Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie最新文献

{"title":"The Creative Manager in the Cultural During the Covid-19 Pandemic","authors":"B. Reformat","doi":"10.5604/01.3001.0053.7557","DOIUrl":"https://doi.org/10.5604/01.3001.0053.7557","url":null,"abstract":"The article is part of the discussion related to the activities of managers in the cultural market in Poland, which has undergone many changes during the pandemic declared in 2020 by the World Health Organization. This condition has made the management of the cultural area extremely difficult. This situation required special skills and strategic abilities from managers managing cultural units. The article assumes that the indicated value of the analyzed entities in the pandemic era is creativity. Hence, his goal was to identify the attitudes of cultural managers in the era of pandemics. The main results of the analyses made it possible to identify the creative attitudes of these actors relevant to overcoming the limitations caused by the pandemic. The formulated conclusions were based on such research methods as critical analysis of the literature, the method of observation and case studies. The considerations presented in the article should be regarded as an introduction to a broader discussion of the impact of the pandemic on various aspects of the development of the cultural market in Poland.","PeriodicalId":208433,"journal":{"name":"Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128735404","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Crucial Role of Festival Insurance","authors":"B. Nowotarska-Romaniak, Sonia Szczepanik","doi":"10.5604/01.3001.0053.7558","DOIUrl":"https://doi.org/10.5604/01.3001.0053.7558","url":null,"abstract":"Festivals, being one of the most planned forms of entertainment, bring people together to enjoy art. Such valuable gatherings not only provide great entertainment but also increase the risk that has always been prevalent in large crowds. However, festival organizers can be protected from the harmful consequences of unforeseen occurrences thanks to insurance contracts. In their article, the authors based on literature analysis research, present the legal aspects of festival insurance in Poland.","PeriodicalId":208433,"journal":{"name":"Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130247536","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Fashion for Folklore and Ethnic Design as a Stimulator of Creativity in Business","authors":"Barbara Pabian","doi":"10.5604/01.3001.0053.7553","DOIUrl":"https://doi.org/10.5604/01.3001.0053.7553","url":null,"abstract":"The basic feature of fashion is changeability, foreign to traditional societies. Its phenomenon is associated with modernity and the dynamics of civilizational changes. It shapes a community of diversity, satisfies the human need for convergence and individuality at the same time. Fashionable trends are present today in various areas of social, cultural, business (dress code) and even scientific life. For marketing specialists, fashion is a useful economic and market tool. The aim of the article is an attempt to describe and interpret the phenomenon of fashion for folk, ethnic design and aesthetics, used in a creative way in business in the context of activities in the field of folklore. In the course of the research procedure, non-reactive methods were used literature analysis with the elements of a case study as well as internet query.","PeriodicalId":208433,"journal":{"name":"Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115812642","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Chance management Creative activities of artists during Covid-19 pandemic Case study druyna mistrzw","authors":"Adrian Pietrzyk","doi":"10.5604/01.3001.0053.7562","DOIUrl":"https://doi.org/10.5604/01.3001.0053.7562","url":null,"abstract":"This article aims to demonstrate creativity as a key factor in seizing opportunities within the cultural segment, particularly considering other intangible resources of organizations such as network capability and knowledge during the pandemic. The study reveals that by configuring various factors and resources (network capabilities, knowledge, and creativity), a transitional phase for musicians could become an opportunity for reflection and diversification of their existing activities, which are also sustained beyond the pandemic. The research encompasses a systematic literature review on the discussed subject matter, as well as a bibliometric analysis of articles exploring opportunities, the pandemic, and creativity. Additionally, an interview was conducted with one of the pioneers of Polish street hip-hop, the creator of one of the most renowned subcultures in Poland, whose cumulative YouTube views reach hundreds of millions Bosski Roman (FIRMA, Druyna Mistrzw). Despite losing the ability to perform concerts during the pandemic, Bosski Roman implemented a series of innovative solutions that enabled him to survive the lockdown. The first section of the article introduces the concept of chance management and highlights the role of creativity in seizing opportunities during the pandemic. The second section provides an overview of the existing literature on creativity, culture, and pandemics. The research component of the article includes an interview with Bosski Roman, a prominent Polish Hip-Hop artist, who provides insights into how he has adapted to the pandemic and integrated it into his business model. The article presents managerial implications, primarily focused on using creativity to approach problems and create new opportunities. Additionally, it explores the perspectives of an artist who has been significantly impacted by the pandemic. Bosski Roman discusses how he has overcome the challenges brought about by the pandemic using his creativity, and provides insights that may be relevant to other organizations seeking to adapt to the new-old normal. Overall, this article provides a unique perspective on the intersection of creativity, culture, and pandemics, highlighting the potential for chance management during times of crisis. It encourages readers to reflect on how they can leverage their creativity to navigate the challenges of the pandemic and capitalize on the new opportunities it may present in its own unique way, the pandemic and its effects continue to this day.","PeriodicalId":208433,"journal":{"name":"Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie","volume":"128 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121289997","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Event Marketing Model in the Process of Building Customer Value in the Fashion Sector","authors":"Justyna Szymczyk","doi":"10.5604/01.3001.0053.7554","DOIUrl":"https://doi.org/10.5604/01.3001.0053.7554","url":null,"abstract":"The purpose of the study is to present the phenomenon of using event marketing as a tool for building customer value in the process approach. The conducted procedure shows that in the mature (optimal) phase, event marketing builds customer value. At the same time the research presents four levels of event marketing maturity. The formulated research hypotheses are aimed at confirming that event marketing builds customer value when it reaches the level of maturity, and at determining the key factors that influence building customer value. The research presents the event marketing model in the process of building customer value as well as four conditions for its effective implementation in the fashion sector.","PeriodicalId":208433,"journal":{"name":"Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133955401","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Cultural And Social Implications of Revitalization Determined by the Potential of The Creative Environment. An Example of the Rakow - Czestochowa District","authors":"A. Pabian","doi":"10.5604/01.3001.0053.7560","DOIUrl":"https://doi.org/10.5604/01.3001.0053.7560","url":null,"abstract":"One of the contemporary trends in the development of Polish cities is revitalization leading to improved functionality, aesthetics and improved quality of life for residents. An example of a district where revitalization activities are currently undertaken is Rakw in Czstochowa. After the political changes of the 20th century, this working-class district fell into social degradation, opening up a space for unemployment, poverty and pathologies. Activities related to the restoration of functional, aesthetic, architectural and, above all, socio-cultural order became a chance for its reconstruction. The article presents revitalization activities carried out in this area in terms of the concept of a creative environment, as well as the conditions affecting their effectiveness. The article is of a review nature. The basis of the research was a library and internet query, as well as a critical analysis of the literature, used as part of the desk research method. The author also refers to the results of conversations with the inhabitants of the district and people involved in revitalization. The results of this study may be useful in initiating and carrying out any revitalization activities in post-industrial areas of other Polish cities.","PeriodicalId":208433,"journal":{"name":"Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124908936","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Digital Revolution in Fashion Industry To What Extent Can Metaverse Become A Predominant Business-To-Customer Model in the Digital Era","authors":"Anna Dewalska-Opitek","doi":"10.5604/01.3001.0053.7555","DOIUrl":"https://doi.org/10.5604/01.3001.0053.7555","url":null,"abstract":"In the context of the wide-spread digitalization that we have witnessed, the fashion industry and companies need to redefine their business logics towards models incorporating virtual opportunities and benefits of Metaverse. The main purpose of the study is to identify how fashion companies develop their relationship with customers using Metaverse as a business model. The theoretical deliberation, based on critical literature review, was supplemented by empirical research conducted in a form of a case study based on two luxury brands, i.e. Balenciaga and Dolce & Gabbana. In conclusion it may be stated that luxury fashion brands may successfully adopt their business models to Metaverse undertaking a variety of business actions.","PeriodicalId":208433,"journal":{"name":"Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126566141","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EFFECTIVENESS OF MANAGING THE AVAILABLE EU FUNDS AND THE NECESSARY INVESTMENTS IN THE COMMUNE","authors":"E. Bień, Maja Łysoń","doi":"10.5604/01.3001.0053.4046","DOIUrl":"https://doi.org/10.5604/01.3001.0053.4046","url":null,"abstract":"The publication deals with the importance of EU funds in the implementation of necessary investments in a commune, from the point of view of the needs of its inhabitants. It is thanks to the EU funds and their effective management that local government units can afford to undertake large projects that they would not be able to implement based only on the usually limited budget. The subject of the research was the Lelw commune, which is a rural commune located in the Czestochowa county. Investments co-financed with European Union funds in the 2014-2020 budgeting period were taken into account to assess the effectiveness of the management of UE funds in the commune. As part of the research, the research technique used was an interview, analysis of documents and a review of the literature on the subject. The developed interview questionnaire contained a list of questions on the basis of which the interview was conducted with the respondent from the Department of Investments and Promotion. The information obtained during the interview coincided with the analyzed communal documents. The conducted research showed that the commune in the analyzed period applied for co-financing from the EU funds in an effective manner, without deviating from the neighboring rural communes with the degree of positively considered applications.","PeriodicalId":208433,"journal":{"name":"Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129312851","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ENTREPRENEURIAL ORIENTATION AND ECONOMIC PERFORMANCE OF SMALL AND MEDIUM-SIZED ENTERPRISES A COMPARATIVE ANALYSIS","authors":"M. Okręglicka, Agnieszka Filipowicz","doi":"10.5604/01.3001.0053.4043","DOIUrl":"https://doi.org/10.5604/01.3001.0053.4043","url":null,"abstract":"Entrepreneurial orientation is one of the most important constructs perceived, as one of the most important elements having a significant impact on the position of enterprises in their business environment. This construct is a strategic orientation of the organisation, determining its strategic actions, management philosophy and entrepreneurial behaviour.The analysis of domestic and foreign literature indicated that despite the research on the impact of entrepreneurial orientation on the effectiveness of organisational performance and its success, and many attempts to find a relationship between entrepreneurial orientation and enterprise performance, this topic remains inexhaustible due to the fact that these relationships are determined or moderated by a wide variety of factors, including the size and nature of the enterprises operations.The main purpose of the article is to assess the impact of entrepreneurial orientation on economic performance in small and medium-sized manufacturing enterprises.In order to achieve the main objective and verification of the research hypothesis, in 2022, self-reported survey was conducted on a group of 200 small and medium-sized enterprises in lskie Voivodeship. Statistical analysis was carried out using descriptive statistics and Kendalls tau correlation coefficient, as a statistical method used for non-parametric variables. For the purposes of this article, a five-dimensional concept of entrepreneurial orientation has been adopted.The research carried out showed a correlation between the dimensions of entrepreneurial orientation and the economic performance of the surveyed enterprises.","PeriodicalId":208433,"journal":{"name":"Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie","volume":"4 27","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113973556","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"BUILDING A HEALTH RESORTS COMPETITIVE ADVANTAGE USING INFORMATION ACTIVITIES","authors":"Jarosław Wieszołek","doi":"10.5604/01.3001.0053.4048","DOIUrl":"https://doi.org/10.5604/01.3001.0053.4048","url":null,"abstract":"Health resorts function in constantly changing external and internal conditions. The main determinant of these changes is the state, which may impact on costs and incomes health resorts, because they are usually providing health services financed by the National Health Fund. We can observe it especially during the SARS-CoV-2 coronavirus pandemic. Health resorts can have two sources of funding: National Health Fund or commercial services. Health resorts managers try to use all marketing instruments to win customers. Author of article makes an attempt to show how health resort can build competitive advantage using simple information activities. Article shows how Goczakowice-Zdrj Health Resort increase incomes by informing about health services in radio, TV, Internet and social media. Using that innovates business model health resort managers can easy and cheap gain a competitive advantage.","PeriodicalId":208433,"journal":{"name":"Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115107093","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}