Journal of Open Innovation: Technology, Market, and Complexity最新文献

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From bureaucracy to innovation: How authentic leadership and empowerment drive change in Indonesian State-Owned Enterprises 从官僚主义到创新:真正的领导和授权如何推动印尼国有企业的变革
Journal of Open Innovation: Technology, Market, and Complexity Pub Date : 2025-06-29 DOI: 10.1016/j.joitmc.2025.100584
Indrayanti Indrayanti , Nida Ulfia , Taufik Hidayat
{"title":"From bureaucracy to innovation: How authentic leadership and empowerment drive change in Indonesian State-Owned Enterprises","authors":"Indrayanti Indrayanti ,&nbsp;Nida Ulfia ,&nbsp;Taufik Hidayat","doi":"10.1016/j.joitmc.2025.100584","DOIUrl":"10.1016/j.joitmc.2025.100584","url":null,"abstract":"<div><div>This study investigates how authentic leadership facilitates innovation within the bureaucratic structure of Indonesian State-Owned Enterprises (SOEs), focusing on psychological empowerment as a mediating mechanism and leader personal power as a moderating factor. A cross-sectional survey was conducted with 141 employees from various SOEs in Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM) to evaluate measurement and structural models. Findings indicate that authentic leadership significantly promotes innovative work behaviour, both directly and through the mediating role of psychological empowerment. Among the two forms of leader personal power, referent power—grounded in relational trust—strengthens this effect, while expert power has limited influence. These results highlight the importance of relational leadership in catalyzing innovation, particularly in rigid and hierarchical systems. This study contributes to leadership and innovation research by proposing an integrated model rooted in the Global South's socio-cultural realities of public-sector institutions. It offers a novel perspective on how bottom-up change processes can thrive when leaders foster trust, psychological safety, and empowerment. The findings suggest that SOEs aiming for sustainability and agility should incorporate empowerment-based leadership into reform strategies. Leadership development should focus on technical competence and relational credibility. Future research is encouraged to employ longitudinal or mixed method approaches to capture the evolving dynamics of leadership and innovation over time and across diverse organizational contexts.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":"11 3","pages":"Article 100584"},"PeriodicalIF":0.0,"publicationDate":"2025-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144523093","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The impact of major infectious disease events on shareholder wealth and risk in cultural and creative industries 重大传染病事件对文化创意产业股东财富和风险的影响
Journal of Open Innovation: Technology, Market, and Complexity Pub Date : 2025-06-28 DOI: 10.1016/j.joitmc.2025.100582
Ying-Sing Liu
{"title":"The impact of major infectious disease events on shareholder wealth and risk in cultural and creative industries","authors":"Ying-Sing Liu","doi":"10.1016/j.joitmc.2025.100582","DOIUrl":"10.1016/j.joitmc.2025.100582","url":null,"abstract":"<div><div>This study examines the impact of changes in shareholder wealth and risks in cultural and creative industries (C&amp;CIs) from an investor's perspective, testing the effects of the COVID-19 pandemic. Using weekly data on cultural and creative stocks in the Taiwan stock market and empirical studies through performance indicators and factor models, the following conclusions are drawn: 1) The portfolios of the C&amp;CI outperform the stock market, and the digital-focused interactive entertainment industry (IEI) has an advantage over its peers and the market for shareholder wealth growth. There is no evidence that the average excess return rates of market and sector portfolios will be significantly lower during the pandemic. 2) CPAM and Fama and French's (1993) two-factor and three-factor models do not apply to C&amp;CI in Taiwan, and it is recommended that the reverse momentum factor be considered in the models. 3) Due to the impact of the epidemic, the system risks of C&amp;CI, IEI, and the media &amp; advertising industry (M&amp;AI) have significantly decreased. Nevertheless, the system risk and E/P risk of other industries increased significantly, and the positive abnormal return decreased significantly to become negative. These findings confirmed that the epidemic has led to changes in the relationship between returns and risks.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":"11 3","pages":"Article 100582"},"PeriodicalIF":0.0,"publicationDate":"2025-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144523094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Trim the fat, gain the edge: lean supply chain activities for cost reduction and competitive advantage 削脂,获得优势:精益供应链活动降低成本和竞争优势
Journal of Open Innovation: Technology, Market, and Complexity Pub Date : 2025-06-24 DOI: 10.1016/j.joitmc.2025.100579
Zeyad Mustafa Hamed Khawka , Azmawani Abd Rahman , Shafie Bin Sidek , Siti Azfanizam Binti Ahmed , Rami Hikmat Fouad Al-Hadeethi
{"title":"Trim the fat, gain the edge: lean supply chain activities for cost reduction and competitive advantage","authors":"Zeyad Mustafa Hamed Khawka ,&nbsp;Azmawani Abd Rahman ,&nbsp;Shafie Bin Sidek ,&nbsp;Siti Azfanizam Binti Ahmed ,&nbsp;Rami Hikmat Fouad Al-Hadeethi","doi":"10.1016/j.joitmc.2025.100579","DOIUrl":"10.1016/j.joitmc.2025.100579","url":null,"abstract":"<div><div>This research investigates the interrelationships between lean supply chain activities (LSCA), supply chain cost reduction (SCCR), and competitive advantage (CA) among Iraqi food and beverage SMEs. This study assessed the moderating effect of information technology (IT) on the relationship between LSCA and SCCR, and developed new measurement scales for both LSCA and SCCR. Both resource-based view (RBV) and transaction cost economics (TCE) theories served as the underpinning theories of this study. Survey data collected from 375 SMEs were analyzed by Structural Equation Modelling (SEM) using SmartPLS4 software for hypothesis testing. The following key results were obtained: (1) the significant influence of LSCA and SCCR on CA; (2) the significant and positive influence of LSCA on SCCR; (3) SCCR as the mediator of the relationship; (4) IT capabilities as the moderator in the relationship between LSCA and SCCR. This study empirically proved the mediating role of SCCR and the moderating role of IT capabilities within the context of developing countries, as well as how LSCA can enhance CA, particularly for Iraqi food and beverage SMEs. This study presents valuable insights on LSCA, SCCR, and IT capabilities for enhanced CA, which would significantly benefit SME owners and managers. However, the cross-sectional design and sector-specific focus limit the generalizability of the findings, underscoring the need for future longitudinal and cross-sectoral research to enhance broader applicability and insight.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":"11 3","pages":"Article 100579"},"PeriodicalIF":0.0,"publicationDate":"2025-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144516945","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
AI-powered personalized advertising and purchase intention in Vietnam’s digital landscape: The role of trust, relevance, and usefulness 人工智能驱动的个性化广告和越南数字领域的购买意愿:信任、相关性和有用性的作用
Journal of Open Innovation: Technology, Market, and Complexity Pub Date : 2025-06-23 DOI: 10.1016/j.joitmc.2025.100580
Gia Khuong An , Thi Thuy An Ngo
{"title":"AI-powered personalized advertising and purchase intention in Vietnam’s digital landscape: The role of trust, relevance, and usefulness","authors":"Gia Khuong An ,&nbsp;Thi Thuy An Ngo","doi":"10.1016/j.joitmc.2025.100580","DOIUrl":"10.1016/j.joitmc.2025.100580","url":null,"abstract":"<div><div>As AI-powered personalized advertising becomes increasingly prevalent in the digital marketplace, understanding its influence on consumer purchase intention is essential. This study investigates the impact of perceived personalization on purchase intention, with a particular focus on the mediating roles of perceived relevance, perceived trust, and perceived usefulness. Utilizing a quantitative research design, data were collected from 402 users of digital platforms in Vietnam who have encountered AI-driven personalized advertisements. The proposed research model was tested using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the relationships among key variables. The findings reveal that perceived personalization significantly enhances both perceived relevance and perceived usefulness, highlighting the effectiveness of tailored advertising in increasing consumer engagement. Although perceived personalization does not directly influence trust, it indirectly fosters trust by enhancing the perceived relevance and usefulness of personalized content, indicating that trust must be cultivated through perceived value rather than personalization efforts alone. Furthermore, perceived relevance, trust, and usefulness are confirmed as significant drivers of purchase intention, underscoring their critical roles in successful personalized marketing strategies. This research contributes to the theoretical understanding of consumer responses to AI-powered personalized advertising by integrating key perceptual factors influencing purchase behavior. From a practical perspective, the findings offer valuable guidance for businesses seeking to enhance personalization strategies by prioritizing relevance, usefulness, and trust-building initiatives.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":"11 3","pages":"Article 100580"},"PeriodicalIF":0.0,"publicationDate":"2025-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144366575","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The impact of artificial intelligence on the Greek economy 人工智能对希腊经济的影响
Journal of Open Innovation: Technology, Market, and Complexity Pub Date : 2025-06-23 DOI: 10.1016/j.joitmc.2025.100578
Constantinos Challoumis , Nikolaos Eriotis
{"title":"The impact of artificial intelligence on the Greek economy","authors":"Constantinos Challoumis ,&nbsp;Nikolaos Eriotis","doi":"10.1016/j.joitmc.2025.100578","DOIUrl":"10.1016/j.joitmc.2025.100578","url":null,"abstract":"<div><div>This study examines the impact of Artificial Intelligence (AI) on the Greek economy, assessing its effects on economic growth, employment, productivity, and sectoral competitiveness. The research aims to provide a comprehensive evaluation of AI adoption, its potential benefits, challenges, and policy implications in the Greek economic context. The study employs a multisector dynamic general equilibrium model calibrated using input-output data from 2015–2021. The model simulates AI-induced capital stock accumulation and Total Factor Productivity (TFP) growth, focusing on sectoral shifts and macroeconomic outcomes. The research integrates quantitative modeling with qualitative analysis, leveraging existing economic literature and policy frameworks to contextualize AI’s role in economic transformation. The study covers key sectors of the Greek economy, including manufacturing, services, public administration, and technology-intensive industries. It also addresses the interplay between AI adoption, labor market changes, and policy interventions, comparing Greece's AI readiness with broader European and global trends. Findings suggest that AI adoption can significantly enhance productivity and economic efficiency. The assumption is based on certain assumptions to comply with the initial hypothesis; meaning that if these assumptions are not followed the results will have a divergence. In any case, a baseline is made to be able to study and different conditions of the model. However, slow adoption, structural economic weaknesses, and labor displacement pose major challenges. Government initiatives and private sector investments are critical in accelerating AI integration while mitigating adverse socio-economic impacts.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":"11 3","pages":"Article 100578"},"PeriodicalIF":0.0,"publicationDate":"2025-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144480434","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Open innovation as a model to boost the business success of SMEs in the automotive sector: A multiple case study 开放式创新模式促进汽车行业中小企业的商业成功:一个多案例研究
Journal of Open Innovation: Technology, Market, and Complexity Pub Date : 2025-06-20 DOI: 10.1016/j.joitmc.2025.100577
Diogo Rodrigues , Orlando Lima Rua
{"title":"Open innovation as a model to boost the business success of SMEs in the automotive sector: A multiple case study","authors":"Diogo Rodrigues ,&nbsp;Orlando Lima Rua","doi":"10.1016/j.joitmc.2025.100577","DOIUrl":"10.1016/j.joitmc.2025.100577","url":null,"abstract":"<div><div>In an environment characterised by high competitiveness, companies must constantly innovate and focus on products and processes continuous improvement. Portugal’s business environment is predominantly made up of SMEs, which, given their characteristics, are more limited in terms of resources and capacity. This study aims to understand how the open innovation model could enhance the business success of SMEs within the Portuguese automotive sector. Through a qualitative approach, multiple case studies were used to analyse three SMEs operating in the Portuguese automotive sector. Interviews and document analysis were employed to gather the necessary information. The results obtained allow us to infer that, for the sample in this study, open innovation is an enabler of SMEs’ business success. The open innovation model promotes business barriers overcoming, thus stimulating cooperative and inter-organisational cooperation. The study contributes to filling gaps in the existing literature and provides practical examples of the successful application of the open innovation model. These experiences have a positive impact on the Portuguese managers’ mindset, encouraging entrepreneurial cooperation in Portugal.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":"11 3","pages":"Article 100577"},"PeriodicalIF":0.0,"publicationDate":"2025-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144501124","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Self-efficacy and women sustainable entrepreneurship in an emerging economy: Role of bricolage and attitude in the era of open innovation 新兴经济体中的自我效能感与女性可持续创业:开放式创新时代的拼凑和态度的作用
Journal of Open Innovation: Technology, Market, and Complexity Pub Date : 2025-06-19 DOI: 10.1016/j.joitmc.2025.100572
Jeevan Jyoti , Ganesh Dash , Asha Rani , Sumeet Kour , Layla Khaled Nasser
{"title":"Self-efficacy and women sustainable entrepreneurship in an emerging economy: Role of bricolage and attitude in the era of open innovation","authors":"Jeevan Jyoti ,&nbsp;Ganesh Dash ,&nbsp;Asha Rani ,&nbsp;Sumeet Kour ,&nbsp;Layla Khaled Nasser","doi":"10.1016/j.joitmc.2025.100572","DOIUrl":"10.1016/j.joitmc.2025.100572","url":null,"abstract":"<div><div>Women entrepreneurs play a vital role in sustainable entrepreneurship by balancing societal, ecological, and economic sustainability. Building upon an emerging economy context, this study examines the effect of selected factors on sustainable entrepreneurship in the context of women entrepreneurs. It explores the role of entrepreneurial bricolage between self-efficacy and sustainable entrepreneurship. Further, the role of attitude towards business sustainability as a strengthening (moderator) variable between bricolage and sustainable entrepreneurship has also been evaluated. Three hundred female entrepreneurs from an emerging economy were approached. Exploratory and confirmatory factor analyses have been used to validate the data. The findings revealed that entrepreneurial bricolage mediates self-efficacy and sustainable entrepreneurship. This suggests that women entrepreneurs with self-efficacy are more likely to engage in creative and resourceful problem-solving, which fosters sustainable business practices. Further, attitude towards business sustainability moderates the relationship between entrepreneurial bricolage and sustainable entrepreneurship. This implies that women entrepreneurs prioritizing sustainability are more effective in utilizing bricolage to achieve sustainable outcomes. The present study contributes to the literature by identifying bricolage and attitude towards business sustainability as important intervening and extraneous variables between self-efficacy and sustainable entrepreneurship. Further, the micro and macro-level implications in an emerging economy context have also been discussed.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":"11 3","pages":"Article 100572"},"PeriodicalIF":0.0,"publicationDate":"2025-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144470201","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Designing educational strategies for experiential learning: An AHP-fuzzy logic case study at carleton university 设计体验式学习的教育策略:卡尔顿大学的ahp模糊逻辑案例研究
Journal of Open Innovation: Technology, Market, and Complexity Pub Date : 2025-06-19 DOI: 10.1016/j.joitmc.2025.100576
Armin Mahmoodi , Mehdi Eshaghi , Jeremy Laliberte
{"title":"Designing educational strategies for experiential learning: An AHP-fuzzy logic case study at carleton university","authors":"Armin Mahmoodi ,&nbsp;Mehdi Eshaghi ,&nbsp;Jeremy Laliberte","doi":"10.1016/j.joitmc.2025.100576","DOIUrl":"10.1016/j.joitmc.2025.100576","url":null,"abstract":"<div><div>This study proposes a hybrid decision-making framework integrating SWOT analysis, Analytic Hierarchy Process (AHP), and Fuzzy Number Theory (FNT) to structure and evaluate stakeholder perspectives on experiential learning. Applied at Carleton University, the model prioritizes experiential learning strategies using over 300 structured questionnaire responses from students and faculty. To ensure theoretical alignment, the analysis is interpreted through Kolb’s Experiential Learning Theory. Results show that students emphasize external partnerships, while faculty prioritize internal capacity building. The use of fuzzy logic addresses uncertainty and enables more balanced, stakeholder-informed planning. This study contributes to strategic educational planning by demonstrating how structured decision science methods can incorporate stakeholder preferences into actionable strategies. Future research may involve additional actors, such as employers, or extend the model to curriculum development and digital transformation in higher education.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":"11 3","pages":"Article 100576"},"PeriodicalIF":0.0,"publicationDate":"2025-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144480433","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Optimizing audit processes through open innovation: Leveraging emerging technologies for enhanced accuracy and efficiency 通过开放式创新优化审计流程:利用新兴技术提高准确性和效率
Journal of Open Innovation: Technology, Market, and Complexity Pub Date : 2025-06-18 DOI: 10.1016/j.joitmc.2025.100573
Anu Sayal , Amar Johri , N. Chaithra , Hamad Alhumoudi , Zuhur Alatawi
{"title":"Optimizing audit processes through open innovation: Leveraging emerging technologies for enhanced accuracy and efficiency","authors":"Anu Sayal ,&nbsp;Amar Johri ,&nbsp;N. Chaithra ,&nbsp;Hamad Alhumoudi ,&nbsp;Zuhur Alatawi","doi":"10.1016/j.joitmc.2025.100573","DOIUrl":"10.1016/j.joitmc.2025.100573","url":null,"abstract":"<div><div>Artificial intelligence (AI) and machine learning (ML) are reshaping financial auditing by enabling greater efficiency, precision, and risk detection. Leveraging the U.S. Securities and Exchange Commission (SEC) Financial Statement Data Sets for the fiscal year 2024, a dual-model framework combining supervised and unsupervised ML techniques is applied. Using Random Forest and K-Means algorithms, the analysis processes over 14 million records to classify filing risks and detect anomalies across 399 industries. The models achieved a 95.7 % accuracy rate in identifying low-risk filings, with clustering insights revealing distinct behavioral profiles among reporting entities. A stable reporting environment with low volatility further supports reliable audit automation. Beyond AI/ML, the research examines the potential of blockchain for decentralized auditing, IoT for real-time asset tracking, and cloud infrastructure for shared audit ecosystems. By integrating these emerging technologies within an open innovation paradigm, the framework delivers a scalable and practical path toward audit modernization. The results offer actionable insights for auditors, regulators, and stakeholders aiming to strengthen oversight through intelligent, data-driven practices.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":"11 3","pages":"Article 100573"},"PeriodicalIF":0.0,"publicationDate":"2025-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144501123","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Emojis and consumer-based brand equity: Mediation role of engagement 表情符号和基于消费者的品牌资产:参与的中介作用
Journal of Open Innovation: Technology, Market, and Complexity Pub Date : 2025-06-17 DOI: 10.1016/j.joitmc.2025.100574
Debajani Sahoo , Nitin Soni , Abhishek Mishra
{"title":"Emojis and consumer-based brand equity: Mediation role of engagement","authors":"Debajani Sahoo ,&nbsp;Nitin Soni ,&nbsp;Abhishek Mishra","doi":"10.1016/j.joitmc.2025.100574","DOIUrl":"10.1016/j.joitmc.2025.100574","url":null,"abstract":"<div><div>Non-verbal communication tools, such as emojis, are an important means of persuasion for food delivery applications (FDAs). Using social exchange theory, the current research, conducted in India given its fast-growing FDA category, examines the impact of emojis on the different components of consumer engagement (CE) and consumer-based brand equity (CBBE). Results from two studies, with a combined sample size of 557 people who are heavy users of FDAs and are in the age group 25–44 years, indicate a positive influence of emojis on dimensions of CE and CBBE. The results indicate that affective and activation engagements, as components of CE, mediate the influence of emojis on value and brand equities, components of CBBE. However, this mediation link is insignificant for cognitive engagement. The study contributes to the interplay of affect and cognition in the context of FDA messages containing emojis and their role in shaping CBBE.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":"11 3","pages":"Article 100574"},"PeriodicalIF":0.0,"publicationDate":"2025-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144322629","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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