International Journal of Organizational Business Excellence最新文献_第3页

Comparative Analysis of The Kurdish Problem in Turkey and The Issue of Chinese in Malaysia within the Context of Nation-State and Ethnic Differences 民族国家与种族差异背景下土耳其库尔德人问题与马来西亚华人问题的比较分析

International Journal of Organizational Business Excellence Pub Date : 2019-06-30 DOI: 10.21512/ijbx.v2i1.340

M. Alptekin

引用次数: 0

Preferences of UNIPIN Mobile Application Using Conjoint Analysis (Case Study: Pt. Dua Puluh Empat Jam Online) 联合分析UNIPIN移动应用程序的偏好(案例研究:Dua Puluh Empat Jam Online)

International Journal of Organizational Business Excellence Pub Date : 2019-06-30 DOI: 10.21512/ijbx.v2i1.341

M. Marliana, N. Natalia

{"title":"Preferences of UNIPIN Mobile Application Using Conjoint Analysis (Case Study: Pt. Dua Puluh Empat Jam Online)","authors":"M. Marliana, N. Natalia","doi":"10.21512/ijbx.v2i1.341","DOIUrl":"https://doi.org/10.21512/ijbx.v2i1.341","url":null,"abstract":"The purpose of this study is to determine the customers preferences in developing UNIPIN’s mobile application that can help PT. Dua Puluh Empat Jam Online increases their sales of mobile games vouchers. Data collection methods using questionnaires and interviews on 100 gamers of UNIPIN. The research method used in this study is conjoint analysis which was preceded by Cochran Q-test to test the validity of application attributes and conjoint analysis to know the utility value of each attribute that became the main preference of gamers. The attributes tested include the attributes contained in the 7C Framework such as context, content, community, customization, communication, connection, and commerce. The results of this study are application attributes that can be applied by UNIPIN to increase their sale of mobile game vouchers which are context, content, communication, and commerce attributes. The results of this study are attributes that meet the need to develop UNIPIN’s mobile application in order to increase sales in the mobile gaming market are the integrated level of the contex attribute, the product-dominant level of the content attribute, the one-to-one non responding user level of the communication attribute, and high level of commerce.","PeriodicalId":162051,"journal":{"name":"International Journal of Organizational Business Excellence","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132540617","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Exploring the Role of Project Governance and Stakeholder Management in Public Sector Infrastructure Projects 探讨项目治理和利益相关者管理在公共部门基础设施项目中的作用

International Journal of Organizational Business Excellence Pub Date : 2019-06-30 DOI: 10.21512/IJBX.V2I1.325

Ismail Ishak, Asadullah Khan, A. Waris, H. Hasnah, B. Simamora

引用次数: 1

Predicting Purchase Intention toward Halal Packaged Food from Non-Muslim Manufacturers: A Comparative Study of Muslim in Thailand and Indonesia 预测非穆斯林制造商对清真包装食品的购买意愿:泰国和印度尼西亚穆斯林的比较研究

International Journal of Organizational Business Excellence Pub Date : 2019-06-30 DOI: 10.21512/ijbx.v2i1.339

Athapol Ruangkanjanases, T. Sermsaksopon

{"title":"Predicting Purchase Intention toward Halal Packaged Food from Non-Muslim Manufacturers: A Comparative Study of Muslim in Thailand and Indonesia","authors":"Athapol Ruangkanjanases, T. Sermsaksopon","doi":"10.21512/ijbx.v2i1.339","DOIUrl":"https://doi.org/10.21512/ijbx.v2i1.339","url":null,"abstract":"Halal packaged food products have attracted much attention in ASEAN where its largest member, Indonesia, is the world’s most populous Muslim country and is a major market in the region. For non-Muslim country like Thailand, Islam also has significant role being the second popular religion after Buddhism. Although Islamic population in Thailand is not as great as in Islamic countries, Thailand plays a substantial part in halal business as being recognized as a food production base exporting halal food worldwide. Therefore, the major objective of this study is to identify and analyze the significant factors that influence purchase intention of Thai and Indonesian Muslims toward halal packaged food products from non-Muslim manufacturers. This study used a survey to collect data consisting of 200 Thai respondents and 200 Indonesian respondents. The results indicated that product ingredients significantly influenced consumers’ intention to purchase both in Thailand and Indonesia while halal certification only significantly influenced consumers’ intention to purchase in Indonesia.","PeriodicalId":162051,"journal":{"name":"International Journal of Organizational Business Excellence","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116344086","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0