Journal of Open Innovation: Technology, Market, and Complexity最新文献

{"title":"AI-driven analysis of ESG-linked financial determinants for sustainable growth in Thailand: A hybrid SEM framework","authors":"Valida Phalalum,&nbsp;Kalyaporn Panmarerng","doi":"10.1016/j.joitmc.2026.100729","DOIUrl":"10.1016/j.joitmc.2026.100729","url":null,"abstract":"<div><div>This study examines sustainable growth among Thai listed firms using an AI-enhanced Structural Equation Modeling (AI-SEM) framework that integrates financial and ESG perspectives within contingency theory and stakeholder value maximization. The framework extends conventional SEM by incorporating anomaly detection, feature selection, and dimensionality reduction prior to estimation, followed by post-SEM time-series interpretability analysis to address multicollinearity, data noise, and firm-level heterogeneity. Using panel data from 147 firms listed on the Stock Exchange of Thailand during 2018–2022, fourteen hypotheses are tested across five financial and governance constructs: performance, internal control, economic profit, dividend policy, and market value added, with sustainable growth proxied by ESG outcomes. The results indicate that performance and internal control are key drivers of sustainable growth, both directly and indirectly through market value added. In contrast, economic profit exhibits a negative association with sustainability outcomes, while dividend policy is insignificant, reflecting Thailand’s cyclical dividend behaviour. These findings underscore the context-dependent nature of sustainable growth and reinforce contingency theory by demonstrating how firm characteristics and market conditions jointly shape financial sustainability. The study further shows that integrating AI-enabled analytics into ESG–finance evaluation enhances decision precision and organisational adaptability, offering actionable insights for policymakers and regulators seeking to align data-driven financial strategies with long-term sustainability objectives and advance Sustainable Development Goals 8 and 9.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":"12 1","pages":"Article 100729"},"PeriodicalIF":0.0,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146077360","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Consumer intensity drivers and adaptive marketing agility: Empirical evidence of mediating spillovers and co-evolution with moderating algorithmic amplification","authors":"Rohit Bansal ,&nbsp;Y. Suryanarayana Murthy ,&nbsp;Nishita Pruthi ,&nbsp;Aulia Luqman Aziz ,&nbsp;Arfendo Propheto","doi":"10.1016/j.joitmc.2025.100701","DOIUrl":"10.1016/j.joitmc.2025.100701","url":null,"abstract":"<div><div>The consumer intensity drivers, such as co-creation, digital brand passion, zealotry orientation, micro-community evangelism, gamification appeal, narrative identity alignment, and sustainability-related brand love are crucial drivers of marketing in the rapidly changing digital ecosystems. This paper empirically investigates the role of these antecedents in increasing the adaptive marketing agility via the two mediation mechanisms of open innovation spillovers and consumer-brand co-evolution, and further hypothesizes the moderating effect of algorithmic social amplification. It used a survey-based design where the responses were collected among the consumers who were participating in online brand communities. Through structural equation modelling (SEM), the analysis established that consumer intensity drivers have a significant impact on the mediators which in turn have a positive impact on adaptive marketing agility. In addition, the mediated pathways were found to be moderated by algorithmic amplification, which enhanced the process of translation of spillovers and co-evolution into agility outcomes. Theoretically, Service-Dominant Logic and Dynamic Capabilities Theory are extended in the study by showing how the intensity of consumers can be translated into organizational adaptability in the context of algorithmically mediated environments. In practice, the results will give managers a strategy to take advantage of consumer intensity drivers, nurture innovation spill-overs, build co-evolutionary relationships, and be platform-congruent to maintain agility in competitive digital markets.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":"12 1","pages":"Article 100701"},"PeriodicalIF":0.0,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145797429","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Reconfiguring Indonesia’s travel ecosystem through the Hybrid STA–CBTA Model: A pathway to inclusive innovation in Tourism 4.0","authors":"Dodie Tricahyono ,&nbsp;Risris Rismayani ,&nbsp;Yunus Thariq Rizky","doi":"10.1016/j.joitmc.2025.100706","DOIUrl":"10.1016/j.joitmc.2025.100706","url":null,"abstract":"<div><h3>Purpose</h3><div>This study investigates how ecosystem reconfiguration serves as the foundation for open innovation (OI) in Indonesia’s travel agency sector. It introduces the Hybrid Smart Travel Assistant–Community-Based Travel Agent (STA–CBTA) model to explain how digital and community-based actors co-evolve within Tourism 4.0.</div></div><div><h3>Design/methodology/approach</h3><div>A qualitative exploratory case study used document analysis, 20 interviews, and two focus group discussions with key stakeholders (agencies, policymakers, and communities). Thematic analysis and ecosystem mapping traced the reconfiguration of monetary, data, and cultural value flow. A Drivers–Barriers Matrix interprets dynamics through the lenses of OI and dynamic capabilities.</div></div><div><h3>Findings</h3><div>The results show that Indonesia’s ecosystem is in partial reconfiguration: digital efficiency (STAs) is advanced, but data and cultural flows remain critically weak, leading to limited cross-actor learning and fragmented governance. This structural asymmetry constrains the collective innovation. The Hybrid STA–CBTA model shows OI emerging from localized reconfiguration, linking digital intelligence with community authenticity.</div></div><div><h3>Originality/value</h3><div>This study offers a new theoretical pathway by grounding OI in ecosystem reconfiguration, contributing to the understanding of emerging tourism markets. The Hybrid STA–CBTA model localizes smart tourism by integrating social and cultural dimensions into digital transformation, thereby advancing the global Tourism 4.0 discourse.</div></div><div><h3>Practical implications</h3><div>The model provides actionable insights for policymakers to strengthen data interoperability and cultural co-creation, thereby enabling inclusive and sustainable innovation among public, private, and community actors.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":"12 1","pages":"Article 100706"},"PeriodicalIF":0.0,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145939008","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"What drives open innovation in Vietnamese manufacturing firms? Adaptive capacity at the nexus of strategy and orientation","authors":"Tarlan Ahmadov ,&nbsp;Quang M. Nguyen ,&nbsp;João Carlos Correia Leitão ,&nbsp;Qianqian Chen ,&nbsp;Do Thi Thanh Nhan ,&nbsp;Vijay L. Burman ,&nbsp;Baoying Zhu","doi":"10.1016/j.joitmc.2026.100733","DOIUrl":"10.1016/j.joitmc.2026.100733","url":null,"abstract":"<div><div>This study investigates the strategic drivers and performance outcomes of open innovation in Vietnamese manufacturing firms, with a particular focus on entrepreneurial orientation, proactive environmental strategy, and adaptive capacity. Grounded in the Natural Resource-Based View and Dynamic Capabilities Theory, the study develops and empirically tests an integrated framework explaining how strategic orientations are transformed into open product and open process innovation through adaptive capacity. Using survey data from 122 manufacturing firms, the results show that proactive environmental strategy is a stronger and more consistent driver of both forms of open innovation than entrepreneurial orientation and plays a central role in enhancing firms’ adaptive capacity. Adaptive capacity partially mediates the relationship between proactive environmental strategy and open product innovation but does not mediate entrepreneurial orientation effects. These findings highlight the importance of embedding proactive environmental strategy within adaptive organizational mechanisms to leverage open innovation for sustainable value creation in emerging-economy manufacturing contexts.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":"12 1","pages":"Article 100733"},"PeriodicalIF":0.0,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147394484","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"How leadership shapes innovation in high-power-distance SMEs: Mixed methods evidence from Singapore’s precision engineering sector","authors":"Salitha Nair Subramanian ,&nbsp;Saeed Banihashemi","doi":"10.1016/j.joitmc.2025.100709","DOIUrl":"10.1016/j.joitmc.2025.100709","url":null,"abstract":"<div><div>This study investigates how leadership styles influence innovation within small and medium-sized enterprises (SMEs) operating in Singapore’s precision engineering sector—a key industry aligned with the national Smart Nation Vision. Employing a mixed methods design, the research integrates qualitative insights from semi-structured interviews and focus groups with quantitative data derived from a structured survey of 128 employees. The qualitative findings show strong convergence between senior managers and engineers on the importance of open communication, empowerment, teamwork, and transparency. Thematic analysis also showed that leaders who balance stability with change, and who encourage experimentation, were perceived as most effective at supporting innovation. The results demonstrated that innovation leadership significantly predicts organizational innovation, while expertise-based and inspirational leadership show no significant impact. One-way ANOVA confirms that firms led by innovative leaders exhibit higher levels of innovation than those under traditional leadership styles. The findings highlight the importance of hybrid leadership approaches—transformational, adaptive, and technical—to foster innovation and organizational adaptability in Singapore’s hierarchical business culture. Practical implications include recommendations for leadership development programs targeting emotional intelligence, communication, and mentoring. The study provides insights and guidance for policymakers and practitioners aiming to strengthen SEMs innovation capacity through targeted leadership and talent development initiatives.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":"12 1","pages":"Article 100709"},"PeriodicalIF":0.0,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145977074","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Co-creation in cultural industries: Developing art toys for youth tourism through theoretical integration","authors":"Kittichai Kasemsarn ,&nbsp;Farnaz Nickpour","doi":"10.1016/j.joitmc.2026.100727","DOIUrl":"10.1016/j.joitmc.2026.100727","url":null,"abstract":"<div><div>This research addresses two key challenges in cultural tourism. First, youths aged 18–25 show limited interest in cultural tourism due to outdated presentation methods and cultural products. Second, there is insufficient understanding of how to create culturally authentic products for youths while maintaining sustainable business models. The study aims to understand youth tourist preferences and develop a co-creation framework for designing art toys that promote cultural tourism. A mixed-methods approach was used, combining questionnaires completed by 400 youths in Bangkok with co-design workshops involving 11 professionals from marketing and design teams. The findings show that 31 % of the youths prioritized the cuteness of art toys. Participants expressed a preference for art toys that reflect Thai identity without an old-fashioned style (Mean = 3.81/5) and reported high interest in cultural tourism (Mean = 4.01/5). Workshop outcomes emphasized simplifying patterns, using nostalgia marketing, and creating location-exclusive cultural art toys. The study proposes the Youth-Centered Art Toy Framework for Cultural Tourism, which demonstrates how co-creation can transform cultural industries through stakeholder collaboration. The framework contributes to existing knowledge by providing empirical data to support cultural preservation within business model development and by demonstrating how the integration of four theories can generate sustainable revenue streams.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":"12 1","pages":"Article 100727"},"PeriodicalIF":0.0,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146034784","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Innovating the authenticity assessment of Thai cuisine: A mixed-methods study to advance gastronomy tourism","authors":"Phensiri Na Nakornphanom Chaipatiyutpong ,&nbsp;Danupol Hoonsopon ,&nbsp;Wilert Puriwat","doi":"10.1016/j.joitmc.2026.100734","DOIUrl":"10.1016/j.joitmc.2026.100734","url":null,"abstract":"<div><div>The purpose of this study is to develop and validate a framework for assessing the authenticity of Thai cuisine within the context of gastronomy tourism in Thailand. A mixed-methods approach was adopted, beginning with in-depth interviews with a diverse group of stakeholders including chefs, professors, policymakers, and Thai cuisine entrepreneurs followed by a structured survey of international tourists who had experienced Thai cuisine during their visit. The findings reveal four key dimensions that shape perceptions of authenticity: ingredients, visual appearance, cultural and local experiences, and servicescape. The results confirm that these dimensions significantly influence tourists’ satisfaction with their Thai cuisine dining experiences, with differences observed across generation, nationality, and travel behavior. The study contributes to theory by refining the multidimensional conceptualization of authenticity in gastronomy tourism and confirming its validity across different tourist profiles. Beyond identifying these factors, the study contributes to the broader understanding of culinary authenticity by introducing a validated, stakeholder-informed self-assessment tool. This tool provides a structured approach to assessing and guiding authenticity practices, offering measurement and tailored recommendations for restaurants, entrepreneurs and certifying bodies such as Thai SELECT. By linking cultural heritage with service design and destination branding, the framework offers new insights into how open innovation can support sustainable development in global gastronomy tourism.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":"12 1","pages":"Article 100734"},"PeriodicalIF":0.0,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147394486","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Design thinking for organizational change: A systematic review of enablers and barriers","authors":"Ana Soraia Cunha ,&nbsp;João V. Cordeiro ,&nbsp;Guilherme Victorino","doi":"10.1016/j.joitmc.2026.100742","DOIUrl":"10.1016/j.joitmc.2026.100742","url":null,"abstract":"<div><div>This systematic review explores the use of Design Thinking (DT) as a human-centered methodology to support organizational change and innovation in complex, dynamic environments where traditional change management often falls short. A systematic search of PubMed, Scopus, and Web of Science identified studies published between January 2014 and December 2024, and nineteen studies met the inclusion criteria. Quality assessment used Mixed Methods Appraisal Tool, and data were extracted following Joanna Briggs Institute guidelines. Thematic analysis synthesized the findings. Eight enablers were identified: knowledge dissemination and cultural fit, leveraging external partnerships, process enablers, organizational and team dynamics, organizational support and resources, stakeholder engagement and trust, training and capacity building, and individual-level enablers. Four barriers emerged: operational constraints, stakeholder challenges, organizational resistance, and individual-level barriers. These findings inform open innovation and change management by highlighting the need for context-sensitive, iterative alignment of strategy, culture, and people, and for addressing systemic barriers to sustain DT adoption.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":"12 1","pages":"Article 100742"},"PeriodicalIF":0.0,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147394487","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Systemic digital co-creation framework for unified electronic health record implementation: A case study in Indonesia","authors":"Ilma Nurul Rachmania ,&nbsp;Gatot Yudoko ,&nbsp;Mursyid Hasan Basri ,&nbsp;Santi Novani","doi":"10.1016/j.joitmc.2026.100743","DOIUrl":"10.1016/j.joitmc.2026.100743","url":null,"abstract":"<div><div>Implementing a unified Electronic Health Record (EHR) system is critical for modernizing healthcare services, yet involves complexities extending far beyond technological considerations. This study examines Indonesia's national EHR initiative, Satu Sehat, employing Soft Systems Methodology (SSM) to explore implementation challenges and formulate effective strategies thoroughly. Distinctively, this research introduces the Systemic Digital Co-Creation Framework (SDCF), a novel conceptual model developed through the rigorous application of SSM. Unlike previous frameworks that typically focus on singular adoption levels such as patient or organizational adoption, SDCF uniquely integrates multiple perspectives: micro (citizen/patient), meso (healthcare facility), and macro (government) into a holistic, multi-level analysis. Conducted in the Greater Bandung Area, West Java, the study employed qualitative data from two rounds of focus group discussions (FGDs) and in-depth interviews involving six key stakeholders, including healthcare providers, technology vendors, and governmental bodies. Additionally, quantitative data from surveys of 422 patients supplemented these findings. Results underscore that successful unified EHR implementation should be perceived not merely as a technological upgrade but as a catalyst for systemic co-creation, requiring technical, personal, and social enablers to facilitate seamless access, data sharing, and integration. Effective realization requires addressing institutional silos and establishing robust governance and institutional mechanisms, enabling stakeholders to achieve intended outcomes at their respective levels. The proposed framework provides a conceptual lens to understand symbiotic value co-creation where open innovation is fostered through collaborative access, sharing, and integration of health data. This framework offers practical, actionable guidance to policymakers and healthcare leaders, significantly enhancing the likelihood of sustainable implementation. Moreover, the framework is generalizable and applicable to other highly regulated systems beyond healthcare contexts.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":"12 1","pages":"Article 100743"},"PeriodicalIF":0.0,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147394697","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Integrating clean mobility with renewable energy: Techno-economic and environmental feasibility of on-grid hybrid photovoltaic–biogas systems","authors":"Zainal Arifin ,&nbsp;Singgih Dwi Prasetyo ,&nbsp;Yuki Trisnoaji ,&nbsp;Mohd Afzanizam Mohd Rosli","doi":"10.1016/j.joitmc.2026.100718","DOIUrl":"10.1016/j.joitmc.2026.100718","url":null,"abstract":"<div><div>The urgency for global decarbonization emphasizes the need for sustainable energy solutions to support the growth of electric vehicles (EVs). This study evaluates the techno-economic and environmental feasibility of an on-grid hybrid photovoltaic–biogas system for Electric Vehicle Charging Stations (EVCS) in Surakarta, Indonesia. A meta-analysis of 50 studies from 2023 to 2025 was conducted, revealing that hybrid PV–biogas–EV systems achieve an average Levelized Cost of Electricity (LCOE) of USD 0.098/kWh, with emissions reductions ranging from 63.82 % to 100 %. Simulation results indicated that the on-grid configuration produced 977.68 MWh annually, with a Net Present Cost (NPC) of approximately USD 0.85 million and an LCOE of about USD 0.03/kWh, outperforming the off-grid alternative. The on-grid system demonstrated an Internal Rate of Return (IRR) of 35.5 % and a Return on Investment (ROI) of 28.2 %. Additionally, the annual carbon emissions were significantly reduced to 454,362 kg CO₂ compared to conventional diesel systems. Overall, integrating PV–biogas energy into EVCS presents a reliable, economically competitive, and sustainable model to accelerate the clean energy transition in tropical regions.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":"12 1","pages":"Article 100718"},"PeriodicalIF":0.0,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145938925","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}