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Analysis of digital marketing as a marketing strategy in SMEs in Manabi 马纳比中小企业数字化营销营销策略分析
IF 4.1 4区 医学
Minerva endocrinologica Pub Date : 2022-12-16 DOI: 10.47460/minerva.v1ispecial.85
Katty Zambrano Alcívar, Lenin Parraga Zambrano, Karen Mendoza García, Arely Delgado Zambrano, Freddy Moreira Caballero
{"title":"Analysis of digital marketing as a marketing strategy in SMEs in Manabi","authors":"Katty Zambrano Alcívar, Lenin Parraga Zambrano, Karen Mendoza García, Arely Delgado Zambrano, Freddy Moreira Caballero","doi":"10.47460/minerva.v1ispecial.85","DOIUrl":"https://doi.org/10.47460/minerva.v1ispecial.85","url":null,"abstract":"Digital marketing is a necessary and effective tool in companies. In this sense, this research aims to analyze digital marketing as a marketing strategy in SMEs. Media and social networks require information to flow faster since reliable and attractive information is sought so customers can make their purchases efficiently. Taking these premises into account, this work is developed in Manabí, Ecuador, for which a quantitative methodology is applied, with a random sample of 167 micro-enterprises. Among the results, it is evident; that most SMEs do not have a marketing plan to support their business, which limits the sales of their products. Another problem encountered is that by not having a marketing strategy that contributes to keeping the public informed correctly, profitability in sales is limited, and a connection between customers and the business is not achieved.","PeriodicalId":18592,"journal":{"name":"Minerva endocrinologica","volume":"6 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79866173","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Comparative study of face-to-face and virtual learning modalities 面对面与虚拟学习模式的比较研究
IF 4.1 4区 医学
Minerva endocrinologica Pub Date : 2022-12-15 DOI: 10.47460/minerva.v1ispecial.83
Rita Ramona Salvatierra Vera, Tatiana del Rocío Barreiro Zambrano, Fatima Noralma Saldarriaga Santana, Rider Eloy Mendoza Saltos, Marcelo Alcívar Vera
{"title":"Comparative study of face-to-face and virtual learning modalities","authors":"Rita Ramona Salvatierra Vera, Tatiana del Rocío Barreiro Zambrano, Fatima Noralma Saldarriaga Santana, Rider Eloy Mendoza Saltos, Marcelo Alcívar Vera","doi":"10.47460/minerva.v1ispecial.83","DOIUrl":"https://doi.org/10.47460/minerva.v1ispecial.83","url":null,"abstract":"This paper analyzes university students' academic performance between the periods before the COVID-19 pandemic and the period of the pandemic. Different scientific materials from the Scopus database are analyzed to recognize the possible factors that could alter school motivation and, consequently, the grade point average. The grades of students in eight subjects are also analyzed. The main results show that it is impossible to establish a single criterion to recognize the reasons that make young people lower their grades. In addition, it was observed that teaching methodologies are essential for improvements in the learning process.","PeriodicalId":18592,"journal":{"name":"Minerva endocrinologica","volume":"27 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85113046","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Student retention in higher education institutions in Ecuador 厄瓜多尔高等教育机构的学生保留率
IF 4.1 4区 医学
Minerva endocrinologica Pub Date : 2022-12-15 DOI: 10.47460/minerva.v1ispecial.84
Sandra Soledispa Pereira, Intriago Plaza Intriago Plaza, Junior Antonio Briones Mera, Douglas Anzules Molina, Cristian Mera Macias
{"title":"Student retention in higher education institutions in Ecuador","authors":"Sandra Soledispa Pereira, Intriago Plaza Intriago Plaza, Junior Antonio Briones Mera, Douglas Anzules Molina, Cristian Mera Macias","doi":"10.47460/minerva.v1ispecial.84","DOIUrl":"https://doi.org/10.47460/minerva.v1ispecial.84","url":null,"abstract":"Student retention has become one of the subjects of most significant research interest in higher education due to the high dropout rates occurring for several years worldwide. For the research development, the objective was to analyze student retention in the institutions of higher education in Ecuador. The information from these was analyzed, taking as reference the information reported in the control bodies, the Report on Higher Education in Latin America and the Caribbean of the International Institute of the International of the UNESCO for Higher Education in Latin America and the Caribbean. Methodology Applied quantitative and interpretative research, a review of the information available in the open data portals of national and international higher education indicators was conducted. As a result, the retention rate was obtained for co-financed public and private colleges and universities.","PeriodicalId":18592,"journal":{"name":"Minerva endocrinologica","volume":"5 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82488112","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
YouTube platform for the improvement of Learning Results in Students of the Higher Basic Sublevel 利用YouTube平台提高高基础课学生的学习效果
IF 4.1 4区 医学
Minerva endocrinologica Pub Date : 2022-12-14 DOI: 10.47460/minerva.v1ispecial.79
Alberth Antonio Delgado Luna, Frank Aquino Cornejo Moreira, Genith Viviana Molina Pinargote, Jorge Luis Moreira Calderon, Mendoza Loor Mendoza Loor
{"title":"YouTube platform for the improvement of Learning Results in Students of the Higher Basic Sublevel","authors":"Alberth Antonio Delgado Luna, Frank Aquino Cornejo Moreira, Genith Viviana Molina Pinargote, Jorge Luis Moreira Calderon, Mendoza Loor Mendoza Loor","doi":"10.47460/minerva.v1ispecial.79","DOIUrl":"https://doi.org/10.47460/minerva.v1ispecial.79","url":null,"abstract":"This research aimed to demonstrate that the YouTube platform improves learning outcomes in upper-basic sublevel students. Likewise, the problem arose from the increased use of digital tools due to the pandemic. The applied methodology was bibliographic, descriptive, comparative, and transversal. We worked with a sample of thirty students, of which fifteen participated in regular classes without YouTube as a compliment, and the other fifteen did use YouTube in regular courses. The main results show that the use of didactic videos in virtual teaching is essential for the acquisition and understanding of knowledge, observing that in the group that used videos for explanations, the results were highly satisfactory, while in the group that did not use videos. In videos, the results were worrying and weak.","PeriodicalId":18592,"journal":{"name":"Minerva endocrinologica","volume":"233 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83441124","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The learning-oriented gamification virtual environments of Android Studio Android Studio的学习型游戏化虚拟环境
IF 4.1 4区 医学
Minerva endocrinologica Pub Date : 2022-12-14 DOI: 10.47460/minerva.v1ispecial.78
Fátima Acnabel Valencia Castro, Jadira Nicole Muñoz Pino, Yanina Alexandra Viteri Alcivar, Wendy Claribel Solorzano Loor, Eliana Dolores Zamora Moreira
{"title":"The learning-oriented gamification virtual environments of Android Studio","authors":"Fátima Acnabel Valencia Castro, Jadira Nicole Muñoz Pino, Yanina Alexandra Viteri Alcivar, Wendy Claribel Solorzano Loor, Eliana Dolores Zamora Moreira","doi":"10.47460/minerva.v1ispecial.78","DOIUrl":"https://doi.org/10.47460/minerva.v1ispecial.78","url":null,"abstract":"The research aimed to determine the effectiveness of virtual gamification environments as a pedagogical strategy to motivate learning on the Android Studio platform at the High School level in the Millennium Educational Unit \"Jama.\" Which had a quantitative approach that developed surveys on the previous knowledge achieved by teachers related to virtual gamification environments, showing that 97% of teachers do not have basic knowledge related to the subject, and at the same time, 67% have no knowledge regarding virtual environments in the teaching-learning process. Considering the importance of introducing virtual gamification environments in the teaching-learning process to improve the teacher/student relationship through technology since one must constantly learn to be on par with the most developed countries globally.","PeriodicalId":18592,"journal":{"name":"Minerva endocrinologica","volume":"48 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83932425","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Advertising – digital communication for the socio–cultural development of the ancestral cultural sanctuaries of the red road: Yololo (Chongón) and Cempohualli (Guale) 广告-红色之路祖先文化保护区的社会文化发展的数字传播:Yololo (Chongón)和Cempohualli (Guale)
IF 4.1 4区 医学
Minerva endocrinologica Pub Date : 2022-12-14 DOI: 10.47460/minerva.v1ispecial.80
Guadalupe Vernimmen, Carlos Samaniego, Gustavo Rennella, Narcisa Contreras, M. Pazmiño
{"title":"Advertising – digital communication for the socio–cultural development of the ancestral cultural sanctuaries of the red road: Yololo (Chongón) and Cempohualli (Guale)","authors":"Guadalupe Vernimmen, Carlos Samaniego, Gustavo Rennella, Narcisa Contreras, M. Pazmiño","doi":"10.47460/minerva.v1ispecial.80","DOIUrl":"https://doi.org/10.47460/minerva.v1ispecial.80","url":null,"abstract":"The objective of this work was to analyze the management of digital communication in the ancestral cultural sanctuaries Yololo Chicomoztoc Teocalli and Campo Hualli located in Chongón and Guale in Ecuador, respectively, the links between digital communication and socio-cultural developmentwere examined, offering a unique experience by sharing on digital platforms the services that these places provide and the benefits they bring. The research is of a non-experimental and transactional design, of an exploratory type, for which research tools were used that allowed obtaining relevant data, which were analyzed and interpreted, providing valuable information for creating and implementing communication strategies on digital platforms. In a simple and friendly way.","PeriodicalId":18592,"journal":{"name":"Minerva endocrinologica","volume":"19 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87999375","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Data protection for the use of bring your own device 资料保护的使用请自备装置
IF 4.1 4区 医学
Minerva endocrinologica Pub Date : 2022-12-14 DOI: 10.47460/minerva.v1ispecial.82
Yaira Anabel García Suarez, Kassandra Elizabeth Arteaga Lucas, Eliecer Francisco Castillo Bravo, Y. A. Zambrano Villegas, Martha Lorena Mendoza Navarrete
{"title":"Data protection for the use of bring your own device","authors":"Yaira Anabel García Suarez, Kassandra Elizabeth Arteaga Lucas, Eliecer Francisco Castillo Bravo, Y. A. Zambrano Villegas, Martha Lorena Mendoza Navarrete","doi":"10.47460/minerva.v1ispecial.82","DOIUrl":"https://doi.org/10.47460/minerva.v1ispecial.82","url":null,"abstract":"Bring Your Own Device (BYOD) is a business policy that provides flexibility and productivity to the employees of the companies, organizations, or establishments that adopt it. In this work, a study was carried out to know the formal use of personal mobile devices for work activities, using collection techniques such as surveys and interviews. In this sense, it was analyzed whether or not people officially use BYOD. The main results showed that a significant number of workers use the trend informally from their smartphone, while others are not using it, but they have the availability to do so. Finally, it is proposed to develop an action plan that helps use Bring Your Own Device with adequate data protection and mitigation in the loss of information.","PeriodicalId":18592,"journal":{"name":"Minerva endocrinologica","volume":"79 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77006028","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Faculty perceptions about the use of the systematic literature review at the university 教师对大学使用系统文献综述的看法
IF 4.1 4区 医学
Minerva endocrinologica Pub Date : 2022-12-14 DOI: 10.47460/minerva.v1ispecial.81
Bella Aurora Barreiro Vera, Daniela Vera Vélez, Aura Mantilla Vivas, Holger Muñoz Ponce, Felisa Meza Intriago
{"title":"Faculty perceptions about the use of the systematic literature review at the university","authors":"Bella Aurora Barreiro Vera, Daniela Vera Vélez, Aura Mantilla Vivas, Holger Muñoz Ponce, Felisa Meza Intriago","doi":"10.47460/minerva.v1ispecial.81","DOIUrl":"https://doi.org/10.47460/minerva.v1ispecial.81","url":null,"abstract":"In the university environment, research reports abound with limited use of the systematic review of the literature, which implies insufficient theoretical support and inappropriate use of information from other researchers; this work fulfilled the objective of identifying the teachers' perceptions about the use of the Systematic Literature Review techniques. A mixed methodology was applied, using analysis-synthesis and statistical methods to process the information obtained in the survey. The data analyzed were obtained from surveys of 61 university professors. It was accepted as a result that search engines are used more and more using the appropriate logical operators, recognizing their importance in the academic and investigative work of the teacher, as well as the need to strengthen the capacities for their systematization in the training of professionals and methodological activity.","PeriodicalId":18592,"journal":{"name":"Minerva endocrinologica","volume":"51 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88286832","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Business Intelligence & Data Analytics applied to the curricular monitoring process at the UPEC university 商业智能和数据分析应用于UPEC大学的课程监控过程
IF 4.1 4区 医学
Minerva endocrinologica Pub Date : 2022-12-13 DOI: 10.47460/minerva.v1ispecial.75
Jhony Vicente Enriquez Herrera, Juan Pablo Lopez Goyez, Wilson Andres Zabala Villarreal
{"title":"Business Intelligence & Data Analytics applied to the curricular monitoring process at the UPEC university","authors":"Jhony Vicente Enriquez Herrera, Juan Pablo Lopez Goyez, Wilson Andres Zabala Villarreal","doi":"10.47460/minerva.v1ispecial.75","DOIUrl":"https://doi.org/10.47460/minerva.v1ispecial.75","url":null,"abstract":"The research highlights the importance of applying new trends, such as Business Intelligence & Data Analytics, within organizations and institutions to solve strategic and managerial decision-making problems. Based on this concept, a solution was developed for the curricular follow-up process in the Academic Direction of the Polytechnic State University of Carchi; in this sense, quantitative methodologies and Ralph Kimball's method were created for storage and analysis; and the ETL process was designed for the processing of the data obtained from the databases of the integrated computer system. Finally, control panels were developed through the Power BI tool to create dashboards. BI strategies were applied to deliver accurate information in real-time, easy to interpret, and oriented to satisfy the institutional requirements for the academic area.","PeriodicalId":18592,"journal":{"name":"Minerva endocrinologica","volume":"7 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87025509","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Low/No-code development platforms and the future of software developers 低/无代码开发平台和软件开发人员的未来
IF 4.1 4区 医学
Minerva endocrinologica Pub Date : 2022-12-13 DOI: 10.47460/minerva.v1ispecial.76
Cristhian Gustavo Minaya Vera, Mendoza Velez Oswaldo Vicente, Irina Loreley Arias Vera, Minaya Vera Andrés Alexander, Henry Fabricio Bravo Vera
{"title":"Low/No-code development platforms and the future of software developers","authors":"Cristhian Gustavo Minaya Vera, Mendoza Velez Oswaldo Vicente, Irina Loreley Arias Vera, Minaya Vera Andrés Alexander, Henry Fabricio Bravo Vera","doi":"10.47460/minerva.v1ispecial.76","DOIUrl":"https://doi.org/10.47460/minerva.v1ispecial.76","url":null,"abstract":"Low/No-code is a trend in the software development industry that seeks to provide those without specific computer training with easy-to-use tools to create applications or programs to meet a particular business need. In the market, multiple platforms allow users to develop software solutions withsome code or, in some cases, no need for coding. This paper explores the origins of this trend and how it has evolved, and its adoption in software development. The investigation also analyzed the implications of this trend for software professionals over the near future.","PeriodicalId":18592,"journal":{"name":"Minerva endocrinologica","volume":"19 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81776858","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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