{"title":"MANAGEMENT STRATEGY IN THE CONTEXT OF THE ROLE OF HR BUSINESS PARTNER","authors":"Olimpia Grabiec, Anna Żuber","doi":"10.5604/01.3001.0054.0080","DOIUrl":"https://doi.org/10.5604/01.3001.0054.0080","url":null,"abstract":"The main purpose of the theoretical study and the conducted research contained in this paper is to identify the human resource management strategy and to make the role of the HR Business Partner in the enterprise. The article is empirical in nature and presents the results of the study of selected aspects of the role of the HR Business Partner in the studied enterprise Śnieżka S.A. Primary data was obtained through a quantitative study using survey research, for which the research tool was a survey questionnaire.","PeriodicalId":208433,"journal":{"name":"Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie","volume":"33 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139333255","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"THE EFFECTIVENESS OF SOCIAL ASSISTANCE CENTERS IN THE ASPECT OF MARKETIZATION OF ACTIVE INTEGRATION SERVICES","authors":"Leszek Zelek","doi":"10.5604/01.3001.0054.0096","DOIUrl":"https://doi.org/10.5604/01.3001.0054.0096","url":null,"abstract":"The aim of the article is to assess the effectiveness of tools activating clients of social assistance centers (OPS) from the level of marketization as one of the instruments of the New Public Management (NPM) concept. The article presents the results of own research conducted by the author as part of the Diagnosis of the level of management of social welfare organizational units in Poland. The research process consisted of two stages. In the first stage, the participants of the study were invited to co-create a research tool within the network of experimenting units created by the author. Then, the author conducted a proper survey among managers and employees to all social welfare centers in Poland, using the method of cooperative research from the action research group. The conducted research process and the obtained results have a nationwide scope and the presented conclusions can be an auxiliary tool during the discussion on systemic solutions supporting the directions of development of the social assistance system in response to the dynamically changing environment.","PeriodicalId":208433,"journal":{"name":"Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie","volume":"14 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139333537","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"STARTUPS IN THE CONTEXT OF SEARCHING FOR A BUSINESS MODEL – THEORETICAL AND EMPIRICAL APPROACH","authors":"Danuta Rojek","doi":"10.5604/01.3001.0054.0085","DOIUrl":"https://doi.org/10.5604/01.3001.0054.0085","url":null,"abstract":"The objective of the study is to present the essence and selected classifications of business/e-business models and an attempt to identify the most important business models currently adopted by startups in Poland. On the way to achieving the goal, the author presents the concept and stages of startup development, selected aspects concerning the business/e-business model, as well as examples of innovative business models. The author’s considerations are based on literature studies and a review of the results of selected secondary research conducted in Poland in recent years. The main research method used in the study is the desk research method. The results of existing research indicate that startups mostly adopt a general B2B (i.e. business-to-business) business model and that they employ innovative revenue models. In the conclusion of the study the author presents her own approach to the problem, leading to recommendations for startup managers interested in increasing the innovativeness of their companies. The author also includes recommendations for further research in the area of startup business models.","PeriodicalId":208433,"journal":{"name":"Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie","volume":"172 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139331699","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"INTERNAL MARKETING AS ONE OF THE PILLARS OF HOLISTIC MARKETING","authors":"Przemysław Ruta","doi":"10.5604/01.3001.0054.0098","DOIUrl":"https://doi.org/10.5604/01.3001.0054.0098","url":null,"abstract":"The publication addresses three areas of marketing: contemporary definitions of marketing, internal marketing and holistic marketing. The introduction to contemporary definitions of marketing includes the presentation of various concepts and theories that have shaped this concept over the past decades. This is followed by a look into internal marketing, which focuses on increasing the effectiveness of marketing activities by involving employees in order to ensure consistency in the company’s operations and to build a positive image of the organisation. The definition of internal marketing is explained in terms of its objectives, strategies and the tools that it uses. Another issue under consideration is holistic marketing, which integrates marketing activities with other aspects of the business, such as performance marketing, integrated marketing and relationship marketing. The paper goes on to explore the role of internal marketing in a holistic marketing system. The relationship between the various pillars of holistic marketing is outlined, taking into account internal marketing.","PeriodicalId":208433,"journal":{"name":"Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie","volume":"15 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139331963","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"CHANGES IN THE PERSONNEL AREA OF ENTERPRISES AND THEIR PERCEIVED EFFECTS","authors":"Teresa Myjak","doi":"10.5604/01.3001.0054.0093","DOIUrl":"https://doi.org/10.5604/01.3001.0054.0093","url":null,"abstract":"The personnel area of enterprises is a domain that is currently experiencing many changes (e.g. forms of employment, employee benefits, attitudes and behaviors of employees or interpersonal relations). Identification and assessment of changes in the personnel area of enterprises in selected poviats of the Malopolska Region has become the purpose of this publication. The study presents the changes taking place in the area of personnel and the actions taken by organizations in their aftermath, based on the results of the research carried out.","PeriodicalId":208433,"journal":{"name":"Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie","volume":"37 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139332168","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"INVESTMENT ATTRACTIVENESS AND ABILITY TO DEVELOP THE COMMUNE OF WIERZBICA AGAINST THE BACKGROUND OF SELECTED COMMUNES","authors":"Andrzej Dudzic, Maja Rossak","doi":"10.5604/01.3001.0054.0099","DOIUrl":"https://doi.org/10.5604/01.3001.0054.0099","url":null,"abstract":"The investment attractiveness of a given entity is one of the most important factors related to the creation of appropriate economic activity. It can also be defined as the ability to create development, which in turn requires systematic financial investments from the authorities. Local government units are responsible for meeting the needs of their stakeholders, especially the inhabitants of municipalities. Therefore, they are equipped with appropriate sources of financing for current and property-related tasks. Budgets created every year compare budget revenues and expenses, and their evaluation using a tool called financial analysis allows for a better understanding of how local governments manage their finances. The main aim of the article is to present the results of research on the assessment of the attractiveness and development capacity of the Wierzbica commune. To achieve this goal, an assessment of the financial statements of the Wierzbica commune and rural communes was carried out, as well as a comparative analysis (benchmarking) of the examined unit and other communes of the Radom poviat.","PeriodicalId":208433,"journal":{"name":"Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie","volume":"5 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139333945","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"POSSIBILITIES OF USING BLOCKCHAIN TECHNOLOGY IN TOURISM MANAGEMENT","authors":"Andrzej Chluski","doi":"10.5604/01.3001.0054.0076","DOIUrl":"https://doi.org/10.5604/01.3001.0054.0076","url":null,"abstract":"This article aims to present the possibilities of utilising Blockchain technology in tourism management. The study discusses selected fundamental characteristics and features of Blockchain technology, which can enhance management in the tourism industry. This pertains especially to the refinement of information processing, which is essential for effectively providing tourism services. New forms of tourism services delivery have been indicated, which cannot be provided cost-effectively without the use of Blockchain technology. The research methods utilised in this article include the analysis of selected theoretical works concerning Blockchain technology and the fundamentals of tourism services delivery, taking into account the processing of tourism information. as well as the presentation of several practical examples of a case study. The paper presents examples of the practical application of Blockchain technology in the activities of companies providing tourism services. Practical utilisation of Blockchain technology in large, global organisations and small, niche companies has been illustrated. Thanks to this technology, these companies can offer their services on the worldwide market. Selected benefits and treats related to the use of Blockchain technology in the tourism industry were presented.","PeriodicalId":208433,"journal":{"name":"Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie","volume":"131 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139331747","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Engagement In Virtual Communities As Dynamic Marketing Capability of Cultural Organisation Dimensions And Determinants","authors":"Olgierd Witczak","doi":"10.5604/01.3001.0053.7559","DOIUrl":"https://doi.org/10.5604/01.3001.0053.7559","url":null,"abstract":"Cultural organisations operate on a highly competitive market of goods that meet the needs of the leisure society. This leads to the necessity to search for creative forms of communication and engagement to stand out and attract visitors and spectators attention to the cultural institutions offer. The article presents the concept of dynamic marketing capabilities as the theoretical background for cultural organisation virtual community creation. The paper presents dimensions and determinants of cultural organisation engagement in virtual communities.","PeriodicalId":208433,"journal":{"name":"Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129311065","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Artists Reputation And Prices of Artworks","authors":"Adrianna Szyszka","doi":"10.5604/01.3001.0053.7561","DOIUrl":"https://doi.org/10.5604/01.3001.0053.7561","url":null,"abstract":"The price of an artwork depends on many factors, including aspects related to the artwork itself, sales or the artist. Among the artist-related price determinants, the artists reputation can be distinguished. The artists reputation is an intangible aspect which makes it a challenge to include it in art pricing models. How is this concept defined and operationalized in art market research? Artists reputation refers to two dimensions renown and recognition and is also linked to other constructs like fame or stardom. The following ways to measure reputation, among others, have been considered in the studies: the average price of an artwork, highest selling price, the number of artworks in an artists oeuvre, the prestige of institutions hosting exhibitions of artists artworks or the number of the artists name search on Google. Reputation is also relevant to various phenomena observed in the art market such as the death effect.","PeriodicalId":208433,"journal":{"name":"Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128132118","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Creativity in Arts Across Cultures","authors":"E. Cheraghi, Wawrzyniec Rudolf","doi":"10.5604/01.3001.0053.7556","DOIUrl":"https://doi.org/10.5604/01.3001.0053.7556","url":null,"abstract":"This article deals with the issue of creativity and its understanding in various national cultures. The study aims to explore the resources of the scientific literature in terms of identifying different approaches to creativity and answering the question of how individual cultures differentiate approaches to creativity in the arts sector. The study is a review of the scientific literature on the subject. Databases such as SCOPUS and Web of Science were used. The study allowed identification of a consistently growing trend in relation to publications referring to the idea of creativity in all areas of science. When it comes to the nationality of the authors, Americans still dominate, although in recent years a higher growth rate can be observed in the case of scientists from China. The social sciences are still the leading field which represents the highest part of literature undertaking the creativity issue. A similar situation was confirmed for creativity in the art sector. A clear trend has been observed in the international literature consisting of the division into approaches to creativity typical of Eastern culture and Western culture. This division is somewhat blurred with the processes of globalisation. It seems that art is the sector in which national culture has a special influence. The examples presented give an overview of how different these approaches and interpretations can be. Several research questions have been formulated which may be the subject of research attention in further studies.","PeriodicalId":208433,"journal":{"name":"Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132084919","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}