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Palgrave Studies of Marketing in Emerging Economies最新文献

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Africa Is Not a Country: Rebranding and Repositioning Africa as a Continent 《非洲不是一个国家:重塑和重新定位非洲大陆
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-77204-8_11
E. Mogaji
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引用次数: 1
Bibliometric Review and Direction for Integrated Marketing Communications Research: Implications for Emerging Markets 整合营销传播研究的文献计量学回顾与方向:对新兴市场的启示
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-81329-1_4
Nii Nookwei Tackie, T. Anning-Dorson
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引用次数: 1
The History and Evolution of Branding in Africa 非洲品牌的历史与演变
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-77204-8_2
Slađana Starčević
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引用次数: 0
Green Marketing in Emerging Economies 新兴经济体中的绿色营销
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-82572-0
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引用次数: 2
Aesthetics Response to Point-of-Purchase Advertising and Purchase Intentions of Groceries 购买点广告与杂货购买意向的美学反应
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-81337-6_10
K. K. Twum, A. A. Yalley, K. Nyarku, Masud Ibrahim, Godwyn Manful
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引用次数: 0
Green Business Practices in Emerging Economies 新兴经济体的绿色商业实践
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-73007-9_2
Desmond Tutu Ayentimi, Bright James Nyarkoh, E. N. Kuuyelleh
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引用次数: 0
Exploring Drivers of Performance in Advertising Firms in Ghana: A Perspective of Attribution Theory 加纳广告公司绩效驱动因素研究:归因理论视角
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-81337-6_8
H. Boateng, I. Abdul-Hamid, J. Kosiba, R. Hinson
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引用次数: 0
Green Marketing in Emerging Markets 新兴市场中的绿色营销
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-74065-8
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引用次数: 3
Marketing Communications in Emerging Economies: Conclusions and Recommendations 新兴经济体的营销传播:结论与建议
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-81337-6_12
Stanley Coffie, T. Anning-Dorson, R. Hinson, Genevieve Bosah, Albert A. Anani-Bossman
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引用次数: 0
Customer Value and Marketing Communications 顾客价值与营销传播
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-81329-1_2
T. Anning-Dorson
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引用次数: 0
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