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Palgrave Studies of Marketing in Emerging Economies最新文献

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Introduction to Marketing Communications: Setting the Scene for Emerging Economies 营销传播导论:为新兴经济体设置场景
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-81329-1_1
T. Anning-Dorson, R. Hinson, H. Boateng, Albert A. Anani-Bossman, A. Kirgiz, M. Gujral
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引用次数: 0
Unbranded: The Challenges of Branding for Africa’s Informal Economy 《无品牌:非洲非正式经济的品牌挑战》
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-77204-8_10
Tendai Chikweche
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引用次数: 2
Visual Pollution Through Excessive Outdoor Advertisements 过多的户外广告造成的视觉污染
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-81329-1_8
Dogbeda Mawulolo Yao Azumah, R. Hinson, D. Nukpezah, G. Yiran
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引用次数: 0
Radio Advertising and Bank Customers’ Purchase Intention: Evidence from an Emerging Economy 广播广告与银行客户购买意愿:来自新兴经济体的证据
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-81329-1_9
G. Asamoah, Lawrence Yaw Kusi
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引用次数: 0
A Brand Named ‘Shatta’: Self-Branding in Global Enterprise Culture 一个名为“沙塔”的品牌:全球化企业文化中的自我品牌
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-77204-8_8
S. Bonsu
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引用次数: 0
The Antecedents and Consequences of Brand Hate: A Review of Current Literature 品牌仇恨的前因后果:当前文献综述
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-81329-1_6
Appiah Asare Kesse, Kwesi Achinfo-Mensa, Rhodalene Amartey
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引用次数: 3
Communicating Corporate Social Responsibility Initiatives: A Focus on COVID-19 传播企业社会责任倡议:关注COVID-19
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-81337-6_5
K. K. Twum, Richard Kwame Nimako
{"title":"Communicating Corporate Social Responsibility Initiatives: A Focus on COVID-19","authors":"K. K. Twum, Richard Kwame Nimako","doi":"10.1007/978-3-030-81337-6_5","DOIUrl":"https://doi.org/10.1007/978-3-030-81337-6_5","url":null,"abstract":"","PeriodicalId":221534,"journal":{"name":"Palgrave Studies of Marketing in Emerging Economies","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129567773","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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