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Advances in Marketing, Customer Relationship Management, and E-Services最新文献

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Impacts of Online Advertising on Business Performance 网络广告对企业绩效的影响
Advances in Marketing, Customer Relationship Management, and E-Services Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-1618-8
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引用次数: 7
Ethical Consumption 道德消费
Advances in Marketing, Customer Relationship Management, and E-Services Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-8270-0.ch001
Matteo De Angelis, Cesare Amatulli, Valentina Bucciarelli
{"title":"Ethical Consumption","authors":"Matteo De Angelis, Cesare Amatulli, Valentina Bucciarelli","doi":"10.4018/978-1-5225-8270-0.ch001","DOIUrl":"https://doi.org/10.4018/978-1-5225-8270-0.ch001","url":null,"abstract":"This chapter focuses on ethical consumption, analyzing the mechanisms behind the purchase preferences for fair trade apparel products through an investigation of the role of emotions. The results of an experimental study show that consumer preference for a fair-trade clothing item is driven by the recall of an unethical action and the emotional state aroused by it. The authors hypothesize that recalling an unethical action would trigger a negative emotional reaction in consumers, which, in turn, would increase their preference for a product carrying the fair-trade certification versus a product carrying a more traditional quality certification. Contrition has emerged as the negative emotion that mediates the effect of recalling an unethical action on product choice. The results shed light on a compensatory mechanism whereby consumers alleviate negative emotions arising from recalling an unethical behavior they had engaged in by making an ethical purchase.","PeriodicalId":189328,"journal":{"name":"Advances in Marketing, Customer Relationship Management, and E-Services","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126055434","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Zero Customer Defection 零客户流失
Advances in Marketing, Customer Relationship Management, and E-Services Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-7959-6.ch009
Renu Yadav
{"title":"Zero Customer Defection","authors":"Renu Yadav","doi":"10.4018/978-1-7998-7959-6.ch009","DOIUrl":"https://doi.org/10.4018/978-1-7998-7959-6.ch009","url":null,"abstract":"AI-oriented CRM has a bright future in business transformation. We're living in the age of the customer. Due to the proliferation of data, customers are more informed than ever. Armed with empowerment, customers are demanding that customer experience be put on a pedestal. According to research by Walker, customer experience is slated to overtake price and product as the key brand differentiator by the end of 2020. Quality is a buzz word. In this sharp, opportunistic, and calculating world, one can survive only if it is having not only good quality but a unique quality. As it is very well explained by Darwin that the mantra for success is “survival of fittest.” Every organization has its own procedure of achieving its best quality and to sustain in this tough world. This chapter will not only discuss about the zero customer defection but also emphasize on the issues, problems, and trends of artificial intelligence in CRM and in turn zero customer defection.","PeriodicalId":189328,"journal":{"name":"Advances in Marketing, Customer Relationship Management, and E-Services","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125509178","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing 大数据分析提高准确性，效率和决策在数字营销
Advances in Marketing, Customer Relationship Management, and E-Services Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-7231-3
{"title":"Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing","authors":"","doi":"10.4018/978-1-7998-7231-3","DOIUrl":"https://doi.org/10.4018/978-1-7998-7231-3","url":null,"abstract":"","PeriodicalId":189328,"journal":{"name":"Advances in Marketing, Customer Relationship Management, and E-Services","volume":"177 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114941923","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Explaining the Factors on Process of Academic Wikipedia Users Using Technology Acceptance Model Through the Structural Equation Model 用结构方程模型解释学术维基百科用户技术接受模型过程中的影响因素
Advances in Marketing, Customer Relationship Management, and E-Services Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-8015-7.CH010
Cengiz Gazeloğlu, M. Keleş, Cüneyt Toyganözü, Zeynep Hande Toyganözü
{"title":"Explaining the Factors on Process of Academic Wikipedia Users Using Technology Acceptance Model Through the Structural Equation Model","authors":"Cengiz Gazeloğlu, M. Keleş, Cüneyt Toyganözü, Zeynep Hande Toyganözü","doi":"10.4018/978-1-5225-8015-7.CH010","DOIUrl":"https://doi.org/10.4018/978-1-5225-8015-7.CH010","url":null,"abstract":"As a teaching tool, Wikipedia is used by an increasing number of professors from many universities around the world. Wikipedia is very influential in allowing students and teachers to learn together and having various skills for students. In this chapter, the influenced main factors of the teaching uses of Wikipedia in higher education are determined and also the relationship between these factors are tried to be explained with the technology acceptance model (TAM) through the structural equation model (SEM). With this aim, teaching use of Wikipedia in all faculty members of the Universitat Oberta de Catalunya are used as data and the data is analyzed by LISREL software package. After the analysis, it is found that sharing attitude and use behaviour factors have important role in the model and there is a direct strong impact of sharing attitude on use behavior.","PeriodicalId":189328,"journal":{"name":"Advances in Marketing, Customer Relationship Management, and E-Services","volume":"374 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122854402","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analytical Impact of Technology on the COVID-19 Pandemic 技术对COVID-19大流行的分析影响
Advances in Marketing, Customer Relationship Management, and E-Services Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-8081-3.ch015
Devesh Bathla, S. Awasthi
{"title":"Analytical Impact of Technology on the COVID-19 Pandemic","authors":"Devesh Bathla, S. Awasthi","doi":"10.4018/978-1-7998-8081-3.ch015","DOIUrl":"https://doi.org/10.4018/978-1-7998-8081-3.ch015","url":null,"abstract":"COVID-19 has totally changed the way that we live, and it also changed the way we work. It changed the way all the businesses run. Many of the businesses today either shut down due to lack of technological performance or the others moved towards the online mode to sustain the market. During the time of this pandemic, the businesses had no choice other than to shift to online mode. Some of the businesses operate offline, and it was not possible for them to shift online in a very short time due to lack of technology, lack of knowledge, etc. They faced much difficulty to operate their business smoothly. So, the impact of technology during the COVID-19 pandemic played a very important role throughout the world. When this pandemic was at its peak, technology became a lifeline of the human beings. This chapter shows the trend of digital technology during the COVID-19 pandemic and some innovations during this pandemic.","PeriodicalId":189328,"journal":{"name":"Advances in Marketing, Customer Relationship Management, and E-Services","volume":"145 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114151375","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Innovations in Digital Branding and Content Marketing 数字品牌和内容营销的创新
Advances in Marketing, Customer Relationship Management, and E-Services Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-4420-4
{"title":"Innovations in Digital Branding and Content Marketing","authors":"","doi":"10.4018/978-1-7998-4420-4","DOIUrl":"https://doi.org/10.4018/978-1-7998-4420-4","url":null,"abstract":"","PeriodicalId":189328,"journal":{"name":"Advances in Marketing, Customer Relationship Management, and E-Services","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128423090","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
E-Commerce and Its Role in the Development of India's Indigenous Product Base 电子商务及其在印度本土产品基地发展中的作用
Advances in Marketing, Customer Relationship Management, and E-Services Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-7192-7.ch010
J. Bhat, S. Dhar
{"title":"E-Commerce and Its Role in the Development of India's Indigenous Product Base","authors":"J. Bhat, S. Dhar","doi":"10.4018/978-1-7998-7192-7.ch010","DOIUrl":"https://doi.org/10.4018/978-1-7998-7192-7.ch010","url":null,"abstract":"This work aims to fathom how the traditional and the indigenous product base of India will change if it rides the supersonic flight of the booming e-commerce sector. E-commerce has registered unprecedented growth in the developed world, and in the developing world, the transition is more visible and is garnering a foothold in a multitude of ways. Propelled by rising smartphone penetration, 4G networks, and increasing consumer wealth, the Indian e-commerce market is expected to grow significantly. Addendum to this will be the initiatives taken to indicate the transition. One such prospective sector that will ensure this is India's traditionally produced/manufactured or exclusive homegrown products. Linking these locally vibrant products or goods in states per se with e-commerce will ensure the growth and development of the said products and will stretch their outreach both in the country and worldwide. This in turn will ensure the development of the particular regions and the country as a whole apart from carving an undaunted place in the export portfolio of the country.","PeriodicalId":189328,"journal":{"name":"Advances in Marketing, Customer Relationship Management, and E-Services","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129536185","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Impact of Blockchain on E-Commerce 区块链对电子商务的影响
Advances in Marketing, Customer Relationship Management, and E-Services Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-8081-3.ch014
Palvinder Kaur, Manminder Kaur
{"title":"Impact of Blockchain on E-Commerce","authors":"Palvinder Kaur, Manminder Kaur","doi":"10.4018/978-1-7998-8081-3.ch014","DOIUrl":"https://doi.org/10.4018/978-1-7998-8081-3.ch014","url":null,"abstract":"The current disruption has created many challenges for all businesses in the short run, but it has created many opportunities in the long time. By helping in crisis and recovery, blockchain can play a prominent role in accelerating post-crisis digital transformation initiatives. Trade has become more efficient, more inclusive, and less costly through blockchain. These innovative technologies in the fourth industrial revolution are transforming the world by making the processes more inclusive and efficient.","PeriodicalId":189328,"journal":{"name":"Advances in Marketing, Customer Relationship Management, and E-Services","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130490096","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Branding Porto 品牌港口
Advances in Marketing, Customer Relationship Management, and E-Services Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-5835-4.CH008
Clarinda Rodrigues
{"title":"Branding Porto","authors":"Clarinda Rodrigues","doi":"10.4018/978-1-5225-5835-4.CH008","DOIUrl":"https://doi.org/10.4018/978-1-5225-5835-4.CH008","url":null,"abstract":"Departing from the Porto brand case study, this chapter discusses the concept of destination brand identity from the supply-side perspective. Consequently, it proposes an authentic-based approach to place identity theory, in which destination authenticity is pointed out as a key driver to create a strong place brand identity. Moreover, it is suggested that destination managers should follow an eight-step approach to branding a destination. This dynamic view of place identity, which is supported by a continuous co-creation process involving local and external stakeholders, allows destination brand managers to mirror and reinforce the destination authenticity.","PeriodicalId":189328,"journal":{"name":"Advances in Marketing, Customer Relationship Management, and E-Services","volume":"62 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126795288","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
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