Syed Abidur Rahman , Nastaran SK Taghizadeh , Syed Awais Ahmad Tipu , Shaghayegh Maleki Far
{"title":"Leveraging dynamic capabilities for digital transformation: Exploring the moderating role of cost in environmental performance of SMEs","authors":"Syed Abidur Rahman , Nastaran SK Taghizadeh , Syed Awais Ahmad Tipu , Shaghayegh Maleki Far","doi":"10.1016/j.joitmc.2025.100523","DOIUrl":"10.1016/j.joitmc.2025.100523","url":null,"abstract":"<div><div>This research aims to explore how digital dynamic capabilities (<em>digital sensing, digital capturing,</em> and <em>digital transforming capability</em>) enable digital transformation to enhance the environmental performance of SMEs in Oman, focusing on understanding the moderating role of cost in this relationship. Data was collected from 409 SMEs through a survey and analyzed by Structural Equation Modelling (SEM) using SmartPLS 4 software. The results show that digital sensing, digital capturing, and digital transforming capabilities are positively related to digital transformation, where digital capturing capability is the strongest dimension of digital capability. Further, the digital transformation of SMEs has a strong relationship with environmental performance. In addition, the transformation cost weakens the significant relationship between digital transformation and environmental performance. The findings of this study are of paramount significance for policy and decision-makers, SME executives, and researchers interested in digital transformation and environmental performance, particularly in developing countries such as Oman. Deviating from conventional wisdom, this study attempts to develop an inclusive understanding of digital transformation efforts that can serve as a benchmark for SMEs toward more successful and sustainable outcomes.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":"11 2","pages":"Article 100523"},"PeriodicalIF":0.0,"publicationDate":"2025-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143698156","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jieqiong Cao , Jingxian Yao , Shuhua Sun , Zhaoli Song , Fengzhi Zhang
{"title":"Not all forms of artificial intelligence are perceived equal: AI functions and work outcomes","authors":"Jieqiong Cao , Jingxian Yao , Shuhua Sun , Zhaoli Song , Fengzhi Zhang","doi":"10.1016/j.joitmc.2025.100521","DOIUrl":"10.1016/j.joitmc.2025.100521","url":null,"abstract":"<div><div>People hold mixed views about adopting artificial intelligence (AI) in the workplace – some believe that AI facilitates work processes, while others worry that it poses a threat to the importance of human labor. To address this conundrum regarding how employees feel and behave when AI is applied in their jobs, this study builds upon a typology of perceived AI functions and examines how these functions differentially impact employees’ psychological appraisals and subsequently influence their attitudes and behaviors toward AI adoption. Specifically, AI functions are categorized into assistive AI, augmented AI, and autonomous AI. Drawing from cognitive appraisal theory and threat-rigidity theory, the research proposes that these functions are differentially related to opportunity and threat appraisals, which in turn affect employees’ AI learning behavior and job insecurity. Furthermore, AI self-efficacy is hypothesized to function as a moderator that weakens the effects of augmented and autonomous AI on threat appraisal. Three studies using diverse samples and methodologies provide extensive empirical support for the hypotheses. Theoretical and practical implications of the findings are discussed.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":"11 2","pages":"Article 100521"},"PeriodicalIF":0.0,"publicationDate":"2025-03-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143715191","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Balancing privacy and usability: A design science research approach for cookie consent mechanisms","authors":"Ammar Abdallah , Ala'eddin Ahmad , Belal Said","doi":"10.1016/j.joitmc.2025.100520","DOIUrl":"10.1016/j.joitmc.2025.100520","url":null,"abstract":"<div><div>Digital analytics literature has received increasing research attention regarding website cookies owing to the implementation of the General Data Protection Regulation (GDPR) and its role in online privacy decisions and data collection. However, there is still a gap in the literature about users’ perspectives and beliefs about the intention to accept (opt-in) to the website cookie consent. Therefore, this study focuses on measuring user behavior toward website cookie consent mechanisms by integrating the Technology Acceptance Model (TAM), Protection Motivation Theory (PMT), and Design Science Research (DSR). Through a survey of 384 participants aware of website cookie consent in Jordan, this study examined the influence of factors such as perceived usefulness, ease of use, and threat and coping appraisals on accepting data collection through website cookies while browsing the Internet. The findings highlight the higher influence of perceived ease of use on driving consent, highlighting the need for consent that is user-friendly while protecting data privacy. By integrating DSR, this study incorporates open innovation principles by proposing innovative design requirements for website cookie consents. In addition, it offers valuable insights for both academics and practitioners by proposing a starting point for further investigation of technology acceptance, online privacy decisions, and data collection privacy regulations.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":"11 2","pages":"Article 100520"},"PeriodicalIF":0.0,"publicationDate":"2025-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143680989","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mohammed Enshassi , Robert Jeyakumar Nathan , Soekmawati , Hishamuddin Ismail
{"title":"Unveiling barriers and drivers of AI adoption for digital marketing in Malaysian SMEs","authors":"Mohammed Enshassi , Robert Jeyakumar Nathan , Soekmawati , Hishamuddin Ismail","doi":"10.1016/j.joitmc.2025.100519","DOIUrl":"10.1016/j.joitmc.2025.100519","url":null,"abstract":"<div><div>Artificial Intelligence (AI) offers significant benefits for organizations by resolving various issues, but its adoption is not always smooth, particularly for small and medium enterprises (SMEs) with limited budgets. While the drivers and barriers to AI adoption have been extensively studied, there is a lack of scientific publications on AI adoption in digital marketing (DM) among Malaysian SMEs. This study examines how perceived usefulness (PU), perceived ease-of-use (PEOU), and perceived barriers (PB) influence the intention to adopt AI in Malaysian SMEs. Data from 301 valid questionnaires were analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM) on SmartPLS 4.0. The results show that these factors explain 23 % of the variance in AI adoption intention. PU is the strongest driver, while PEOU has a weaker but significant effect. PB significantly hinders adoption, indicating the need to address technological, organizational, and market challenges. The weak but significant relationship between PU and PEOU suggests that businesses do not necessarily equate ease of use with usefulness, implying that AI solutions should be marketed based on their tangible business value rather than just user-friendliness. These findings provide practical guidance for businesses and policymakers aiming to promote AI adoption in the digital marketing sector. The research offers valuable insights into the challenges and opportunities of AI for Malaysian SMEs, serving as a foundation for informed decision-making and strategic planning.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":"11 2","pages":"Article 100519"},"PeriodicalIF":0.0,"publicationDate":"2025-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143706242","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Manar Abu Talib , Qassim Nasir , Fatima Dakalbab , Homaiza Saud
{"title":"Future aviation jobs: The role of technology in shaping skills and competencies","authors":"Manar Abu Talib , Qassim Nasir , Fatima Dakalbab , Homaiza Saud","doi":"10.1016/j.joitmc.2025.100517","DOIUrl":"10.1016/j.joitmc.2025.100517","url":null,"abstract":"<div><div>The aviation industry is undergoing transformative changes driven by technological advancements that are transforming workforce expectations. This study offers an in-depth examination of the current trends impacting the future of aviation employment, emphasizing the incorporation of Artificial Intelligence, multi-sensor data fusion, and advanced training systems. The study investigates the effects of insights from industry experts, technological advancements, and recent research on employment trends, skill requirements, and the relevance of training programs. Primary areas of emphasis encompass emerging positions in drone operations, data analysis, and sustainability, whereas automation threatens traditional occupations like air traffic controllers and maintenance technicians. The study emphasizes the need for aviation professionals to adjust to these changes via ongoing education and developing new technical and soft skills. This study seeks to inform strategic workforce development in aviation, ensuring preparation for the rapidly shifting technological environment.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":"11 2","pages":"Article 100517"},"PeriodicalIF":0.0,"publicationDate":"2025-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143643465","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Inese Mavlutova , Aivars Spilbergs , Inna Romanova , Jekaterina Kuzmina , Andris Fomins , Atis Verdenhofs , Andris Natrins
{"title":"The role of green digital investments in promoting sustainable development goals and green energy consumption","authors":"Inese Mavlutova , Aivars Spilbergs , Inna Romanova , Jekaterina Kuzmina , Andris Fomins , Atis Verdenhofs , Andris Natrins","doi":"10.1016/j.joitmc.2025.100518","DOIUrl":"10.1016/j.joitmc.2025.100518","url":null,"abstract":"<div><div>The study investigates how digitalization in the financial sector, implementing innovative technologies and green finance solutions, leads to achieving sustainable development goals in general and environmental sustainability that promotes the transition to green energy in particular. The study results will increase the knowledge of digital financial technologies, open IC technology innovations and green finance in achieving sustainable development goals (SDGs). The authors examined issues related to digital technologies and green finance and their impact on CO2 emissions and green energy consumption in European countries: an extensive literature review of publications on green finance, technologies, innovation and green energy was carried out. Tested hypotheses revealed a statistically significant impact of green digital finance investments on primary energy consumption from renewable sources increase and the carbon intensity of electricity generation downfall due to digitalization and climate bonds.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":"11 2","pages":"Article 100518"},"PeriodicalIF":0.0,"publicationDate":"2025-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143642464","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The transformative role of Industry 4.0 in supply chains: Exploring digital integration and innovation in the manufacturing enterprises","authors":"Md Mehedi Hasan Emon , Tahsina Khan","doi":"10.1016/j.joitmc.2025.100516","DOIUrl":"10.1016/j.joitmc.2025.100516","url":null,"abstract":"<div><div>This study explores the role of Industry 4.0 (I 4.0) technologies in enhancing supply chain performance (SCP), with a particular focus on the mediating functions of Integrated Digital Supply Chain (IDSC), Innovative Supply Chain Practices (ISCP), and supply chain visibility (SCV)<strong>.</strong> The research aims to provide a deeper understanding of how digital transformation reshapes supply chain operations by fostering connectivity, efficiency, and adaptability. A structured survey was conducted among 364 supply chain professionals, and the collected data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate the proposed conceptual model. The empirical findings confirm that I 4.0 adoption positively influences IDSC, ISCP, and SCV<strong>,</strong> leading to improved SCP. Notably, ISCP and SCV emerge as crucial enablers<strong>,</strong> reinforcing the transformative power of technological advancements in supply chain management. These insights highlight the importance of real-time digital integration, continuous innovation, and enhanced visibility in leveraging I 4.0 for competitive advantage. However, as the study is limited to a specific geographical and industrial context, further investigations are required across different sectors and regions to validate the findings. From a practical perspective, organizations should strategically invest in digital infrastructure, encourage innovation-driven practices, and strengthen supply chain transparency to maximize the benefits of I 4.0 technologies. This research contributes to the literature by offering a multi-dimensional perspective on the interplay between digital transformation and supply chain effectiveness, particularly within a developing economy<strong>.</strong></div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":"11 2","pages":"Article 100516"},"PeriodicalIF":0.0,"publicationDate":"2025-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143610519","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Investigating banks’ social media content and consumer reactions with machine learning","authors":"Gombos Nóra, Julianna , Vlaszov Artúr , Bíró-Szigeti Szilvia , Molontay Roland","doi":"10.1016/j.joitmc.2025.100512","DOIUrl":"10.1016/j.joitmc.2025.100512","url":null,"abstract":"<div><h3>Purpose</h3><div>The research examines the Twitter (X) accounts of 20 retail banks in the USA, selected from the Top 100 banks on Twitter, over the period of 2012–2022, focusing on consumer reactions to posts. By analysing 136,150 tweets, the study aims to explore how banks utilize Twitter, and examine the effects of the visual and textual elements used in their posts on consumers.</div></div><div><h3>Design/methodology/approach</h3><div><strong>–</strong> Text and image analysis of the Twitter accounts available to the public was performed using different natural language processing methods (topic analysis, sentiment analysis), computer vision techniques (object detection, optical character recognition, image captioning), and statistical and machine learning models (linear and logistic regression, Catboost). The research investigates how certain brand identity elements (e.g. words, colours, visual elements, symbols) in retail banks' Twitter posts trigger consumer reactions (likes).</div></div><div><h3>Findings</h3><div><strong>–</strong> We found that although some factors statistically significantly increase the popularity of a post, there is no well-identified, general brand identity element that has a commercially relevant impact on consumer responses, i.e., the popularity of a post.</div></div><div><h3>Originality/value</h3><div>The study sheds new light on the effectiveness of social media tactical tools and strategies in the banking sector, which are common knowledge in the general marketing practice, focusing on popular posting activities.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":"11 2","pages":"Article 100512"},"PeriodicalIF":0.0,"publicationDate":"2025-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143643138","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Hery Winoto Tj , Joshi Maharani Wibowo , Bernard T. Widjaja
{"title":"Human capital, competitive advantage, and business performance: A study of Indonesian hospitals","authors":"Hery Winoto Tj , Joshi Maharani Wibowo , Bernard T. Widjaja","doi":"10.1016/j.joitmc.2025.100515","DOIUrl":"10.1016/j.joitmc.2025.100515","url":null,"abstract":"<div><div>This study intends to prove and analyze three causal relationships in Indonesian hospitals. The first is the impact of human capital (HC) and competitive advantage (COMAD) on business performance. The second is the influence of HC on COMAD. The last is the mediating effect of COMAD on the association between HC and business performance. Furthermore, to implement this intention, this study uses medical doctors as the managers of hospitals in several locations in Indonesia with a quantitative approach based on statistical hypothesis testing. Because of the unidentified population, this study employs the snowball sampling technique, where the required theory verification determines the total samples. Providentially, this study can obtain 250 samples based on the survey; therefore, the covariance-based structural equation model is used to prove the formulated hypotheses, and the results demonstrate that Human Capital (HC) and Competitive Advantage (COMAD) positively affect Business Performance (BP). Also, HC positively influences COMAD. COMAD is proven to be a mediating variable based on the Sobel testing outcome. Based on these proofs, this study suggests that the related persons, especially medical doctors in hospitals, must be updated with new illness knowledge, supported by contemporary facilities, and how to cure related patients. By doing these, it bring an everlasting value to construct hospital business and strategy which unique solely for Indonesia hospital and sought by consumers.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":"11 2","pages":"Article 100515"},"PeriodicalIF":0.0,"publicationDate":"2025-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143610007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sandra Maycotte , Aldo Alvarez-Risco , Emma Garcia-Valenzuela , Masa Kuljis
{"title":"Digital capabilities in emerging market firms: Construct development, scale validation, and implications for SMEs","authors":"Sandra Maycotte , Aldo Alvarez-Risco , Emma Garcia-Valenzuela , Masa Kuljis","doi":"10.1016/j.joitmc.2025.100513","DOIUrl":"10.1016/j.joitmc.2025.100513","url":null,"abstract":"<div><div>New digital technologies are changing how firms conduct business, and developing digital capabilities is becoming increasingly crucial for resource-constrained firms in emerging markets to remain competitive upon digital disruption. However, despite this recognized necessity, there is still a limited understanding of the factors driving the development of digital capabilities in these firms, given the difference in the success rates of digital technology implementation. Employing a multi-study approach involving a quantitative survey, this work conceptualizes the development of digital capabilities in small and medium enterprises (SMEs). It validates and proposes a multi-item measurement scale (ORGDIGCAP) for assessing digital capabilities in SMEs. The scale proposes three dimensions: learning, adoption, and integration of digital technologies. However, the adoption dimension was not relevant in measuring digital capabilities. Using data from 137 SMEs in Mexico, we test the direct relationship between firm digital capabilities and digital agility and their indirect relationship through the mediating mechanism of digital strategy. Our findings provide insights into the role of digital capability advancement and digital strategy formulation in fostering digital agility for the competitiveness of SMEs in the digital age. This study contributes to understanding the key drivers of digital capability development in emerging market SMEs. It highlights the essential measures these businesses must take to succeed in the current unpredictable digital marketplace.</div></div>","PeriodicalId":16678,"journal":{"name":"Journal of Open Innovation: Technology, Market, and Complexity","volume":"11 2","pages":"Article 100513"},"PeriodicalIF":0.0,"publicationDate":"2025-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143643050","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}