand-specific marketing strategies that may be targeted toward populations at increased risk of tobacco use.</p>","PeriodicalId":23145,"journal":{"name":"Tobacco Control","volume":" ","pages":"382-385"},"PeriodicalIF":4.0,"publicationDate":"2025-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12128758/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140132583","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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