马纳比中小企业数字化营销营销策略分析

IF 4.1 4区医学 Q1 Medicine

Minerva endocrinologica Pub Date : 2022-12-16 DOI:10.47460/minerva.v1ispecial.85

Katty Zambrano Alcívar, Lenin Parraga Zambrano, Karen Mendoza García, Arely Delgado Zambrano, Freddy Moreira Caballero

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引用次数: 0

摘要

数字营销是企业必不可少的有效工具。从这个意义上说，本研究旨在分析数字营销作为中小企业的营销策略。媒体和社交网络需要更快的信息流动，因为需要可靠和有吸引力的信息，这样客户才能有效地进行购买。考虑到这些前提，这项工作是在厄瓜多尔Manabí开展的，采用了定量方法，随机抽样167个微型企业。在这些结果中，有一点是显而易见的;大多数中小企业没有营销计划来支持他们的业务，这限制了他们产品的销售。遇到的另一个问题是，由于没有一个有助于让公众正确了解情况的营销策略，销售的盈利能力受到限制，并且无法实现客户与业务之间的联系。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Analysis of digital marketing as a marketing strategy in SMEs in Manabi

Digital marketing is a necessary and effective tool in companies. In this sense, this research aims to analyze digital marketing as a marketing strategy in SMEs. Media and social networks require information to flow faster since reliable and attractive information is sought so customers can make their purchases efficiently. Taking these premises into account, this work is developed in Manabí, Ecuador, for which a quantitative methodology is applied, with a random sample of 167 micro-enterprises. Among the results, it is evident; that most SMEs do not have a marketing plan to support their business, which limits the sales of their products. Another problem encountered is that by not having a marketing strategy that contributes to keeping the public informed correctly, profitability in sales is limited, and a connection between customers and the business is not achieved.

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来源期刊

Minerva endocrinologica ENDOCRINOLOGY & METABOLISM-

CiteScore

4.20

自引率

12.20%

发文量

审稿时长

>12 weeks

期刊介绍： Minerva Endocrinologica publishes scientific papers on endocrine system diseases. Manuscripts may be submitted in the form of editorials, original articles, review articles, special articles, letters to the Editor and guidelines. The journal aims to provide its readers with papers of the highest quality and impact through a process of careful peer review and editorial work.