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Introduction to Marketing Communications in Emerging Economies: Conceptual Issues and Empirical Evidence

Palgrave Studies of Marketing in Emerging Economies Pub Date : 1900-01-01 DOI:10.1007/978-3-030-81337-6_1
T. Anning-Dorson, R. Hinson, Stanley Coffie, Genevieve Bosah, I. Abdul-Hamid
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Palgrave Studies of Marketing in Emerging Economies
Palgrave Studies of Marketing in Emerging Economies
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