Palgrave Studies of Marketing in Emerging Economies最新文献

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Opportunities and Challenges of Globalisation for ASEAN Destinations Through the One Belt One Road Initiative “一带一路”倡议给东盟国家带来的全球化机遇与挑战
Palgrave Studies of Marketing in Emerging Economies Pub Date : 2021-11-28 DOI: 10.1007/978-3-030-83711-2_12
A. Riyadi, Mohd Azlan Abu Bakar, C. Hidayat
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引用次数: 1
Competitiveness of Emerging Economies as Tourist Destinations 新兴经济体作为旅游目的地的竞争力
Palgrave Studies of Marketing in Emerging Economies Pub Date : 2021-11-28 DOI: 10.1007/978-3-030-83711-2_4
Emmanuel Gamor, Ishmael Mensah
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引用次数: 2
Ithemba Lila Nyuka (Hope is Rising): Responding to Customer Emotions During Uncertainties Ithemba Lila Nyuka(希望正在上升):在不确定的情况下应对客户情绪
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-81337-6_6
K. Makhafola, T. Anning-Dorson
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引用次数: 1
Green People Management, Internal Communications and Employee Engagement 绿色人员管理,内部沟通和员工敬业度
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-73007-9_10
E. N. Kuuyelleh, Desmond Tutu Ayentimi, Hossein Ali Abadi
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引用次数: 0
Marketing Brands in Africa 在非洲营销品牌
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-77204-8
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引用次数: 1
Marketing Communications and Brand Development in Emerging Economies Volume I 新兴经济体的营销传播与品牌发展第一卷
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-88678-3
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引用次数: 2
Sustainability Marketing and African University Brands: The Case of the University of Ghana 可持续营销与非洲大学品牌:以加纳大学为例
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-77204-8_4
E. A. Effah, R. Hinson
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引用次数: 0
Types of Corporate Social Responsibility Initiatives as Response to COVID-19 Pandemic in Emerging Economies 新兴经济体应对COVID-19大流行的企业社会责任举措类型
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-81329-1_7
I. Coffie, R. Hinson
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引用次数: 0
Green Marketing and Social Practices: Managing People as Carriers of Sustainability Practices 绿色营销与社会实践:管理人员作为可持续发展实践的载体
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-73007-9_4
Olamide Shittu, C. Nygaard
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引用次数: 0
Driving Green Marketing in Emerging Markets Through Green Leadership 通过绿色领导力推动新兴市场的绿色营销
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-73007-9_5
G. Akaighe, S. Okon
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引用次数: 1
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