消费者在移动领域对高通骁龙的品牌认知和偏好

D. S. Kumar, Dr. S. Murali
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引用次数: 2

摘要

消费者的良心是根据他们的需要和欲望来满足的,所以他们会选择自己能从中获得最大价值和满足感的产品。对于任何企业来说,市场营销起着至关重要的作用,而广告是市场营销中最重要的部分。研究人员关注的是设计处理器和无线通信的美国半导体和电信设备公司高通骁龙(Qualcomm Snapdragon)的品牌知名度。作为这一研究过程的一部分,研究人员不仅关注品牌知名度和对高通骁龙(QS)的偏好,还关注消费者对高通骁龙产品的认识,谁是他们的主要竞争对手,以及该公司如何在竞争激烈的印度经济中展示其USP。本次调查还旨在了解影响消费者在手机上选择骁龙产品的因素,他们的满意度,并解决消费者需求与满意度之间的差距。这项调查是通过对客户档案和各种其他因素进行深入研究的主要数据收集来完成的。卡方分析是根据220个样本中190个受访者的回答进行的。经过深入的分析,提出了一些建议,有助于了解高通骁龙对消费者的品牌意识和偏好,最后得出了简要的研究结论。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Brand Awareness and Preference Towards Qualcomm Snapdragon in Mobile Among Consumers
Consumers' conscience is satisfied according to their needs and desires, so they choose the product from which they get maximum value and satisfaction. For any business Marketing plays a vital part and advertising being the most important part of marketing. The researchers focused on brand awareness of the American semiconductor and telecommunications equipment company Qualcomm Snapdragon, which designs processors and wireless telecommunications.

As a part of this research process, the researchers focuses not only on brand awareness and preference towards Qualcomm Snapdragon(QS) and also consumers awareness of Qualcomm Snapdragon products, who are their major competitors and how this company can exhibits its USP in the competitive Indian economy. This survey was also conducted to understand the factors influencing the consumers to choose Snapdragon product on their mobile phone, their satisfaction level and to address the gap between consumers need versus their level of satisfaction.

This survey was done through a primary data collection with a deep research of the customer profile and various others factors taking into consideration. Chi Square analysis is done based on responses from 190 respondents out of 220 sample chosen for the study. After thorough analysis some recommendation were offered which would help to know about Brand Awareness and Preference of Qualcomm Snapdragon towards consumers and finally a brief conclusion of the study is drawn.
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