Bahtera Inovasi最新文献_第4页

Analisis Faktor-Faktor Kemasan (Packaging) Dalam Mempengaruhi Keputusan Pembelian Oleh-Oleh Makanan Khas Tanjungpinang

Bahtera Inovasi Pub Date : 2021-05-22 DOI: 10.31629/BI.V3I2.3334

Iranita Iranita

{"title":"Analisis Faktor-Faktor Kemasan (Packaging) Dalam Mempengaruhi Keputusan Pembelian Oleh-Oleh Makanan Khas Tanjungpinang","authors":"Iranita Iranita","doi":"10.31629/BI.V3I2.3334","DOIUrl":"https://doi.org/10.31629/BI.V3I2.3334","url":null,"abstract":"The increasing likelihood of community buying today is on the food sector. Along with that, especially the growth of the business shop souvenirs typical of Tanjungpinang which is a part of culinary tourism for local people or tourists both from domestic and foreign. One important factor of packaging for the success of a product, then in this case marketers demanded more innovative and creative so that it can attract consumers in influencing consumers to provide a positive response and minimize negative risk of post-consumption. The purpose of this research is to know the role of packaging factor in influencing the decision of purchasing souvenirs from Tanjungpinang. This research is explanatory research using factor analysis. In this study the number of variables set is 9 variables that relate to the packaging factor packaging in influencing the decision of the purchase of souvenirs typical of Tanjungpinang. The results of this research are the product factors, security, economics, distribution channels, communication, ergonomic, aesthetics, identity, promotion, and environment are factors that influence the decision of the purchase of souvenirs typical of Tanjungpinang","PeriodicalId":206762,"journal":{"name":"Bahtera Inovasi","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132982241","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Diversity, Turnover Intention Dan Kepuasan Kerja Terhadap Pengembangan Potensi Aparatur Desa Bintan Buyu Kabupaten Bintan

Bahtera Inovasi Pub Date : 2021-05-20 DOI: 10.31629/BI.V3I2.3328

Risdy Absari Indah Pratiwi, N. Nurhasanah

{"title":"Pengaruh Diversity, Turnover Intention Dan Kepuasan Kerja Terhadap Pengembangan Potensi Aparatur Desa Bintan Buyu Kabupaten Bintan","authors":"Risdy Absari Indah Pratiwi, N. Nurhasanah","doi":"10.31629/BI.V3I2.3328","DOIUrl":"https://doi.org/10.31629/BI.V3I2.3328","url":null,"abstract":"This study aims to explain the effect of Diversity, Turnover Intention and Job Satisfaction on the Development of Potential Apparatus of Bintan Buyu Village, Bintan Regency. The study population was the Village apparatus in Bintan Regency, Riau Islands Province. The number of samples were 73 Village Apparatuses in Bintan Buyu Subdistrict, Bintan Regency consisting of 6 Villages, namely Tembeling Tanjung Village, Tembeling Village, Bintan Buyu Village, Penaga Village, Pengujan Village and Pangkil Village. For the efficiency and effectiveness of the research, the Village Apparatus in Pangkil Village is not included in the data because of access to Pangkil Village by sea. This type of research is quantitative research. The validity and reliability tests were performed on the questionnaire. Data were tested through the Classical Assumption Test, namely the Data Normality Test, the Data Multicollinearity Test and the Data Heteroscedasticity Test. Data were analyzed using multiple linear regression analysis, including t test, F test and the coefficient of determination. The results showed that the Diversity (X1) and Job Satisfaction (X3) variables partially had a significant effect on Potential Development, while the Turnover Intention variable (X2) partially had no significant effect on the Potential Development variable (Y). F test results obtained calculated F value of 53,548 with F value of table 2.74 to identify that the variable Diversity, Turnover Intention and Job Satisfaction simultaneously influence the Potential Development variable (Y). Based on the coefficient of determination test, about 70% of the Potential Development variable is influenced by the Diversity, Turnover Intention and Job Satisfaction variables. And 30% is influenced by other factors not explained in this study.","PeriodicalId":206762,"journal":{"name":"Bahtera Inovasi","volume":"10 5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132208615","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Service Marketing Mix Dan Customer Value Terhadap Kepuasan Mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Maritim Raja Ali Haji 营销服务与客户服务服务对海运王阿里·哈吉(king Ali Haji)海事大学经济管理管理研究项目的学生满意度的影响

Bahtera Inovasi Pub Date : 2021-05-06 DOI: 10.31629/BI.V2I1.3291

Iranita Iranita

引用次数: 0

Pengaruh Current Ratio,Debt To Total Asset Ratio, Dan Net Profit Margin Terhadap Financial Distress Pada Perusahaan Manufaktur Yang Terdaftar Di Bursa Efek Indonesia (BEI) Periode 2011-2014

Bahtera Inovasi Pub Date : 2021-05-06 DOI: 10.31629/BI.V2I1.3289

Myrna Sofia, Marita Indah Sari Pratama

引用次数: 1

Analisis Jaringan Sosial Bursa Jual Beli Facebook Di Kepulauan Riau

Bahtera Inovasi Pub Date : 2019-11-23 DOI: 10.31629/bi.v3i1.1647

Firmansyah Kusasi, Iranita Iranita

{"title":"Analisis Jaringan Sosial Bursa Jual Beli Facebook Di Kepulauan Riau","authors":"Firmansyah Kusasi, Iranita Iranita","doi":"10.31629/bi.v3i1.1647","DOIUrl":"https://doi.org/10.31629/bi.v3i1.1647","url":null,"abstract":"Provinsi Kepulauan Riau memiliki potensi UMKM yang besar, namun dengan keadaan geografisnya yang 95% terdiri dari lautan, dengan jumlah pulau berpenghuni hanya 394 dari 1.796 yang tersebar merata menjadikannya disadvantage bagi mereka dalam memasarkan produknya. Oleh karena itu teknologi sistem informasi bisa memberikan solusinya, seperti e-commerce dalam bentuk pemasaran melalui jaringan sosial media. Namun belum ada data yang menggambarkan bentuk jaringan pemasaran online dan efektifitas pemasaran online bagi UMKM di Provinsi Kepri. Penelitian ini menggunakan pendekatan Analisis Jaringan Sosial, untuk melihat implementasi e-commerce dalam bentuk pemasaran dan perdagangan online melalui jaringan sosial. Kami menemukan bahwa: 1. Bentuk pola jaringan marketing dan jual-beli online (e-commerce) oleh UMKM yang terdapat di Provinsi Kepulauan Riau masih terpusat pada kota dan kabupaten yang sudah lebih dahulu berkembang dan memiliki akses yang lebih baik untuk melakukan jual beli online. Baik dalam arti fasilitas mauapun letak geografis dan tingkatan ekonominya; 2. Karakteristik jaringan jual-beli online di Provinsi Kepulauan Riau masih bersifat kedaerahan. Artinya jaringan masih terkumpul pada kota dan kabupaten bersangkutan. Walaupun dijumpai beberapa node juga memiliki jaingan lebih dari satu BJB.; 3. Hubungan antar BJB di kepri masih bersifat sentral, dan belum menyebar.; 4. Faktor-faktor yang mendukung berkembangnya pemasaran online di kepri adalah fasilitas internet yang baik dan adanya standarisasi produk. Saran kami bagi pemerintah daerah adalah agar lebih meningkatkan fasilitas jaringan online dan mensosialisasi dan meningkatkan pengetahuan para penggiat UMKM untuk lebih focus pada pemasaran online. Tentu ini memerlukan dukungan dari pihak pemerintah daerah masing-masing.","PeriodicalId":206762,"journal":{"name":"Bahtera Inovasi","volume":"286 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123275587","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Penumbuhan Dan Pengembangan Wirausaha Baru Pada Era Digital Bagi Generasi Muda Di Kelurahan Agrowisata Kecamatan Rumbai Kota Pekanbaru Provinsi Riau

Bahtera Inovasi Pub Date : 2019-11-23 DOI: 10.31629/bi.v3i1.1642

Machasin Machasin, Taufiqurrahman Taufiqurrahman, Dewita Suryati Ningsih, Ezky Tiyasiningsih, Mida Aprilina Tarigan, Arika Fitriani

{"title":"Penumbuhan Dan Pengembangan Wirausaha Baru Pada Era Digital Bagi Generasi Muda Di Kelurahan Agrowisata Kecamatan Rumbai Kota Pekanbaru Provinsi Riau","authors":"Machasin Machasin, Taufiqurrahman Taufiqurrahman, Dewita Suryati Ningsih, Ezky Tiyasiningsih, Mida Aprilina Tarigan, Arika Fitriani","doi":"10.31629/bi.v3i1.1642","DOIUrl":"https://doi.org/10.31629/bi.v3i1.1642","url":null,"abstract":"The role of universities in motivating their undergraduate graduates to become a young entrepreneur is very important in growing the number of new entrepreneurs. With the increase in youth entrepreneurship will reduce the increase in the number of unemployed even increase the number of jobs. Pekanbaru City is an area with abundant natural resource potential. For this reason the phenomenon of unemployment among young people, apart from being caused by limited employment, is also due to the synchronization of graduates' qualifications with the needs of the labor market / business (link and match). However, this also explains the low level of entrepreneurship that can be generated from the world of education. To that end, efforts to develop entrepreneurship, especially at the age of youth through training and community service activities must continue to be encouraged. This effort needs to be done as an effort to create young and strong young entrepreneurs. Based on this, a community service program was designed with the title \"Growth and Development of New Entrepreneurs in the Digital Era for Young Generation in Agrowisata Village, Rumbai District, Pekanbaru City, Riau Province","PeriodicalId":206762,"journal":{"name":"Bahtera Inovasi","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114802470","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Pengaruh Komunikasi Dan Iklim Kerja Terhadap Motivasi Dan Kinerja Pegawai Pada Dinas Tanaman Pangan Holtikultura Dan Perkebunan Provinsi Riau 工作沟通和气候对廖内园艺作物和种植园员工的动机和业绩的影响

Bahtera Inovasi Pub Date : 2019-11-23 DOI: 10.31629/bi.v3i1.1644

Charina Dwiki Asputri, Suarman Suarman, Yulia Efni

{"title":"Pengaruh Komunikasi Dan Iklim Kerja Terhadap Motivasi Dan Kinerja Pegawai Pada Dinas Tanaman Pangan Holtikultura Dan Perkebunan Provinsi Riau","authors":"Charina Dwiki Asputri, Suarman Suarman, Yulia Efni","doi":"10.31629/bi.v3i1.1644","DOIUrl":"https://doi.org/10.31629/bi.v3i1.1644","url":null,"abstract":"This study aims to examine and analyze the communication spak and the work climate performance in which motivation is regarded as an intervening variable. The study was conducted at the Horticultural Food and Plantation Office of Riait Province.The data consist of primary data and secondary data. The population of this research are as big as 153 people. The needed data were collected by using a questionnaire addressed to 111 employees of the Hottikultura Food and Agriculture Service Office in Riau Province. The Slovin formula is used to carried the quistionare. Descriptive analysis method is used to describe the characteristics of respondents and research hypotheses by using relevant statistical tests. The variables of communication and work climate are as independent variables, while performance is as the dependent variable, and the motivation is regarded as intervening or mediating variable. The path analysis is used to analyze the collected data.The results of the study indicate that communication directly influences significantly to motivation. Work climate has a direct significant effect on motivation the communication has a significant direct effect on performance. Whole work climate contributes positively to performance. The motivation correlates significantly on performance. Indirectly, motivation has an intensive mediating role in communication and the communication is over performance. The motivation has a positive median role on the influence of the work climate on performance. Increasing the effectiveness of communication and work climate are recommended to optimize employee performance and motivation.","PeriodicalId":206762,"journal":{"name":"Bahtera Inovasi","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126088268","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analisis Kelayakan Usaha Industri Rumput Laut Bagi Industri Kecil Menengah Di Kecamatan Moro Kabupaten Karimun Provinsi Kepulauan Riau

Bahtera Inovasi Pub Date : 2019-11-23 DOI: 10.31629/bi.v3i1.1648

Fatahurrazak Fatahurrazak

{"title":"Analisis Kelayakan Usaha Industri Rumput Laut Bagi Industri Kecil Menengah Di Kecamatan Moro Kabupaten Karimun Provinsi Kepulauan Riau","authors":"Fatahurrazak Fatahurrazak","doi":"10.31629/bi.v3i1.1648","DOIUrl":"https://doi.org/10.31629/bi.v3i1.1648","url":null,"abstract":"Penelitian ini bertujuan untuk melihak kelayakan bisnis pada Pembangunan Kompleks Industri Maritim (Sentra Industri) Pengolahan Rumput Laut di Kecamatan Moro, Kabupaten Karimun Provinsi Kepulauan Riau dimaksudkan untuk memacu pertumbuhan industri daerah dengan keterlibatan para pihak berkepentingan termasuk pengusaha industri kecil dan menengah sehingga memberikan manfaat bagi berbagai pihak. Penyusunan pola pengembangan sentra menggunakan konsepsi sebagaimana diatur dalam perundang-undangan diharapkan menghadirkan sentra dengan prinsip lingkungan bersih, industri hijau dengan memperhatikan sanitasi dan higienitas, keseimbangan dengan ruang terbuka dan efektivitas pemanfaatan ruang dan biaya. Metodologi dalam menghasilkan keluaran tersebut di atas dilakukan dengan mempelajari data primer dan data skunder yang didapat langsung dari lokasi dan pemerintah daerah Kabupaten Karimun. dokumen sekunder berupa RPJPD – RPJMD – RTRW Kabupaten Karimun, rencana strategi terkait pengembangan industri, infrastruktur, peran institusi maupun stakeholder terkait dalam pengembangan Sentra Industri pengolahan rumput laut, dan kebijakan ekonomi daerah yang relevan. Pengumpulan data dan informasi pula dilakukan dengan observasi langsung pada lokasi, wawancara, dan kuisioner. Alat analisis yang digunakan adalah Net Present Value dengan discount factor 15%, Net B/C, Internal Rate of Return, dan Payback Period. Dan hasilnya adalah NPV > 0, layak dilaksanakan, Net B/C > 1, layak dilaksanakan, IRR > discount factor 15%, layak dilaksanakan, dan Payback Period 4,18 tahun.","PeriodicalId":206762,"journal":{"name":"Bahtera Inovasi","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129272149","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Analisis Pengelolaan Sektor Pariwisata Terhadap Pertumbuhan Ekonomi Di Kepri Tahun 2015 – 2016 旅游业管理分析2015 - 2016年凯普里的经济增长

Bahtera Inovasi Pub Date : 2019-11-23 DOI: 10.31629/bi.v3i1.1649

Akhirman Akhirman

{"title":"Analisis Pengelolaan Sektor Pariwisata Terhadap Pertumbuhan Ekonomi Di Kepri Tahun 2015 – 2016","authors":"Akhirman Akhirman","doi":"10.31629/bi.v3i1.1649","DOIUrl":"https://doi.org/10.31629/bi.v3i1.1649","url":null,"abstract":"Kepulauan Riau memiliki letak geografis yang strategis antara berbagai negara asing seperti Vietnam, Kamboja, Brunei Darussalam, Malaysia dan Singapura. Maka dari itu, persaingan Kepulauan Riau tidak terpusat pada persaingan nasional, bahkan dibidang internasional lebih sangat diperhatikan karena letak geografis Kepulauan Riau yang lebih dekat dengan berbagai negara asing dibanding dengan Ibukota Negara Indonesia. Juga menjadi wilayah destinasi pariwisata ke 3 setelah Bali dan Jakarta. Namun dalam bidang maritim Kepulauan Riau menduduki peringkat pertama destinasi pariwisata bahari di Indonesia. Dan Kepulauan Riau juga dicadangkan menjadi Gerbang Wisata Bahari Indonesia untuk kancah Internasional.Pada tahun 2016 perjalanan yang dilakukan penduduk Indonesia yang berasal dari Provinsi Kepulauan Riau yaitu sekitar 3.077.543 dansekitar 58,02 persen melakukan perjalanan dengan tujuan untuk berlibur/rekreasi. Sedangkan, jumlah penduduk Indonesia yang melakukan perjalanan dengan tujuan utama ke Provinsi Kepri, ada sekitar 2.891.123 orang, dan sekitar 59,73 persen datang ke Kepri untuk berlibur/rekreasi (Kementrian Pariwisata RI, 2016).Jumlah wisatawan mancanegara selama periode januari-Desember 2016 yang datang ke Kepri ada sekitar 1.920.232 orang atau 16,67 persen terhadap total wisman nasional (BPS Kepri,2017). Hal tersebut merupakan potensi yang sangat baik untuk meningkatkan pertumbuhan ekonomi di Provinsi Kepulauan Riau yang harus dikelola dengan baik. Karena kedatangan wisatawan jelas akan menjadi sumber pendapatan bagi Kepri dan mampu menggeliatkan berbagai kegiatan ekonomi sektor-sektor ikutannya.Penelitian ini bertujuan untuk mengetahui bagaimana pertumbuhan ekonomi sektor pariwisata di KEPRI pada tahun 2015-2016","PeriodicalId":206762,"journal":{"name":"Bahtera Inovasi","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117259632","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Analisis Pengaruh Brand Equity Untuk Meningkatkan Minat Beli Ulang Dan Word Of Mouth (Studi Kasus Batik Gonggong Tanjungpinang)

Bahtera Inovasi Pub Date : 2019-11-23 DOI: 10.31629/bi.v3i1.1645

Iranita Iranita

{"title":"Analisis Pengaruh Brand Equity Untuk Meningkatkan Minat Beli Ulang Dan Word Of Mouth (Studi Kasus Batik Gonggong Tanjungpinang)","authors":"Iranita Iranita","doi":"10.31629/bi.v3i1.1645","DOIUrl":"https://doi.org/10.31629/bi.v3i1.1645","url":null,"abstract":"This study aims to analyze the effect of Brand Equity on increasing repurchase interest and Word of Mouth (WOM). The population and sample in this study were consumers who had already bought Tanjungpinang’s barking batik, both those in the city of Tanjungpinang, as well as consumers outside Tanjungpinang, especially those who had bought batik barking.Determination of the sample in this study using the method of Accidental Sampling is a sampling technique based on chance meeting with a number of criteria that are tailored to the purpose of the study so that selected 60 respondents who have met the criteria and are involved in this study by filling out the questionnaire that has been distributed. The data analysis technique used in this research is the Path Analysis method. The results of this study indicate that Brand Equity (Brand Awareness and Brand Image) has proven to have an effect on repurchase interest and Word of Mouth and these results prove that Brand Equity (Brand Awareness and Brand Image) have a role in bridging the influence that occurs on the variable repurchase interest and Word of Mouth. The results of this study can be a reference for the Tanjungpinang area to make Tanjungpinang as a citybranding of batik barking","PeriodicalId":206762,"journal":{"name":"Bahtera Inovasi","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126870359","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0