JURNAL LENTERA BISNIS最新文献_第3页

PERAN INCREMENTAL VALIDITY SEBAGAI PEMEDIASI PADA PENGARUH PROTEAN CAREER TERHADAP CAREER OUTCOME (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta) 增效作用对职业发展的影响（苏腊卡尔塔穆罕默迪亚大学经济与商业学院学生案例研究）

JURNAL LENTERA BISNIS Pub Date : 2024-05-15 DOI: 10.34127/jrlab.v13i2.1105

Maulida Purwani Chusna, Jati Waskito

引用次数: 0

CUSTOMER LOYALTY DITINJAU DARI ADVERTISING, SALES PROMOTION DAN BRAND IMAGE PADA FRANCHISE ICE CREAM & TEA 通过广告、促销和品牌形象提升冰淇淋和茶特许经营的客户忠诚度

JURNAL LENTERA BISNIS Pub Date : 2024-05-14 DOI: 10.34127/jrlab.v13i2.1067

Atiya Fadila, Lista Meria

{"title":"CUSTOMER LOYALTY DITINJAU DARI ADVERTISING, SALES PROMOTION DAN BRAND IMAGE PADA FRANCHISE ICE CREAM & TEA","authors":"Atiya Fadila, Lista Meria","doi":"10.34127/jrlab.v13i2.1067","DOIUrl":"https://doi.org/10.34127/jrlab.v13i2.1067","url":null,"abstract":"Customer loyalty becomes an important factor and a valuable asset for a business when customers have a positive attitude towards the product, thus motivating them to make repeat purchases. This research aims to analyze the influence of advertising, sales promotion, brand image on customer loyalty. The population of this research is made up of Mixue, Wedrink, and Momoyo customers. This research used a purposive sampling method to take samples from a total of 126 respondents. The data was analyzed statistically by applying PLS-SEM to test the proposed hypothesis. The results of this research show that sales promotion has a positive effect on customer loyalty, advertising has a positive effect on brand image, and sales promotion has a positive effect on brand image. Meanwhile, brand image has no positive effect on customer loyalty and advertising has no positive effect on customer loyalty. The managerial implication of this research is that companies need to strengthen sales promotion through various promotions and attractive offers so that they can motivate customers to buy products continuously and be loyal to the brand. In future research, it is recommended to add the age range, expand the respondent area and carry out in-depth analysis by looking at other factors such as product quality, price, location, and customer satisfaction which can influence customer loyalty, so that in future research we can obtain more comprehensive and detailed data. \u0000 \u0000Keywords: Advertising; Sales Promotion; Brand Image; Customer Loyalty","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"96 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140978402","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH SPESIALISASI AUDITOR DAN UKURAN K.A.P TERHADAP KUALITAS AUDIT DENGAN KOMITE AUDIT SEBAGAI VARIABEL PEMODERASI 以审计委员会为调节变量，审计师专业化和 K.A.P 规模对审计质量的影响

JURNAL LENTERA BISNIS Pub Date : 2024-05-06 DOI: 10.34127/jrlab.v13i2.1093

Moh Tahang, Haris Sarwoko, Siti Asmanah

{"title":"PENGARUH SPESIALISASI AUDITOR DAN UKURAN K.A.P TERHADAP KUALITAS AUDIT DENGAN KOMITE AUDIT SEBAGAI VARIABEL PEMODERASI","authors":"Moh Tahang, Haris Sarwoko, Siti Asmanah","doi":"10.34127/jrlab.v13i2.1093","DOIUrl":"https://doi.org/10.34127/jrlab.v13i2.1093","url":null,"abstract":"Audits can mitigate the opportunistic actions of agents by ensuring that a company's profits are accurately reflected through the quality of the audit. The aim of this research is to explore and evaluate the impact of KAP size and auditor specialization on audit quality. This study employs a quantitative methodology using secondary data, with data collection through the documentation method obtained indirectly. The study's population and samples consist of financial statements from manufacturing companies covering the years 2018 to 2022. The analytical approach involves the use of the ANOVA application to perform several analyses, including descriptive statistical tests, classical assumption tests, normality tests, heteroscedasticity tests, and hypothesis tests. The findings of this research indicate that for Hypotheses 1 and 2, which concern the size of the KAP and the specialization of auditors, both resulted in a p-value of 0.336 > 0.05, suggesting that both the size of KAP and auditor specialization influence the quality of the audit. Recommendations for future researchers include using a broader time span for data, incorporating more varied variables, and utilizing data from companies beyond the manufacturing sector \u0000 \u0000Key words: KAP Size, Auditor Specialization, Audit Quality","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"67 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141011626","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH HARGA, CITRA MEREK DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA MULIA PRINT 价格、品牌形象和数字营销对 MULIA 印刷公司购买决策的影响

JURNAL LENTERA BISNIS Pub Date : 2024-04-23 DOI: 10.34127/jrlab.v13i2.1059

Abyyu Nur Fahmi, Rio Sudirman, Rifka Arinda Noviasari

{"title":"PENGARUH HARGA, CITRA MEREK DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA MULIA PRINT","authors":"Abyyu Nur Fahmi, Rio Sudirman, Rifka Arinda Noviasari","doi":"10.34127/jrlab.v13i2.1059","DOIUrl":"https://doi.org/10.34127/jrlab.v13i2.1059","url":null,"abstract":"This research aims to examine and analyze the Influence of Price, Brand Image, and Digital Marketing on Purchase Decisions at Mulia Print. The study was conducted at Jl. Mh. Thamrin No. 150A, Banyuwangi, with consumers of Mulia Print as the research sample. The sampling technique employed in this research is probability sampling, with a total of 40 samples. The method used in this study is quantitative, employing the distribution of questionnaires. Data analysis methods include instrument testing, multiple linear regression analysis, hypothesis testing, coefficient of determination testing, and classical assumption testing. Based on the analysis results, it was found that the calculated F value is greater than the tabulated F value (38.864 > 2.866), indicating that simultaneously, price (X1), brand image (X2), and digital marketing (X3) collectively influence purchase decisions (Y). In terms of individual variable analysis (t-test), the price variable showed a t value greater than the tabulated t value (4.501 > 2.028), leading to the conclusion that price influences purchase decisions. On the other hand, for the brand image variable, the t value was less than the tabulated t value (2.758 > 2.028), suggesting that brand image influences purchase decisions. Regarding the digital marketing variable, the t value was greater than the tabulated t value (1.926 > 2.028), leading to the conclusion that digital marketing does not significantly influence purchase decisions \u0000 \u0000Key words: Price, Brand Image, Digital Marketing, Purchase Decisions","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"83 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140667570","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

TRUST SEBAGAI VARIABEL MEDIASI DARI E-WOM DAN PERCEIVED VALUE TERHADAP PURCHASE INTENTION HANDPHONE DI SHOPEE 信任是电子市场和感知价值对购物网站手机购买意向的中介变量

JURNAL LENTERA BISNIS Pub Date : 2024-01-22 DOI: 10.34127/jrlab.v13i1.968

Rachma Putri Puspitasari, Zulfa Irawati

{"title":"TRUST SEBAGAI VARIABEL MEDIASI DARI E-WOM DAN PERCEIVED VALUE TERHADAP PURCHASE INTENTION HANDPHONE DI SHOPEE","authors":"Rachma Putri Puspitasari, Zulfa Irawati","doi":"10.34127/jrlab.v13i1.968","DOIUrl":"https://doi.org/10.34127/jrlab.v13i1.968","url":null,"abstract":"This study aims to analyse E-Wom and Perceived Value on Purchase Intention Handphone at Shopee and Trust as a mediating variable. The method used in this research is quantitative. The population in this study were active students in the Class of 2022, Faculty of Economics and Business, Universitas Muhammadiyah Surakarta (UMS) with the following data. The research sample consisted of 310 respondents, namely active students in the Class of 2022 from the Faculty of Economics and Business, Universitas Muhammadiyah Surakarta (UMS) who used the Shopee application. The purposive sampling method was used in sampling. The type of data analysed is primary data, collected through the use of questionnaires. Data analysis was carried out using the SEM-PLS method through SmartPLS software. The results in this study are E-WOM has a positive and significant impact on Purchase Intention. E-WOM has a positive and significant impact on Trust. Hedonic Value has a positive and significant impact on Purchase Intention. Hedonic Value has a positive and significant impact on Trust. Monetary Value has a positive and significant impact on Purchase Intention. Monetary Value has a positive and significant impact on Trust. Trust has a positive and significant impact on Purchase Intention. Utilitarian Value has a positive and significant impact on Purchase Intention. Utilitarian Value has a positive and significant impact on Trust. \u0000 \u0000Keywords: Trust; E-Wom; Perceived Value; Purchase Intention","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"99 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139605947","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

DETERMINAN KEPUTUSAN PEMBELIAN SECARA ONLINE PENGGUNA APLIKASI SHOPEE Shopee 应用程序用户在线购买决策的决定因素

JURNAL LENTERA BISNIS Pub Date : 2024-01-22 DOI: 10.34127/jrlab.v13i1.1030

Z. Zulkifli, M. Nur, Herizal Herizal

{"title":"DETERMINAN KEPUTUSAN PEMBELIAN SECARA ONLINE PENGGUNA APLIKASI SHOPEE","authors":"Z. Zulkifli, M. Nur, Herizal Herizal","doi":"10.34127/jrlab.v13i1.1030","DOIUrl":"https://doi.org/10.34127/jrlab.v13i1.1030","url":null,"abstract":"The phenomenon of online shopping at this time which continues to grow, it’s not surprising that business people need to pay attention to the importance of consumer reviews and also provide the best quality of electronic services so that customers can purchase products in the marketplace. This research aims to analyze the factors influencing consumer purchase decisions of Shopee aplication users. These factors include Islamic advertising etnics, consumer psychology and social environment. This research applies quantitative techniques and it is analyzed using IBM SPSS version 22. The sampling method used purposive sampling and the number of samples used in this study amounted to 110 respondents source was distribution of questionnaires to Shopee users in East Lombok by online via WhatsApp. Analysis was carried out by several tests such as validity test, realibility test, classic assumption test, linear regression analysis and coefficient of determination test. The results of this study indicate that the Islamic advertising etnics (X1) dan Consumer Psychology (X2) have a positive and significant effect on online purchasing decisions, while the social environment (X3) does not have affect on online purchasing decisions at Shopee (Y). The findings of this study can be reference uses as a reference for future researchers who will study similar problems. This research can also be a reference for companies to always be able to maintain aspects of Islamic advertising ethnics and consumer psychology in designing and determining effective and efficient markering policies. \u0000 \u0000Key words: Purchase Decisions, Islamic Advertising Ethnics, Consumer Psychology, Social Environment","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"87 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139606507","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH BRAND IMAGE, KUALITAS PRODUK, DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN MOTOR HONDA (STUDI PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS MERCU BUANA YOGYAKARTA) 品牌形象、产品质量和电子口碑对本田摩托车购买决策的影响（对日惹梅尔库布纳大学经济系学生的研究）。

JURNAL LENTERA BISNIS Pub Date : 2024-01-22 DOI: 10.34127/jrlab.v13i1.1041

Awaludin Awaludin, Hamzah Gunawan

{"title":"PENGARUH BRAND IMAGE, KUALITAS PRODUK, DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN MOTOR HONDA (STUDI PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS MERCU BUANA YOGYAKARTA)","authors":"Awaludin Awaludin, Hamzah Gunawan","doi":"10.34127/jrlab.v13i1.1041","DOIUrl":"https://doi.org/10.34127/jrlab.v13i1.1041","url":null,"abstract":"This study aims to examine the influence of brand image, product quality and electronic word of mouth on Honda motorcycle purchase decisions (Study on Students of the Faculty of Economics, Mercu Buana University, Yogyakarta). The independent variables in this study consisted of Brand Image, Product Quality, and Electronic Word Of Mouth. While the dependent variable is Purchase Decision. This study used a quantitative approach. The population in this study is students of the faculty of economics, Mercu Buana University, Yogyakarta. Sampling using proportionate stratified random sampling method. There were 96 student samples. Data analysis techniques use multiple regression analysis, classical assumption tests and hypothesis tests with SPSS 25. The results of this study are partially brand image, product quality and electronic word of mouth have a positive and significant effect on purchasing decisions. Simultaneously, brand image, product quality and electronic word of mouth have a positive and significant influence on purchasing decisions. \u0000 \u0000Key words: Brand Image, Product Quality, Electronic Word Of Mouth, Purchasing Decision.","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"13 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140500565","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH JOB SATISFACTION, EMPLOYEE ENGAGEMENT DAN SELF-EFFICACY TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) PADA KARYAWAN PT. BIO DUA RIBU SURAKARTA Pengaruh job satisfaction, employee engagement and self-efficacy terhadap organisational citizenship behavior (ocb) pada karyawan pt.苏拉卡尔塔生物区

JURNAL LENTERA BISNIS Pub Date : 2024-01-22 DOI: 10.34127/jrlab.v13i1.965

Aprilia Hardani, Subarjo Subarjo

引用次数: 0

ANALISIS PENGARUH PENERAPAN DESIGN THINKING PADA BISNIS RINTISAN (STUDI KASUS: WIRAUSAHA MERDEKA UNIVERSITAS PADJADJARAN) 分析实施设计思维对初创企业的影响（案例研究：帕贾贾兰大学自主创业项目）

JURNAL LENTERA BISNIS Pub Date : 2024-01-22 DOI: 10.34127/jrlab.v13i1.1025

Delia Yunita Widiyanti, Rani Sukmadewi

引用次数: 0

STRATEGI PENGEMBANGAN BISNIS INDUTRI KREATIF SKALA KECIL MELALUI PENDEKATAN BUSINESS MODEL CANVAS (STUDI KASUS PADA PLATFORM OTT SINEASMOV) 通过 "商业模式画布 "方法制定小型创意产业的商业发展战略（Ott sineasmov 平台案例研究）

JURNAL LENTERA BISNIS Pub Date : 2024-01-22 DOI: 10.34127/jrlab.v13i1.1033

Faradiba Sabina Erdian

{"title":"STRATEGI PENGEMBANGAN BISNIS INDUTRI KREATIF SKALA KECIL MELALUI PENDEKATAN BUSINESS MODEL CANVAS (STUDI KASUS PADA PLATFORM OTT SINEASMOV)","authors":"Faradiba Sabina Erdian","doi":"10.34127/jrlab.v13i1.1033","DOIUrl":"https://doi.org/10.34127/jrlab.v13i1.1033","url":null,"abstract":"This research investigates small-scale creative industry business development strategies, particularly focusing on the OTT platform SineasMov. It observes the growth of the independent film industry in Indonesia and identifies challenges in distributing independent films and the lack of income for independent filmmakers. PT. Sineas Kreatif Indonesia innovates by creating the OTT Platform named SineasMov as a solution to these issues. SineasMov offers TVOD and AVOD services while focusing on networking and events. Through the Business Model Canvas (BMC) analysis, this study clarifies the key elements in SineasMov's business model, highlighting the need for the right business concept to support the company's growth. This research remaps the SineasMov BMC to suggest further development strategies, including enhancing customer segmentation, improving value propositions, diversifying revenue streams, optimizing resources, and strategic partnerships. From the SWOT analysis and the Four Action Framework, a new BMC formulation is proposed to strengthen SineasMov's position in the Indonesian independent film industry market. \u0000 \u0000Key words: Independent Film, Business Model Canvas, OTT Platform.","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"50 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139608643","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0