Jurnal MANAJERIAL最新文献

{"title":"ANALISIS PENGARUH PEMASARAN DIGITAL (DIGITAL MARKETING) TERHADAP BRAND AWARENESS PADA E-COMMERCE","authors":"Rudi Yacub, Wahyu Mustajab","doi":"10.17509/manajerial.v19i2.24275","DOIUrl":"https://doi.org/10.17509/manajerial.v19i2.24275","url":null,"abstract":"This study aims to determine whether there is an effect of digital marketing (digital marketing on brand awareness), while the independent variables are Twitter (X1), Instagram (X2) and Facebook (X3) and the dependent variable is brand Awarness (Y). using multiple linear analysis techniques.For data collection researchers used an online questionnaire via Google form.The results of the data processed showed that digital marketing variables using Instagram and Facebook had a significant influence on brand awareness, namely with a tcount of 19,580 and significance of 0,000 so that H1 was insulted (X2 ).","PeriodicalId":181401,"journal":{"name":"Jurnal MANAJERIAL","volume":"153 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123499759","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE INFLUENCE OF PERSONAL FACTOR ON PERCEPTION AND MOTIVATION IN THE SHIFTING OF SHOPPING PATTERN FROM TRADITIONAL TO MODERN MARKETS","authors":"Euis Eka Pramiarsih, Cucu Lisnawati","doi":"10.17509/manajerial.v20i1.24857","DOIUrl":"https://doi.org/10.17509/manajerial.v20i1.24857","url":null,"abstract":"The growth of modern markets (supermarket) has big influence on traditional markets, especially regarding their consumers. Therefore the purposes of this research are analyzing the influence of personal factor to perception and motivation in purchasing tendency from traditional market to modern market.The research was using survey method with 257 respondents (modern market consumer) which are selected by accidental respondent method. Collected data then proceed to be analyzed by Structural Equation Modeling (SEM) model utilizing AMOS Software Ver. 18.0.The result shows that personal factor significantly and positively influencing perception but negative and insignificant to the motivation of household shopping pattern from traditional market to modern market in Makassar, South SulawesiKeywords : personal, perception, and motivation factor","PeriodicalId":181401,"journal":{"name":"Jurnal MANAJERIAL","volume":"82 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127141497","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"SIMULASI DISTRIBUSI SOSIS PT KEMFOOD MENGGUNAKAN METODE MONTE CARLO","authors":"Humam Atabil Haq, Hisyam Pratama, Ruthbatul Aliyah","doi":"10.17509/manajerial.v19i1.22030","DOIUrl":"https://doi.org/10.17509/manajerial.v19i1.22030","url":null,"abstract":"PT Kemfood merupakan salah satu perusahaan yang fokus pada pengolahan dan distribusi produk daging. Salah satu dari produk mereka ialah sosis. Terdapat banyak faktor yang mempengaruhi alur distribusi tersebut. Salah satu factor yang mempengaruhi distribusi ialah permintaan dari para penyuplai. Penelitian ini akan meneliti bagaimanakah kecenderungan prediksi permintaan dari para penyuplai pada suatu rentang waktu. Sehingga, penelitian ini bertujuan untuk mengetahui prediksi permintaan dari para penyuplai selama simulasi berlangsung. Hasil dari penelitian ini menunjukkan bahwa jumlah permintaan cenderung akan meningkat pada permintaan pertama di minggu dengan urutan ganjil (minggu ke-1, minggu ke-3, dan sebagainya).","PeriodicalId":181401,"journal":{"name":"Jurnal MANAJERIAL","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130395505","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"INTENSI BERWIRAUSAHA MELALUI MODEL THE ENTREPRENEURIAL EVENT","authors":"K. Kurjono, A. Kurniawan, R. Rasto","doi":"10.17509/manajerial.v19i1.20710","DOIUrl":"https://doi.org/10.17509/manajerial.v19i1.20710","url":null,"abstract":"Abstrak Permasalahan  yang menjadi kajian dari penelitian ini adalah mengenai rendahnya intensi berwirausaha mahasiswa perguruan tinggi. Pentingnya mengkaji intensi berwirausaha diperguruan tinggi karena mahasiswa S1  ketika lulus tuntutannya menjadi alumni bisa menciptakan lapangan kerja. Terutama di lingkungan Universitas Pendidikan Indonesia, alumni yang dari kependidikan yang ingin menjadi guru harus melanjutkan ke PPG, bagi yang tidak melanjutkan salah satu pillihannya adalah berwirausaha. Oleh karena itu perlu dikaji aspek-aspek kegiatan yang dilakukan perguruan tinggi serta lingkungan keluarga  dalam meningkatkan intensi berwirausaha mahasiswa.  Oleh karena itu  tujuan penelitian ini untuk mengetahui  bagaimanakah kelayakan yang dirasakan dan Keinginan yang Dirasakan Terhadap Intensi Berwirausaha. Sehingga akan diperoleh faktor-faktor  apa yang dominan  dari berbagai aspek tersebut dalam meningkatkan intensi berwirausaha.  Grand theory penelitian ini adalah teori Entrepreneurial Event Model dari Shapero dan Sokol.  Metode penelitian yang digunakan adalah Explanatory Survey Method. Sampel penelitian yang diambil dari populasi mahasiswa UPI dari 13 bagian, fakultas dan kampus daerah.  Populasi penelitian sebanyak 19.919 mahasiswa dengan ukuran sampel menggunakan formula Isaac Michael diperoleh ukuran  sebanyak 366 responden. Pengumpulan data menggunakan angket berskala Liker dan  Numerik. Seluruh angket  dilakukan pengujian validitas dan reliabilitas. Teknik pengolahan  data menggunakan analisis Jalur (Path Analysis) dengan tujuan untuk mengetahui pengaruh  dari variabel-variabel eksogen   terhadap variabel endogen.   laki-laki diberi perlakuan keterampilan lebih tinggi,  serta agar responden yang berasal dari latar belakang keluarga yang berwirausaha ditunjuk menjadi tutor dalam kegiatan kreativitas,.","PeriodicalId":181401,"journal":{"name":"Jurnal MANAJERIAL","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128083859","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MANPOWER MAINTENANCE CONTRIBUTION TO THE PRODUCTION QUALITY (Case Study of North Bandung Cattle Breeder Cooperative)","authors":"E. Supardi, Nani Imaniyati, S. Mulyati","doi":"10.17509/manajerial.v19i1.22193","DOIUrl":"https://doi.org/10.17509/manajerial.v19i1.22193","url":null,"abstract":"The problem in this research is the tendency of low quality of production results. This symptom of the low quality of production is thought to arise in the form of consumer dissatisfaction with production or internal quality standards have not been met.Considering the importance of the above problems, between the maintenance of employees with the quality of production results have a strong connection, without the existence of good maintenance will not encourage employees to spend all their abilities for the organization in this case is in producing a good quality product. And vice versa if maintenance can run well will have an impact on improving the quality of production results.The research method used in this study is the survey method. Considering that this research intends to identify the dominant external and internal factors that influence labor maintenance and the quality of production, this research is a verification study, while the method used is descriptive analytic, which is a method to find the relationship between two phenomena.The calculation results obtained that between Maintenance of Workers with Quality of Production Results there is a very close relationship.Meanwhile, based on the results of the significance test, it was found that the quality of production results was influenced by labor maintenance and the rest was influenced by other factors not examined by the authors.From the description above, the writer can conclude that maintenance of labor has a significant relationship to the level of quality of production results.","PeriodicalId":181401,"journal":{"name":"Jurnal MANAJERIAL","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122001073","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENERAPAN LEAN PADA REDESAIN PROSES PELAYANAN RAWAT JALAN RUMAH SAKIT MATA","authors":"R. Paramita","doi":"10.17509/manajerial.v19i1.22141","DOIUrl":"https://doi.org/10.17509/manajerial.v19i1.22141","url":null,"abstract":"Tujuan Penelitian: Tujuan penelitian ini yaitu untuk mengetahui lama waktu tunggu pasien di rawat jalan, mengidentifikasi Value Added Activities dan Non-Value Added Activities, menemukan penyebab serta membuat redesain untuk perbaikan lanjutan dengan menggunakan metode Lean Kaizen. Data atau Objek Penelitian: Penelitian awal  merupakan penelitian kuantitatif berupa pengambilan waktu  lama pelayanan yang dijalani 362 pasien rawat jalan bukan peserta asuransi pemerintah yang datang ke rumah  sakit. Peneltian dilajutkan studi kualitatif  berupa Focus Group Discussion (FGD) yang diikuti kepala beserta  1 orang staf  dari instalasi pendaftaran, rawat jalan dan farmasi Metode: Analisa Value Added Activity (VA) dan Non-Value Added Activity (NVA) dengan menggunakan Visual Stream Mapping. Hasil yang didapatkan ditindaklanjuti dengan Focus Group Discussion dengan mencari akar masalah menggunakan metode 5 Why, Fish-bone Analisys untuk pemetaan masalah, diakhiri dengan tahapan Analisa spaghetti diagram untuk analisa redesain Hasil: Hasil penelitian menunjukkan bahwa perbandingan VA dengan NVA tiap unit yaitu di pendaftaran VA (57,63%)>NVA (42,37%), RJ VA (35,97%)<NVA (64,03%), Farmasi VA (9,92%)<NVA (90,08%), Kassa VA (27,57%)<NVA (72,43%). Komponen utama penyebab lama waktu tunggu pelayanan rawat jalan di rumah sakit tersebut adalah lingkungan, tenaga kerja dan sistem. Simpulan: Penggunaan rekam medik elekronik dan input data pasien melalui mobile-tab sebagai redesain terbukti berhasil mengurangi waste berupa motion, merampingkan proses pelayanan dan menjadi solusi bagi rumah sakit untuk meningkatkan mutu pelayanan tanpa mengubah bangunan cagar budaya Kata Kunci: Lean; Waktu Tunggu; Rawat Jalan; Redesain; Bangunan Cagar Budaya","PeriodicalId":181401,"journal":{"name":"Jurnal MANAJERIAL","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133379161","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS LEVEL RISIKO PADA GARUDA JAYA GARMENT MENGGUNAKAN ISO 31000","authors":"Arjun Sirojun, M. N. Rabbani, Edho Yusril, Indri Sudanawati Rozas, Y. Rahayu, L. Muniroh","doi":"10.17509/manajerial.v19i1.22027","DOIUrl":"https://doi.org/10.17509/manajerial.v19i1.22027","url":null,"abstract":"Risk management is an approach or methodology in managing uncertainty related to the potential for the occurrence of something harmful. The process in risk management based on ISO 31000 consists of establishing the context, risk identification, risk assessment and risk management phases. To find out the level of risk can be done in the risk assessment phase. The object of this research is CV Garuda Jaya Garment located in Sidoarjo Regency. In the Garuda Jaya Garment CV, it is necessary to do risk management because it still uses the Make to Order system and does not have a support system yet so that there is a possibility of risks such as delays in the delivery of raw materials so that the processing process is not on schedule. The purpose of this study is to determine the level of risk from low, medium and high levels and provide recommendations for control of each risk. From the results of risk identification obtained 27 risk lists. Based on the results of an interview with the owner of CV Garuda Jaya Garment, the elimination was carried out on 8 risks because it was not in accordance with the current conditions. So from 27 risks remaining 19 risks will be measured. The results of the risk assessment obtained 4 risks with a high level, 8 risks with a moderate level, and 7 risks with a low level. In this study, treatment was carried out at all levels of risk. Keyword : Assessment; Garment; ISO 31000; Make to Order; Risk Management P-ISSN E-ISSN : 1412 – 6613 : 2527 – 4570 Manajerial, Vol. 19 No. 1 Januari 2020, Hal 14 http://ejournal.upi.edu/index.php/manajerial/ PENDAHULUAN Di era yang berkembang pesat ini, berbagai kejadian yang tak diduga sering terjadi pada perusahaan pada saat menjalankan aktivitas-aktivitas bisnisnya. Kejadiankejadian tersebut bisa bersumber dari luar (eksternal) maupun dari dalam (internal) perusahaan. Hal inilah yang menimbulkan adanya ketidakpastian pada proses pencapaian tujuan perusahaan. Wideman mengatakan bahwa, ketidakpastian yang terjadi bisa bersifat negatif maupun positif. Ketidakpastian negatif adalah hal yang dapat menimbulkan risiko (risk), sedangkan ketidakpastian positif adalah peluang (opportunity) [1]. Rantai pasok bisa diartikan sebagai suatu koneksi yang saling berkatian yang di dalamnya terdapat beberapa pelaku atau vendor yang bertugas sebagai manufacturer, supplier, retailer dan distributor yang bersama-sama secara langsung maupun tidak langsung terlibat untuk memenuhi permintaan pasar. Kegiatan yang dilakukan oleh tiap-tiap vendor yaitu berupa menyediakan material, melakukan transformasi material menjadi produk setengah jadi atau produk jadi, serta melakukan distribusi produk sehingga bisa dinikmati oleh konsumen akhir [2]. Usaha di bidang pakaian saat ini juga sedang gencar-gencarnya, dengan keunikan dan keunggulan masing-masing mereka berusaha agar usaha yang dijalankan tetap lancar, seperti pada CV Garuda Jaya Garment. CV Garuda Jaya Garment merupakan usaha dibidang pakaian yang beralamat di Jl. ","PeriodicalId":181401,"journal":{"name":"Jurnal MANAJERIAL","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126524667","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"APAKAH PEMBERIAN MOTIVASI KERJA BERPENGARUH TERHADAP PRODUKTIVITAS KERJA KARYAWAN?","authors":"Try Hikmawan, B. Santoso","doi":"10.17509/manajerial.v19i1.21589","DOIUrl":"https://doi.org/10.17509/manajerial.v19i1.21589","url":null,"abstract":"Produktivitas kerja karyawan merupakan suatu upaya yang perlu ditingkatkan dari setiap karyawan. Produktivitas kerja dapat ditempuh dengan berbagai cara, salah satunya dengan pemberian motivasi. Maksud dari tujuan penelitian ini yaitu untuk mengetahui sejauh mana pemberian motivasi berpengaruh terhadap produktivitas kerja karyawan. Penelitian ini menggunakan pendekatan kuantitatif serta jenis penelitian explanatory survey. Berdasarkan hasil penelitian, menunjukkan bahwa persepsi responden mengenai penilaian kinerja berada pada kategori efektif dan produktivitas kerja berada pada kategori sangat tinggi.","PeriodicalId":181401,"journal":{"name":"Jurnal MANAJERIAL","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125152087","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"IMPLEMENTASI ISO 15489:2016 DI BANK INDONESIA","authors":"Sambas Ali Muhidin, Resa Regina","doi":"10.17509/manajerial.v19i1.20917","DOIUrl":"https://doi.org/10.17509/manajerial.v19i1.20917","url":null,"abstract":"Penelitian  tentang implementasi ISO 15489:2016 tentang Record Management di Bank Indonesia KPw Jawa Barat bertujuan untuk mengetahui bagaimana penerapan sistem manajemen arsip berbasis standar internasional yaitu ISO 15489:2016 Record management dan untuk mengetahui hambatan serta faktor keberhasilan di dalam menerapkan ISO 15489:2016 di Bank Indonesia. Penerapan ISO 15489:2016 dapat dilihat dari 6 aspek yaitu (1) penentuan kebijakan, (2) tanggung jawab manajemen arsip, (3) monitoring dan evaluasi pengelolaan arsip, (4) penilaian atau manajemen resiko arsip, (5) kompetensi dan pelatihan arsip, dan (6) pengendalian record.","PeriodicalId":181401,"journal":{"name":"Jurnal MANAJERIAL","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126434604","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"DETERMINASI MOTIVASI, KOMUNIKASI DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PT. MENG NAGA SAKTI KOTA BATAM","authors":"Dian Purwati","doi":"10.17509/manajerial.v19i1.20265","DOIUrl":"https://doi.org/10.17509/manajerial.v19i1.20265","url":null,"abstract":"Penelitian ini bertujuan untuk menguji dan menganalisis Penentuan Motivasi, Komunikasi, Kompensasi Terhadap Kinerja Karyawan PT. Meng Naga Sakti Batam. Pengumpulan data dilakukan melalui kuesioner yang didistribusikan dan diimplementasikan dan pada 56 karyawan PT Batam. Meng Naga Sakti. Analisis dalam penelitian ini menggunakan SPSS versi 23.00. Teknik pengambilan sampel yang digunakan adalah metode angket dan teknik pengujian reliabilitas data dengan Alpha Cronbach. Uji asumsi klasik dan analisis regresi linier berganda, untuk menguji dan membuktikan hipotesis penelitian. Hasil analisis didapatkan bahwa motivasi memiliki determinasi signifikan terhadap kinerja, komunikasi memiliki determinasi kinerja signifikan, sedangkan kompensasi memiliki determinasi tetapi tidak signifikan terhadap kinerja. Pengujian hipotesis menggunakan uji t menunjukkan bahwa variabel motivasi dan komunikasi terbukti secara akurat berpengaruh signifikan terhadap variabel dependen kinerja. Kemudian melalui uji F dapat diketahui bahwa variabel motivasi, komunikasi dan kompensasi berpengaruh signifikan secara simultan dalam kinerja. Angka R square 0,627 menunjukkan bahwa 62,7 persen variasi kinerja dapat dijelaskan oleh satu variabel independen yang digunakan dalam persamaan regresi. Sedangkan sisanya sebesar 0,373 atau 37,3 persen dijelaskan oleh variabel lain di luar variabel yang digunakan dalam penelitian ini. Kata kunci: Motivasi, Komunikasi, Kompensasi dan kinerja","PeriodicalId":181401,"journal":{"name":"Jurnal MANAJERIAL","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129467095","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}