{"title":"利用情绪分析优化千禧一代消费者参与","authors":"S. Dasgupta, P. Grover","doi":"10.4018/978-1-5225-5690-9","DOIUrl":null,"url":null,"abstract":"Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the millennial population as a target audience, and many businesses are struggling with adopting methods to engage the generation to leverage an enriched brand experience.","PeriodicalId":189328,"journal":{"name":"Advances in Marketing, Customer Relationship Management, and E-Services","volume":"61 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Optimizing Millennial Consumer Engagement With Mood Analysis\",\"authors\":\"S. Dasgupta, P. Grover\",\"doi\":\"10.4018/978-1-5225-5690-9\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the millennial population as a target audience, and many businesses are struggling with adopting methods to engage the generation to leverage an enriched brand experience.\",\"PeriodicalId\":189328,\"journal\":{\"name\":\"Advances in Marketing, Customer Relationship Management, and E-Services\",\"volume\":\"61 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2018-10-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Advances in Marketing, Customer Relationship Management, and E-Services\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.4018/978-1-5225-5690-9\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Advances in Marketing, Customer Relationship Management, and E-Services","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4018/978-1-5225-5690-9","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Optimizing Millennial Consumer Engagement With Mood Analysis
Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the millennial population as a target audience, and many businesses are struggling with adopting methods to engage the generation to leverage an enriched brand experience.
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