广告-红色之路祖先文化保护区的社会文化发展的数字传播:Yololo (Chongón)和Cempohualli (Guale)

IF 4.1 4区医学 Q1 Medicine

Minerva endocrinologica Pub Date : 2022-12-14 DOI:10.47460/minerva.v1ispecial.80

Guadalupe Vernimmen, Carlos Samaniego, Gustavo Rennella, Narcisa Contreras, M. Pazmiño

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引用次数: 0

摘要

这项工作的目的是分析位于厄瓜多尔Chongón和Guale的祖先文化保护区Yololo Chicomoztoc Teocalli和Campo Hualli的数字传播管理，研究数字传播与社会文化发展之间的联系，通过在数字平台上分享这些地方提供的服务及其带来的好处，提供独特的体验。该研究是非实验性和事务性设计，属于探索性设计，使用了研究工具，可以获取相关数据，对其进行分析和解释，为在数字平台上创建和实施沟通策略提供有价值的信息。用一种简单友好的方式。

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Advertising – digital communication for the socio–cultural development of the ancestral cultural sanctuaries of the red road: Yololo (Chongón) and Cempohualli (Guale)

The objective of this work was to analyze the management of digital communication in the ancestral cultural sanctuaries Yololo Chicomoztoc Teocalli and Campo Hualli located in Chongón and Guale in Ecuador, respectively, the links between digital communication and socio-cultural developmentwere examined, offering a unique experience by sharing on digital platforms the services that these places provide and the benefits they bring. The research is of a non-experimental and transactional design, of an exploratory type, for which research tools were used that allowed obtaining relevant data, which were analyzed and interpreted, providing valuable information for creating and implementing communication strategies on digital platforms. In a simple and friendly way.

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来源期刊

Minerva endocrinologica ENDOCRINOLOGY & METABOLISM-

CiteScore

4.20

自引率

12.20%

发文量

审稿时长

>12 weeks

期刊介绍： Minerva Endocrinologica publishes scientific papers on endocrine system diseases. Manuscripts may be submitted in the form of editorials, original articles, review articles, special articles, letters to the Editor and guidelines. The journal aims to provide its readers with papers of the highest quality and impact through a process of careful peer review and editorial work.