The Creative Manager in the Cultural During the Covid-19 Pandemic

Abstract

The article is part of the discussion related to the activities of managers in the cultural market in Poland, which has undergone many changes during the pandemic declared in 2020 by the World Health Organization. This condition has made the management of the cultural area extremely difficult. This situation required special skills and strategic abilities from managers managing cultural units. The article assumes that the indicated value of the analyzed entities in the pandemic era is creativity. Hence, his goal was to identify the attitudes of cultural managers in the era of pandemics. The main results of the analyses made it possible to identify the creative attitudes of these actors relevant to overcoming the limitations caused by the pandemic. The formulated conclusions were based on such research methods as critical analysis of the literature, the method of observation and case studies. The considerations presented in the article should be regarded as an introduction to a broader discussion of the impact of the pandemic on various aspects of the development of the cultural market in Poland.