Journal of Food Products Marketing最新文献_第5页

Consumption of Branded Functional Beverages Post-COVID Pandemic: An Empirical Investigation in a Developing Economy Using Behavioral Change Models 新冠疫情后品牌功能性饮料消费:基于行为变化模型的发展中经济体实证研究

IF 2.9

Journal of Food Products Marketing Pub Date : 2022-03-24 DOI: 10.1080/10454446.2022.2058900

T. Natarajan, Jayadevan G. R., Jegan Jayapal

{"title":"Consumption of Branded Functional Beverages Post-COVID Pandemic: An Empirical Investigation in a Developing Economy Using Behavioral Change Models","authors":"T. Natarajan, Jayadevan G. R., Jegan Jayapal","doi":"10.1080/10454446.2022.2058900","DOIUrl":"https://doi.org/10.1080/10454446.2022.2058900","url":null,"abstract":"ABSTRACT This study examined Branded Functional Beverage (BFB) consumption behavior in the post-pandemic setting using a psychosocial theoretical framework derived from the tenets of Theory of Planned Behavior (TPB) and the Health Belief Model (HBM). The theoretical framework was tested using the Partial Least Squares-Structural Equation Modeling method. A structured questionnaire was used to collect data from branded functional beverage consumers aged 18 and up. For the final data analysis, 445 usable questionnaires were utilized. This study revealed that perceived behavioral control and subjective norms were significant predictors of BFB purchase intention and subsequent consumption behavior in the post-pandemic period. The perceived threat of NCDs did not affect purchase intention or consumption behavior. Perceived susceptibility indirectly affected BFB purchase intention and consumption behavior via subjective norms (role of subjective norms as a “mediator”). The study implied that to positively influence the subjective norms of potential BFB customers, food marketers should focus on “opinion” leaders and subject experts. The companies may devise appropriate options for delivering functional beverage products to consumers’ doors via m-commerce and e-commerce platforms at competitive prices. They may also focus on customer education centered on the superior quality of their “functional” product portfolio and the ways of acquiring those at the minimum cost during this post-pandemic period. This pioneering study investigated the use of TPB and HBM in the context of post-pandemic functional beverage consumption. To build healthier and more robust food systems, governments and public health authorities across the world should proactively design and execute policies to promote sustained and strategic changes through functional foods and beverages. They must acknowledge that good nutrition is a priority for public health at all levels, equity, and economic security.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":null,"pages":null},"PeriodicalIF":2.9,"publicationDate":"2022-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44588137","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Exploring Consumer Trust in Extrinsic Quality Cues for Pork Products in China 探讨中国猪肉产品外在质量线索的消费者信任

IF 2.9

Journal of Food Products Marketing Pub Date : 2022-03-17 DOI: 10.1080/10454446.2022.2053024

He Wang, G. Zeng, Shuru Zhong

引用次数: 1

Understanding the Influence of Eco-label, and Green Advertising on Green Purchase Intention: The Mediating Role of Green Brand Equity 生态标签、绿色广告对绿色购买意愿的影响:绿色品牌资产的中介作用

IF 2.9

Journal of Food Products Marketing Pub Date : 2022-02-12 DOI: 10.1080/10454446.2022.2043212

Bang Nguyen-Viet

引用次数: 23

Keep Forgetting to Make a Shopping List? Don’t Beat Yourself up over It! 总是忘记列购物清单?不要因此而自责!

IF 2.9

Journal of Food Products Marketing Pub Date : 2022-02-12 DOI: 10.1080/10454446.2022.2042758

Kendra J Morrissette, J. Lusk

{"title":"Keep Forgetting to Make a Shopping List? Don’t Beat Yourself up over It!","authors":"Kendra J Morrissette, J. Lusk","doi":"10.1080/10454446.2022.2042758","DOIUrl":"https://doi.org/10.1080/10454446.2022.2042758","url":null,"abstract":"ABSTRACT This study aims to determine the impact of shopping lists on consumer spending and healthy shopping behaviors. A non-hypothetical field experiment was conducted, using the online platform Amazon Mechanical Turks, to determine the value 228 consumers place on these self commitment devices via their willingness-to-accept (to give up their list) or equivalent gain (to write a list) for a shopping list during a grocery shopping trip. By randomly determining who kept and who gave up shopping lists, we are able to explore causal effects of lists on food spending and the healthiness of food purchases. We find that after controlling for conscientiousness, consumers willingness-to-accept to give up their shopping list is $5.05, while the equivalent gain to write a shopping list is $3.87. We did not however find a significant difference in the healthiness of the purchases made by consumers using a shopping list versus those without. There is a lack of prior research on this topic – particularly papers that use a random assignment to treatment. Previous studies have explored correlations between shopping list use and spending; however, this study provides a value of list use, utilizes a credible approach to determine impact of list use disentangled from unobserved confounds, and provides insights on impact of shopping lists on healthy eating.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":null,"pages":null},"PeriodicalIF":2.9,"publicationDate":"2022-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48670990","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Consumers’ Attitudes and Purchase Behavior of HMR (Home Meal Replacement) Using Locally Sourced Food 消费者对本地食物替代家庭膳食的态度及购买行为

IF 2.9

Journal of Food Products Marketing Pub Date : 2022-02-12 DOI: 10.1080/10454446.2022.2048767

Jong-Youn Rha, Yun-Ok Chun, Bohan Lee, Juhui Ko, Jisu Jang, Hyeon-Gyeong Won

引用次数: 6

Seen as Green? Assessing the Salience and Greenness of Environmentally Friendly Packaging Cues 被视为绿色？评估环保包装线索的突出性和绿色性

IF 2.9

Journal of Food Products Marketing Pub Date : 2022-01-02 DOI: 10.1080/10454446.2022.2038757

Carolin Ischen, M. Meijers, Lisa Vandeberg, Edith G. Smit

{"title":"Seen as Green? Assessing the Salience and Greenness of Environmentally Friendly Packaging Cues","authors":"Carolin Ischen, M. Meijers, Lisa Vandeberg, Edith G. Smit","doi":"10.1080/10454446.2022.2038757","DOIUrl":"https://doi.org/10.1080/10454446.2022.2038757","url":null,"abstract":"ABSTRACT Environmentally friendly products become increasingly popular. To be considered for purchase, they must be (1) sufficiently salient and (2) perceived as environmentally friendly (“green”). The current paper investigates whether implicit (packaging material) and explicit (eco-labeling) packaging cues can facilitate such salience and greenness perceptions. We conducted a mixed-method, within-subjects experiment using self-report measures to assess perceived greenness, and mouse tracking as an exploratory measurement method to assess salience. Finally, we explored whether green consumerism, as a personal value, moderates these effects. Results confirm that both implicit and explicit cues that signalize environmental friendliness positively influence perceived salience and greenness. Furthermore, we find that implicit and explicit cues seem mostly independent in affecting salience and greenness perceptions and that green consumerism is no prerequisite for most of these packaging effects to emerge. As such, this research provides important new theoretical and practical insights on the role of packaging in food marketing.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":null,"pages":null},"PeriodicalIF":2.9,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44105517","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 7

Implicit and Explicit Attitudes toward Foods Derived from Genome Editing and Genetic Modification Technologies under Different Information Treatments 不同信息处理下基因组编辑和基因修饰技术对食品的内隐和外显态度

IF 2.9

Journal of Food Products Marketing Pub Date : 2022-01-02 DOI: 10.1080/10454446.2022.2037487

T. Nguyen, Seifeddine Ben Taieb, M. Moritaka, S. Fukuda

{"title":"Implicit and Explicit Attitudes toward Foods Derived from Genome Editing and Genetic Modification Technologies under Different Information Treatments","authors":"T. Nguyen, Seifeddine Ben Taieb, M. Moritaka, S. Fukuda","doi":"10.1080/10454446.2022.2037487","DOIUrl":"https://doi.org/10.1080/10454446.2022.2037487","url":null,"abstract":"ABSTRACT Genome editing technologies represent a potential revolution in plant breeding methods. However, there is a limitation in understanding the consumers’ attitudes toward foods derived from this novel technology. Especially, the lack of knowledge and confusion in differentiating with genetically modified (GM) products could potentially restrict further development of genome-edited (GE) foods. Therefore, a survey of 407 Vietnamese consumers was conducted to analyze the implicit and explicit attitudes toward GE foods compared to GM foods under different information treatments. The implicit association test (IAT) was used for implicit evaluation, and semantic differential scales were used for explicit evaluation. As our important results, under the context of condensed information, the implicit measure shows a high correlation between attitudes toward GE and GM foods. This result is one of the initial pieces of evidence that has been shown about the relationship among consumers’ attitudes toward GE and GM foods. And as our result has been pointed out that providing in-depth information help to reduce the correlation between attitudes toward GE and GM foods. This evidence is important to suggest effective risk-benefits communication to help reduce negative attitudes toward GE food and increase consumers’ acceptance.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":null,"pages":null},"PeriodicalIF":2.9,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45886574","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

The Role of Religiosity on Information Asymmetry Concerns and Search Behaviour In UK’s Convenience Food Market: A Focus on Muslim Minorities 宗教信仰在英国便利食品市场信息不对称问题和搜索行为中的作用：关注穆斯林少数群体

IF 2.9

Journal of Food Products Marketing Pub Date : 2022-01-02 DOI: 10.1080/10454446.2022.2040683

A. Ijaz

引用次数: 2

Social Influencers and Healthy Nutrition – The Challenge of Overshadowing Effects and Uninvolved Consumers 社会影响者和健康营养——遮蔽效应和不参与消费者的挑战

IF 2.9

Journal of Food Products Marketing Pub Date : 2021-11-22 DOI: 10.1080/10454446.2022.2028692

Walter von Mettenheim, Klaus-Peter Wiedmann

引用次数: 2

Effects of Inattention and Repeat Purchases: A Choice-Based Conjoint Study of Consumer Preferences for Farmstead Milk Attributes 不注意与重复购买的影响:基于选择的农户牛奶属性消费者偏好联合研究

IF 2.9

Journal of Food Products Marketing Pub Date : 2021-11-22 DOI: 10.1080/10454446.2022.2034699

K. Jensen, D. Lambert, A. Rihn, E. Eckelkamp, Caitlin S. Zaring, Mark T. Morgan, David W. Hughes

{"title":"Effects of Inattention and Repeat Purchases: A Choice-Based Conjoint Study of Consumer Preferences for Farmstead Milk Attributes","authors":"K. Jensen, D. Lambert, A. Rihn, E. Eckelkamp, Caitlin S. Zaring, Mark T. Morgan, David W. Hughes","doi":"10.1080/10454446.2022.2034699","DOIUrl":"https://doi.org/10.1080/10454446.2022.2034699","url":null,"abstract":"ABSTRACT Survey elicitation of consumer preferences for product attributes where survey-taker inattention bias exists can lead to irrational product choices. Survey-taker inattention measures, such as screen reading time, can be confounded by repeat product purchasers taking the survey. This study estimates consumer willingness to pay (WTP) for farmstead milk attributes, including pasteurization type (VAT, HTST, Ultra), packaging (plastic, paper, glass), and homogenization/milkfat content (low-fat, whole, full-fat homogenized, and full-fat cream-line) while controlling for respondent inattention. These attributes entail key equipment purchase decisions to enter the milk processing business. The survey design accounts for effects of survey-taker inattention and prior product purchases. Attribute premiums and discounts were estimated using a random parameter logit model estimated in WTP-space. The Attentive/Repeat-purchase group of 817 respondents prefers VAT or HTST pasteurized, low-fat farmstead milk, packaged in plastic or glass containers. Inattention effects were confounded with product familiarity, with inattention effect being strongest among new customers.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":null,"pages":null},"PeriodicalIF":2.9,"publicationDate":"2021-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47881094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2