Omega-international Journal of Management Science最新文献

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Optimal dispatch schedule for the coordinated hydro-wind-photovoltaic system with non-priority output utilizing combined meta-heuristic 利用组合元启发式优化非优先输出的水力-风力-光伏协调系统的调度计划
IF 6.7 2区 管理学
Omega-international Journal of Management Science Pub Date : 2024-10-02 DOI: 10.1016/j.omega.2024.103198
Lu Gan , Qian Xiong , Xiuyun Chen , Zhiyi Lin , Wen Jiang
{"title":"Optimal dispatch schedule for the coordinated hydro-wind-photovoltaic system with non-priority output utilizing combined meta-heuristic","authors":"Lu Gan ,&nbsp;Qian Xiong ,&nbsp;Xiuyun Chen ,&nbsp;Zhiyi Lin ,&nbsp;Wen Jiang","doi":"10.1016/j.omega.2024.103198","DOIUrl":"10.1016/j.omega.2024.103198","url":null,"abstract":"<div><div>With rising power demand and stringent carbon emission regulations, renewable energy is gaining traction in the power grid. However, its acceptance is lower than that of fossil energy due to its inherent intermittency. This study is motivated by such challenges and seeks to overcome it by enabling electricity consumption through coordinated operation strategies for the hydro-wind-photovoltaic systems. To match electricity demand and maximize system power output, non-priority output scheduling should be used. This study presents a systematic nonlinear programming strategy coupled with a combined meta-heuristic approach. The programming aims to increase total power generation, control wasted power, and balance the fluctuation of fossil energy output. The programming makes use of the corresponding constraints for hydro, wind, and photovoltaic power generation. A scenario-based approach also considers the effects of seasonal meteorological factors on electricity output. To address NP-hard issues in complicated nonlinear programming, a hybrid cuckoo search technique and multiple objective particle swarm optimization are used. The combined meta-heuristic technique includes a flight and elimination mechanism to increase search capacity and accelerate convergence. The case study of a hydro-wind-photovoltaic system is then performed over a four-season scheduling horizon. The case supports the study's viability and efficacy. The findings demonstrate the developed methodology's ability to balance the three objectives. The optimal dispatch schedule is shown to reduce intermittency, ensure renewable energy acceptance, and then adjust the power source's installed capacity. This study's coordinated operation strategies promote a more efficient method of establishing MECS and help to reduce power grid risk.</div></div>","PeriodicalId":19529,"journal":{"name":"Omega-international Journal of Management Science","volume":"131 ","pages":"Article 103198"},"PeriodicalIF":6.7,"publicationDate":"2024-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142422113","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A three-stage prediction model for firm default risk: An integration of text sentiment analysis 公司违约风险三阶段预测模型:整合文本情感分析
IF 6.7 2区 管理学
Omega-international Journal of Management Science Pub Date : 2024-09-30 DOI: 10.1016/j.omega.2024.103207
Xuejiao Ma , Tianqi Che , Qichuan Jiang
{"title":"A three-stage prediction model for firm default risk: An integration of text sentiment analysis","authors":"Xuejiao Ma ,&nbsp;Tianqi Che ,&nbsp;Qichuan Jiang","doi":"10.1016/j.omega.2024.103207","DOIUrl":"10.1016/j.omega.2024.103207","url":null,"abstract":"<div><div>Predicting firm default risk is vital for financial institutions to avert significant economic losses, making the enhancement of its prediction precision both imperative and intricate. This research introduces a three-stage prediction model, including association rule algorithm (ARA), support vector machine (SVM) and modified particle swarm optimization algorithm (MPSO). Features selected by ARA are used as inputs for SVM, and penalty parameter and kernel parameter of SVM is optimized by MPSO that uses the adaptive inertia weight. The importance of text sentiment variables are emphasized to predict firm default risk. In the first stage, feature selection seeks to curtail the dimensions of both financial and non-financial variables. The empirical findings validate the efficacy of the ARA, revealing a strong correlation between text sentiment and default risk. The subsequent two stages deploy the SVM, refined by the MPSO, to predict the default risk. Compared with renowned models, the proposed model displays superior prediction precision and a reduced computational overhead. This research furnishes a potent instrument for regulators and firms alike, aiding in mitigating prospective default risks and forestalling broader economic upheavals.</div></div>","PeriodicalId":19529,"journal":{"name":"Omega-international Journal of Management Science","volume":"131 ","pages":"Article 103207"},"PeriodicalIF":6.7,"publicationDate":"2024-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142422114","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Managing strategic inventories in a three-echelon supply chain of durable goods 三梯队耐用品供应链中的战略库存管理
IF 6.7 2区 管理学
Omega-international Journal of Management Science Pub Date : 2024-09-29 DOI: 10.1016/j.omega.2024.103204
Jin Li , Yanan Chen , Yi Liao , Victor Shi , Haixia Zhang
{"title":"Managing strategic inventories in a three-echelon supply chain of durable goods","authors":"Jin Li ,&nbsp;Yanan Chen ,&nbsp;Yi Liao ,&nbsp;Victor Shi ,&nbsp;Haixia Zhang","doi":"10.1016/j.omega.2024.103204","DOIUrl":"10.1016/j.omega.2024.103204","url":null,"abstract":"<div><div>Firms can hold strategic inventory to bargain with their suppliers about wholesale prices. In this paper, we model a three-echelon durable goods supply chain consisting of a supplier, a wholesaler, and a retailer, where the latter two firms can choose to hold strategic inventory. Our major findings are as follows. First, contrary to the literature, our study shows that the retailer's use of strategic inventory benefits all supply chain members, irrespective of whether the wholesaler holds strategic inventory. Second, the strategic inventories of the wholesaler and the retailer suppress each other when the holding cost is low. Otherwise, the retail strategic inventory can stimulate the wholesale strategic inventory. Third, after the retailer employs strategic inventory, introducing wholesale strategic inventory will harm each supply chain member. However, after the wholesaler employs strategic inventory, introducing retail strategic inventory can benefit all members. For the entire supply chain, holding strategic inventory exclusively at the retailer is optimal. Fourth, when product durability is high, the supplier may suffer from the wholesaler's strategic inventory. Additionally, the retailer's strategic inventory can solve the time inconsistency problem associated with durable goods. Finally, we extend our main model to consider multiple retailers and different holding costs. Our analysis confirms the robustness of our major findings and managerial insights.</div></div>","PeriodicalId":19529,"journal":{"name":"Omega-international Journal of Management Science","volume":"131 ","pages":"Article 103204"},"PeriodicalIF":6.7,"publicationDate":"2024-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142422112","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Carbon footprint reduction in an e-commerce market: impacts of logistics service sharing 减少电子商务市场的碳足迹:物流服务共享的影响
IF 6.7 2区 管理学
Omega-international Journal of Management Science Pub Date : 2024-09-27 DOI: 10.1016/j.omega.2024.103205
Xuelian Qin , Zhixue Liu , Zhi Yang , Lin Tian
{"title":"Carbon footprint reduction in an e-commerce market: impacts of logistics service sharing","authors":"Xuelian Qin ,&nbsp;Zhixue Liu ,&nbsp;Zhi Yang ,&nbsp;Lin Tian","doi":"10.1016/j.omega.2024.103205","DOIUrl":"10.1016/j.omega.2024.103205","url":null,"abstract":"<div><div>In the e-commerce market, green technology investment and carbon offset purchase are two widely-used approaches for reducing the carbon footprint of logistics services. However, implementing carbon footprint reduction in logistics services generally incurs heavy costs. To distribute heavy costs and improve resource utilization, a novel strategy of logistics service sharing has played an important role. Nevertheless, it is still unclear, in a co-opetitive e-commerce market, how to make use of different approaches and what the impacts of logistics service sharing are. To answer these questions, we develop an analytical model where an e-commerce platform and a third-party seller compete for consumers who care about both the selling price and the logistics service carbon footprint. We assume that the platform builds his own logistics service system and can adopt two different approaches to cut carbon footprint, while the seller needs to outsource logistics services to the TPL service provider or the platform. The analysis shows that without logistics service sharing, the platform may be more willing to purchase carbon offset as the offset cost increases, and the availability of carbon offset can prompt the platform to increase his investment in green technology. By contrast, with logistics service sharing, the platform will be less willing to purchase carbon offset as the offset cost increases, and the usage of carbon offset will induce him to invest less in green technology. These findings highlight that logistics service sharing can change the platform's preference toward the two approaches and modify the relationship between them. Furthermore, we find that logistic service sharing can provide a win-win outcome for the platform and the seller, but is not necessarily helpful for reducing the total carbon footprint in the e-commerce supply chain as well as increasing consumer surplus and social welfare.</div></div>","PeriodicalId":19529,"journal":{"name":"Omega-international Journal of Management Science","volume":"131 ","pages":"Article 103205"},"PeriodicalIF":6.7,"publicationDate":"2024-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142422138","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Design of Blockchain and Strategic Financing Service under the Platform Economy 平台经济下的区块链与战略融资服务设计
IF 6.7 2区 管理学
Omega-international Journal of Management Science Pub Date : 2024-09-26 DOI: 10.1016/j.omega.2024.103200
Jianghua Wu , Xin Wang , Yuhong He
{"title":"Design of Blockchain and Strategic Financing Service under the Platform Economy","authors":"Jianghua Wu ,&nbsp;Xin Wang ,&nbsp;Yuhong He","doi":"10.1016/j.omega.2024.103200","DOIUrl":"10.1016/j.omega.2024.103200","url":null,"abstract":"<div><div>The capital constrains and uncertainties in supply disruptions faced by small and medium-sized suppliers pose critical challenges for the development of e-commerce platforms. In response, platforms have begun offering direct financing (PDF) to their suppliers alongside traditional bank credit financing (BCF). Within the private (consortium) blockchain, the platform and the supplier (and the bank) achieve consensus on financial smart contract, enabling the execution of flexible contracts tailored to suppliers’ risk profile. We develop a game-theoretic model to examine the terms of smart contracts in different blockchains and further investigate the platform's optimal blockchain design. We find that PDF serves to safeguard the platform's commission income from high-interest BCF. Our analysis reveals that PDF is more likely to be provided to a risky supplier within the consortium blockchain, contrasting with outcomes observed within the private blockchain. As a result, the platform and the supplier could reach win-win, or win-lose outcomes within the private blockchain; while within the consortium blockchain, they tend to result in win-win or lose-win outcomes. Such incentive conflict could potentially hinder blockchain adoption. Our findings further provide the managerial insights guiding the platform's blockchain design: adopting consortium blockchain under moderate market potential and low or high supplier's risk, and adopting private blockchain otherwise. Furthermore, we consider the supplier's endogenous effort on reducing risk, and numerically demonstrate that blockchain may encourage or discourage the supplier's effort. Our research complements previous studies by investigating the interaction between the PDF provision and blockchain structures under uncertain supply disruption risk.</div></div>","PeriodicalId":19529,"journal":{"name":"Omega-international Journal of Management Science","volume":"131 ","pages":"Article 103200"},"PeriodicalIF":6.7,"publicationDate":"2024-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142422116","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Designing a sustainable delivery network with parcel locker systems as collection and transfer points 设计以包裹柜系统作为收集和转运点的可持续投递网络
IF 6.7 2区 管理学
Omega-international Journal of Management Science Pub Date : 2024-09-26 DOI: 10.1016/j.omega.2024.103199
Pinar Ozyavas, Paul Buijs, Evrim Ursavas, Ruud Teunter
{"title":"Designing a sustainable delivery network with parcel locker systems as collection and transfer points","authors":"Pinar Ozyavas,&nbsp;Paul Buijs,&nbsp;Evrim Ursavas,&nbsp;Ruud Teunter","doi":"10.1016/j.omega.2024.103199","DOIUrl":"10.1016/j.omega.2024.103199","url":null,"abstract":"<div><div>Collection and delivery points, both attended and fully automated, have emerged as a popular solution in last-mile delivery. They offer not only operational advantages for the delivery company but also present a pathway to mitigating the negative environmental impact of parcel delivery operations. In this study, we explore a new approach, where parcel locker systems have a dual role: as collection points for customers and as transfer points for the delivery company. We introduce a variant of the Location-Routing Problem, optimizing the strategic location and capacity size of parcel locker systems as well as the delivery routes from those points. We develop an efficient branch-and-price algorithm and apply it to a real-life case study that focuses on the design of a delivery network with parcel lockers in a residential neighborhood in the city of Groningen, the Netherlands. Our case study findings underscore that the dual role of parcel locker systems considerably reduces the travel distance of delivery vehicles, is well-suited to deal with potential future increase in demand for parcel collection, and reduces the likelihood of customers traveling to parcel locker by car.</div></div>","PeriodicalId":19529,"journal":{"name":"Omega-international Journal of Management Science","volume":"131 ","pages":"Article 103199"},"PeriodicalIF":6.7,"publicationDate":"2024-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142422139","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
An online review-driven two-stage hotel recommendation model considering customers’ risk attitudes and personalized preferences 考虑客户风险态度和个性化偏好的在线评论驱动两阶段酒店推荐模型
IF 6.7 2区 管理学
Omega-international Journal of Management Science Pub Date : 2024-09-20 DOI: 10.1016/j.omega.2024.103197
Zhongmin Pu , Zeshui Xu , Chenxi Zhang , Xiao-Jun Zeng , Weidong Gan
{"title":"An online review-driven two-stage hotel recommendation model considering customers’ risk attitudes and personalized preferences","authors":"Zhongmin Pu ,&nbsp;Zeshui Xu ,&nbsp;Chenxi Zhang ,&nbsp;Xiao-Jun Zeng ,&nbsp;Weidong Gan","doi":"10.1016/j.omega.2024.103197","DOIUrl":"10.1016/j.omega.2024.103197","url":null,"abstract":"<div><div>Hotel recommendation models provide crucial references for customers to select their ideal hotels and help them overcome information overload. However, previous models primarily focus on capturing public preferences, neglecting personalized preferences or different risk attitudes among customers. To address this gap, this paper proposes a novel two-stage hotel recommendation model driven by online reviews, incorporating customers’ risk attitudes and personalized preferences. Firstly, this paper utilizes the Latent Dirichlet Allocation (LDA) topic extraction model and the sentiment analysis tool to extract public and personalized preferences from hotel reviews and customers’ historical reviews respectively. Secondly, in the first stage of hotel recommendation, this paper constructs a hotel filtering mechanism to cater to customers with different risk attitudes, ensuring that the recommended hotels align with customers’ individual risk tolerance. In the second stage of hotel recommendation, this paper introduces the cosine similarity algorithm of probabilistic linguistic term sets, enabling more accurate and tailored recommendations. Finally, to verify the applicability of the proposed model, a case study is conducted using real data from TripAdvisor.com. The results of the comparative analysis indicate that the proposed model outperforms other recommendation models.</div></div>","PeriodicalId":19529,"journal":{"name":"Omega-international Journal of Management Science","volume":"131 ","pages":"Article 103197"},"PeriodicalIF":6.7,"publicationDate":"2024-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142312370","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Strategic expansion of freight transportation hub networks under demand uncertainty 需求不确定情况下货运枢纽网络的战略扩张
IF 6.7 2区 管理学
Omega-international Journal of Management Science Pub Date : 2024-09-20 DOI: 10.1016/j.omega.2024.103196
Hao Li , Gita Taherkhani , Sibel A. Alumur , Mike Hewitt
{"title":"Strategic expansion of freight transportation hub networks under demand uncertainty","authors":"Hao Li ,&nbsp;Gita Taherkhani ,&nbsp;Sibel A. Alumur ,&nbsp;Mike Hewitt","doi":"10.1016/j.omega.2024.103196","DOIUrl":"10.1016/j.omega.2024.103196","url":null,"abstract":"<div><div>We focus on freight transportation carriers that transport shipments that are small relative to vehicle capacity and incur transportation costs that exhibit economies of scale. For such carriers, profitability is driven by shipment consolidation, which is achieved by routing shipments through a network of hubs. We consider a carrier that seeks to expand its network into new regions by merging with carriers that already operate in those regions. We focus on how, and by how much, the network that results from such a merger should be redesigned to maximize profitability. We perform a case study based on operations from a multi-regional United States Less-than-truckload freight transportation carrier to derive insights into the profitability of different redesign strategies. We derive insights into how a network that results from a merger should be redesigned. We also study how uncertainty in shipment sizes impacts the structure of the redesigned networks.</div></div>","PeriodicalId":19529,"journal":{"name":"Omega-international Journal of Management Science","volume":"131 ","pages":"Article 103196"},"PeriodicalIF":6.7,"publicationDate":"2024-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0305048324001610/pdfft?md5=dff19906f4ce409bcee75bd5c045733d&pid=1-s2.0-S0305048324001610-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142312369","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Risk-based shelter network design in flood-prone areas: An application to Haiti 洪水易发地区基于风险的避难所网络设计:在海地的应用
IF 6.7 2区 管理学
Omega-international Journal of Management Science Pub Date : 2024-09-20 DOI: 10.1016/j.omega.2024.103194
Maedeh Sharbaf , Valérie Bélanger , Marilène Cherkesly , Marie-Ève Rancourt , Giovanni Michele Toglia
{"title":"Risk-based shelter network design in flood-prone areas: An application to Haiti","authors":"Maedeh Sharbaf ,&nbsp;Valérie Bélanger ,&nbsp;Marilène Cherkesly ,&nbsp;Marie-Ève Rancourt ,&nbsp;Giovanni Michele Toglia","doi":"10.1016/j.omega.2024.103194","DOIUrl":"10.1016/j.omega.2024.103194","url":null,"abstract":"<div><div>Evacuations occur when human safety is compromised by disasters, such as floods. Shelters play a crucial role in providing protection for individuals who have been displaced or have lost their housing, emphasizing the requirement for secure accessibility. This paper introduces an systematic optimization tool, utilizing mathematical programming, to assist decision-makers in designing an effective shelter network. It is effective preparedness decision as it minimizes the total risk of the network considering its flooding condition during the response phase while maximizing coverage for those most exposed and vulnerable to hazard. We propose a risk-based approach, wherein the inherent risks of the shelter network (i.e., population, shelter, and evacuation risks) have been thoroughly assessed and measured to consider the impacts of floods based on empirical research outputs. To formulate a well-parameterized and valid problem, extensive data collection and processing, incorporating the use of geographic information system (GIS) for data management, have been conducted. In collaboration with the World Bank and Government of Haiti, this project contributes to a development initiative focused on strengthening disaster response capacity and infrastructure for Haiti, experiencing recurrent devastating floods and in need of enhancing its existing shelter network. Detailed computational results highlight the value of our risk-based methodology compared to more common approaches, emphasizing contributions to addressing real humanitarian problems.</div></div>","PeriodicalId":19529,"journal":{"name":"Omega-international Journal of Management Science","volume":"131 ","pages":"Article 103194"},"PeriodicalIF":6.7,"publicationDate":"2024-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142533331","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Brands’ Livestream Selling with Influencers’ Converting Fans into Consumers 品牌与 "影响者 "进行直播销售,将粉丝转化为消费者
IF 6.7 2区 管理学
Omega-international Journal of Management Science Pub Date : 2024-09-11 DOI: 10.1016/j.omega.2024.103195
Baozhuang Niu , Yuyang Chen , Jianhua Zhang , Kanglin Chen , Yong Jin
{"title":"Brands’ Livestream Selling with Influencers’ Converting Fans into Consumers","authors":"Baozhuang Niu ,&nbsp;Yuyang Chen ,&nbsp;Jianhua Zhang ,&nbsp;Kanglin Chen ,&nbsp;Yong Jin","doi":"10.1016/j.omega.2024.103195","DOIUrl":"10.1016/j.omega.2024.103195","url":null,"abstract":"<div><div>Livestream selling is booming in the digital economy era. In practice, for the benefits such as consumer utility enhancement and the reduction of supply-preference mismatch, many brands are adapting their strategies to livestream selling, wherein some brands cooperate with top influencers to livestream as they can exert efforts to convert the fans into consumers. By contrast, some other brands choose to livestream by themselves to save the commission cost for the influencer, even at the expense of losing fan consumers. In this study, we characterize brands’ key tradeoffs between top influencer-livestream and self-livestream selling strategies. We find that a higher commission rate can incentivize the influencer to exert more efforts to convert fans, but also harms the brand by reducing the proportion of the livestream profit allocated to it and inhibiting it from transferring commission cost to consumers. Therefore, the brand may (not) be suggested to cooperate with the influencer when the commission rate is at a moderate (either low or high) level such that the twofold impacts of the commission rate are balanced (imbalanced). For consumers, their surplus may first decrease and then increase with the influencer commission rate. Our study deepens the understanding of the roles of top influencers and their fans in livestream e-commerce operations.</div></div>","PeriodicalId":19529,"journal":{"name":"Omega-international Journal of Management Science","volume":"131 ","pages":"Article 103195"},"PeriodicalIF":6.7,"publicationDate":"2024-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142312371","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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