International Journal of Organizational Business Excellence最新文献

FACTORS INFLUENCING PURCHASE INTENTION ON COSMETIC PRODUCTS OF FEMALE CONSUMERS IN YANGON, MYANMAR 缅甸仰光女性消费者化妆品购买意愿的影响因素

International Journal of Organizational Business Excellence Pub Date : 2021-03-10 DOI: 10.21512/ijobex.v1i2.7151

Santhaya Kittikowit, Kittiya Suwanabubpa, Sophat Sithisomwong

{"title":"FACTORS INFLUENCING PURCHASE INTENTION ON COSMETIC PRODUCTS OF FEMALE CONSUMERS IN YANGON, MYANMAR","authors":"Santhaya Kittikowit, Kittiya Suwanabubpa, Sophat Sithisomwong","doi":"10.21512/ijobex.v1i2.7151","DOIUrl":"https://doi.org/10.21512/ijobex.v1i2.7151","url":null,"abstract":"Since its economic liberalization in 2012, there has been continuous economic and social development in Myanmar. People, especially city dwellers, are receptive to the foreign and modernized cultures, causing the evolving shift in lifestyle and values. Increase inpurchasing power as a result of higher disposable income including higher personal care and beauty consciousness lead consumers to higher attention to personal care and beauty products. As a result, this industry has been enjoying robust growth. However, most cosmetic products seen in the market are imported from overseas, especially from Thailand. As Yangon is a very promising consumer market, it is consequently rather highly competitive. The researcher was then interested in studying the factors influencing purchase intention of female consumers aged 20-60 years old. The objectives of the study are 1.) to explore the current situation of cosmetic industry in Yangon 2.) to identify factors influencing purchase intention and 3.) to provide recommendations to cosmetics exporters or any interested parties. The research analysis was conducted based on the information from consumer and a business operator interviews as well as the subsequent quantitative data acquired from 315 survey respondents during August -October 2017. According to the research findings, brand, quality and price of a product, including social influence all have influence on purchase intention. Moreover, country of origin also has an influence on perceived quality among consumers. Recommendations based on research result interpretation are to develop value for money products for which quality is the primary focus, to formulate effective branding and marketing strategies deploying social influence as one of the strategic communication channels.","PeriodicalId":162051,"journal":{"name":"International Journal of Organizational Business Excellence","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130909847","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

ENTREPRENEURSHIP EDUCATIONS OF PRISON INMATESIN NIGERIA: EFFECTS ON SKILLS ACQUISITION FOR SELF RELIANCE 尼日利亚监狱囚犯创业教育:对自力更生技能习得的影响

International Journal of Organizational Business Excellence Pub Date : 2021-03-10 DOI: 10.21512/ijobex.v2i2.7134

Ime Robson Nseobot, A. Effiong

引用次数: 1

AN INVESTIGATION OF THE IMPACT OF SOCIAL MEDIA ON BUSINESS VALUE AND FINANCIAL PERFORMANCE OF ORGANIC SKIN CARE BRANDS IN THAILAND 社交媒体对泰国有机护肤品牌商业价值和财务绩效影响的调查

International Journal of Organizational Business Excellence Pub Date : 2021-03-10 DOI: 10.21512/IJOBEX.V3I2.7124

Napasorn Boonpreda, X. Ruan

引用次数: 1

PREFERENCES OF UNIPIN MOBILE APPLICATION USING CONJOINT ANALYSIS (CASE STUDY: PT. DUA PULUH EMPAT JAM ONLINE 使用联合分析unipin移动应用程序的偏好(案例研究:双拉和在线empat jam)

International Journal of Organizational Business Excellence Pub Date : 2021-03-10 DOI: 10.21512/ijobex.v2i1.7148

Marliana Marliana, N. Natalia

{"title":"PREFERENCES OF UNIPIN MOBILE APPLICATION USING CONJOINT ANALYSIS (CASE STUDY: PT. DUA PULUH EMPAT JAM ONLINE","authors":"Marliana Marliana, N. Natalia","doi":"10.21512/ijobex.v2i1.7148","DOIUrl":"https://doi.org/10.21512/ijobex.v2i1.7148","url":null,"abstract":"The purpose of this study is to determine the customers preferencesin developing UNIPIN’s mobile application that can help PT. Dua Puluh Empat Jam Online increases their sales of mobile games vouchers. Data collection methods using questionnaires and interviews on 100 gamers of UNIPIN. The research method used in this study is conjoint analysis which was preceded by Cochran Q-test to test the validity of application attributes and conjoint analysis to know the utility value of each attribute that became the main preference of gamers. The attributes tested include the attributes contained in the 7C Framework such as context, content, community, customization, communication, connection, and commerce. The results of this study are application attributes that can be applied by UNIPIN to increase their sale of mobile game vouchers which are context, content, communication, and commerce attributes. The resultsof this study are attributes that meet the need to develop UNIPIN’s mobile application in order to increase sales in the mobile gaming market are the integrated level of the contex attribute, the product-dominant level of the content attribute, the one-to-one non responding user level of the communication attribute, and high level of commerce.","PeriodicalId":162051,"journal":{"name":"International Journal of Organizational Business Excellence","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125739372","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

EXPLORING ENABLERS, BARRIERS AND OPPORTUNITIES TO DIGITAL SUPPLY CHAIN MANAGEMENT IN VIETNAMESE MANUFACTURING SMES 探讨越南制造业中小企业数字化供应链管理的推动因素、障碍和机遇

International Journal of Organizational Business Excellence Pub Date : 2021-03-10 DOI: 10.21512/ijobex.v2i2.7138

Khanh Linh, Prof Vikas Kumar, X. Ruan

{"title":"EXPLORING ENABLERS, BARRIERS AND OPPORTUNITIES TO DIGITAL SUPPLY CHAIN MANAGEMENT IN VIETNAMESE MANUFACTURING SMES","authors":"Khanh Linh, Prof Vikas Kumar, X. Ruan","doi":"10.21512/ijobex.v2i2.7138","DOIUrl":"https://doi.org/10.21512/ijobex.v2i2.7138","url":null,"abstract":"This paper examines the enablers, barriers and opportunities of digital supply chain management (DSCM) in manufacturing Small and Medium-sized Enterprises (SMEs) in Vietnam fromexpert’s perspective. The study is a foundational effort to contribute to the establishment of new digital management era in many emerging economies. Applying a systematic literature review (SLR) of relevant studies and a qualitative data methodology this research also aims to explore the factors affecting technology adoption in supplychain management from managerial perspective of Vietnamese manufacturing SMEs. Findings of the research reveal that the enablers and barriers are classified into four main dimensions which are Organisational, Technological, Strategic and Legal –Ethical issues. In addition, our findings also reveal that external factors deeply influence the adoption intention in Vietnamese manufacturing SMEs. The development of digital SCM could be different in each case according to companies’ characteristics and business environment. Our study therefore adds to the limited research in the domain of digital technology adoption in SMEs in developing country context.","PeriodicalId":162051,"journal":{"name":"International Journal of Organizational Business Excellence","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128120492","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

UNDERSTANDING MILLENNIALS INVESTMENT BEHAVIOR IN PEER-TO-PEER LENDING: CASE STUDY FROM INDONESIA 了解千禧一代在个人对个人借贷中的投资行为:来自印度尼西亚的案例研究

International Journal of Organizational Business Excellence Pub Date : 2021-03-10 DOI: 10.21512/IJOBEX.V3I2.7125

Natalia, Matthew

{"title":"UNDERSTANDING MILLENNIALS INVESTMENT BEHAVIOR IN PEER-TO-PEER LENDING: CASE STUDY FROM INDONESIA","authors":"Natalia, Matthew","doi":"10.21512/IJOBEX.V3I2.7125","DOIUrl":"https://doi.org/10.21512/IJOBEX.V3I2.7125","url":null,"abstract":"Peer-to-Peer (P2P) Lending has become alternative investment option that expected to experience tremendous growth with the evolvement of technology solutions as people become more and more digitally connected. Millennials becomes the most interesting target generations for P2P Lending platform as this generations highly exposed by digital technology. Due to different characteristics and behavior of millennials dealing with financial and investment products, the research aims to distinguish these characteristics and behaviors and group them into several groups. The purpose of this research is to study Millennials investment behavior in P2P Lending platform based on demography, financial behavior and marketing media preference. Online survey was conducted to 205 respondentsin Indonesia who have understand or have invested in Peer to Peer Lending platform. Cluster Analysis is to analyze the data and categorized given sample into several groups who have similar characteristics and behavior. The results show 4 distinctive segments, they are Budding Millennial Investors, Confident Millennial Investors, Financially Oblivious Millennials and Pragmatic White-Collar Millennial Investors. By distinguishing distinctive groups within given population, can provide better understanding towards millennials investment behavior in P2P lending platform and therefore can help marketing managers and decision maker to develop better marketing strategy in targeting millennials investor.","PeriodicalId":162051,"journal":{"name":"International Journal of Organizational Business Excellence","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131868113","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALYSIS OF SUPPLIER SELECTION CRITERIA USING FUZZY AHP IN TEXTILE INDUSTRY IN INDONESIA 用模糊层次分析法分析印尼纺织行业供应商选择标准

International Journal of Organizational Business Excellence Pub Date : 2021-03-10 DOI: 10.21512/ijobex.v1i2.7152

L. Sanny, Y. Yuliana

引用次数: 1

ANALYSIS OF THE PRODUCTION PROCESS AT PT TBA.ALAM SUTERA USING THE VALUE STREAM MAPPING METHOD pt - tba生产工艺分析。采用价值流映射的方法

International Journal of Organizational Business Excellence Pub Date : 2021-03-10 DOI: 10.21512/IJOBEX.V3I1.7128

H. Sarjono, Stevin Dewa Yusuf, Gilang Ananta Ferrial

引用次数: 0

THE INFLUENCE OF SOCIAL MEDIA BRANDING ON CUSTOMER ENGAGEMENT FOR JAKARTA SUSTAINABLE TRANSPORT 社交媒体品牌对雅加达可持续交通客户参与的影响

International Journal of Organizational Business Excellence Pub Date : 2021-03-10 DOI: 10.21512/IJOBEX.V3I2.7122

Y. Safitri, L. W. Evelina, Naufal Egha Syahputra

引用次数: 0

PRODUCT PLACEMENTEXECUTION FACTOR AND INDIVIDUAL DIFFERENCES EFFECT ON PURCHASE INTENTION THROUGH CONSUMER’S ATTITUDE IN INDONESIA 植入式广告执行因素和个体差异通过印尼消费者态度对购买意愿产生影响

International Journal of Organizational Business Excellence Pub Date : 2021-03-10 DOI: 10.21512/IJOBEX.V1I1.7158

Aleksandra Sekar Melati, E. Abdurachman

{"title":"PRODUCT PLACEMENTEXECUTION FACTOR AND INDIVIDUAL DIFFERENCES EFFECT ON PURCHASE INTENTION THROUGH CONSUMER’S ATTITUDE IN INDONESIA","authors":"Aleksandra Sekar Melati, E. Abdurachman","doi":"10.21512/IJOBEX.V1I1.7158","DOIUrl":"https://doi.org/10.21512/IJOBEX.V1I1.7158","url":null,"abstract":"Comic books industry in Indonesia is a growing business, yet the creators and the publishers rarely publish local books due to consumers looking at comic books as a low-priced entertainment while being expensive to make. Product placement in comic books is a way to rise funding forpublishers with low profit margin and a way for brands to advertise their company’s products. This research objective is to identify the significant factors in brand attitude regarding the product placement in comic book and therefore the purchase intention of said brand. The research is done through a survey. The questionnaires distributed among the members of Indonesia Comic community i.e.Komunitas Mangaka using simple random sampling technique. Data analysis method used to process the data was multiplelinear regression. From the proposed seven hypotheses, five are supported. Individual factors turned out to be significant in influencing people’s attitude and therefore the purchase intention. Product placement is also significantly increasing brand interest and opinion according to this study. Personal Attitude towards product placement in general is confirmed to be the most significant factor in influencing the attitude towards the brand placed in comic book while the way it’s executed doesn’t significantly affect one’s attitude and purchase intention. Product placement is therefore recommended for companies to consider product placement as advertising strategy.","PeriodicalId":162051,"journal":{"name":"International Journal of Organizational Business Excellence","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121728453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0