{"title":"Retailer's optimal strategy of gift card based on descending consumer's reservation price","authors":"Yang Zhao, Jingming Pan, Xiaowo Tang","doi":"10.1109/ICSSSM.2014.6874066","DOIUrl":"https://doi.org/10.1109/ICSSSM.2014.6874066","url":null,"abstract":"Gift cards are widely used by many enterprises nowadays for products promotion. Gift cards are used not only for a basket of goods, but also for some specific kinds of goods. In this paper, we characterize consumers' purchasing behavior according to descending consumers' reservation price, then develop a model to derive the optimal purchase amount threshold and gift card value. We find that offering gift cards is obviously better than not offering that for retailers. The results also indicate that in addition to the average gross margin of the retailer and the type of purchases consumers make with gift cards, the profitability of gift cards depends on the redemption rate and whether the consumers are consistent or not.","PeriodicalId":206364,"journal":{"name":"2014 11th International Conference on Service Systems and Service Management (ICSSSM)","volume":"100 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121113753","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Empirical research on consumers' initial trust and gender differences in B2C e-business","authors":"Hanyang Luo, Jingjing Wang, Xu-dong Lin","doi":"10.1109/ICSSSM.2014.6943358","DOIUrl":"https://doi.org/10.1109/ICSSSM.2014.6943358","url":null,"abstract":"Based on the Technology Acceptance Model and related literatures, this paper proposes an integrated conceptual model of consumers' initial trust in B2C e-business. Empirical research results show that, perceived usefulness, perceived safety, perceived website reputation and propensity to trust significantly positively affect consumers' initial trust in e-vendor, which further positively influence consumers' intention to purchase online, by the complete mediation of attitude; however, the effect of perceived use of use on initial trust doesn't show the statistic significance. Furthermore, there are significant gender differences in the effects of perceived ease of use, perceived safety, perceived website reputation on consumers' initial trust.","PeriodicalId":206364,"journal":{"name":"2014 11th International Conference on Service Systems and Service Management (ICSSSM)","volume":"350 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123368320","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Competitive facility location problem with considering service capacity","authors":"Zhenping Li, Jieqiong Hu","doi":"10.1109/ICSSSM.2014.6874042","DOIUrl":"https://doi.org/10.1109/ICSSSM.2014.6874042","url":null,"abstract":"Competitive facility location problems (CFLP) form a wide class of optimization problems. A new facility is to location and the market share captured by each facility depends on its distance to customers and its location costs. This paper proposes a new location problem of competitive facilities where the service capability of each facility is considered. The aggregation effects which could appear in the process of location are also considered. In order to solve the large size problems, a heuristic algorithm base on greedy idea is proposed. Simulation results show the effectiveness of the algorithm.","PeriodicalId":206364,"journal":{"name":"2014 11th International Conference on Service Systems and Service Management (ICSSSM)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129501292","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on the developing trend and strategies for mobile marketing","authors":"Baoling Li, Haiyan Fu","doi":"10.1109/ICSSSM.2014.6874110","DOIUrl":"https://doi.org/10.1109/ICSSSM.2014.6874110","url":null,"abstract":"With the rapid development of mobile Internet and e-commerce, mobile marketing is no longer an emerging trend - it is one that is already here and affects our daily lives deeply. Mobile marketing offers direct communication with consumers anytime and anyplace. The paper first explores the global developing trend of mobile internet based on the collected data. Then it focuses on a general analysis of current situation of mobile market in China. Compared with the global developing situation mobile marketing application in China is still at its initials. Finally the paper comes to an end with some suggested strategies for China to develop mobile marketing in the future.","PeriodicalId":206364,"journal":{"name":"2014 11th International Conference on Service Systems and Service Management (ICSSSM)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130806059","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Service recovery strategy research on Chinese telecommunication: A perspective of justice theory","authors":"Zengmin Wang, Jilei Zhou","doi":"10.1109/ICSSSM.2014.6943375","DOIUrl":"https://doi.org/10.1109/ICSSSM.2014.6943375","url":null,"abstract":"For telecom operators, customer loyalty contributed to customer relationship stabilization which is the key to corporate profits. Nevertheless, service failure in telecommunication industry is inevitable, which affects the customer satisfaction and loyalty. This research is mainly to explore the relationship between perceived justice and customer satisfaction based on justice theory and background of Chinese telecommunication. The ANOVA result indicated that the three dimensionalities of perceived justice can affect consumer satisfaction. The consumer satisfaction is most sensitive to procedural justice. There is an interaction effect between some dimensionalities of perceived justice, but some of them don't, which reveals some invalid service recovery strategies. In addition, consumer satisfaction can influence repurchase intention and negative WOM, two of which attached to customer loyalty.","PeriodicalId":206364,"journal":{"name":"2014 11th International Conference on Service Systems and Service Management (ICSSSM)","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132928260","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Optimization analysis of project design process based on interval number DSM","authors":"Jianfeng Ding, Haiyan Xu, Yu-ming Peng, Shuyi Li","doi":"10.1109/ICSSSM.2014.6943395","DOIUrl":"https://doi.org/10.1109/ICSSSM.2014.6943395","url":null,"abstract":"As a modeling and analysis tool of project management, design structure matrix (DSM) can support the decomposition and integration of design programs with simple and vivid description method through analyzing information contact among tasks. However, in actual process of project management, it is difficult for manager to grasp the information connection among design tasks accurately. It belongs to the problem of uncertain information. For such problem, this paper presents a sorting algorithm to optimize the project design process based on interval number design structure matrix (INDSM). First, establish the interval number design structure matrix model and design the general optimization algorithm of it through partitioning, coupling and decoupling operations. Then this paper builds a feedback evaluation function to verify the effectiveness of optimization model. The designed optimization algorithm of interval number DSM is used to analyze the process of one aircraft development project. This model takes the situation of uncertain information into consideration, overcomes the limitation to data in traditional method, and can describe actual situation more reasonable. Calculating example shows that the designed optimization algorithm can reduce the feedback of project process, make the execution of tasks more smoothly and information connection in project more reasonable, thus reducing the risk of project.","PeriodicalId":206364,"journal":{"name":"2014 11th International Conference on Service Systems and Service Management (ICSSSM)","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131107272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A study of the production technology of the U.S. dental care industry — A non-parametric approach","authors":"Lei Chen, Wenqiang Bao","doi":"10.1109/ICSSSM.2014.6874136","DOIUrl":"https://doi.org/10.1109/ICSSSM.2014.6874136","url":null,"abstract":"Over the last three decades, dentistry has been a growing health care industry in the U.S. Although a significant amount of research has been done on various aspects of the U.S. dental care industry, few investigate productivity or efficiency of dental practices. This paper aims to contribute to the literature on the production prospect of the U.S. dental care industry at practice level. We apply the non-parametric Data Envelopment Analysis (DEA) method on the American Dental Association (ADA) Survey 2005 data to evaluate dental practice efficiencies. Our finding shows that the radial output-oriented DEA technical efficiencies among 117 sample practices vary from 0.561 to 1, with the mean equal to 0.907. The second-stage regression analysis represents that the overall technical efficiency is positively related to intensity of competition, dental hygienist delegation, percentage of patients from urban area, and negatively related to percentage of patients who do not have insurance or fail to show up for appointments.","PeriodicalId":206364,"journal":{"name":"2014 11th International Conference on Service Systems and Service Management (ICSSSM)","volume":"31 4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134286618","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The effects of power and relationship commitment between integrator and supplier on the integration in service supply chain: The moderating role of competitor network competence","authors":"Jian Zhaoquan, Liu Yi","doi":"10.1109/ICSSSM.2014.6874072","DOIUrl":"https://doi.org/10.1109/ICSSSM.2014.6874072","url":null,"abstract":"Using a real case with 252 samples, we investigated the relationships among service integrators' power, service suppliers' relationship commitment, competitor network competence and service supply chain integration in service industry of South China. The empirical results revealed that service suppliers' relationship commitment mediated the relationship between service integrators' power and service supply chain integration, and that competitor network competence moderated the relationship between service integrators' power and service suppliers' relationship commitment. These findings can be applied to help managers understand the role of power and relationship commitment and manage them better, enhance network competence for firms and promote integration performance of the whole service supply chain.","PeriodicalId":206364,"journal":{"name":"2014 11th International Conference on Service Systems and Service Management (ICSSSM)","volume":"956 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132163533","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Asymmetric evolutionary game between B2C ecommerce enterprises and the 3PL enterprises in China","authors":"Z. Xia, Xuan Hong, Z. Miao, Dajie Chen, Jin Zhang","doi":"10.1109/ICSSSM.2014.6943408","DOIUrl":"https://doi.org/10.1109/ICSSSM.2014.6943408","url":null,"abstract":"Recently, the booming B2C E-commerce in China has brought a lot of problems to the third party logistics (3PL) enterprises in undertaking the logistics service, which makes many B2C E-commerce enterprises establish their own logistics systems. Meanwhile, some 3PL enterprises also start to establish their own E-commerce platforms. In the context of this hot topic, this paper models an asymmetric evolutionary game between the two kinds of enterprises, and analyzes the evolutionary stable strategy (ESS). Combined with the current actual conditions, the long-term evolutionary trend can be determined. Through the analysis on the ESS, some managerial insights can also be provided for the small and medium B2C E-commerce enterprises and the 3PL enterprises.","PeriodicalId":206364,"journal":{"name":"2014 11th International Conference on Service Systems and Service Management (ICSSSM)","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132180453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Customer resource integration: Antecedents and its impact on intent to co-create value","authors":"Jing Zhang","doi":"10.1109/ICSSSM.2014.6874023","DOIUrl":"https://doi.org/10.1109/ICSSSM.2014.6874023","url":null,"abstract":"Customer actively plays a range of roles in order to pursue complex life projects during their life cycle, in the process of which they deploy their own operant and operand resources. Based on the customer-centered perspective and customer resource theory, this paper studies on the antecedents of customer resource integration and its impact on intent to participate in further value co-creation and then proposes a conceptual framework. This study tries to explore the mechanism of customer resource integration and contributes to the improvement of the theoretical system of customer value co-creation.","PeriodicalId":206364,"journal":{"name":"2014 11th International Conference on Service Systems and Service Management (ICSSSM)","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133600287","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}