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Advances in Marketing, Customer Relationship Management, and E-Services最新文献

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Building a Brand Image Through Electronic Customer Relationship Management 通过电子客户关系管理建立品牌形象
Advances in Marketing, Customer Relationship Management, and E-Services Pub Date : 2022-06-30 DOI: 10.4018/978-1-6684-5386-5
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引用次数: 0
Implementing Automation Initiatives in Companies to Create Better-Connected Experiences 在公司中实施自动化计划以创造更好的连接体验
Advances in Marketing, Customer Relationship Management, and E-Services Pub Date : 2022-06-30 DOI: 10.4018/978-1-6684-5538-8
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引用次数: 0
Handbook of Research on Global Perspectives on International Advertising 国际广告全球视角研究手册
Advances in Marketing, Customer Relationship Management, and E-Services Pub Date : 2022-06-24 DOI: 10.4018/978-1-7998-9672-2
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引用次数: 0
Developing Relationships, Personalization, and Data Herald in Marketing 5.0 在市场营销5.0中发展关系、个性化和数据先驱
Advances in Marketing, Customer Relationship Management, and E-Services Pub Date : 2022-06-24 DOI: 10.4018/978-1-6684-4496-2
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引用次数: 2
Applying Metalytics to Measure Customer Experience in the Metaverse 应用元分析来衡量虚拟世界中的客户体验
Advances in Marketing, Customer Relationship Management, and E-Services Pub Date : 2022-06-24 DOI: 10.4018/978-1-6684-6133-4
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引用次数: 9
Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era 社会数字时代消费者行为变化与数据分析研究手册
Advances in Marketing, Customer Relationship Management, and E-Services Pub Date : 2022-06-24 DOI: 10.4018/978-1-6684-4168-8
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引用次数: 2
Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices 当代体验式营销实践跨学科反思研究手册
Advances in Marketing, Customer Relationship Management, and E-Services Pub Date : 2022-06-24 DOI: 10.4018/978-1-6684-4380-4
{"title":"Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices","authors":"","doi":"10.4018/978-1-6684-4380-4","DOIUrl":"https://doi.org/10.4018/978-1-6684-4380-4","url":null,"abstract":"","PeriodicalId":189328,"journal":{"name":"Advances in Marketing, Customer Relationship Management, and E-Services","volume":"82 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131352828","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 Web 4.0时代的社会化客户关系管理(Social- crm)
Advances in Marketing, Customer Relationship Management, and E-Services Pub Date : 2022-06-24 DOI: 10.4018/978-1-7998-9553-4
{"title":"Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0","authors":"","doi":"10.4018/978-1-7998-9553-4","DOIUrl":"https://doi.org/10.4018/978-1-7998-9553-4","url":null,"abstract":"","PeriodicalId":189328,"journal":{"name":"Advances in Marketing, Customer Relationship Management, and E-Services","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123907025","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Critical Perspectives on Diversity, Equity, and Inclusion in Marketing 市场营销中多元化、公平和包容的关键观点
Advances in Marketing, Customer Relationship Management, and E-Services Pub Date : 2022-05-20 DOI: 10.4018/978-1-6684-3590-8
{"title":"Critical Perspectives on Diversity, Equity, and Inclusion in Marketing","authors":"","doi":"10.4018/978-1-6684-3590-8","DOIUrl":"https://doi.org/10.4018/978-1-6684-3590-8","url":null,"abstract":"","PeriodicalId":189328,"journal":{"name":"Advances in Marketing, Customer Relationship Management, and E-Services","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125202821","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Artificial Intelligence in Retail 零售业中的人工智能
Advances in Marketing, Customer Relationship Management, and E-Services Pub Date : 2021-11-30 DOI: 10.4018/978-1-7998-7959-6.ch013
Renu Sharma, M. Mohan, Prabha Mariappan
{"title":"Artificial Intelligence in Retail","authors":"Renu Sharma, M. Mohan, Prabha Mariappan","doi":"10.4018/978-1-7998-7959-6.ch013","DOIUrl":"https://doi.org/10.4018/978-1-7998-7959-6.ch013","url":null,"abstract":"This chapter gives an overview of how artificial intelligence is used by the retail sector to enhance customer experience and to improve profitability. It provides information about the role of the pandemic in stimulating AI adoption by retailers. It deliberates on how AI tools help retailers to engage customers online and in stores. Firms gain better understanding of customers, design immersive experiences, and enhance customer lifetime value using cost-effective technology solutions. It discusses popular AI algorithms like recommendation algorithm, association algorithm, classification algorithm, and predictive algorithm. Popular applications in retail include chatbots, visual search, voice search engine optimisation, in-store assistance, and virtual fitting rooms.","PeriodicalId":189328,"journal":{"name":"Advances in Marketing, Customer Relationship Management, and E-Services","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114234862","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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