移动营销的发展趋势及策略研究

2014 11th International Conference on Service Systems and Service Management (ICSSSM) Pub Date : 2014-06-25 DOI:10.1109/ICSSSM.2014.6874110

Baoling Li, Haiyan Fu

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引用次数: 1

摘要

随着移动互联网和电子商务的快速发展，移动营销不再是一个新兴的趋势，它已经在这里，并深入影响着我们的日常生活。移动营销提供了随时随地与消费者直接沟通的机会。本文首先根据收集到的数据，探讨了全球移动互联网的发展趋势。然后重点对中国移动市场的现状进行了总体分析。与全球发展形势相比，移动营销在中国的应用还处于起步阶段。最后，对中国未来发展移动营销提出了一些策略建议。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Research on the developing trend and strategies for mobile marketing

With the rapid development of mobile Internet and e-commerce, mobile marketing is no longer an emerging trend - it is one that is already here and affects our daily lives deeply. Mobile marketing offers direct communication with consumers anytime and anyplace. The paper first explores the global developing trend of mobile internet based on the collected data. Then it focuses on a general analysis of current situation of mobile market in China. Compared with the global developing situation mobile marketing application in China is still at its initials. Finally the paper comes to an end with some suggested strategies for China to develop mobile marketing in the future.

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2014 11th International Conference on Service Systems and Service Management (ICSSSM)

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