Research on the developing trend and strategies for mobile marketing

Abstract

With the rapid development of mobile Internet and e-commerce, mobile marketing is no longer an emerging trend - it is one that is already here and affects our daily lives deeply. Mobile marketing offers direct communication with consumers anytime and anyplace. The paper first explores the global developing trend of mobile internet based on the collected data. Then it focuses on a general analysis of current situation of mobile market in China. Compared with the global developing situation mobile marketing application in China is still at its initials. Finally the paper comes to an end with some suggested strategies for China to develop mobile marketing in the future.