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Palgrave Studies of Marketing in Emerging Economies最新文献

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Introduction: Green Marketing and Management in Emerging Markets—Achieving Success Through People 引言:新兴市场中的绿色营销与管理——以人为本
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-73007-9_1
R. Hinson, Ogechi Adeola, Isaiah Adisa
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引用次数: 0
Conclusion and Implications for Theoretical Adoption, Policy Formulation and Managerial Decision-Making in Emerging Markets 结论及其对新兴市场理论采纳、政策制定和管理决策的启示
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-73007-9_11
R. Hinson, Ogechi Adeola, Isaiah Adisa
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引用次数: 0
Introduction to Marketing Communications in Emerging Economies: Conceptual Issues and Empirical Evidence 新兴经济体的营销传播导论:概念问题和经验证据
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-81337-6_1
T. Anning-Dorson, R. Hinson, Stanley Coffie, Genevieve Bosah, I. Abdul-Hamid
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引用次数: 0
Digital Business in Africa 非洲的数字商业
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-93499-6
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引用次数: 0
Marketing Oil and Gas Brands in Africa 在非洲营销油气品牌
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-77204-8_5
R. Oppong
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引用次数: 0
Competencies for Green Marketing Success in Emerging Markets 绿色营销在新兴市场的成功能力
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-73007-9_8
M. Kinoti, Abel Kinoti Meru
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引用次数: 0
Fashion Marketing in Emerging Economies Volume II 新兴经济体的时尚营销第二卷
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-031-07078-5
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引用次数: 1
Cultural Values and Marketing Communications in Emerging Markets 新兴市场的文化价值观和营销传播
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-81329-1_3
E. Quaye
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引用次数: 0
Marketing Communication Planning for SMEs in Emerging Markets 新兴市场中小企业营销传播策划
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-81337-6_4
B. Senanu, T. Anning-Dorson
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引用次数: 2
Using Social Media Communication to Enact Brand Purpose During a Global Health Pandemic 在全球健康大流行期间，利用社交媒体传播制定品牌目标
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-81337-6_9
Charmaine du Plessis
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引用次数: 0
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