Companies with the best reputation in the world: social responsibility as a key aspect in communication with stakeholders

Abstract

The relevance of the research is that the research of corporate social responsibility (CSR) of companies and their implementation of sustainable development are necessary tools for analysing the impact of CSR on reputation. This, in turn, makes it possible to analyse the communication channels through which CSR projects are covered. Accordingly, CSR research and sustainable development of companies are important both for further development of recommendations on channels of effective communication about responsible actions of companies and factors that will affect the reputation. The main objectives of the article are to demonstrate the role of LEGO Group, The Walt Disney Company, and Rolex projects and programs on CSR and sustainable development on the company’s reputation, to analyse the main social networks of companies through which CSR of companies is demonstrated. Reputation management has become so important because companies are being built at a time that is driven by new reputational market forces that affect companies around the world. Besides, corporate social responsibility and sustainable development of the company have the greatest impact on the company’s reputation. Research shows that corporate responsibility helps to restore and improve reputation. Moreover, a purpose-driven goal is directly proportional to a stronger reputation. Non-financial reports, usually according to GRI standards, or sustainable development reports, which show how effectively and positively the company affects the environment, economy, and society, are the tools by which a company highlights and demonstrates its responsibility. The article analyses corporate websites, social networks, and non-financial reports of the researches companies for 2018–2019. When a company creates a sustainable, ethical policy that goes beyond government regulations, it builds the trust of its customers. And the company’s well-planned media strategy will allow others to learn about the progress and results of projects and increase its reputation.