Integrated communications最新文献

{"title":"The superhuman being manipulated: the digital and the real personality on social networks","authors":"Denys Ivanov","doi":"10.28925/2524-2644.2019.7.2","DOIUrl":"https://doi.org/10.28925/2524-2644.2019.7.2","url":null,"abstract":"The main objective of the article is to describe the basics of using data on the activity/passivity of social network users and gadget owners, as well as related challenges. Using the method of content analysis, we consider the profile in the social network as the profile of the identity of the owner. Through the prism of presence/absence of information, we can assume who is this or that user. Based on various criteria, we can determine to which category a particular user can be attributed. We consider the profile in the network as a place of confession for the user, and the gadget considered as “prosthesis” that everyone needs to achieve their goals. Therefore, the person and the gadget are considered holistic. We provide information on the development of the OCEAN method, which allows us to «measure» the human psyche based on auto-expression on a social network. We present examples of using users data by Cambridge Analytics for political purposes, such as the 2016 presidential election in the USA, Brexit, and examples showing global data collection, high data representativeness, automating data collection processes, processing information from social network users and their profiling. To demonstrate the level of representativeness of the data, we compared the number of Facebook users in the USA with a population of this country. For comparison purpose, we also analyzed the statistics of users of the Android system. Based on the methods of induction and deduction, as a result, we presented the problems associated with the use of information of gadgets owners (identity theft, using data for manipulation (political and consumer) purpose, threats to democratic elections and the loss of subjectivity in the decision-making process). We also noted the trend (disappointment of people who understand the situation in the political system as a whole), which will develop as a reaction to these processes. As a conclusion, we propose solutions that can reduce negative processes (improving legislation at the international and national level, promoting awareness). The significance of this study for science and society is to clarify the problems associated with big data, which often remain outside the scope of discussion.","PeriodicalId":164102,"journal":{"name":"Integrated communications","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126990705","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"SCIENTIFIC AND PROJECT ACTIVITY OF THE DEPARTMENT OF PUBLISHING STUDIES OF THE INSTITUTE OF JOURNALISM AT BORYS GRINCHENKO KYIV UNIVERSITY (ALL-UKRAINIAN AND INTERNATIONAL PROJECTS, INTERNSHIPS)","authors":"Nina Vernyhora, Sergii Khominskyi","doi":"10.28925/2524-2644.2021.2-12.2","DOIUrl":"https://doi.org/10.28925/2524-2644.2021.2-12.2","url":null,"abstract":"The article examines the history of development of scientific and design areas in the activities of the Department of Publishing of the Institute of Journalism at Borys Grinchenko Kyiv University during 2016–2021. The participation of teachers and students of the department in international academic mobility programmes, as well as in international research projects is analysed. Information on the development and submission of grant applications is collected an structured, in particular with regard to the winning applications. It is examined the history of scientific publications of the teachers at the department, in particular those which were published in publications indexed in the scientometric databases “Scopus” and “Web of Science”. Data on the participation of teachers and students at the department in Ukrainian and international scientific and practical conferences are summarised. Further prospects of scientific and project activity of the department are outlined.","PeriodicalId":164102,"journal":{"name":"Integrated communications","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123165862","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"INTERNATIONAL ACTIVITIES OF THE DEPARTMENT OF ADVERTISING AND PUBLIC RELATIONS OF THE INSTITUTE OF JOURNALISM AT BORYS GRINCHENKO KYIV UNIVERSITY IN 2016-2021","authors":"Vlada Kotok, L. Porkhun","doi":"10.28925/2524-2644.2021.2-12.8","DOIUrl":"https://doi.org/10.28925/2524-2644.2021.2-12.8","url":null,"abstract":"","PeriodicalId":164102,"journal":{"name":"Integrated communications","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116820617","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"RESEARCH WORK OF THE LECTURERS AT THE DEPARTMENT OF ADVERTISING AND PUBLIC RELATIONS OF THE INSTITUTE OF JOURNALISM AT BORYS GRINCHENKO KYIV UNIVERSITY DURING FIVE YEARS","authors":"I. Afanasiev, Nataliia Varhich","doi":"10.28925/2524-2644.2021.2-12.7","DOIUrl":"https://doi.org/10.28925/2524-2644.2021.2-12.7","url":null,"abstract":"The article analyses the research activities of the Department of Advertising and Public Relations of the Institute of Journalism at Borys Grinchenko Kyiv University in the period from 2017 to 2021. Academic researchers are not just included to the activities of modern universities, but are prioritised, because this kind of activity significantly affects the position of university in prestigious rankings, whereas ratings are among of the arguments in favor of the entrant’s decision to choose a university for further study. During the period from 2017 to 2021, the Ministry of Education and Science of Ukraine and similar government agencies in the United States and the EU, as well as many grant-making organisations in the field of education, declared the need to develop research activities of universities. It has become the responsibility of most Ukrainian lecturers to publish articles indexed in the Scopus and Web of Science scientometric databases. Research activities are particularly difficult for practitioners who are involved in teaching due to their experience in the business sector of national economy. According to the strategy of student-centered and practice-oriented learning, many such specialists had been involved in the activity of the Department of Advertising and Public Relations at the Institute of Journalism. Advertising and public relations are mostly applied areas, not traditional academic disciplines, unlike many other specialisations of academic departments in Ukrainian universities. Meanwhile, modern entrants show more interest in applied areas of social sciences than in theoretical issues. Therefore, the analysis of the research work of the Department of Advertising and Public Relations may be of particular interest to teachers and administrators working in higher education institutions. The main objectives and results of research work of the department are systematised on the basis of academic research papers, mass media publications of this department lecturers, as well as with the help of several special interviews with employees of the Institute of Journalism. The main achievements of key figures in research activities of this department are highlighted in the context of the common scientific theme of the institute: “Modern Media Studies in Educational and Scientific Discourses” and the individual research interests of the lecturers. The article provides an overview of the most important academic publications of them. A considerable attention is paid to the analysis of achievements and theoretical issues of academic research cooperation between teachers and students. The article emphasises the need to unite the efforts not only of the vast majority of Ukrainian academic researchers and educators, but also of the majority of Ukrainian society, as well as its truly pro-Ukrainian foreign partners, to reform the system of administration of research work and high education in Ukraine","PeriodicalId":164102,"journal":{"name":"Integrated communications","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124202359","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"On the issue of media manipulation in the Ukrainian information space: context and review of the book “The Nation of Vegetables? How Information Changes the Thinking and Behavior of Ukrainians” by Oksana Moroz","authors":"Zoia Shevchuk","doi":"10.28925/2524-2644.2020.1.4","DOIUrl":"https://doi.org/10.28925/2524-2644.2020.1.4","url":null,"abstract":"This article examines the issue of media manipulation in the Ukrainian information environment on the example of the book dedicated to this issue by Oksana Moroz “The Nation of Vegetables? How Information Changes the Thinking and Behavior of Ukrainians”. Oksana Moroz was the first in Ukraine to systematically collect and disclose technologies and practices that are used to create media viruses and manipulate the mass consciousness of citizens through the media. The Ukrainian edition is placed in the global context of this issue with an emphasis on such phenomena as information explosion, information fatigue syndrome, data accumulation, information vulnerability of modern humans, artificial intelligence, and integration of individuals and the technologies created by humans.\u0000The constructive contribution of the author to the study of this issue and the solution of the problem of manipulation of mass consciousness in Ukrainian society are analyzed. The author gives a lot of insider information gained over the years of working behind the scenes of the media, her book is filled with descriptions of real mechanisms and schemes, which, depending on the available budget, tasks, and tools, create the “information viruses” or large-scale media manipulation in the Ukrainian information area.\u0000The main factors of information hygiene formation and their probable effectiveness in the Ukrainian environment are indicated. If people will understand the tools used to manipulate the masses through various media and will be able to track this instrumental footprint, there will be a real way to sort out the situation in the Ukrainian media space. This publication is an attempt to start a discussion and draw attention to an urgent problem that requires a systematic solution at the level of media market regulators in Ukraine and active actions to introduce information hygiene on a national scale.","PeriodicalId":164102,"journal":{"name":"Integrated communications","volume":"87 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129604089","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Practical Issues of Translated Texts Editing","authors":"Maryna Aleksandrovych","doi":"10.28925/2524-2644.2019.7.5","DOIUrl":"https://doi.org/10.28925/2524-2644.2019.7.5","url":null,"abstract":"This article contains a summary of some practical issues of translated texts editing with clear examples. Copy editing of translated texts is different from copy editing of texts written in the native language, because the focus of the work shifts from how to deliver an author’s message in the most appropriate way to how to deliver author’s text, written in the native language, in another language (Ukrainian) in the most appropriate way. The first question is the versatility: does the copy editor need to know the language of the original text in order to do effective copy editing. And she/he should at least understand the basic features of the language of the original text such as phonetics, grammar and syntax. Also a copy editor should pay particular attention to such aspects as: at the lexical level – false friends, transliteration of proper nouns, excess of possessive pronouns, translation or adaptation of lexical gaps; at the syntactic level – copulative verb, word order in a sentence, contrastive stress in a phrase, address words, syntax simplification. A necessary aspect is the unification of certain elements in the translated text: address words, units of measurement (length, weight, area, time, volume, etc.), transliterated proper and common nouns.\u0000Described in this article principles of transliteration, unification, adaptation, lexical and syntactic aspects of copy editing of translated texts will help to improve the quality of translated books into Ukrainian.","PeriodicalId":164102,"journal":{"name":"Integrated communications","volume":"18 7","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131686964","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Companies with the best reputation in the world: social responsibility as a key aspect in communication with stakeholders","authors":"Oleksandra Hondiul","doi":"10.28925/2524-2644.2020.1.2","DOIUrl":"https://doi.org/10.28925/2524-2644.2020.1.2","url":null,"abstract":"The relevance of the research is that the research of corporate social responsibility (CSR) of companies and their implementation of sustainable development are necessary tools for analysing the impact of CSR on reputation. This, in turn, makes it possible to analyse the communication channels through which CSR projects are covered. Accordingly, CSR research and sustainable development of companies are important both for further development of recommendations on channels of effective communication about responsible actions of companies and factors that will affect the reputation.\u0000The main objectives of the article are to demonstrate the role of LEGO Group, The Walt Disney Company, and Rolex projects and programs on CSR and sustainable development on the company’s reputation, to analyse the main social networks of companies through which CSR of companies is demonstrated.\u0000Reputation management has become so important because companies are being built at a time that is driven by new reputational market forces that affect companies around the world. Besides, corporate social responsibility and sustainable development of the company have the greatest impact on the company’s reputation. Research shows that corporate responsibility helps to restore and improve reputation. Moreover, a purpose-driven goal is directly proportional to a stronger reputation.\u0000Non-financial reports, usually according to GRI standards, or sustainable development reports, which show how effectively and positively the company affects the environment, economy, and society, are the tools by which a company highlights and demonstrates its responsibility. The article analyses corporate websites, social networks, and non-financial reports of the researches companies for 2018–2019. When a company creates a sustainable, ethical policy that goes beyond government regulations, it builds the trust of its customers. And the company’s well-planned media strategy will allow others to learn about the progress and results of projects and increase its reputation.","PeriodicalId":164102,"journal":{"name":"Integrated communications","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127364112","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE SCIENTIFIC AND RESEARCH CENTERS OF UKRAINE OF LIBRARY SCIENCE","authors":"Olena Voskoboinikova-Huzieva","doi":"10.28925/2524-2644.2019.7.11","DOIUrl":"https://doi.org/10.28925/2524-2644.2019.7.11","url":null,"abstract":"The article is devoted to the analysis of the activity of leading research institutions in the field of library science in Ukraine at the present stage. Using the methodological basis of the systematic approach and the content analysis method of scientific publications and open access resources, the author investigates the achievements of Ukrainian librarianship. The purpose of the article is to analyze the main directions of activity of the scientific institutions of the librarian branch in 2010s; the problems of the dissertation researches aimed at improving the activity of the library social institute; the development of professional communication through scientific events and periodicals. Among the main objects of research are the Institute of Library Science, Institute of Information Technologies and the Center for Social Communication Research of the Vernadsky National Library of Ukraine; Lviv National Scientific Library of Ukraine named after V. Stefanyk; State Scientific and Pedagogical Library of Ukraine named after V.O. Sukhomlinsky; National Scientific Agricultural Library of NAAS of Ukraine. The article also analyzes the achievements of scientific schools of Kharkiv State Academy of Culture, Kyiv National University of Culture and Arts, National University «Lviv Polytechnic». The conclusion is that the main tendencies of library investigations carried out in research centers - leading libraries and institutions of higher education of Ukraine include: the development of interdisciplinary research, in which the library as a social institute becomes an active component of public communications, global information influences; development of researches devoted to scientific and informational support of branch science (educational, agrarian) in the context of European integration and globalization processes; the librarianship investigation from the media space point of view, in particular in the system of public use of social media, or as an equal partner in its creation; increasing attention to interaction and coordinated\u0000formation of consolidated information resources of libraries, archives and museums. The study may be followed up as the study of the experience and prospects of international cooperation in the field of scientific activities, especially library science, as well as librarianship issues, which are covered in scientific communication - in professional journals, scientific forums, etc.","PeriodicalId":164102,"journal":{"name":"Integrated communications","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121273871","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The influence of social networks on the formation of user preferences","authors":"A. Dosenko","doi":"10.28925/2524-2644.2019.7.9","DOIUrl":"https://doi.org/10.28925/2524-2644.2019.7.9","url":null,"abstract":"The article examines the phenomenon of the influence of social networks on the modern Ukrainian consumer, the level of trust to the information resource placed on communication platforms. The aim of the article was to outline the function of social networks as a communication platform, demonstrates the\u0000real level of information impact in social networks on Ukrainians. The following aim based on such kind of resources: the analysis of scientific literature, the coexistence of existing points of view, questionnaires (to study the point of view of Ukrainians regarding the impact of social networks). Attention is paid to studying the functions of social networks from the point of view of expanding the spectrum of influence to the audience, the possibility of creating a page of leadership opinion (for example was used the «Facebook» which is very popular network in Ukraine). As a result, 1500 Ukrainians questionnaires were conducted during the survey, demonstrated the level of users’ trust in information resources. We have seen that this level is quite high and sometimes exceeds the trust of traditional media.","PeriodicalId":164102,"journal":{"name":"Integrated communications","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133665535","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Sprouts of spring student scientific communication","authors":"Roman Krokhmalnyi","doi":"10.28925/2524-2644.2020.1.18","DOIUrl":"https://doi.org/10.28925/2524-2644.2020.1.18","url":null,"abstract":"On May 19, 2020, the VI Student Internet Conference “Information. Science. Library. Spring\". Traditionally (since spring 2015) the co-organizers of this scientific event were library research and educational departments of Ivan Franko National University of Lviv, University of Wroclaw (Poland), Kharkiv State Academy of Culture, Borys Hrinchenko University of Kyiv.","PeriodicalId":164102,"journal":{"name":"Integrated communications","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130209665","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}