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Palgrave Studies of Marketing in Emerging Economies最新文献

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Conclusion and Way Forward for Marketing Communications in Emerging Economies 新兴经济体营销传播的结论和未来之路
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-81329-1_11
T. Anning-Dorson, R. Hinson, H. Boateng, Albert A. Anani-Bossman, A. Kirgiz, M. Gujral
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引用次数: 0
Analyzing the Use of Social Media Communication Strategies in Indonesia and Malaysia: Insights and Implications 分析印度尼西亚和马来西亚社会媒体传播策略的使用:见解和启示
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-81337-6_11
Fandy Tjiptono, G. Khan, E. S. Yeong
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引用次数: 1
Power Shift: Analyzing the Changing Role of Public Relations in the Marketing Mix 权力转移:分析公共关系在营销组合中的角色变化
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-81337-6_3
Ligia Trejo
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引用次数: 1
Perception of Marketing Communication Practice: Evidence from Rural and Community Banks 营销传播实践的感知:来自农村和社区银行的证据
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-81337-6_7
Isaac Tandoh, N. Mensah, Albert A. Anani-Bossman
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引用次数: 0
Technology and the Changing Communications Environment 技术和不断变化的通信环境
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-81329-1_10
M. Gujral, A. Dash
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引用次数: 0
Harnessing the Potentials of Generation Green for Green Marketing Success in Africa’s Emerging Economies 利用绿色一代的潜力，在非洲新兴经济体实现绿色营销的成功
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-73007-9_9
Isaiah Adisa, Ogechi Adeola, Akin Oparison
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引用次数: 1
Marketing Communications in Emerging Economies, Volume II 新兴经济体的营销传播，第二卷
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-81337-6
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引用次数: 0
Marketing Communications in Emerging Economies, Volume I 新兴经济体的营销传播，第一卷
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-81329-1
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引用次数: 0
Branding Start-Ups in Africa: A Conversation with Sydney Scott Sam 非洲的品牌创业:与悉尼·斯科特·山姆的对话
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-77204-8_3
Sydney Scott Sam, S. Appau
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引用次数: 0
Digital Service Delivery in Africa 非洲的数字服务交付
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-83909-3
{"title":"Digital Service Delivery in Africa","authors":"","doi":"10.1007/978-3-030-83909-3","DOIUrl":"https://doi.org/10.1007/978-3-030-83909-3","url":null,"abstract":"","PeriodicalId":221534,"journal":{"name":"Palgrave Studies of Marketing in Emerging Economies","volume":"86 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132095866","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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