The Impact of Using a Robot Mannequin (RoMa) in Visual Merchandising

Abstract

Social robots applications are becoming more and more popular in our daily life. Advertising, in this case, apparel advertising, is an area that humans must deal with every day. RoMa is a social robot mannequin that has been designed and developed as a mobile robot for use in the field of advertising and visual trading. In this paper, characteristics such as the interaction of people with RoMa, the impact of using a social robot on the sustainability of a store’s brand name for customers, the desire to revisit the store for another purchase, and the robot's structural features were measured in a Tehran retail store using various tools such as questionnaires, cameras, and a microphone. Finally, customer preferences for the process of selecting and buying clothes as well as an examination of the mannequin’s display features have also been studied.