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Palgrave Studies of Marketing in Emerging Economies最新文献

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Nature and Scope of Destination Marketing in Emerging Economies 新兴经济体目的地营销的性质和范围
Palgrave Studies of Marketing in Emerging Economies Pub Date : 2021-11-28 DOI: 10.1007/978-3-030-83711-2_1
Ishmael Mensah, M. R. Jamaluddin, V. Gaffar, Gina B. Alcoriza, K. Balasubramanian, S. Rasoolimanesh
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引用次数: 1
The Progress of ICT Applications in Destination Marketing in Emerging Economies 新兴经济体目的地营销中ICT应用的进展
Palgrave Studies of Marketing in Emerging Economies Pub Date : 2021-11-28 DOI: 10.1007/978-3-030-83711-2_8
K. Balasubramanian, S. Rasoolimanesh
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引用次数: 0
Destination Branding Slogans and their Impact on Tourist Arrivals: The Case of the Philippines 目的地品牌口号及其对游客抵达的影响:以菲律宾为例
Palgrave Studies of Marketing in Emerging Economies Pub Date : 2021-11-28 DOI: 10.1007/978-3-030-83711-2_11
Reil G. Cruz, J. S. B. Era
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引用次数: 0
Homecoming Events and Diaspora Tourism Promotion in Emerging Economies: The Case of the Year of Return 2019 Campaign in Ghana 新兴经济体的返乡活动和侨民旅游推广:以加纳2019年返乡年活动为例
Palgrave Studies of Marketing in Emerging Economies Pub Date : 2021-11-28 DOI: 10.1007/978-3-030-83711-2_10
Ishmael Mensah
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引用次数: 2
Marketing Emerging Tourist Destinations During Crisis and Pandemics 在危机和流行病期间营销新兴旅游目的地
Palgrave Studies of Marketing in Emerging Economies Pub Date : 2021-11-28 DOI: 10.1007/978-3-030-83711-2_13
Ishmael Mensah
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引用次数: 1
Special Events and Destination Marketing Strategies in Emerging Economies in Asia 亚洲新兴经济体的特别活动和目的地营销策略
Palgrave Studies of Marketing in Emerging Economies Pub Date : 2021-11-28 DOI: 10.1007/978-3-030-83711-2_3
M. R. Jamaluddin, Wan Soraya Wan Abdul Ghani
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引用次数: 0
New Approaches to Market Segmentation, Targeting and Positioning: The Case of Maribojoc, Bohol, Philippines 市场细分、目标和定位的新方法:菲律宾薄荷岛马里博约克的案例
Palgrave Studies of Marketing in Emerging Economies Pub Date : 2021-11-28 DOI: 10.1007/978-3-030-83711-2_9
Maria Criselda G. Badilla
{"title":"New Approaches to Market Segmentation, Targeting and Positioning: The Case of Maribojoc, Bohol, Philippines","authors":"Maria Criselda G. Badilla","doi":"10.1007/978-3-030-83711-2_9","DOIUrl":"https://doi.org/10.1007/978-3-030-83711-2_9","url":null,"abstract":"","PeriodicalId":221534,"journal":{"name":"Palgrave Studies of Marketing in Emerging Economies","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126329966","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Marketing Mix Strategies of Emerging Tourist Destinations: The Case of Indonesia 新兴旅游目的地的营销组合策略:以印尼为例
Palgrave Studies of Marketing in Emerging Economies Pub Date : 2021-11-28 DOI: 10.1007/978-3-030-83711-2_2
V. Gaffar
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引用次数: 1
Travel to Emerging Tourist Destinations: Motivations and Decision-Making Processes 新兴旅游目的地:动机和决策过程
Palgrave Studies of Marketing in Emerging Economies Pub Date : 2021-11-28 DOI: 10.1007/978-3-030-83711-2_5
B. Osei
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引用次数: 1
Service Quality, Tourist Satisfaction, and Destination Loyalty in Emerging Economies 新兴经济体的服务质量、游客满意度与目的地忠诚度
Palgrave Studies of Marketing in Emerging Economies Pub Date : 2021-11-28 DOI: 10.1007/978-3-030-83711-2_6
E. F. Amissah, Evelyn Addison-Akotoye, Sarah Blankson-Stiles-Ocran
{"title":"Service Quality, Tourist Satisfaction, and Destination Loyalty in Emerging Economies","authors":"E. F. Amissah, Evelyn Addison-Akotoye, Sarah Blankson-Stiles-Ocran","doi":"10.1007/978-3-030-83711-2_6","DOIUrl":"https://doi.org/10.1007/978-3-030-83711-2_6","url":null,"abstract":"","PeriodicalId":221534,"journal":{"name":"Palgrave Studies of Marketing in Emerging Economies","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131153112","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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