JURNAL LENTERA BISNIS最新文献

{"title":"PENGARUH CURRENT RATIO, TOTAL ASSET TURNOVER, DAN KINERJA LINGKUNGAN TERHADAP NILAI PERUSAHAAN YANG DIMEDIASI OLEH RETURN ON ASSET (Studi Kasus Pada Perusahaan Manufaktur Sub Sektor Makanan Dan Minuman Yang Terdaftar Di BEI Periode 2018-2022)","authors":"Y. Cahyono, Dwi Nita Aryani","doi":"10.34127/jrlab.v13i2.1051","DOIUrl":"https://doi.org/10.34127/jrlab.v13i2.1051","url":null,"abstract":"This study was conducted to examine the effect of Current ratio (CR), Total Asset Turn Over (TATO), Enviromental Performance (EP) on Firm Value (PBV) mediated by profitability (ROA). The samples of this study were 19 food and beverage sub-sector manufacturing companies listed on the IDX in the 2018-2022 period. With the total data studied as many as 95 company years. The main data source in this study is the annual report. The data processing application uses Smart PLS. The results showed that Current ratio is able to have a significant effect on profitability, Total asset turnover is unable to have a significant effect on profitability, Environmental performance is able to have a significant effect on profitability, Profitability is able to have a significant effect on firm value, Current ratio is able to have a significant effect on firm value, Total asset turnover is unable to have a significant effect on firm value, Environmental performance is unable to have a significant effect on firm value, and Profitability is unable to significantly mediate the effect of Current ratio, Total asset turnover, and Environmental performance on firm value. \u0000 \u0000Keywords: Current Ratio, Total Asset Turnover, Environmental Performance, Profitability, Firm Value.","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"63 14","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140975286","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FAKTOR-FAKTOR YANG MEMPENGARUHI PREFERENSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN DI WEBSITE K24Klik.com APOTEK K24 CIKIJING TAHUN 2024","authors":"Dede Ilma Rohmawati, G. M. Disastra","doi":"10.34127/jrlab.v13i2.1103","DOIUrl":"https://doi.org/10.34127/jrlab.v13i2.1103","url":null,"abstract":"Online drug purchases have become a popular choice among consumers in the growing digital era, especially in Indonesia, where online pharmacy services are increasingly attracting people to meet their health needs in a more efficient and practical way. This study aims to analyze the factors that influence consumer preferences for drug purchase decisions on the K24Klik.com Apotek K24 Cikijing website. Descriptive quantitative methods were used to collect data from 100 respondents through structured questionnaires. The variables studied include the practicality of the purchasing process, security, service quality, convenience, and consumer trust in the K24 Pharmacy. The results showed that the efficient payment process, responsiveness to customer inquiries, ease of communicating with the pharmacy, and previous experience with the K24Klik.com website should be improved. \u0000 \u0000Keywords: Factors, Consumer Preference, Website","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":" 21","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141128311","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"DAMPAK MEDIA SOSIAL TERHADAP PURCHASE INTENTION ITEM VIRTUAL PADA GAME ONLINE GENSHIN IMPACT","authors":"Suprehatin Siti Romelah","doi":"10.34127/jrlab.v13i2.1074","DOIUrl":"https://doi.org/10.34127/jrlab.v13i2.1074","url":null,"abstract":"Genshin Impact quickly rose to fame as one of the most played mobile games in the world after gaining widespread recognition. Many gamers, especially those who are truly dedicated to gaming, have engaged in this practice of purchasing virtual goods. The main objective of this research is to measure the impact of Twitter as a social media platform on interest in purchasing in-game products in the Genshin Impact video game. Using IBM SPSS version 26, this research uses quantitative analysis tools. One hundred people participated in this research by filling out a questionnaire sent to them via Direct Message (DM) by the official Twitter account @GenshinImpact. The sampling technique used was purposive sampling, and the number of samples was 100. A series of tests, including validity and reliability tests as well as statistical analysis and coefficient of determination, were used to analyze the data. This research found that the intention to purchase virtual goods (Y) was influenced positively and significantly by the social media variable (X). \u0000 \u0000Key words: Media Social, Purchase Intention, Item Virtual","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"140 44","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140976630","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH PROMOSI, PENILAIAN PRODUK DAN LAYANAN COD TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Konsumen E-Commerce Shopee Di Cikarang Barat)","authors":"Husein Tuasikal, Eko Sugiyanto, Irwan Faedy","doi":"10.34127/jrlab.v13i2.1045","DOIUrl":"https://doi.org/10.34127/jrlab.v13i2.1045","url":null,"abstract":"This study aims to determine the effect of promotion, product assessment, and COD services individually (partially) and simultaneously on purchasing decisions for e- commerce Shopee consumers in Danau Indah Village, West Cikarang sub-district. The sample in this research is 110 respondents. The technique used is purposive sampling, non-probability sampling. The data collection technique uses a questionnaire that has been tested for validation and reliability. The analysis technique used is multiple linear regression analysis. The results of this study indicate that: (1) Promotion has a positive and significant effect on purchasing decisions for e- commerce Shopee consumers in Danau Indah Village, West Cikarang District, as evidenced by the Promotion variable (X1) having a coefficient (β1) = 0.254 > 0 t count 2.636 > t table 1982 and significant (0.010) < 0.05. (2) Product assessment has a positive and significant effect on purchasing decisions for Shopee e-commerce consumers in Danau Indah Village, West Cikarang District, as evidenced by the product evaluation variable (X2) having a coefficient (β2) = 0.783 > 0 t count 9.224 > t table 1.982 and significant (0.000) < 0.05. (3) COD services have a positive and significant effect on purchasing decisions for Shopee e-commerce consumers in Danau Indah Village, West Cikarang District, as evidenced by the COD service variable (X3) having a coefficient (β3) = 0.250 > 0 t count 2.157 > t table 1.982 and significant (0.033) < 0.05. (4) Promotion, Product Assessment, and COD services have a positive and significant effect on purchasing decisions for e-commerce Shopee consumers in Danau Indah Village, West Cikarang District, as evidenced by the variable F count value 63.560 > F table 2.69 and the significance is 0.000 <0,05.The results of the analysis are expected to provide useful information for e-commerce businesses in developing promotional strategies, improving product quality, and improving the quality of COD services to improve consumer purchasing decisions. \u0000 \u0000Keywords: Promotion, Product Assessment, COD Service, Purchase Decision.","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"14 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140971859","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH PROFITABILITAS, LEVERAGE, DAN UKURAN PERUSAHAAN TERHADAP KETEPATAN WAKTU PENYAMPAIAN LAPORAN KEUANGAN","authors":"Hendri Yan Nyale, Henni Rolita Gultom","doi":"10.34127/jrlab.v13i2.1052","DOIUrl":"https://doi.org/10.34127/jrlab.v13i2.1052","url":null,"abstract":"The research was conducted to see the effect of the variables of profitability, leverage, and company size as independent variables on the timeliness of financial report submission as the dependent variable. The profitability variable in this study uses ROE as a measuring tool, for leverage using DER as a measuring tool, and finally Ln is used as a measuring tool for the company size variable. This research uses the property and real estate sector industry listed on the IDX for the 2020-2022 period. 48 companies were obtained for the population so that the research sample was 144. This research uses quantitative methods and uses secondary data sourced from the IDX. The sampling process applies purposive sampling technique. The analysis test processed using the SPSS 25 application shows that there is a simultaneous influence on profitability and leverage, and company size on the timeliness of financial report submission. It was found that profitability and leverage did not have a significant influence on the timeliness of submitting financial reports, while company size showed a positive influence on the timeliness of submitting financial reports.. \u0000 \u0000Keywords: Leverage, Company Size, Timeliness of Submitting Financial Statements","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"7 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140976733","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH PHYSICAL ENVIRONMENT TERHADAP REVISIT INTENTION DENGAN CUSTOMER SATISFACTION SEBAGAI MEDIASI","authors":"Ridwan Maf'ul Muttaqin","doi":"10.34127/jrlab.v13i2.1080","DOIUrl":"https://doi.org/10.34127/jrlab.v13i2.1080","url":null,"abstract":"Using customer satisfaction as a mediator, this research analyzes how the physical environment influences the desire to revisit. This research uses quantitative methodology. Participants in this research were visitors to a modern theme-based cafe in the Sidoarjo DPR plot area. In this research, the sample consisted of one hundred respondents. The technique used in the sampling procedure is called purposive sampling. The survey delivery method via Google Form was used to collect respondent data, and a Likert scale was used to measure the instrument for each statement. The Partial Least Square (PLS) approach was then applied to field data using the SmartPLS version 4 program. Research findings show that there is a good and significant influence between Physical Environment and Customer Satisfaction. Physical Environment has a big impact on Revisit Intention. Revisit Intention is positively and significantly influenced by Customer Satisfaction. Through Customer Satisfaction, Physical Environment has a positive and significant influence on Revisit Intention \u0000 \u0000Key words: Physical Environment, Revisit Intention, Customer Satisfaction.","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"130 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140977103","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH KUALITAS, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN","authors":"Aniek Widiarti, Estu Niana Syamiya, Udoh Supriatin","doi":"10.34127/jrlab.v13i2.1076","DOIUrl":"https://doi.org/10.34127/jrlab.v13i2.1076","url":null,"abstract":"The aim of this research is to determine the influence of quality, price and promotion on consumer purchasing decisions at Mustika Collection Toko Pasar Kemis, especially Nibras Clothing. The method used in this research is a quantitative method. The population of this research was 100 consumers and the research technique used simple random sampling of 80 consumers. The method used in this research uses calculations, multiple regression, descriptive statistics and hypothesis testing. The results of research on the influence of quality, price and promotion on purchasing decisions show quite good results. The results of the regression analysis of quality, price and promotion have a positive influence on purchasing decisions. The hypothesis shows that quality has a positive influence on purchasing decisions, while price and promotion have a negative influence on purchasing decisions. \u0000 \u0000Keywords: Quality; Price; Promotion; Buying decision.","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":" 19","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141127765","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH BRAND IMAGE DAN SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Tekun Jatinangor)","authors":"Fauziah Husna, Erna Maulina, Raden Marsha Aulia Hakim","doi":"10.34127/jrlab.v13i2.1095","DOIUrl":"https://doi.org/10.34127/jrlab.v13i2.1095","url":null,"abstract":"This research aims to observe the influence of brand image and sales promotion on purchasing decisions at Tekun Jatinangor outlets. The method used is quantitative with a survey method. By distributing research questionnaires using Google Form, data was obtained using a Likert scale which was processed and tested using SPSS 25. The population is people who have made Tekun purchases in Jatinangor so the population size is unknown. Samples were taken using non-probability sampling, namely purposive sampling. Due to the uncertain population size, the sample size was calculated using the Cochran formula to obtain 100 respondents. From the results of research and hypothesis testing, it can be obtained that brand image and sales promotion have a positive effect on purchasing decisions with a sig. 0,000. Sales promotion has a positive effect on purchasing decisions with a sig value. 0.010. Brand image and sales promotion have a positive effect on purchasing decisions with a significance value of 0.000. The results of this research show that the R square coefficient value is 54.9%. \u0000 \u0000Key words: Brand image, Sales promotion, Purchase Decisions","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"45 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140976397","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MOTIVASI EWOM PADA KONSUMEN KHALIFAH TOUR BANDUNG","authors":"Ghassani Salsabil Fasya Hikmat, Arianis Chan, Pratami Wulan Tresna","doi":"10.34127/jrlab.v13i2.1075","DOIUrl":"https://doi.org/10.34127/jrlab.v13i2.1075","url":null,"abstract":"In the digital era, communication and information sharing have undergone a significant transformation. This has also impacted Word of Mouth (WOM), evolving from traditional methods to Electronic Word of Mouth (eWOM). Khalifah Tour, as an Umrah and Hajj travel company, utilizes the internet for promotion and encourages eWOM from its consumers. This study aims to identify the conditions and determine the most dominant motivations for consumers to send eWOM regarding Khalifah Tour. The research employs a descriptive quantitative method with 95 respondents from a population of 1695 individuals. Data were collected through questionnaires and analyzed using descriptive statistics and confirmatory factor analysis (CFA). The result of this research, Khalifah Tour consumers exhibit motivations for eWOM such as altruism and venting feelings. However, the most dominant motivation is self-enhancement. Khalifah Tour consumers demonstrate diverse motivations for engaging in eWOM, with self-enhancement being the most dominant, indicating a desire to portray their positive image to others. \u0000 \u0000Key words: Electronic Word of Mouth, eWOM Motivation, Sending eWOM","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"49 15","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140975049","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PERAN KEBIJAKAN DIVIDEN DAN PROFITABILITAS DALAM MEMBENTUK KEBIJAKAN HUTANG PERUSAHAAN PADA SEKTOR PERBANKAN DI INDONESIA","authors":"Yolanda Yolanda, Murtianingsih Murtianingsih","doi":"10.34127/jrlab.v13i2.1061","DOIUrl":"https://doi.org/10.34127/jrlab.v13i2.1061","url":null,"abstract":"This research aims to examine the influence of dividend policy and profitability on debt policy in banking companies listed on the Indonesia Stock Exchange during 2020-2022. This type of research is quantitative research, the population in this research are all banking companies listed on the Indonesia Stock Exchange during 2020-2022 and were selected using a purposive sampling technique, so that a sample of 12 companies that met the criteria was obtained. The data analysis technique used in this research is the multiple regression analysis method. This research shows that dividend policy has effect on debt policy and profitability has no effect on debt policy. \u0000 \u0000Keywords : Dividend Policy, Profitability, Debt Policy","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"48 25","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140975379","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}