发布求助
文献互助 智能选刊 最新文献

Advances in Marketing, Customer Relationship Management, and E-Services最新文献

筛选
英文 中文
Developing Successful Global Strategies for Marketing Luxury Brands 制定成功的全球奢侈品牌营销策略
Advances in Marketing, Customer Relationship Management, and E-Services Pub Date : 2021-03-26 DOI: 10.4018/978-1-7998-5882-9
F. Mosca, C. Casalegno, Gallotti Rosalia
{"title":"Developing Successful Global Strategies for Marketing Luxury Brands","authors":"F. Mosca, C. Casalegno, Gallotti Rosalia","doi":"10.4018/978-1-7998-5882-9","DOIUrl":"https://doi.org/10.4018/978-1-7998-5882-9","url":null,"abstract":"","PeriodicalId":189328,"journal":{"name":"Advances in Marketing, Customer Relationship Management, and E-Services","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122885896","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Customer Engagement 客户互动
Advances in Marketing, Customer Relationship Management, and E-Services Pub Date : 2019-09-30 DOI: 10.4018/978-1-5225-8270-0.ch004
P. Jones, D. Comfort
{"title":"Customer Engagement","authors":"P. Jones, D. Comfort","doi":"10.4018/978-1-5225-8270-0.ch004","DOIUrl":"https://doi.org/10.4018/978-1-5225-8270-0.ch004","url":null,"abstract":"Stories are probably as old as the human race, but in recent years, businesses have increasingly come to recognise the importance of storytelling. This chapter offers an exploratory review of how leading UK retailers are using stories as part of their approach to customer engagement on the Internet and to offer some reflections on the role of storytelling in customer engagement by retailers. The chapter provides an outline of the characteristics of storytelling within the corporate world and reviews the ways storytelling is employed by the UK's top ten retailers to improve customer engagement. This review suggests that while the selected retailers posted stories on the internet to promote and publicise a wide range of topics, customer engagement was the fundamental underlying theme. The authors suggest that the retailers' use of storytelling in customer engagement raises a number of issues, including the ways stories can be used to enhance customer engagement and brand loyalty and challenges to the positive images of retailers look to portray in the stories they post on the internet.","PeriodicalId":189328,"journal":{"name":"Advances in Marketing, Customer Relationship Management, and E-Services","volume":"07 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127454241","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Mood of the Consumer 消费者情绪
Advances in Marketing, Customer Relationship Management, and E-Services Pub Date : 2019-02-21 DOI: 10.4018/978-1-5225-5690-9.CH012
Chetan Sinha
{"title":"Mood of the Consumer","authors":"Chetan Sinha","doi":"10.4018/978-1-5225-5690-9.CH012","DOIUrl":"https://doi.org/10.4018/978-1-5225-5690-9.CH012","url":null,"abstract":"Consumer mood is not simply a state of mind or general affective enterprise of individuals going to make any choice. It also acts as a moderator in making the person belong to the social world in some way. The act of choosing is an intentional behavior and dependent upon the mood, culture, and social class. The object of choice fit into the accumulated framework of meaning-making systems where the mood has an important role to play in a social world. It was observed by Savani et al (2010) that people in US context have a more independent and disjointed model of choice as compared with the Indian counterparts. The argument is about the intentionality to choose as not an individual stance but collectively derived behavior in a collectivist culture like India where groups matter.","PeriodicalId":189328,"journal":{"name":"Advances in Marketing, Customer Relationship Management, and E-Services","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114807000","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring the Dynamics of Consumerism in Developing Nations 探索发展中国家消费主义的动态
Advances in Marketing, Customer Relationship Management, and E-Services Pub Date : 2019-01-11 DOI: 10.4018/978-1-5225-7906-9
A. Gbadamosi
{"title":"Exploring the Dynamics of Consumerism in Developing Nations","authors":"A. Gbadamosi","doi":"10.4018/978-1-5225-7906-9","DOIUrl":"https://doi.org/10.4018/978-1-5225-7906-9","url":null,"abstract":"","PeriodicalId":189328,"journal":{"name":"Advances in Marketing, Customer Relationship Management, and E-Services","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121226409","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Optimizing Millennial Consumer Engagement With Mood Analysis 利用情绪分析优化千禧一代消费者参与
Advances in Marketing, Customer Relationship Management, and E-Services Pub Date : 2018-10-30 DOI: 10.4018/978-1-5225-5690-9
S. Dasgupta, P. Grover
{"title":"Optimizing Millennial Consumer Engagement With Mood Analysis","authors":"S. Dasgupta, P. Grover","doi":"10.4018/978-1-5225-5690-9","DOIUrl":"https://doi.org/10.4018/978-1-5225-5690-9","url":null,"abstract":"Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the millennial population as a target audience, and many businesses are struggling with adopting methods to engage the generation to leverage an enriched brand experience.","PeriodicalId":189328,"journal":{"name":"Advances in Marketing, Customer Relationship Management, and E-Services","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121772188","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Software Development Process Standards for Very Small Companies 小型公司的软件开发过程标准
Advances in Marketing, Customer Relationship Management, and E-Services Pub Date : 2017-06-01 DOI: 10.4018/978-1-5225-2255-3.CH600
Rory V. O'Connor
{"title":"Software Development Process Standards for Very Small Companies","authors":"Rory V. O'Connor","doi":"10.4018/978-1-5225-2255-3.CH600","DOIUrl":"https://doi.org/10.4018/978-1-5225-2255-3.CH600","url":null,"abstract":"For very small software development companies, the quality of their software products is a key to competitive advantage. However, the usage of software engineering standards is extremely low amongst such very small software companies. A primary reason cited by many such companies for this lack of quality standards adoption is the perception that they have been developed for large multi-national software companies and not with small and very small organizations in mind and are therefore not suitable for their specific needs. This chapter describes the design and development of the software process lifecycle standard for very small entities. This chapter presents a unique insight from the perspective of some of the standards authors on the development of the ISO/IEC 29110 standard, including the rationale behind its development and the innovative design of implementation guides to assist very small companies in adopting the standards, as well outlining a pilot project scheme for usage in early trials of this standard.","PeriodicalId":189328,"journal":{"name":"Advances in Marketing, Customer Relationship Management, and E-Services","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126441260","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Facilitating Interaction Between Virtual Agents Through Negotiation Over Ontological Representation 通过本体表示协商促进虚拟代理之间的交互
Advances in Marketing, Customer Relationship Management, and E-Services Pub Date : 2016-08-01 DOI: 10.4018/978-1-5225-2255-3.CH235
F. McNeill
{"title":"Facilitating Interaction Between Virtual Agents Through Negotiation Over Ontological Representation","authors":"F. McNeill","doi":"10.4018/978-1-5225-2255-3.CH235","DOIUrl":"https://doi.org/10.4018/978-1-5225-2255-3.CH235","url":null,"abstract":"Fluent, effortless, and diverse e-business transactions depend on the ability of automated agents to interact. The difficulties of tailoring representation and information to be consistent and therefore interoperable needs to fall not on human users but on these automated agents. In this chapter, the authors present their system, ORS (ontology repair system), which is designed to be a tool for automated agents, acting on behalf of people or systems which need to interact, to enable them to understand one another, despite the fact that they are not centrally or consistently designed.","PeriodicalId":189328,"journal":{"name":"Advances in Marketing, Customer Relationship Management, and E-Services","volume":"140 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122919899","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
The Intelligence of E-CRM Applications and Approaches on Online Shopping Industry E-CRM在网上购物行业的智能化应用与途径
Advances in Marketing, Customer Relationship Management, and E-Services Pub Date : 2014-11-20 DOI: 10.4018/978-1-5225-7766-9.CH006
B. Ahmed, M. L. Ben Maȃti, Badreddine Al Mohajir
{"title":"The Intelligence of E-CRM Applications and Approaches on Online Shopping Industry","authors":"B. Ahmed, M. L. Ben Maȃti, Badreddine Al Mohajir","doi":"10.4018/978-1-5225-7766-9.CH006","DOIUrl":"https://doi.org/10.4018/978-1-5225-7766-9.CH006","url":null,"abstract":"Today, most businesses are in continuous search of sophisticated tools and techniques to progressively grow their business. Therefore, the use of intelligence systems has found its pace in the global market. The intelligence systems has mostly affected the E-CRM as it is the most critical and central part for the growth of the business. The E-CRM approaches have enhanced drastically with an integration of the business intelligence systems and organizations are now diligently striving for excellence by gaining benefit from these integrated systems. However, there are many organizations that lag behind in escalating their progress and growth as they have not yet understand how to improve the data quality by using business intelligence systems and therefore used it for decision making. Hence, the following research is conducted to study the implementation trends of intelligence E-CRM in business process and how the business intelligence systems could help in improvising the data quality and the business processes.","PeriodicalId":189328,"journal":{"name":"Advances in Marketing, Customer Relationship Management, and E-Services","volume":"89 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116239847","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 19
Mood Pattern for Savory and Confectionary Food Item Among Gen-Y Women From Social Identity Standpoint 从社会认同的角度看y世代女性对咸味和糖果食品的情绪模式
Advances in Marketing, Customer Relationship Management, and E-Services Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-5690-9.CH006
S. Rajesh
{"title":"Mood Pattern for Savory and Confectionary Food Item Among Gen-Y Women From Social Identity Standpoint","authors":"S. Rajesh","doi":"10.4018/978-1-5225-5690-9.CH006","DOIUrl":"https://doi.org/10.4018/978-1-5225-5690-9.CH006","url":null,"abstract":"Much of the research in compulsive buying behavior has focused on broad personality traits of women. Such behavioral tendencies have been seen more in women than men. There have been certain papers attributed to geographical differences leading to differences in food habits as well. But, there has been little or no research specifically addressing Gen-Y women and what social identity differences lead to variation in their compulsive comfort food buying choices.","PeriodicalId":189328,"journal":{"name":"Advances in Marketing, Customer Relationship Management, and E-Services","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115122187","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Role of Tablets as Mood Elevators in the Perception Towards Green Schools 平板电脑在绿色学校认知中的情绪提升作用
Advances in Marketing, Customer Relationship Management, and E-Services Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-5690-9.CH004
Rekha Verma, A. Razdan
{"title":"Role of Tablets as Mood Elevators in the Perception Towards Green Schools","authors":"Rekha Verma, A. Razdan","doi":"10.4018/978-1-5225-5690-9.CH004","DOIUrl":"https://doi.org/10.4018/978-1-5225-5690-9.CH004","url":null,"abstract":"A green school basically integrates nature into school (mainly through academics, operations, and student/teacher and community engagement) with incorporated natural substance to school educational module. The sole purpose of green schools is to inculcate healthy and nature friendly initiatives with integrated environmental course content in school curriculum. Research shows that environmental training and education might enhance a normal learner's classroom execution and diversified impact on individual's personality as environmental knowledge can make ordinary learners extraordinary. Green schools aim at decreasing the drop-out rate in schools by introducing environmental education as an interesting subject with aspects of learning by doing. Students of Class 6th, 7th, and 8th standard use tabs/tablets for submitting their assignments, tests, and quiz/assessment exams enabling them to be tech-savvy generation. This research will address this issue through a qualitative research and in-depth interviews of students of different green schools of Gujarat.","PeriodicalId":189328,"journal":{"name":"Advances in Marketing, Customer Relationship Management, and E-Services","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123105931","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
首页 上一页 下一页 尾页
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：604180095
Book学术官方微信