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Destination Branding Slogans and their Impact on Tourist Arrivals: The Case of the Philippines

Palgrave Studies of Marketing in Emerging Economies Pub Date : 2021-11-28 DOI:10.1007/978-3-030-83711-2_11
Reil G. Cruz, J. S. B. Era
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目的地品牌口号及其对游客抵达的影响:以菲律宾为例
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Palgrave Studies of Marketing in Emerging Economies
Palgrave Studies of Marketing in Emerging Economies
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