Integrated communications最新文献

{"title":"EDUCATIONAL, SOCIO-HUMANITARIAN AND PROJECT ACTIVITIES OF THE DEPARTMENT OF LIBRARY SCIENCE AND INFORMATION SCIENCE AT THE INSTITUTE OF JOURNALISM (2016–2021)","authors":"Olena Voskoboinikova-Huzieva, T. Polishchuk","doi":"10.28925/2524-2644.2021.2-12.4","DOIUrl":"https://doi.org/10.28925/2524-2644.2021.2-12.4","url":null,"abstract":"The article considers the project activities and socio-humanitarian work of the Department of Library Science and Information Science at Grinchenko University for five years. The aim of the article is to highlight the activities and achievements of both teachers and students of the department during the implementation of the new educational strategy. To achieve this goal, the following research methods are used: analysis of the source base, monitoring of the site of the department, description of the educational and project activities of the department. Attention is paid to the renewal of educational programmes, the introduction of a new specialty, the results of students’ work in the Competence Centers and projects that develop flexible skills of students. The results are an analysis of practice-oriented learning, a description of the implemented plans and active socio-humanitarian activities of the staff of the department and students, interaction with partners. Significant projects aimed at popularising the activities of the Department of Library Science and Information Science, the Institute of Journalism and Grinchenko University are highlighted.","PeriodicalId":164102,"journal":{"name":"Integrated communications","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116565098","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Automation of the publishing management system","authors":"V. Shpak","doi":"10.28925/2524-2644.2019.7.7","DOIUrl":"https://doi.org/10.28925/2524-2644.2019.7.7","url":null,"abstract":"This article is devoted to the analysis of modern methods of publishing management, in particular the automation of the editorial and publishing process. The analysis of the object was conducted to determine the suitability of different software systems to manage the production process, create and promote media projects, control over them; compliance with the organizational and technological processes of creating the publication; the ability to develop projects through the creative use of existing and / or new ideas; the ability to solve complex problems and problems of the industry, to implement innovations in uncertain conditions and undefined requirements, etc. The conclusion about the practice of using of automated management systems in the conditions of real activity of publishing structures of modern Ukraine is made.","PeriodicalId":164102,"journal":{"name":"Integrated communications","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125480403","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A review of the monograph by Chukanova S. O. «Library Science and Information Science in the US Higher Education System»","authors":"Olena Voskoboinikova-Huzieva","doi":"10.28925/2524-2644.2019.7.15","DOIUrl":"https://doi.org/10.28925/2524-2644.2019.7.15","url":null,"abstract":"Monograph «Library Science and Information Science in the US Higher Education System» was published in 2018. Its author, Svitlana Chukanova, Candidate of Pedagogical Sciences, Head of Sector of the Scientific Library of the National University «Academia Kiioviensis Mohileana», coordinator of the American Library. V. Kitastogo.","PeriodicalId":164102,"journal":{"name":"Integrated communications","volume":"509 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134171311","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The book as an object of advertising","authors":"Svitlana Vernyhora","doi":"10.28925/2524-2644.2019.7.3","DOIUrl":"https://doi.org/10.28925/2524-2644.2019.7.3","url":null,"abstract":"In the face of fierce competition in the book market, which is caused by its glut of printed domestic and foreign publishing products, reduction of requests for a printed book because of the development of digital technologies, the publishing industry is undergoing changes and needs innovative means to find new opportunities for development of its activity and promotion of its publications for the reader. The significance of the research topic is based on the need to explore new trends in the use of advertising and PR in book publishing. Purpose of the study: to study the genres and types of advertising used by publishers on pages of book publications and to determine the effectiveness of their use of advertising and PR tools. The object of study is the main and official texts of the book edition. The subject of the research is the effectiveness of the use of advertising and PR tools in order to obtain additional financial resources and promotion of the book in the publishing market. The study found that book advertising is used, first, to promote goods and services (product placement), which allows the publisher to earn additional income, and secondly, to promote the book (copywriting), makes it possible to significantly expand the readership of a particular publication. The author of the article reveals the basic rules and principles of copywriting, gives examples of their effective application in the course of the research.","PeriodicalId":164102,"journal":{"name":"Integrated communications","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134615280","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The screen performance as an instrument of propaganda (on the example of Ivan Kavaleridze’s film «Koliivshchyna», 1933)","authors":"A. Lisnevska","doi":"10.28925/2524-2644.2019.7.10","DOIUrl":"https://doi.org/10.28925/2524-2644.2019.7.10","url":null,"abstract":"The myth-making processes in the communicative space are the «cornerstone» of ideology at all times of mankind’s existence. One of the tools of the effective impact of propaganda is trust in information. Today this come round due to the dissemination of information on personalized video content in social networks, including through converged media. New myths and social settings are creating, fate of the countries is being solved, public opinion is being formed. It became possible to create artificially a model of social installation using the myths (the smallest indivisible element of the myth) based on real facts, but with the addition of «necessary» information. In the 20–30 years of the XX century cinematograph became the most powerful screen media. The article deals with the main ideological messages of the Ukrainian Soviet film «Koliivshchyna» (1933). In the period of mass cinematography spread in the Soviet Ukraine, the tape was aimed at a grand mission – creation of a new mythology through the interpretation of the true events and a con on the public, propaganda of the Soviet ideology. This happened in the tragic period of Ukrainian history (1933, the Holodomor) through the extrapolation of historical truth and its embodiment in the most formative form at that time – the form of the screen performance. The Soviet authorities used the powerful influence of the screen image to propagate dreams, illusions, images, stereotypes that had lost any reference to reality. I. Kavaleridze’s film «Koliivshchyna» demonstrates the interpretation of historical events and national ideas, the interpretation of a relatively remote past through the ideology of the «Soviet-era». The movie is created as a part of the political conjuncture of the early 1930s: the struggle against Ukrainian «bourgeois nationalism» and against the «Union of Liberation Ukraine», the repressive policies against the peasants, the close-out of the «back to the roots» policy. The movie, on the one hand, definitely addresses to the Ukrainian ideas, on the other hand it was made at the period of the repressions against the Ukrainian peasantry. In the movie «Koliivshchyna», despite the censorship, I. Kavaleridze manages to create a national inclusive narrative that depicts Ukrainian space as multi-ethnic and diverse, but at the same time nationally colorful.","PeriodicalId":164102,"journal":{"name":"Integrated communications","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124442279","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Chukanova S. О. Library Science and Information Science in the US Higher Education System: Monograph. Index of contents","authors":"T. Dmytrenko","doi":"10.28925/2524-2644.2019.7.16","DOIUrl":"https://doi.org/10.28925/2524-2644.2019.7.16","url":null,"abstract":"The monograph discusses the organizational and methodological foundations of the professional training of specialists in library science and informology in the US higher education system: structure and content, forms of organization, orientation of professional training to ensure the professional mobility of these\u0000specialists. The directions of using the US experience in modernization of professional training of specialists of information, library and archives in Ukraine are defined and substantiated.","PeriodicalId":164102,"journal":{"name":"Integrated communications","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129541718","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Review of the exhibition catalog «Ancient engraving in the funds of Odessa National Science Library»","authors":"Mariia Makarova","doi":"10.28925/2524-2644.2019.7.17","DOIUrl":"https://doi.org/10.28925/2524-2644.2019.7.17","url":null,"abstract":"The catalog of the exhibition «Ancient engraving in the collections of the Odessa National Scientific Library» was published in 2018. Scientists of the Odessa National Library participated in its creation. The catalog has 64 pages, containing 49 engravings. The text in the catalog is available in two languages: Ukrainian and English.","PeriodicalId":164102,"journal":{"name":"Integrated communications","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123955053","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PROJECT ACTIVITIES IN FORMING PROFESSIONAL COMPETENCIES OF FUTURE SPECIALISTS","authors":"T. Yezhyzhanska, Olena Osmolovska, Oleg Kharchenko","doi":"10.28925/2524-2644.2021.2-12.1","DOIUrl":"https://doi.org/10.28925/2524-2644.2021.2-12.1","url":null,"abstract":"The article highlights the role of project methods in teaching students of the Institute of Journalism at Borys Grinchenko Kyiv University. It is presented and described festivals, clubs and projects organised at the Department of Publishing. The aim and tasks of these events are indicated, the results and findings are analysed, the role and place of festivals, clubs, projects in the educational process are described. It is claimed that professional competencies are formed during the courses studied by students-journalists of the educational programme “Publishing and Editing”. The authors draw conclusions about the possibilities of projects in the development of professional competencies and their importance in achieving programme learning outcomes.","PeriodicalId":164102,"journal":{"name":"Integrated communications","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121652896","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Review of Viktor Ivanovych Shpak’s reference book Terminological Dictionary Of Publishing Business: Editor’s Book","authors":"Y. Bondar’","doi":"10.28925/2524-2644.2020.1.12","DOIUrl":"https://doi.org/10.28925/2524-2644.2020.1.12","url":null,"abstract":"The article is devoted to identifying the main trends in the development of communication processes in Ukraine in the context of global socio-cultural transformations. The relevance of the study is about determinating of great changes in social and cultural life in the world in a global context. The article deals with the issues of cultural communication and social processes in society.\u0000The mechanisms of interaction and inter-influence of culture and communication are deferred and scientific approaches that reflect a large number of aspects in different directions in the field of cultural and communication researches are characterised.\u0000On the basis of an analysis of the modern process of cultural and social development in the world, it has done an attempt to determine the place of Ukraine in this process and the ways of cultural and social changes in Ukraine.The use of new technologies for Ukraine has contributed to the expansion of the national information area, to the involvement of broad sections of the population in the world cultural and information processes, to the progressive acquisition of new scientific knowledge, and cultural and leisure practices, to the democratization of society as a whole. However, the openness of the national information space leads to the spread of standardised forms of culture and extremely powerful foreign information flows, which poses a threat to Ukraine’s national security in the context of its very weak presence in the world media.\u0000The study has also concluded that the great importance of European experience in different areas of communication, especially in connecting national and cosmopolitan aspects in social life in Ukraine.","PeriodicalId":164102,"journal":{"name":"Integrated communications","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133078190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Peculiarities of libraries in quarantine: a review of Ukrainian and world experience","authors":"N. Tereshchenko","doi":"10.28925/2524-2644.2020.1.8","DOIUrl":"https://doi.org/10.28925/2524-2644.2020.1.8","url":null,"abstract":"Features of work of libraries in the conditions of quarantine and their activity directed on providing users with necessary іnformation and resources are considered; introduction of new services, creation of new opportunities in the article.\u0000Domestic libraries focus on: providing users with the opportunity to work with electronic resources (catalogs, search engines, web portals, repositories, databases; providing online services (electronic references, virtual exhibitions, document indexing, editing bibliographies, etc.); creating the conditions for online events (video conferences, online clubs, webinars, and training courses).\u0000Library sites present the results of the analysis and generalization of the experience of domestic and foreign university libraries. New electronic textbooks are posted on library sites, and it is possible to place the works of scientists in university repositories.\u0000A special feature of foreign libraries, in addition to a wide range of online services and access to all digital collections of universities and foreign catalogues, is their focus on the reader: users who are debtors are allowed to use electronic resources, automatically extend the date of return of books (book fees, during this period, are not charged). Users can send offers to purchase books not included in the university subscription.\u0000Libraries are actively digitizing collections and provide access to the texts and videos of world achievements in scientific experiments for information support of distance learning. The tendency to deepen the cooperation of university libraries with publishers to provide remote access to electronic resources and databases, previously available only on the university network or for a fee, is widespread.","PeriodicalId":164102,"journal":{"name":"Integrated communications","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128965902","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}