Tobacco ControlPub Date : 2026-07-01DOI: 10.1136/tc-2026-060115
Louisiana Montserrat Sanchez, Richard A Miech, Dayoung Bae, Junhan Cho, Yi-Chun Chang, Caroline North, Alyssa F Harlow, Ming Li, Steve Sussman, Hongying Daisy Dai, Abbey R Masonbrink, Dae-Hee Han, Leah R Meza, Adam M Leventhal
{"title":"Flavour and brand of nicotine pouches used most often among US adolescents, 2025.","authors":"Louisiana Montserrat Sanchez, Richard A Miech, Dayoung Bae, Junhan Cho, Yi-Chun Chang, Caroline North, Alyssa F Harlow, Ming Li, Steve Sussman, Hongying Daisy Dai, Abbey R Masonbrink, Dae-Hee Han, Leah R Meza, Adam M Leventhal","doi":"10.1136/tc-2026-060115","DOIUrl":"https://doi.org/10.1136/tc-2026-060115","url":null,"abstract":"<p><strong>Background: </strong>ZYN brand and non-tobacco-flavoured products capture most of the US nicotine pouch market. Evidence of which nicotine pouch flavours and brands US youth use is critical for informing youth regulatory protections, but currently lacking.</p><p><strong>Methods: </strong>We analysed data from adolescents reporting lifetime nicotine pouch use in the 2025 Monitoring the Future study, a nationally representative, in-school, cross-sectional annual survey of US 8th-grade, 10th-grade and 12th-grade students. Prevalences of nicotine pouch flavours and brands adolescents reported using most often were estimated in the overall sample and stratified by demographic characteristics and past-30-day pouch use patterns.</p><p><strong>Results: </strong>Among 472 youth who used nicotine pouches in their lifetime, 97.0% (95% CI 94.6% to 98.4%) reported using nicotine pouches with a non-tobacco flavour most often; non-tobacco flavoured pouch use prevalence exceeded 93% across all demographic and past-30-day pouch use-frequency categories studied. Mint was the most commonly reported flavour used (58.6%), followed by fruit (16.0%); use of original/unflavoured pouches was rare (3.0%). ZYN was the most common brand used, reported by 79.7% (95% CI 74.1% to 84.4%) of youth. Use prevalence of ZYN versus other pouch brands was lower among non-Hispanic Black versus non-Hispanic White, but did not vary by sex, grade, population density or pouch use frequency.</p><p><strong>Conclusions: </strong>Among US adolescents reporting lifetime use of nicotine pouches in 2025, use of non-tobacco flavoured pouch products was nearly universal and ZYN was the predominant brand used. Prioritising regulatory policies on flavoured pouches, especially ZYN brand products, merits consideration to reduce youth nicotine pouch use.</p>","PeriodicalId":23145,"journal":{"name":"Tobacco Control","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2026-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148405962","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Smoking depictions in the manga 'ONE PIECE' over its 27-year serialisation: a segmented time series analysis of Sanji.","authors":"Hiroko Tobari, Chiharu Shimizu, Shiori Kawamura, Rita Kondo, Masaaki Aizawa","doi":"10.1136/tc-2025-059990","DOIUrl":"10.1136/tc-2025-059990","url":null,"abstract":"<p><strong>Objectives: </strong>This study investigates smoking depictions in the globally popular manga <i>ONE PIECE</i> over its 27-year publication period and its associations with tobacco control measures implemented in Japan.</p><p><strong>Design: </strong>Time-series study.</p><p><strong>Setting: </strong>Volumes 1-110 (1121 episodes) of <i>ONE PIECE</i> published between August 1997 and December 2024.</p><p><strong>Interventions: </strong>Smoking scenes were identified and quantified by panel-based content analysis.</p><p><strong>Main outcome measures: </strong>Prevalence of smoking panels relative to the total number of panels per volume.</p><p><strong>Results: </strong>The overall prevalence of smoking panels was 4.7%, with a significant downward trend (p<0.001). Smoking depictions of Sanji, the only smoker among the 10 core characters in the series, accounted for 54% of the total of 5076, and his smoking portrayal significantly declined over the 27-year publication period (p=0.007). Interrupted time series analyses demonstrated statistically significant slope changes indicating decreasing trends in Sanji's smoking depictions following the implementation of the revised Health Promotion Act (p<0.001).</p><p><strong>Conclusions: </strong>Despite this decline, smoking behaviour and tobacco product depictions continued to appear in the series. Policies with adolescent-focused, legally binding implications for smoking environments were associated with reductions in the smoking depictions of a core character. Given the global reach of Japanese manga among young audiences, strengthening regulations on smoking depictions and enhancing media literacy education for adolescents may be necessary to reduce the risk of smoking initiation.</p>","PeriodicalId":23145,"journal":{"name":"Tobacco Control","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2026-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148303277","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tobacco ControlPub Date : 2026-06-22DOI: 10.1136/tc-2025-059374
Fatemeh Toorang, Arash Etemadi, Nazir Ahmad Dar, Amr Soliman, Stephanie Klosterhalfen, Alireza Ansari-Moghaddam, Akram Ghantous, Maya Romani, Maryam Hadji, Angela Punzo, Hamideh Rashidian, Fereshte Lotfi, Monireh Sadat Seyyedsalehi, Andrei Cosmin Siea, Cristiana Caliceti, Sophia El-Gohary, Ahmad Mohd AlMulla, Ahmed Yahia Al Ameer, Reza Malekzadeh, Mohammad Muzaffar Mir, Ghazi S Zaatari, Wasim Maziak, Neal D Freedman, Paolo Boffetta, Kazem Zendehdel
{"title":"Waterpipe smoking and health outcomes: review of evidence and road map for an international consortium.","authors":"Fatemeh Toorang, Arash Etemadi, Nazir Ahmad Dar, Amr Soliman, Stephanie Klosterhalfen, Alireza Ansari-Moghaddam, Akram Ghantous, Maya Romani, Maryam Hadji, Angela Punzo, Hamideh Rashidian, Fereshte Lotfi, Monireh Sadat Seyyedsalehi, Andrei Cosmin Siea, Cristiana Caliceti, Sophia El-Gohary, Ahmad Mohd AlMulla, Ahmed Yahia Al Ameer, Reza Malekzadeh, Mohammad Muzaffar Mir, Ghazi S Zaatari, Wasim Maziak, Neal D Freedman, Paolo Boffetta, Kazem Zendehdel","doi":"10.1136/tc-2025-059374","DOIUrl":"10.1136/tc-2025-059374","url":null,"abstract":"<p><p>The prevalence of waterpipe smoking (WPS) is increasingly recognised as a growing global public health concern. Available studies show that WPS exposes users to toxicants at levels similar to or higher than those in cigarette smoke, contributing to respiratory disease, cardiovascular damage and cancer. The WHO has flagged WPS as a growing threat, especially among adolescents and young adults, where use is rapidly increasing. Yet research progress is constrained by small samples, inconsistent exposure measures and inadequate adjustment for confounders. These limitations highlight the need for more rigorous epidemiological, clinical and toxicological studies. Importantly, the persistence and expansion of WPS cannot be explained solely by individual behaviours or perceptions of health risk. A range of socioeconomic, political and commercial forces-including industry marketing, weak regulatory oversight, cultural acceptance, low cost and the spread of waterpipe cafés-continues to drive WPS and shape patterns of use. These structural factors are likely to undermine the impact of current public health measures but remain under-researched. Expanding the evidence based on these upstream determinants is crucial for developing more effective and context-appropriate policies. In response to these challenges, experts from multiple disciplines convened in June 2024 to examine the evolving WPS epidemic. Participants emphasised the need for comprehensive, multisectoral strategies that integrate robust research, strengthen surveillance systems and target public awareness initiatives. The meeting concluded with a set of recommendations outlining priority research areas and a strategic roadmap aimed at addressing the complex and escalating public health threat posed by WPS.</p>","PeriodicalId":23145,"journal":{"name":"Tobacco Control","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2026-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147310587","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tobacco ControlPub Date : 2026-06-22DOI: 10.1136/tc-2025-060045
Jagdish Kaur, Arvind Vashishta Rinkoo, Sol Richardson
{"title":"Issues in estimating and interpreting tobacco-attributable deaths by country in the South-East Asia Region: recommendations for research and policy.","authors":"Jagdish Kaur, Arvind Vashishta Rinkoo, Sol Richardson","doi":"10.1136/tc-2025-060045","DOIUrl":"https://doi.org/10.1136/tc-2025-060045","url":null,"abstract":"","PeriodicalId":23145,"journal":{"name":"Tobacco Control","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2026-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148303235","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tobacco ControlPub Date : 2026-06-22DOI: 10.1136/tc-2025-059800
Shiferaw Letta, Maleda Tefera, Tara Wilfong, Jennifer H LeLaurin, Rahma S Mkuu, Magda Montague, Dima Bteddini, Abebe Tolera, Damen Haile Mariam, Rima Nakkash, Mustafa al'Absi, Ramzi G Salloum
{"title":"Dual use of tobacco and khat in eastern Ethiopia: a qualitative study.","authors":"Shiferaw Letta, Maleda Tefera, Tara Wilfong, Jennifer H LeLaurin, Rahma S Mkuu, Magda Montague, Dima Bteddini, Abebe Tolera, Damen Haile Mariam, Rima Nakkash, Mustafa al'Absi, Ramzi G Salloum","doi":"10.1136/tc-2025-059800","DOIUrl":"10.1136/tc-2025-059800","url":null,"abstract":"<p><strong>Background: </strong>Tobacco-khat co-use is common in Ethiopia, where khat is cultivated. However, information is limited regarding tobacco-khat co-use among adults in the study setting.</p><p><strong>Aims: </strong>(1) Explore behavioural patterns of tobacco-khat co-use and (2) investigate the factors associated with tobacco-khat co-use in Haramaya district, and Maya City, eastern Ethiopia.</p><p><strong>Methods: </strong>We conducted eight focus groups (FGs) with adult males (n=36, four FGs) and females who use tobacco (n=18, two FGs), and community leaders (n=17, two FGs). Participants were purposively recruited. The interview guide addressed tobacco-khat co-use behaviours and related factors. The data were analysed using thematic analysis.</p><p><strong>Results: </strong>The male participants had a mean age of 37.7 (SD±12.4), while the females had a mean age of 44.9 (SD±15.5) years. Males initiated tobacco and khat use at a younger average age compared with females. All participants acknowledged the widespread co-use of tobacco-khat in the region. Two key themes emerged: (1) Tobacco use is tied to khat consumption, reflecting distinct behavioural patterns of co-use. (2) Multiple drivers of co-use included deeply rooted social and cultural practices, progression from habitual use to dependence and accessibility and affordability.</p><p><strong>Conclusion: </strong>Findings suggest that male participants begin tobacco and khat use at an earlier age, driven by sociocultural norms and gendered expectations. This co-use is sustained by multiple reinforcing drivers: perceived synergistic stimulation between khat and tobacco, deeply rooted social and cultural practices, progression from habitual use to dependence and accessibility and affordability, which perpetuate the behaviour. Thus, effective cessation programmes must address co-use and be adapted to sociocultural realities.</p>","PeriodicalId":23145,"journal":{"name":"Tobacco Control","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2026-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC13404377/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148303246","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tobacco ControlPub Date : 2026-06-18DOI: 10.1136/tc-2026-060095
Qinghua Nian, Katherine Clegg Smith, Kevin Welding, Jennifer L Brown, Wentai Luo, Shuai Zhang, Pinpin Zheng, Xinao Luo, Joanna E Cohen
{"title":"Tobacco-flavoured? Presence of descriptors and additives on Chinese e-cigarette packaging after a flavour ban.","authors":"Qinghua Nian, Katherine Clegg Smith, Kevin Welding, Jennifer L Brown, Wentai Luo, Shuai Zhang, Pinpin Zheng, Xinao Luo, Joanna E Cohen","doi":"10.1136/tc-2026-060095","DOIUrl":"https://doi.org/10.1136/tc-2026-060095","url":null,"abstract":"<p><strong>Background: </strong>Flavoured e-cigarettes are attractive to youth, and flavour descriptors on packaging can increase product appeal and reduce perceived risk. In October 2022, China banned non-tobacco-flavoured e-cigarettes and published a list of 101 permitted additives. We examined e-cigarette packs for the prevalence of flavour descriptors and additives approximately 6 months after the ban implementation.</p><p><strong>Methods: </strong>Using a systematic protocol, we purchased 143 unique e-cigarette packs from six major Chinese cities in April-May 2023. Trained, native Chinese speakers coded flavour descriptors on packs (tobacco, non-tobacco, concept or none). Additive presence was determined from ingredient lists on the packs. Permitted additives were reviewed for flavouring properties. Prevalence of flavour descriptors and additives by flavour category was examined.</p><p><strong>Results: </strong>Of 143 packs, 84 were manufactured after full enforcement of the flavour ban and included an ingredient list. Of these, 19% displayed tobacco descriptors, 48% concept descriptors and 33% both concept and tobacco descriptors. Forty-two per cent listed at least one permitted additive capable of imparting non-tobacco flavour (tobacco: 44%; concept: 30%; tobacco-plus-concept: 57%). Ethyl maltol (12%) and coffee extract (11%) were the most common additives, appearing in package ingredient lists in about one-third of tobacco-flavoured (31%) and tobacco-plus-concept descriptor (32%) packs. No packs featured a non-tobacco characterising flavour descriptor or listed any unpermitted additives.</p><p><strong>Conclusions: </strong>Concept descriptors and flavouring additives are commonly listed on Chinese tobacco-flavoured e-cigarette packs, sustaining product appeal and undermining the flavour ban. Stricter regulations, such as a ban on concept descriptors, tighter additive restrictions and strengthened enforcement, could better protect public health.</p>","PeriodicalId":23145,"journal":{"name":"Tobacco Control","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2026-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148278945","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tobacco ControlPub Date : 2026-06-18DOI: 10.1136/tc-2026-060144
Lauren Kass Lempert, Stella A Bialous, Pamela M Ling
{"title":"California's prohibition of flavoured tobacco sales and the tobacco industry's attempts to evade it.","authors":"Lauren Kass Lempert, Stella A Bialous, Pamela M Ling","doi":"10.1136/tc-2026-060144","DOIUrl":"10.1136/tc-2026-060144","url":null,"abstract":"<p><p>The tobacco industry has aggressively marketed menthol tobacco products because they are less harsh and more appealing to youth and other non-users. US law prohibits most flavours in tobacco products but exempts menthol from the ban. In 2020, California enacted a state law prohibiting retail sales of most flavoured tobacco products with 'characterising flavours', including menthol. Major tobacco companies vigorously opposed the law and sought its repeal. Despite spending millions of dollars to try to influence the legislature, ballot box and courts, the tobacco industry sought to evade the law by introducing so-called 'non-menthol' cigarettes. We describe those industry efforts and California's responses: California law was amended to redefine illegal flavoured products to include those that create a 'cooling sensation' to consumers and established an unflavoured tobacco list making it illegal for retailers to sell flavoured products not on the list. The California experience described in our paper provides a case study demonstrating some best practices that can be replicated by other US states and localities and other countries consistent with the WHO Framework Convention on Tobacco Control.</p>","PeriodicalId":23145,"journal":{"name":"Tobacco Control","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2026-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC13546624/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148279014","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tobacco ControlPub Date : 2026-06-18DOI: 10.1136/tc-2025-059907
Emily Brennan, Claudia Gascoyne, Kimberley Dunstone, James Thrasher, Janet Hoek, Melanie A Wakefield, Sarah J Durkin
{"title":"Do short-term responses to health warnings about product manipulations predict subsequent quitting-related behaviours? Findings from an Australian cohort study.","authors":"Emily Brennan, Claudia Gascoyne, Kimberley Dunstone, James Thrasher, Janet Hoek, Melanie A Wakefield, Sarah J Durkin","doi":"10.1136/tc-2025-059907","DOIUrl":"https://doi.org/10.1136/tc-2025-059907","url":null,"abstract":"<p><strong>Background: </strong>Pictorial health warnings on tobacco packs stimulate short-term cognitive and emotional responses that can lead to quit attempts. We tested novel product attribute health warnings (PAHWs) that corrected misperceptions about product harmfulness. PAHWs uniquely influenced outcomes assessing knowledge of industry manipulation of cigarettes, industry-centric negative emotional responses and product-specific smoking dissonance. We aimed to examine if these unique short-term responses predicted subsequent quitting-related behaviours.</p><p><strong>Method: </strong>We analysed follow-up data from a between-subjects online experiment during which participants were randomised to view PAHWs alone (PAHW condition) or with a complementary video (PAHW+Video) during a baseline session and daily for 7 days. In the present study, covariate-adjusted logistic regression models examined associations between short-term responses to the PAHWs measured at 8-day follow-up (predictors) and subsequent quitting-related behaviours measured at 4-week follow-up (outcomes).</p><p><strong>Results: </strong>Participants with valid data for the 8-day and 4-week follow-up surveys were analysed (N=301). Two short-term responses to the PAHWs-knowledge of industry manipulation of cigarettes and product-specific smoking dissonance-significantly and positively predicted all three quitting-related outcomes: smoke-limiting microbehaviours (eg, foregoing cigarettes), quit attempts and 7-day sustained abstinence. Industry-centric negative emotional responses positively predicted smoke-limiting microbehaviours and 7-day sustained abstinence but not quit attempts.</p><p><strong>Conclusion: </strong>Short-term responses elicited by PAHWs featuring corrective information about the tobacco industry's manipulation of tobacco products predicted subsequent engagement in smoke-limiting microbehaviours, quit attempts and sustained quit attempts. PAHWs can complement other health warnings featuring the health risks of smoking and may help motivate people who smoke to quit and stay quit.</p>","PeriodicalId":23145,"journal":{"name":"Tobacco Control","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2026-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148278975","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}