Journal of Open Innovation: Technology, Market, and Complexity最新文献

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The synergy between human factors, public digitalization and public administration in the European context 欧洲背景下人为因素、公共数字化和公共行政之间的协同作用
Journal of Open Innovation: Technology, Market, and Complexity Pub Date : 2024-11-13 DOI: 10.1016/j.joitmc.2024.100424
Frank Febiri , Mohammed Ibrahim Gariba , Miloslav Hub , Romana Provaznikova
{"title":"The synergy between human factors, public digitalization and public administration in the European context","authors":"Frank Febiri ,&nbsp;Mohammed Ibrahim Gariba ,&nbsp;Miloslav Hub ,&nbsp;Romana Provaznikova","doi":"10.1016/j.joitmc.2024.100424","DOIUrl":"10.1016/j.joitmc.2024.100424","url":null,"abstract":"<div><div>Public sector digitalization and human factors are being recognized as key drivers of efficient public administration. To maintain effective public administration, it is imperative for economies to recognize the mediating role of public digitalization in the relationship between human factors and administrative performance. However, the interplay between these elements and their impact on governance efficiency remain underexplored. We draw insights from institutional theory to develop and test a theoretical model to assess the mediating role of public digitalization in the relationship between human factors and public administration. Using a panel dataset of EU27 countries from 2018 to 2023, this study employs structural equation modeling (SEM) to analyze the direct and indirect effects of human factors, public digitalization, and public administration. The results revealed that human factors have a positive direct relationship with public administration. The findings also show that human factors have a significant positive influence on public digitalization, emphasizing the importance of investing in human capital development. Furthermore, public digitalization is shown to have a direct positive impact on public administration, confirming its role in enhancing efficiency, and citizen-centric service delivery. Notably, public digitalization significantly mediates between human factors and public administration, highlighting its critical role in enhancing administrative processes. This study highlights the importance of investing in employee training and development, integrating human factors into policymaking, and leveraging digital tools for human capital. The successful digital transformation of public administration is not solely a technical challenge but also a sociocultural one, requiring alignment with existing institutional norms, values, and expectations.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142654376","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Substitution of workforce with robotics in the construction industry: A wise or witless approach 建筑业以机器人取代劳动力:明智还是无知
Journal of Open Innovation: Technology, Market, and Complexity Pub Date : 2024-11-08 DOI: 10.1016/j.joitmc.2024.100420
Muhammad Ali Musarat, Wesam Salah Alaloul, Nur Aqilah Qistina Ahmad Rostam, Abdul Mateen Khan
{"title":"Substitution of workforce with robotics in the construction industry: A wise or witless approach","authors":"Muhammad Ali Musarat,&nbsp;Wesam Salah Alaloul,&nbsp;Nur Aqilah Qistina Ahmad Rostam,&nbsp;Abdul Mateen Khan","doi":"10.1016/j.joitmc.2024.100420","DOIUrl":"10.1016/j.joitmc.2024.100420","url":null,"abstract":"<div><div>The integration of robotics in the construction industry is critical for enhancing productivity, yet it remains under-researched. The problem addressed in this study is the low profitability and inefficiency in construction projects, which results in prolonged, costly, and substandard outcomes. To tackle this issue, the study aimed to identify variables affecting worker efficiency and assess the impact of robotic adoption on productivity. A case study approach was utilized, involving data collection through questionnaires and interviews with industry professionals, and analysis using SPSS software for correlation, relative importance index, validity, and reliability tests. The results revealed that 66.6 % of respondents were aware of robotics in construction, and 87 % agreed on its productivity benefits. High internal consistency was confirmed with a Cronbach's alpha of 0.943. The findings underscore the necessity for the construction industry to embrace Industrial Revolution (IR) 5.0, which combines automation and collaborative robots with human skills to enhance quality outputs. The conclusion emphasizes the potential of robotics to improve construction efficiency, advocating for further research to refine the proposed framework and explore additional technologies to augment productivity. Future directions include the development of more comprehensive models to facilitate the integration of advanced robotics in construction.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142654372","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Predicting the intention to install solar photovoltaic panels in emerging market: The role of consumer innovativeness, knowledge, and support for government incentives 预测新兴市场安装太阳能光伏板的意向:消费者创新能力、知识和对政府激励措施支持的作用
Journal of Open Innovation: Technology, Market, and Complexity Pub Date : 2024-11-08 DOI: 10.1016/j.joitmc.2024.100423
Nga Thuy Thanh Le , Khoa Tien Tran
{"title":"Predicting the intention to install solar photovoltaic panels in emerging market: The role of consumer innovativeness, knowledge, and support for government incentives","authors":"Nga Thuy Thanh Le ,&nbsp;Khoa Tien Tran","doi":"10.1016/j.joitmc.2024.100423","DOIUrl":"10.1016/j.joitmc.2024.100423","url":null,"abstract":"<div><div>Promoting the installation of solar photovoltaic panels at the residential level in Vietnam may effectively mitigate the electricity overload on the national grid and support the country’s sustainable objectives. However, the installation rates of this system in urban areas in Vietnam remains low despite the favorable atmosphere and the provision of several incentives. Based on the Diffusion of Innovation and Theory of Planned Behavior, this study explores the role of consumer innovativeness, knowledge, and support for government incentives on the diffusion and social acceptance of solar photovoltaic panels. A questionnaire survey was conducted to collect data for analysis. With a sample of 339 citizens in Vietnam, the partial least squares structural equation modeling approach was employed to evaluate the results. The findings revealed that consumer innovativeness was linked to social norms and knowledge. Furthermore, it was discovered that the knowledge of consumers can significantly enhance the support for government incentives and the intention to install solar photovoltaic panels. Additionally, social norms significantly influenced attitudes, ultimately resulting in an increase in the intention to install. The findings of this study could aid the nation's policymakers and institutions in formulating strategies to grow the solar energy sector, therefore facilitating the achievement of sustainable energy goals.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142654374","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Logistics business management of provider in Thailand with smart logistics 泰国智能物流供应商的物流业务管理
Journal of Open Innovation: Technology, Market, and Complexity Pub Date : 2024-11-06 DOI: 10.1016/j.joitmc.2024.100422
Natpatsaya Setthachotsombut , Komson Sommanawat , Gritsada Sua-iam
{"title":"Logistics business management of provider in Thailand with smart logistics","authors":"Natpatsaya Setthachotsombut ,&nbsp;Komson Sommanawat ,&nbsp;Gritsada Sua-iam","doi":"10.1016/j.joitmc.2024.100422","DOIUrl":"10.1016/j.joitmc.2024.100422","url":null,"abstract":"<div><div>The objective of this study is to validate the model fitness in Thailand for logistics business management related to the adoption of Smart Logistics (SLAPR) and its influence, in respect of service providers, thus coming up with a decision-making plan. The quantitative research was employed in the process, and the sample size is six large logistics service providers, 400 respondents in Thailand. The research instrument consisted of a five-section questionnaire with a total number of questions of 108. A number of statistical methods were employed for data analysis, including the usage of structural equation modeling (SEM). The model consists of four constructs: Smart Logistics: Administration and Management (SLA), Smart Logistics: People Management (SLP), Smart Logistics: Rooms and Working Space Management (SLR), and Performance (PSH). The model fits satisfactorily and is therefore appropriate for strategic use in large logistics firms in Thailand engaged in the provision of international logistics services including maritime and air freight, dangerous goods transportation, port services for exports, warehouse renting services, customs clearance, and supply chain management from upstream to downstream. This study identifies the performance outcomes: reducing errors, cost reduction, reducing complexity, labor reduction, and operational efficiency improvement. PSH is directly influenced by the SLA construct with a direct effect (DE) value of 0.82. The results of the above results explained that company executives have to implement Smart Logistics as soon as possible so that results are achievable in one year.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142654373","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Open innovation between university-industry: A review of research trends and practices 产学之间的开放式创新:研究趋势与实践综述
Journal of Open Innovation: Technology, Market, and Complexity Pub Date : 2024-11-06 DOI: 10.1016/j.joitmc.2024.100419
Adin Gustina , Nuraini Desty Nurmasari , Jane Su Chuan Liu
{"title":"Open innovation between university-industry: A review of research trends and practices","authors":"Adin Gustina ,&nbsp;Nuraini Desty Nurmasari ,&nbsp;Jane Su Chuan Liu","doi":"10.1016/j.joitmc.2024.100419","DOIUrl":"10.1016/j.joitmc.2024.100419","url":null,"abstract":"<div><div>This study aims to review papers on open innovation in the university by examining the research profile, open innovation form and the process underpinning, key variables used, and suggestions for potential future studies. This study conducted an analysis of 71 relevant articles among 2.759 obtained from Web of Science and Scopus databases. Content analysis was used to identify significant research concerns and gaps that could be addressed in future studies. This study offers the intersection of open innovation-focused university domains. This paper proposes a conceptual open innovation model in university settings by mapping key characteristics and identifying relevant areas for future research.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142654377","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Enhancing visitor experiences and economic outcomes through gamified AR: The impact of a Location-Based Augmented Reality Game in agritourism 通过游戏化 AR 增强游客体验和经济效益:基于位置的增强现实游戏对农业旅游的影响
Journal of Open Innovation: Technology, Market, and Complexity Pub Date : 2024-11-02 DOI: 10.1016/j.joitmc.2024.100415
Kannattha Chaisriya , Patibut Preeyawongsakul , Lester Gilbert , Pairote Nualnoom , Sasithorn Rattanarungrot , Rotjaret Narongrach , Nattacha Silakun
{"title":"Enhancing visitor experiences and economic outcomes through gamified AR: The impact of a Location-Based Augmented Reality Game in agritourism","authors":"Kannattha Chaisriya ,&nbsp;Patibut Preeyawongsakul ,&nbsp;Lester Gilbert ,&nbsp;Pairote Nualnoom ,&nbsp;Sasithorn Rattanarungrot ,&nbsp;Rotjaret Narongrach ,&nbsp;Nattacha Silakun","doi":"10.1016/j.joitmc.2024.100415","DOIUrl":"10.1016/j.joitmc.2024.100415","url":null,"abstract":"<div><div>Agritourism merges agricultural activities with tourism, offering visitors immersive and educational experiences. While augmented reality (AR) has been studied in various tourism contexts, limited research explores its application in agritourism. This study explores the integration of a location-based augmented reality game (LBARG) into agritourism, assessing its impact on visitor experiences, time spent, spending behavior, and revisit intentions. To compare the quality of experiences, revisit intentions, spending, and time spent between the intervention and control groups, a one-way MANOVA was conducted. Pearson correlation analysis examined the relationship between coupons received and spending. Linear regressions explored the impact of game features (e.g., voucher redemption, exploration, coin collection, spinning the wheel) on revisit intentions, time spent, and spending. These analyses highlighted the connections between game features, user behavior, and spending patterns. The findings reveal that a LBARG significantly enhances immediate visitor experiences and spending, although it do not significantly increase revisit intentions. This research provides empirical evidence on the impact of LBARGs in agritourism, showing that augmented reality technologies can enhance visitor engagement and spending at agritourism sites.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142654375","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring the impact of social capital on business performance: The role of dynamic capabilities, open innovation and government support 探索社会资本对企业绩效的影响:动态能力、开放式创新和政府支持的作用
Journal of Open Innovation: Technology, Market, and Complexity Pub Date : 2024-11-01 DOI: 10.1016/j.joitmc.2024.100416
Dien Van Tran, Phuong Van Nguyen, Nhi Tran Thao Dinh, Thang Nam Huynh, Khanh Van Ma
{"title":"Exploring the impact of social capital on business performance: The role of dynamic capabilities, open innovation and government support","authors":"Dien Van Tran,&nbsp;Phuong Van Nguyen,&nbsp;Nhi Tran Thao Dinh,&nbsp;Thang Nam Huynh,&nbsp;Khanh Van Ma","doi":"10.1016/j.joitmc.2024.100416","DOIUrl":"10.1016/j.joitmc.2024.100416","url":null,"abstract":"<div><div>This study examines the relationships between social capital (encompassing structural, cognitive, and relational dimensions), dynamic capabilities, open innovation (both inbound and outbound), government support, and business performance in Vietnam. Using a quantitative approach, data were collected from 289 respondents and analyzed using Partial Least Squares Structural Equation Modeling. The findings show that social capital positively influences both dynamic capabilities and open innovation. While dynamic capabilities have a significant impact on business performance, open innovation enhances government support but does not directly affect business performance. Additionally, dynamic capabilities mediate the relationship between social capital and business performance, and government support partially mediates the relationship between open innovation and business performance. These results underscore the importance of government support and dynamic capabilities in leveraging social capital for enhanced business performance, while also highlighting the need for further investigation into the direct impacts of open innovation on performance.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142654370","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Reimagining sustainability: The power of AI and intellectual capital in shaping the future of tourism and hospitality organizations 重塑可持续性:人工智能和智力资本在塑造旅游业和酒店业未来中的力量
Journal of Open Innovation: Technology, Market, and Complexity Pub Date : 2024-10-30 DOI: 10.1016/j.joitmc.2024.100417
Bassam Samir Al-Romeedy , Thaib Alharethi
{"title":"Reimagining sustainability: The power of AI and intellectual capital in shaping the future of tourism and hospitality organizations","authors":"Bassam Samir Al-Romeedy ,&nbsp;Thaib Alharethi","doi":"10.1016/j.joitmc.2024.100417","DOIUrl":"10.1016/j.joitmc.2024.100417","url":null,"abstract":"<div><div>This research investigates the effect of artificial intelligence (AI) on organizational sustainability (OS) and delves into how this relationship is mediated by various dimensions of intellectual capital (IC), namely human (HC), structural (SC), and relational capital (RC). Data were collected from employees of Saudi travel agencies, resulting in 1122 valid responses, which were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that AI positively impacts OS as well as the three IC dimensions. Additionally, HC, SC, and RC have a positive influence on OS. The study also reveals that these dimensions partially mediate the relationship between AI and OS. This study advances the literature by clarifying how AI-enabled capabilities are translated into sustainable outcomes within the tourism and hospitality sectors. The findings offer valuable insights for industry professionals aiming to harness AI technologies for sustainable transformation. The study also offers strategic recommendations for tourism and hospitality organizations to invest in enhancing their IC, thereby optimizing the sustainability advantages of AI integration.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142572076","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring cloud enterprise resource planning and open innovation for small and medium enterprises: Insights from practitioners 探索面向中小企业的云企业资源规划和开放式创新:从业人员的见解
Journal of Open Innovation: Technology, Market, and Complexity Pub Date : 2024-10-30 DOI: 10.1016/j.joitmc.2024.100418
Poh Wai Hong , Magiswary Dorasamy , Low Jing Hong , Chinnasamy Agamudai Nambi Malarvizhi
{"title":"Exploring cloud enterprise resource planning and open innovation for small and medium enterprises: Insights from practitioners","authors":"Poh Wai Hong ,&nbsp;Magiswary Dorasamy ,&nbsp;Low Jing Hong ,&nbsp;Chinnasamy Agamudai Nambi Malarvizhi","doi":"10.1016/j.joitmc.2024.100418","DOIUrl":"10.1016/j.joitmc.2024.100418","url":null,"abstract":"<div><h3>Background</h3><div>Small and Medium Enterprises (SMEs) are vital to Malaysia’s economy, comprising a significant portion of all businesses. However, the COVID-19 pandemic exposed vulnerabilities in the SMEs’ digital readiness to operate remotely. To remain competitive, SMEs must adopt digital technologies to innovate and compete. The problem is despite government initiatives promoting digitalisation, the adoption of Cloud Enterprise Resource Planning (ERP) remains low.</div></div><div><h3>Research Goals</h3><div>This study aims to explore how Cloud ERP can increase SME organisational performance and promote its adoption.</div></div><div><h3>Methods</h3><div>The study uses a qualitative method and analyses the evidence from in-depth interviews with Cloud ERP practitioners, followed by sentiment and thematic analysis of the data.</div></div><div><h3>Results</h3><div>The findings suggest that the adoption of Cloud ERP systems could enhance the organisational performance of SMEs by having the right resources, capabilities, culture and competitive attributes. The resources needed are budget and knowledge, management support capabilities and a culture of mindset and commitment.</div></div><div><h3>Implications</h3><div>The implications show SMEs can enhance agility through Cloud ERP and open innovation to promote external collaboration, reduce costs and accelerate innovation cycles. This research serves as a foundation for developing a framework for collaborative innovation between SMEs and external partners.</div></div><div><h3>Originality</h3><div>The originality of this article lies in the specific barriers, resources and capabilities affecting Cloud ERP adoption among Malaysian SMEs from the perspective of Cloud ERP practitioners not widely explored in existing literature. Furthermore, it introduces a novel dimension by linking Cloud ERP adoption with open innovation, highlighting how SMEs can leverage external knowledge and partnerships to drive innovation and improve organisational performance.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142578479","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Digital marketing in community-based enterprises: A systematic literature review and research agenda 社区企业的数字营销:系统文献综述和研究议程
Journal of Open Innovation: Technology, Market, and Complexity Pub Date : 2024-10-29 DOI: 10.1016/j.joitmc.2024.100414
Thi Thuy Sinh Tran , Nikoletta Nemeth , Md. Sadrul Islam Sarker
{"title":"Digital marketing in community-based enterprises: A systematic literature review and research agenda","authors":"Thi Thuy Sinh Tran ,&nbsp;Nikoletta Nemeth ,&nbsp;Md. Sadrul Islam Sarker","doi":"10.1016/j.joitmc.2024.100414","DOIUrl":"10.1016/j.joitmc.2024.100414","url":null,"abstract":"<div><div>Community-based enterprises (CBEs), which provide advantages to local communities, are widely promoted in developing countries. This paper examines the empirical research on digital marketing, a vital marketing strategy for the sustainable development of CBEs. An extensive and systematic search utilizing clear inclusion and exclusion criteria resulted in the collection of 32 empirical studies for the sample. The results of these studies' analyses and synthesis showed that: (i) consumer behaviour theory and theory of technology acceptance model were used most for investigating digital marketing in CBEs; (ii) interviews and focus groups were the most common techniques for collecting data, while qualitative method was the most widely used; (iii) social media marketing and websites were the primary digital marketing tools used in CBEs; (iv) most studies collected data from Southeast Asia such as Thailand emerged as the dominant context; and (v) digital marketing impacts CBE outcomes including customer satisfaction, entrepreneur skills, and business performance. The findings resulted in the development of a complete outcome framework for digital marketing in CBEs. Furthermore, we have outlined various research implications for future examination and management implications for CBEs to effectively improve digital marketing.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142654371","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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