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The Antecedents and Consequences of Brand Hate: A Review of Current Literature

Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI:10.1007/978-3-030-81329-1_6
Appiah Asare Kesse, Kwesi Achinfo-Mensa, Rhodalene Amartey
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Palgrave Studies of Marketing in Emerging Economies
Palgrave Studies of Marketing in Emerging Economies
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