Вісник Книжкової палати最新文献

{"title":"Why cybervetting is becoming a new norm and how job seekers can use it to their advantage","authors":"Dаnа Okomaniuk","doi":"10.36273/2076-9555.2021.11(304).23-25","DOIUrl":"https://doi.org/10.36273/2076-9555.2021.11(304).23-25","url":null,"abstract":"It's amazing how drastically our lives are divided into \"before\" and \"during\" COVID. Although it is difficult to predict exactly in which direction the world will move \"after\", it is safe to assume that it will continue, either by inertia or free choice, to move towards an even more digitalized future, where new times will dictate new norms. This reality has impressed many people, and many companies around the world have faced the harsh demands of a changing world: move into the digital space or return to the past.Dana Okomanyuk's English-language illustrated article is devoted to cybervetting, in fact, the use of online information to assess the suitability of a person or organization for a certain role. In cybervetting, a searcher gathers targeted information about a candidate from online sources to evaluate his past behavior, predict future behavior, or solve a combination of these.","PeriodicalId":211054,"journal":{"name":"Вісник Книжкової палати","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125554626","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Building a model of image formation of a higher education institution in Ukraine","authors":"V. Vasylenko","doi":"10.36273/2076-9555.2021.11(304).18-23","DOIUrl":"https://doi.org/10.36273/2076-9555.2021.11(304).18-23","url":null,"abstract":"The article determines that to create a positive image, higher education institutions need to have a clear idea of what image they need, in this regard, the model of image formation is determined. The concept of the model of image formation of a higher education institution, which is a system of interconnected components of internal and external images of higher education, as well as the means of their formation and implementation to match the image markers of the audience that has a direct (static) impact on performance HEI for a long time. To create a model of image formation of the Ukrainian institution of higher education, three models were presented and characterized: model of the process of image formation of A. Rotovsky; model of corporate image formation B. Ji; model of image formation of I. Vikentyev. As a result of the analysis of the specified models the general recommendations on their improvement are presented. \u0000The expectations of first-year higher education students of Ukrainian higher education institutions from the provided educational services in the 2017—2018 and 2018—2019 academic years were monitored. It was found that the main features that applicants paid attention to when choosing a higher education institution are: the quality of educational services with the necessary specialties, the possibility of internships abroad, employment with high wages, as well as the presence of well-known graduates and teachers. The most popular sources of information about the activities of higher education institutions for higher education seekers (acquaintances (relatives) studying at universities and official representations of the institution on the Internet (official website, social networks) are identified. A six-component model of image formation of a Ukrainian higher education institution is schematically presented; possible options for determining the expected effect (calculation of efficiency) of the implementation of image strategies in the activities of higher education institutions are considered.","PeriodicalId":211054,"journal":{"name":"Вісник Книжкової палати","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127053542","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Digital platform of the book industry","authors":"M. Senchenko","doi":"10.36273/2076-9555.2021.11(304).3-8","DOIUrl":"https://doi.org/10.36273/2076-9555.2021.11(304).3-8","url":null,"abstract":"The article considers the preconditions and possibilities of creating the Digital Platform of the Book Industry (DPBI) on the basis of the databases of the Book Chamber of Ukraine, formed during the years of independence, given the ecosystem of information interaction in the publishing industry. \u0000It is emphasized that the digitalization of many processes in the publishing business, the COVID-19 pandemic and related quarantine restrictions have made significant adjustments to the technological structure of the industry, accelerating the process of book internetization. These factors are the main prerequisites for building a single information platform that unites publishers, libraries and users, providing them with quality information content and modern analytical services. \u0000The branch tools which will form a basis of DPBI are considered. These are numerous resources of the Book Chamber of Ukraine, covering electronic catalogs: books, music, art, cartographic and electronic publications; UDC information arrays and UDC and BBK comparison tables; databases: retrospective bibliography, publishers, ISBN and ISMN agencies, print statistics and others. \u0000The urgent problems that hinder the creation of the DPBI, in particular the modernization of the local computer network of the Book Chamber of Ukraine, the purchase of modern software, as well as a number of organizational issues.","PeriodicalId":211054,"journal":{"name":"Вісник Книжкової палати","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132831895","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"History and current state of books in Braille in Ukraine and abroad","authors":"Larуsa Mylchenko","doi":"10.36273/2076-9555.2021.11(304).8-17","DOIUrl":"https://doi.org/10.36273/2076-9555.2021.11(304).8-17","url":null,"abstract":"The article raises the issue of perception of information by visually impaired people. The history of the search for ways of writing and reading for the blind in a broad chronological section — from the IV century to the period of the invention of L. Braille. \u0000It is noted that by the XIX century blind people did not have much choice of profession, were distant from the world of books and mostly made brushes or baskets. For a long time, mankind has experimented with many methods that would help people with special needs to read and write, but many of them proved unviable because they were only a relief version of printed letters. In contrast, the Braille system has become effective, because it is based on a rational sequence of signs intended for the fingertips, not the eyes. \u0000It is emphasized that using the Braille alphabet, visually impaired people have access to a wide range of materials for reading and early education, which is vital for knowledge, literacy and employment. Thanks to this system, people can work, pursue hobbies and develop in every way.","PeriodicalId":211054,"journal":{"name":"Вісник Книжкової палати","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131625072","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Lee Kuan Yew. Father of Singapore's \"economic miracle\"","authors":"V. Dergachev","doi":"10.36273/2076-9555.2021.10(303).22-25","DOIUrl":"https://doi.org/10.36273/2076-9555.2021.10(303).22-25","url":null,"abstract":"Statesman Lee Kuan Yew (1923-2015) went down in history as the first Prime Minister of the Republic of Singapore and one of the creators of Singapore's \"economic miracle\"","PeriodicalId":211054,"journal":{"name":"Вісник Книжкової палати","volume":"374 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115294144","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The new generation library: the role of the library as an social institute in the information age","authors":"Ivan Yarema","doi":"10.36273/2076-9555.2021.10(303).26-30","DOIUrl":"https://doi.org/10.36273/2076-9555.2021.10(303).26-30","url":null,"abstract":"This study focuses on the place and role of the library in the public life of the information space. Attention is paid to the main means of communication and information in the information society, and shows the need to modernize library networks in new information institutions where everyone can find everything they need. \u0000The aim is to research and characterize libraries and their importance in the new information space, to outline the development of the library as an institution in the information age and at a time when communication tools of all spheres in Ukraine are provided by Internet resources, not libraries. It also covers the main task of a modern library, which aims not only to teach how to use the library, but also to analyze the book. Explained areas of widespread use of Internet technologies and the creation of electronic libraries, electronic delivery of documents, online catalogs. \u0000About remote registration of users, remote ordering of documents and renewal of subscription, access to the electronic form, etc. Extensive use of electronic media, new opportunities for services and information transfer. Creating blogs that are used to inform about cultural, artistic and educational projects, events, etc.; on improving the information culture of users, where they provide answers to bibliographic queries; use multimedia services — to create virtual tours, a range of tasks that can be solved by the library thanks to Internet technologies of various galleries, educational video courses, video lectures, video conferencing, etc. It is explained what is new in the work of libraries and librarians, what is its effect and what is the benefit of it, what are the benefits of social networks when using them in the work of librarians. The article explains that the main task of a modern library is only to provide information services, but also to teach the user to conduct proper information analysis and draw conclusions.","PeriodicalId":211054,"journal":{"name":"Вісник Книжкової палати","volume":"79 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134644621","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Russian influence through mass media as a significant factor of hybrid war against Ukraine","authors":"Larуsa Mylchenko","doi":"10.36273/2076-9555.2021.10(303).8-16","DOIUrl":"https://doi.org/10.36273/2076-9555.2021.10(303).8-16","url":null,"abstract":"The article provides an analytical review of domestic and foreign media, considers their impact on various target audiences in the context of a hybrid war against Ukraine. The activity of Russia in the implementation of destructive strategic communications and disorienting influence on the Ukrainian and international community is analysed on the examples of specific narratives. \u0000The use of a systematic and comprehensive approach by the Russian Federation to the information presentation in the information environment remains an effective mean of conducting a hybrid aggression both against Ukraine and against other states, which this country considers as a threat to itself. One of the main components of the target audience for such resources is, first of all, the Russian society, and Moscow's main task is to legitimize Russia's foreign policy and enlist the support of the government's actions among its own citizens. To do this, Russian propaganda uses narratives depicting Ukraine and other countries in a distorted light. \u0000Russia's hybrid war against Ukraine consists of two aspects: kinetic (direct physical actions, such as warfare in the form of shelling, provocative actions with weapons and direct hostilities) and non-kinetic, which includes information warfare in the form of propaganda through the media. \u0000In the case of strengthening the kinetic aspect, non-kinetic methods and measures are intensified, namely the information war, which consists of the spread of fakes, manipulative narratives and propaganda discourses. \u0000The main reason is an intent of the Russian Federation to influence on the target audience in order to prepare the target audience emotionally for the change of its own model of societal behaviour. \u0000The article deals with the analysis of one aspect of the non-kinetic method of warfare — dissemination of media propaganda narratives by the aggressor country, the Russian Federation. Currently, actions of the Russian Federation concerning escalation of the conflict in eastern Ukraine in military terms are directly connected to efforts of the Russian Federation in media. \u0000The analysis of Russian mass media shows, that narratives haven't change its meaning. Moreover, the narratives are supplemented by new messages, which strengthen them and also change their priority. In particular, it happens when newsworthy events within our country allow propagandists to provide information that will strengthen one or another Kremlin narrative. When such newsworthy events do not exist, they will be are created by spreading false information (fakes).","PeriodicalId":211054,"journal":{"name":"Вісник Книжкової палати","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128541837","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Audiovisual media in political activity","authors":"O. Romaniuk, I. Kovalenko","doi":"10.36273/2076-9555.2021.10(303).17-21","DOIUrl":"https://doi.org/10.36273/2076-9555.2021.10(303).17-21","url":null,"abstract":"In this paper a problem of using audiovisual mass media in political activity is investigated. The authors focus on the advantages of audiovisual media over print one: easier accessibility for consumers, a impact on their subconscious, much faster delivery of information messages to the public. These features of audiovisual media have led to their widespread use in politics, which has made political activity more effective. \u0000The main conclusions of this paper are that audiovisual media began to be used in politics shortly after their emergence. In accordance with the main stages of development of audiovisual media: cinema, television, the Internet — there was an improvement in technology for their use in politics. At the stage of cinema, anti-democratic (totalitarian) forces acquired a leading role in the use of audiovisual media, which began to use them as an effective means of political propaganda. At the stage of television, the primacy shifts to democracy, which was due to the pluralistic nature of democratic systems, in which the acquisition of power is due to free and competitive elections. At the stage of the Internet, when a large mass of ordinary citizens have the opportunity to publish their political views, opinions, projects in the electronic network, there are two mutually exclusive trends: autocratic regimes limit their citizens' access to the world information space, but at the same time try to destructive influence on the democratic world. \u0000The authors emphasize that this article is only their first attempt to outline the main directions of research on the impact of audiovisual media on the development of political activity. Due to the limited volume of this publication, some aspects of the problem were not reflected, which are planned to be covered in future publications.","PeriodicalId":211054,"journal":{"name":"Вісник Книжкової палати","volume":"81 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122834679","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The known leaders of the East who defeated poverty and corruption","authors":"M. Senchenko","doi":"10.36273/2076-9555.2021.8(301).3-4","DOIUrl":"https://doi.org/10.36273/2076-9555.2021.8(301).3-4","url":null,"abstract":"Who should the state leaders of Ukraine be equal to? And are there any examples of helmsmen who did not submit to the Jewish ideology of parasitic civilization? IS! \u0000In this publication, we will focus on the prominent leaders of the East who have overcome poverty and corruption.","PeriodicalId":211054,"journal":{"name":"Вісник Книжкової палати","volume":"256 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128868015","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Reviews of collections of folklore songs on the pages of the critical-bibliographical magazine \"Knyhar\"","authors":"Alona Khailo","doi":"10.36273/2076-9555.2021.8(301).30-40","DOIUrl":"https://doi.org/10.36273/2076-9555.2021.8(301).30-40","url":null,"abstract":"The author conducts a complex study of reviews from the columns of the magazine \"Knyhar\" which dedicated to published collections of folk songs (included both author's poetry and folk texts) and a separate editions of folk songs. In particular, the study includes the following issues of the \"Knyhar\": 1, 3, 4, 6, 8, 12—13, 16, 20, 21. Previous studies are briefly analyzed, namely a number of works which had been found during the work on the article and cover broader topics such as history, historiography, bibliography, bibliography, literary studies and publishing. Theoretical analysis of the review as a genre is carried out and the reviews of the \"Knyhar\" in general are made. The author examines the actual texts of reviews on the topic and carried out their analytical review. In addition, the names and personalities, the scope of activities of reviewers were identified. The names and field of activity of reviewers who participated in the critical review and evaluation of collections of song folklore (specialists in the field of musicology, folklore, literature and pedagogy) were identified. Approaches to the evaluation of a peer-reviewed work are clarified, as they depend on the direction of the publication itself, as well as on the field of interest of the reviewer. The approaches of scientists to the critical evaluation of publications are analyzed and systematized. The researcher also investigates which aspects of printed works were of interest to the authors of the reviews.","PeriodicalId":211054,"journal":{"name":"Вісник Книжкової палати","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131502750","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}