Organizational Communication eJournal最新文献

{"title":"Opaque Selling","authors":"Simon P. Anderson, Levent Çelik","doi":"10.2139/ssrn.3521450","DOIUrl":"https://doi.org/10.2139/ssrn.3521450","url":null,"abstract":"We study \"opaque\" selling in multiproduct environments - a marketing practice in which sellers strategically withhold product information by keeping important characteristics of their products hidden until after purchase. We show that a monopolist will always use opaque selling, but it is not first-best optimal to do so. However, opaque selling might be used at the constrained optimum (with the monopolist's pricing behavior taken as given). For linear disutility costs, it is optimal for a monopolist to offer a single opaque product.","PeriodicalId":202820,"journal":{"name":"Organizational Communication eJournal","volume":"116 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124616242","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Media, Money and Trust","authors":"G. Little","doi":"10.2139/ssrn.3481905","DOIUrl":"https://doi.org/10.2139/ssrn.3481905","url":null,"abstract":"Humans act based on the ideas they adopt and apply to circumstance with the intensity of action derived from the associated emotions. It follows that in any society the presentation of the ideas to citizens a major driver of citizen opinion and hence a major driver of social development. <br><br>After the global financial crash governance ethical failure is proved a significant economic factor in modern society. This paper shows by actual example that the exact same issue pervades governance of institutional media. <br><br>People seek truth but only offered bias and opinion without the ethical drive to find workable compromise and balance.<br><br>The paper closes with the question will people pay for balanced news they can trust? I suggest they will, but as yet there is no media institution in NZ even trying to offer professional level of journalism in service of citizens. <br><br>Note: The discussion is in relation to New Zealand, a country with sophisticated social infrastructure, the issues faced typical of those faced throughout the free world.","PeriodicalId":202820,"journal":{"name":"Organizational Communication eJournal","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131609127","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Development of the Employer Brand in the Labour Market","authors":"Aleksandra Marcikić Horvat, R. Pejanović, Z. Ćirić, Bojana Ćirić, O. Sedlak, Leposava Grubić – Nešić","doi":"10.2139/ssrn.3491984","DOIUrl":"https://doi.org/10.2139/ssrn.3491984","url":null,"abstract":"Nowadays, the lack of high qualified staff is more conspicuous than ever before. The development of new knowledge and professions is followed by the modern technological changes, enormous usage of Internet and development of artificial intelligence. These trends have led to changes in the behaviour and access of both sides in the labour market. Candidates who have specific knowledge, skills and experience have the opportunity to choose the companies they want to work in, setting the conditions for employers. Companies, employers, who need some special skills are forced to make an effort to stand out and attract the attention of the target group. Therefore, the branding activities of the employer became crucial in a modern labour market. The aim of the paper is to identify the dimensions of attractiveness in branding employers and the levels of importance of each dimension. The results of the survey indicate that candidates are looking for many additional information about the employer. Each generation has certain ways and channels of gathering information that it considers credible. If employers do not recognize or ignore those channels, they miss the possibility of establishing and building relationships with candidates before employment itself.","PeriodicalId":202820,"journal":{"name":"Organizational Communication eJournal","volume":"131 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122489301","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Are the Hungarians on the Right Track Toward Sustainable Consumption?","authors":"Nóra Rodek, Zsuzsanna Marton, Ildikó Ernszt, Z. Birkner","doi":"10.2139/ssrn.3491961","DOIUrl":"https://doi.org/10.2139/ssrn.3491961","url":null,"abstract":"Business operation in Corporate Social Responsibility (CSR) approach supports competitiveness and sustainable development. In Hungary the approaches of social responsibility and sustainability started to develop after the change of regime, mainly through international corporate cooperation. However, in our days not only companies are expected to operate in a sustainable and responsible way, but it is indispensable that the demand and aspirations in this direction should be reflected in society as well, since besides processes applied in production, it is the consumption that can contribute most to the realization of sustainability. The purpose of this study is to examine whether consumers know the CSR activity of the shop they visit, as well as to highlight the aspects influencing their choice. Furthermore, the study also reveals the socially responsible activities that would be supported by them. The customers of an international food chain company – is a leader in CSR activities - were involved in the questionnaire survey.","PeriodicalId":202820,"journal":{"name":"Organizational Communication eJournal","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115374831","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Comprehensive Study of DSCP Markings’ Impact on VoIP QoS in HFC Networks","authors":"Shaher Daoud, Yanzhen Qu","doi":"10.2139/ssrn.3463584","DOIUrl":"https://doi.org/10.2139/ssrn.3463584","url":null,"abstract":"Various factors can have a significant degrading impact on the residential Voice over Internet Protocol (VoIP) phone services’ quality. Hybrid fibre- coaxial (HFC) networks typically carry three types of traffic that include voice, data, and video. Unlike data and video, some delays or packet loss can result in a noticeable degraded impact on a VoIP’s phone conversation. This paper will analyze and assess VoIP traffic prioritization and its impact on VoIP’s quality of service (QoS) based on the concept of differentiated services code point (DSCP) markings. Call testing examines two types of calls. The first set of tests focus on calls that originate from a VoIP network and terminate on a signalling system 7 (SS7) network. The second experiment focuses on calls that originate from SS7 network and terminate on a VoIP network. The research results provide DSCP markings configurations that can improve phone conversations’ quality.","PeriodicalId":202820,"journal":{"name":"Organizational Communication eJournal","volume":"125 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128956817","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Impact of Using a Robot Mannequin (RoMa) in Visual Merchandising","authors":"A. Hassani, E. Saffari, Taheri Alireza, M. Alemi, A. Meghdari","doi":"10.2139/ssrn.3459616","DOIUrl":"https://doi.org/10.2139/ssrn.3459616","url":null,"abstract":"Social robots applications are becoming more and more popular in our daily life. Advertising, in this case, apparel advertising, is an area that humans must deal with every day. RoMa is a social robot mannequin that has been designed and developed as a mobile robot for use in the field of advertising and visual trading. In this paper, characteristics such as the interaction of people with RoMa, the impact of using a social robot on the sustainability of a store’s brand name for customers, the desire to revisit the store for another purchase, and the robot's structural features were measured in a Tehran retail store using various tools such as questionnaires, cameras, and a microphone. Finally, customer preferences for the process of selecting and buying clothes as well as an examination of the mannequin’s display features have also been studied.","PeriodicalId":202820,"journal":{"name":"Organizational Communication eJournal","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122378295","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Brand Awareness and Preference Towards Qualcomm Snapdragon in Mobile Among Consumers","authors":"D. S. Kumar, Dr. S. Murali","doi":"10.34218/ijm.10.4.2019.002","DOIUrl":"https://doi.org/10.34218/ijm.10.4.2019.002","url":null,"abstract":"Consumers' conscience is satisfied according to their needs and desires, so they choose the product from which they get maximum value and satisfaction. For any business Marketing plays a vital part and advertising being the most important part of marketing. The researchers focused on brand awareness of the American semiconductor and telecommunications equipment company Qualcomm Snapdragon, which designs processors and wireless telecommunications.<br><br>As a part of this research process, the researchers focuses not only on brand awareness and preference towards Qualcomm Snapdragon(QS) and also consumers awareness of Qualcomm Snapdragon products, who are their major competitors and how this company can exhibits its USP in the competitive Indian economy. This survey was also conducted to understand the factors influencing the consumers to choose Snapdragon product on their mobile phone, their satisfaction level and to address the gap between consumers need versus their level of satisfaction.<br><br>This survey was done through a primary data collection with a deep research of the customer profile and various others factors taking into consideration. Chi Square analysis is done based on responses from 190 respondents out of 220 sample chosen for the study. After thorough analysis some recommendation were offered which would help to know about Brand Awareness and Preference of Qualcomm Snapdragon towards consumers and finally a brief conclusion of the study is drawn.","PeriodicalId":202820,"journal":{"name":"Organizational Communication eJournal","volume":"66 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125058483","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Rival Team Effects in Cause-Related Sports Marketing","authors":"B. Nichols, Joe Cobbs, B. David Tyler","doi":"10.1108/ijsms-01-2019-0010","DOIUrl":"https://doi.org/10.1108/ijsms-01-2019-0010","url":null,"abstract":"\u0000Purpose\u0000The purpose of this paper is to examine how reference to a rival or favorite sports team within cause-related sports marketing (CRSM) campaigns affects fans’ intentions to support the cause. The purpose of the studies is to assess the perils of featuring a specific team in league-wide activations of cause-related marketing.\u0000\u0000\u0000Design/methodology/approach\u0000The research comprises three experiments. Study 1 employs CRSM advertising to test fans’ responses when rival or hometown team imagery is featured by Major League Baseball (MLB). Studies 2 and 3 utilize a press release to activate a cause partnership in MLB and the National Basketball Association (NBA) and assess the potential influence of team involvement and schadenfreude toward the rival team.\u0000\u0000\u0000Findings\u0000Contrary to previous research, results demonstrate that rival team presence in league-wide activation can reduce intentions to support the cause effort across both leagues, but not in all circumstances. The influence of rival team exposure on perceived sincerity is moderated by team involvement with the cause in MLB, but not the NBA. However, sincerity consistently enhances cause support across all studies. While conditional effects of schadenfreude are noted, it is not a significant moderator of cause support.\u0000\u0000\u0000Research limitations/implications\u0000This research exposes the nuance of league-wide CRSM activations. Specifically, the rival team effect on perceived sincerity seems to be league dependent, and subject to team involvement with the cause. Moreover, these results are limited to the leagues studied.\u0000\u0000\u0000Practical implications\u0000League administrators and their cause-related partners should exercise due diligence when promoting their affiliation using specific teams and levels of involvement with the cause.\u0000\u0000\u0000Originality/value\u0000These studies produce results that differ from the limited prior research within the domain of league-wide CRSM, and therefore advance the conversation regarding how best to activate such campaigns.\u0000","PeriodicalId":202820,"journal":{"name":"Organizational Communication eJournal","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122326544","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Reversing the Placebo: Performance-Branded Experiences Can Undermine Consumer Performance","authors":"S. Banker, R. Gosline, Jeffrey K. Lee","doi":"10.2139/ssrn.3426701","DOIUrl":"https://doi.org/10.2139/ssrn.3426701","url":null,"abstract":"Products bearing premium brand labels are known to increase perceptions of efficacy and improve objective consumer performance relative to lesser-branded equivalents, in what is traditionally described as a marketing placebo effect. In this paper, we suggest that experiences bearing these highly-regarded brand labels can lead to a reverse effect, such that consumer performance actually declines with their use. Our findings demonstrate across domains of improving mental acuity, learning a new language, and developing financial analysis skills that completing performance-branded training experiences impairs objective performance in related tasks, relative to lower-performance branded or unbranded counterparts. We posit that branded training experiences can evoke a brand-as-master relationship in which consumers take on a subservient role relative to the brand. As a consequence, higher-performance brands may impose greater demands upon consumers, increasing performance-anxiety and interfering with an individual’s ability to perform effectively. These results document an important ramification of applying branding to learning experiences and identify contexts in which traditionally positive marketing actions can backfire for consumers.","PeriodicalId":202820,"journal":{"name":"Organizational Communication eJournal","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122662969","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Competitive Persuasive Advertising Under Consumer Loss Aversion","authors":"Oliver März","doi":"10.2139/ssrn.3429940","DOIUrl":"https://doi.org/10.2139/ssrn.3429940","url":null,"abstract":"Abstract I present a model to describe the effects of persuasive advertising targeted at consumers with expectation-based reference-dependent preferences. Persuasive advertising is competitive and increases the salience of advertised products while decreasing the salience of competing products. Consumers’ gain–loss utility associated with the expectation to buy the most salient product is inflated, while gain–loss utility associated with the expectation to buy the least salient product is deflated. I show that under moderate levels of loss aversion and product differentiation persuasive advertising has strictly anti-competitive effects, whenever consumers are aware of prices but uncertain about their individual match value from a purchase.","PeriodicalId":202820,"journal":{"name":"Organizational Communication eJournal","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128494726","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}