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Palgrave Studies of Marketing in Emerging Economies最新文献

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Political Party Brand Management in Ghana 加纳政党品牌管理
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-77204-8_7
K. Mensah
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引用次数: 0
On the Practice and Theory of Marketing Brands in Africa 非洲品牌营销的实践与理论研究
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-77204-8_1
S. Appau
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引用次数: 0
Marketing Tourist Destinations in Emerging Economies 新兴经济体的旅游目的地营销
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-83711-2
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引用次数: 1
Analysing the Influence of Public Relations in the Integrated Marketing Communication Process 公共关系在整合营销传播过程中的影响分析
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-81329-1_5
Albert A. Anani-Bossman, T. E. Mudzanani
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引用次数: 1
Using Local Culture in Brand Positioning and Communication 本土文化在品牌定位与传播中的运用
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-77204-8_9
M. Makkar
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引用次数: 0
Branding and Marketing Nigerian Churches on Social Media 在社交媒体上推广和营销尼日利亚教会
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-77204-8_6
O. Ayeni
{"title":"Branding and Marketing Nigerian Churches on Social Media","authors":"O. Ayeni","doi":"10.1007/978-3-030-77204-8_6","DOIUrl":"https://doi.org/10.1007/978-3-030-77204-8_6","url":null,"abstract":"","PeriodicalId":221534,"journal":{"name":"Palgrave Studies of Marketing in Emerging Economies","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125633913","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Traditional and Contemporary Notions of Marketing Communications 营销传播的传统和现代观念
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-81337-6_2
Genevieve Bosah
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引用次数: 0
Green Marketing Planning in an Emerging Market Context: A People Perspective 新兴市场背景下的绿色营销策划:以人为本
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-73007-9_7
Ogechi Adeola, Jude N. Edeh, Isaiah Adisa
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引用次数: 0
Green Human Resources Management as an Innovation Mechanism 作为创新机制的绿色人力资源管理
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-73007-9_3
Y. Lamptey
{"title":"Green Human Resources Management as an Innovation Mechanism","authors":"Y. Lamptey","doi":"10.1007/978-3-030-73007-9_3","DOIUrl":"https://doi.org/10.1007/978-3-030-73007-9_3","url":null,"abstract":"","PeriodicalId":221534,"journal":{"name":"Palgrave Studies of Marketing in Emerging Economies","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128599975","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Green Leadership Approaches and Motivations for Green Practice Implementation Among Marketing Firms in China 中国营销企业实施绿色实践的绿色领导途径与动机
Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-73007-9_6
Helen Song-Turner, Damian Morgan
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引用次数: 0
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